2,310
Views
19
CrossRef citations to date
0
Altmetric
Original Articles

Limitations of low-end disruptive innovation strategies

&
Pages 242-259 | Published online: 08 Feb 2010

References

  • Adams, M. (2004), ‘AirTran's Driven CEO Thrives on Challenges’, USA Today, Money Section, May 23
  • AirTran (2005), ‘Annual Report’, AirTran
  • AirTran Airways (2006), ‘Benefits at a Glance’, retrieved from: www.AirTran.com/Jobs/ (http://www.airtran.com/jobs/)
  • AirTran Press Release (2004), ‘AirTran and the International Brotherhood of Teamsters Announce Membership Ratification of One-year Contract Agreement’, October 12
  • Alamdari , F. and Fagan , S. 2005 . Impact of the Adherence to the Original Low-cost Model on the Profitability of the Low-cost Airlines . Transport Review , 25 : 377 – 392 .
  • Anderson, G. (2006), Personal communication with Gerry Anderson, Director, and Labor Relations Counsel, AirTran Airways, July 28
  • Barney , J. 1991 . Firm Resources and Sustained Competitive Advantage . Journal of Management , 17 : 99 – 120 .
  • Blinde, L. (2006), Personal communication with Loral Blinde, AirTran Vice-President of Human Resources, April 27
  • Cachon , G.P. and Harker , P.T. 2002 . Competition and Outsourcing with Scale Economies . Management Science , 48 : 1314 – 1333 .
  • Cambron, J. (2001), ‘News for Monday, September 15, 2003’, The Airline News, September 15
  • Capell, K. (2006), ‘Wal-Mart with Wings’, Business Week, November 27
  • Chen , M. , Su , K. and Tsai , W. 2007 . Competitive Tension: The Awareness-motivation-capability Perspective . Academy of Management Journal , 50 : 101 – 118 .
  • Christensen , C.M. 1997 . The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail , Boston, MA : Harvard Business School Press .
  • Christensen , C.M. , Anthony , S.D. and Roth , E.A. 2004 . Seeing What's Next: Using the Theories of Innovation to Predict Industry Change , Cambridge, MA : Harvard Business School Press .
  • Christensen , C.M. 2007 . The Ongoing Process of Building a Theory of Disruptive Innovation . Journal of Product Innovation Management , 23 : 39 – 55 .
  • Christensen , C.M. and Raynor , M.E. 2003 . The Innovator's Solution: Creating and Sustaining Successful Growth , Cambridge, MA : Harvard Business School Press .
  • DeSarbo , W.S. and Grewal , R. 2007 . An Alternative Efficient Representation of Demand-based Competitive Asymmetry . Strategic Management Journal , 28 : 755 – 766 .
  • Eisenhardt , K. 1989 . Building Theories from Case Study Research . Academy of Management Review , 14 : 523 – 550 .
  • Grantham, R. (2006), ‘AirTran Riled over Comment by Union’, Atlanta Journal-Constitution, June 24
  • Hamel , G. and Prahalad , C.K. 1990 . The Core Competence of the Corporation . Harvard Business Review , : 79 – 91 . May–June
  • Henderson , R. 2006 . The Innovator's Dilemma as a Problem of Organizational Competence . Journal of Product Innovation Management , 23 : 5 – 11 .
  • International Brotherhood of Teamsters Press Release (2004), ‘AirTran Mechanics Resoundingly Approve New Contract’, October 5
  • Johnson , N.B. and Anderson , J.R. 2004 . “ Airline Employment, Productivity, and Working Conditions Following Deregulation ” . In Transportation Labor Issues and Regulatory Reform Research in Transportation Economics , Edited by: Peoples , J.H. and Talley , W.K. Vol. 10 , 79 – 108 . North Holland : Elsevier .
  • Kim , W.C. and Mauborgne , R. 2005 . Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant , Cambridge, MA : Harvard Business School Press .
  • Kirby, J. (2006), Personal communication with John Kirby, Director of Strategic Planning and Scheduling, AirTran Airways, April 20
  • Markides , C. 2006 . Disruptive Innovation: In Need of a Better Theory . Journal of Product Innovation Theory , 23 : 19 – 25 .
  • McKenna, J.T. (1998), ‘FAA Inspection cites ValuJet Oversight Lapses’, Aviation Week and Space Technology, March 9
  • Nadkarni , S. and Narayanan , V.K. 2007 . Strategic Schemas, Strategic Flexibility, and Firm Performance: The Moderating Role of Industry Clockspeed . Strategic Management Journal , 28 : 243 – 270 .
  • National Mediation Board (2005), ‘In the Matter of Representation of Employees of AirTran Airways, Inc. Fleet and Passenger Service Employees’, 33 NMB #8 Case No. R–7061, National Mediation Board, December 21
  • National Pilots' Association (2006), available at: www.npa-atlanta.org (http://www.npa-atlanta.org)
  • Porter , M.E. 1980 . Competitive Strategy: Techniques for Analyzing Industries and Competitors , New York : The Free Press .
  • Porter , M.E. 1985 . Competitive Advantage: Creating and Sustaining Superior Performance , New York : Simon & Schuster .
  • Prudential Equity Group (2006), ‘Investment Opinion Summary: AirTran Holdings’, Prudential Equity Group

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.