Cutting through the clutter: purchase intentions as a function of packaging instrumentality, aesthetics, and symbolism

References

• Ahmed , A. , Ahmed , N. and Salman , A. 2005 . Critical Issues in Packaged Food Business . British Food Journal , 107 ( 10 ) : 760 – 780 .
   Web of Science ®Google Scholar
• Ajzen , I. 1991 . The Theory of Planned Behavior . Organizational Behavior and Human Decision Processes , 50 ( 2 ) : 179 – 211 .
   Web of Science ®Google Scholar
• Ampuero , O. and Vila , N. 2006 . Consumer Perceptions of Product Packaging . Journal of Consumer Marketing , 23 ( 2 ) : 100 – 112 .
   Google Scholar
• Antil , J. H. 1984 . “ Conceptualization and Operationalization of Involvement ” . In Advances in Consumer Research , Edited by: Kinnear , T. C. Vol. 11 , 203 – 209 . Provo, Utah : Association for Consumer Research .
   Google Scholar
• Baron , R. M. and Kenny , D. A. 1986 . The Moderator–Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations . Journal of Personality and Social Psychology , 51 ( 6 ) : 1173 – 1182 .
   PubMed Web of Science ®Google Scholar
• Bech-Larsen , T. 1996 . Danish Consumers' Attitudes to the Functional and Environmental Characteristics of Food Packaging . Journal of Consumer Policy , 19 ( 3 ) : 339 – 363 .
   Google Scholar
• Blijlevens , J. , Creusen , M. E. H. and Schoormans , J. P. L. 2009 . How Consumers Perceive Product Appearance: The Identification of Three Product Appearance Attributes . International Journal of Design , 3 ( 3 ) : 27 – 35 .
   Web of Science ®Google Scholar
• Bloch , P. H. 2011 . Product Design and Marketing: Reflections After Fifteen Years . Journal of Product Innovation Management , 28 ( 3 ) : 378 – 380 .
   Web of Science ®Google Scholar
• Butkeviciene , V. , Stravinskiene , J. and Rutelione , A. 2008 . Impact of Consumer Package Communication on Consumer Decision Making Process . Engineering Economics , 1 ( 56 ) : 57 – 65 .
   Google Scholar
• Chandon , P. and Ordabayeva , N. 2009 . Supersize in One Dimension, Downsize in Three Dimensions: Effects of Spatial Dimensionality on Size Perceptions and Preferences . Journal of Marketing Research , 46 ( 6 ) : 739 – 753 .
   Web of Science ®Google Scholar
• Clement , J. 2007 . Visual Influence on In-store Buying Decisions: An Eye-Track Experiment on the Visual Influence of Packaging Design . Journal of Marketing Management , 23 ( 9–10 ) : 917 – 928 .
   Google Scholar
• Dano , F. 1996 . Packaging: A Semiotic Approach . International Journal of Research in Marketing , l : 23 – 35 .
   Google Scholar
• Deng , X. and Kahn , B. E. 2009 . Is Your Product on the Right Side? The ‘Location Effect’ on Perceived Product Heaviness and Package Evaluation . Journal of Marketing Research , 46 ( 6 ) : 725 – 738 .
   Web of Science ®Google Scholar
• Duizer , L. M. , Robertson , T. and Han , J. 2009 . Requirements for Packaging from an Ageing Consumer's Perspective . Packaging Technology & Science , 22 : 187 – 197 .
   Web of Science ®Google Scholar
• Durkalski , E. 2000 . Paper or Plastic? Does the Type of Material an Item is Packaged in Really Affect the Consumers' Buying Habits? . Paperboard Packaging , : 26 – 28 . Dec.:
   Google Scholar
• Elsbach , K. D. and Bechky , B. A. 2007 . It's More than a Desk: Working Smarter Through Leveraged Office Design . California Management Review , 49 : 80 – 101 .
   Web of Science ®Google Scholar
• Erdem , T. and Keane , M. P. 1996 . Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets . Marketing Science , 15 ( 1 ) : 1 – 20 .
   Web of Science ®Google Scholar
• Finch , J. F. and West , S. G. 1997 . The Investigation of Personality Structure: Statistical Models . Journal of Research in Personality , 31 ( 4 ) : 439 – 485 .
   Web of Science ®Google Scholar
• Gao , T. , Sirgy , M. J. and Bird , M. M. 2005 . Reducing Buyer Decision-Making Uncertainty in Organizational Purchasing: Can Supplier Trust, Commitment, and Dependence Help? . Journal of Business Research , 58 ( 4 ) : 397 – 405 .
   Web of Science ®Google Scholar
• Garber , L. L. Jr. , Hyatt , E. M. and Boya , U. O. 2008 . Does Visual Package Clutter Obscure the Communicability of Food Package Shape? . Journal of Food Products Marketing , 14 ( 4 ) : 21 – 32 .
   Google Scholar
• Hanna , G. G. 2002 . Elements of Design , New York, NY : Princeton Architectural Press .
   Google Scholar
• Hawkes , C. 2010 . Food Packaging: The Medium is the Message . Public Health Nutrition , 13 ( 2 ) : 297 – 299 .
   PubMed Web of Science ®Google Scholar
• Hoegg , J. A. and Alba , J. W. 2011 . Seeing is Believing (Too Much): The Influence of Product Form on Perceptions of Functional Performance . Journal of Product Innovation Management , 28 ( 3 ) : 346 – 359 .
   Web of Science ®Google Scholar
• Kornblau , C. 1961 . “ Packaging and Supermarkets: The Package in the Marketplace ” . In Effective Marketing Coordination , Edited by: Baker , G. L. 296 – 306 . Chicago IL : American Marketing Association .
   Google Scholar
• Kuvykaite , R. , Dovaliene , A. and Navickiene , L. 2009 . Impact of Package Elements on Consumer's Purchase Decision . Economics & Management , 14 : 441 – 447 .
   Google Scholar
• Lee , J-Y. , Gao , Z. and Brown , M. G. 2010 . A Study of the Impact of Package Changes on Orange Juice Demand . Journal of Retailing and Consumer Services , 17 : 487 – 491 .
   Google Scholar
• Levin , A. M. and Levin , I. P. 2010 . Packaging of Healthy and Unhealthy Food Products for Children and Parents: The Relative Influence of Licensed Characters and Brand Names . Journal of Consumer Behaviour , 9 : 393 – 402 .
   Web of Science ®Google Scholar
• Lidwell , W. , Holden , K. and Butler , J. 2010 . Universal Principles of Design: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design , Beverly, MA : Rockport Publishers .
   Google Scholar
• Littel , S. and Orth , U. R. 2012 . Effects of Package Visuals and Haptics on Brand Evaluations . European Journal of Marketing , 47 ( 1/2 ) : 198 – 217 .
   Web of Science ®Google Scholar
• Löfgren , M. 2005 . Winning at the First and Second Moment of Truth: An Exploratory Study . Managing Service Quality , 15 ( 1 ) : 102 – 115 .
   Google Scholar
• Louw, A., and M. Kimber. 2007. “The Power of Packaging.” The Customer Equity Company (UK). Accessed August 30, 2011. http://www.tnsglobal.com/_assets/files/The_power_of_packaging.pdf
   Google Scholar
• McNeal , J. U. and Ji , M. F. 2003 . Children's Visual Memory of Packaging . Journal of Consumer Marketing. , 20 ( 5 ) : 400 – 427 .
   Google Scholar
• Mueller , S. and Szolnoki , G. 2010 . The Relative Influence of Packaging, Labelling, Branding and Sensory Attributes on Liking and Purchase Intent: Consumers Differ in their Responsiveness . Food Quality and Preference , 21 ( 7 ) : 774 – 783 .
   Web of Science ®Google Scholar
• Nasar , J. L. 1994 . Urban Design Aesthetics: The Evaluative Qualities of Building Exteriors . Environment and Behavior , 26 ( 3 ) : 377 – 401 .
   Web of Science ®Google Scholar
• Nasar , J. L. 1997 . “ New Developments in Aesthetics for Urban Design ” . In Advances in Environment, Behavior, and Design , Edited by: Zube , E. H. and Moore , G. T. 149 – 193 . New York : Plenum Press .
   Google Scholar
• Nielsen , J. 1994 . Usability Engineering , San Francisco : Morgan Kaufman .
   Google Scholar
• Orth , U. R. , Campana , D. and Malkewitz , K. 2010 . Formation of Consumer Price Expectation Based on Package Design: Attractive and Quality Routes . Journal of Marketing Theory and Practice , 18 ( 1 ) : 23 – 40 .
   Google Scholar
• Orth , U. R. and Malkewitz , K. 2008 . Holistic Package Design and Consumer Brand Impressions . Journal of Marketing , 72 ( 3 ) : 64 – 81 .
   Web of Science ®Google Scholar
• Petty , R. E. , Cacioppo , J. T. and Schumann , D. 1983 . Central and Peripheral Routes to Advertising Effectiveness . Journal of Consumer Research , 10 : 135 – 146 .
   Web of Science ®Google Scholar
• Pondy , L. R. , Frost , P. J. , Morgan , G. and Dandridge , T. C. , eds. 1983 . Organizational Symbolism , Greenwich, CT : JAI Press .
   Google Scholar
• Preacher , K. J. and Hayes , A. F. 2008 . Asymptotic and Resampling Strategies for Assessing and Comparing Indirect Effects in Multiple Mediator Models . Behavior Research Methods , 40 : 879 – 891 .
   PubMed Web of Science ®Google Scholar
• Rafaeli , A. and Vilnai-Yavetz , I. 2004 . Emotion as a Connection of Physical Artifacts and Organizations . Organization Science , 15 ( 6 ) : 671 – 686 .
   Web of Science ®Google Scholar
• Ranjbarian , B. , Mahmoodi , S. and Shahin , A. 2010 . Packaging Elements and Consumer Buying Decisions . International Journal of Business Innovation and Research , 4 ( 4 ) : 376 – 390 .
   Google Scholar
• Rundh , B. 2005 . The Multi-Faceted Dimension of Packaging: Marketing Logistic or Marketing Tool? . British Food Journal , 107 ( 9 ) : 670 – 684 .
   Web of Science ®Google Scholar
• Rundh , B. 2009 . Packaging Design: Creating Competitive Advantage with Product Packaging . British Food Journal , 111 ( 9 ) : 988 – 1002 .
   Web of Science ®Google Scholar
• Sehrawet , M. and Kundu , S. C. 2007 . Buying Behaviour of Rural and Urban Consumers in India: The Impact of Packaging . International Journal of Consumer Studies , 31 : 630 – 638 .
   Google Scholar
• Silayoi , P. and Speece , M. 2004 . Packaging and Purchase Decisions: An Exploratory Study on the Impact of Involvement Level and Time Pressure . British Food Journal , 106 ( 8 ) : 607 – 628 .
   Google Scholar
• Silayoi , P. and Speece , M. 2007 . The Importance of Packaging Attributes: A Conjoint Analysis Approach . European Journal of Marketing , 41 ( 11/12 ) : 1495 – 1517 .
   Web of Science ®Google Scholar
• Sogn-Grundvag , G. and Ostli , J. 2009 . Consumer Evaluation of Unbranded and Unlabelled Food Products: The Case of Bacalhau . European Journal of Marketing , 43 ( 1/2 ) : 213 – 228 .
   Web of Science ®Google Scholar
• Tractinsky , N. and Lowengart , O. 2007 . Web-Store Aesthetics in E-Retailing: A Conceptual Framework and Some Theoretical Implications . Academy of Marketing Science Review , 11 ( 1 ) : 1 – 18 .
   Google Scholar
• Venter , K. , van der Merwe , D. , de Beer , H. , Kempen , E. and Bosman , M. 2010 . Consumers' Perceptions of Food Packaging: An Exploratory Investigation in Potchefstroom . South Africa. International Journal of Consumer Studies , 35 ( 3 ) : 273 – 281 .
   Web of Science ®Google Scholar
• Vilnai-Yavetz , I. and Rafaeli , A. 2011 . Are Your Service Providers Clean and Neat? The effects of a Messy Appearance on Customer Reactions . Services Marketing Quarterly , 32 ( 3 ) : 161 – 180 .
   Google Scholar
• Vilnai-Yavetz , I. , Rafaeli , A. and Schneider-Yaacov , C. 2005 . Instrumentality, Aesthetics and Symbolism of Office Design . Environment and Behavior , 37 ( 4 ) : 533 – 551 .
   Web of Science ®Google Scholar
• Yoxall , A. , Langley , J. , Janson , R. , Lewis , R. , Wearn , J. , Hayes , S. A. and Bix , L. 2010 . How Wide do You Want the Jar? The Effect on Diameter for Ease of Opening for Wide-Mouth Closures . Packaging Technology & Science , 23 : 11 – 18 .
   Web of Science ®Google Scholar