9,872
Views
12
CrossRef citations to date
0
Altmetric
Article

Consumer decision-making of slow moving consumer goods in the age of multi-channels

, & ORCID Icon
Pages 1-22 | Received 06 Aug 2017, Accepted 16 Sep 2018, Published online: 11 Jan 2019

References

  • “The Informed Customer”. 2014. Lund Business Review 21–24. http://www.lusem.lu.se/media/ehl/presentationsmaterial/lund-business-review-2014-en.pdf.
  • Ailawadi, K., and P. Farris. 2017. “Managing Multi- and Omni-Channel Distribution: Metrics and Research Directions.” Journal of Retailing 93 (1): 120–135. doi:10.1016/j.jretai.2016.12.003.
  • Arora, S., and S. Sahney. 2017. “Webrooming Behaviour: A Conceptual Framework.” International Journal of Retail & Distribution Management 45 (7/8): 762–781. doi:10.1108/IJRDM-09-2016-0158.
  • Ashman, R., M. R. Solomon, and J. Wolny. 2015. “An Old Model For A New Age: Consumer Decision Making In Participatory Digital Culture.” Journal of Customer Behaviour 14 (2): 127–146. doi:10.1362/147539215x14373846805743.
  • Blackwell, R. D., P. W. Miniard, and J. F. Engel. 2006. Consumer Behavior. 10th ed. Mason: South-Western.
  • Blázquez, M. 2014. “Fashion Shopping In Multichannel Retail: The Role Of Technology In Enhancing The Customer Experience.” International Journal of Electronic Commerce 18 (4): 97–116. doi:10.2753/jec1086-4415180404.
  • Bryman, A., and E. Bell. 2015. Business Research Methods. Oxford: Oxford University Press.
  • Brynjolfsson, E., Y. J. Hu, and M. S. Rahman. 2013. “Competing In The Age Of Omnichannel Retailing.” MIT Sloan Management Review 54 (4): 23–29. http://sloanreview.mit.edu/article/competing-in-the-age-of-omnichannel-retailing/.
  • Campo, K., and E. Breugelmans. 2015. “Buying Groceries In Brick And Click Stores: Category Allocation Decisions And The Moderating Effect Of Online Buying Experience.” Journal Of Interactive Marketing 31: 63–78. doi:10.1016/j.intmar.2015.04.001.
  • Chu, J., M. Arce-Urriza, -J.-J. Cebollada-Calvo, and P. K. Chintagunta. 2010. “An Empirical Analysis Of Shopping Behavior Across Online And Offline Channels For Grocery Products: The Moderating Effects Of Household And Product Characteristics.” Journal Of Interactive Marketing 24 (4): 251–268. doi:10.1016/j.intmar.2010.07.004.
  • de Haan, E., P. K. Kannan, P. C. Verhoef, and T. Wiesel. 2015. “The Role of Mobile Devices in the Online Customer Journey”, Marketing Science Institute, Working Paper Series 2015. Report No.15-124. Accessed 26 October 2017. http://www.msi.org/reports/the-role-of-mobile-devices-in-the-online-customer-journey/
  • E-Barometern. 2016. http://www.postnord.se/sv/foretag/foretagslosningar/e-handel/e-handelsrapporter-och-kundcase/Sidor/e-barometern.aspx.
  • Ecommercenews. 2015. https://ecommercenews.eu/
  • Emrich, O., and P. C. Verhoef. 2015. “The Impact Of A Homogenous Versus A Prototypical Web Design On Online Retail Patronage For Multichannel Providers.” International Journal Of Research In Marketing 32 (4): 363–374. doi:10.1016/j.ijresmar.2015.04.002.
  • Engel, J. F., R. D. Blackwell, and D. T. Kollat. 1978. Consumer Behavior. Hinsdale, Ill: Dryden Press.
  • Flavián, C., R. Gurrea, and C. Orús. 2016. “Choice Confidence in the Webrooming Purchase Process: The Impact of Online Positive Reviews and the Motivation to Touch.” Journal of Consumer Behaviour 15: 459–476. doi:10.1002/cb.1585.
  • Foucault, M. 1972. The Archaeology of Knowledge. London: Tavistock Publictions.
  • Goworek, H., and P. J. McGoldrick. 2015. Retail Marketing Management. Harlow: Pearson Education Limited.
  • Hall, A., and N. Towers. 2017. “Understanding How Millennial Shoppers Decide What to Buy: Digitally Connected Unseen Journeys.” International Journal of Retail & Distribution Management 45: 498–517. doi:10.1108/IJRDM-11-2016-0206.
  • Hamiln, R. P., and T. Wilson. 2004. “The Impact Of Cause Branding On Consumer Reactions To Products: Does Product/Cause ‘Fit’ Really Matter?” Journal Of Marketing Management 20 (7–8): 663–681. doi:10.1362/0267257041838746.
  • Kahneman, D., P. Slovic, and A. Tversky. 1982. Judgment Under Uncertainty. Cambridge: Cambridge University Press.
  • Kalnikaitė, V., J. Bird, and Y. Rogers. 2012. “Decision-Making In The Aisles: Informing, Overwhelming Or Nudging Supermarket Shoppers?” Personal and Ubiquitous Computing 17 (6): 1247–1259. doi:10.1007/s00779-012-0589-z.
  • Kannan, P. K., W. Reinartz, and P. C. Verhoef. 2016. “The Path to Purchase and Attribution Modeling. Introduction to Special Section.” International Journal of Research in Marketing 33 (3): 449–456. doi:10.1016/j.ijresmar.2016.07.001.
  • Karakas, F., A. Manisaligil, and E. Sarigollu. 2015. “Management Learning at the Speed of Life: Designing Reflective, Creative, and Collaborative Spaces for Millennials.” The International Journal Of Management Education 13 (3):,): 237–248. doi:10.1016/j.ijme.2015.07.001.
  • Karimi, S. 2013. “A Purchase Decision-Making Model Of Online Consumers And Its Influential Factors Across Sector Analysis” (PhD diss.), University of Manchester.
  • Lemon, K. N., and P. C. Verhoef. 2016. “Understanding Customer Experience Throughout the Customer Journey.” Journal of Marketing 80 (6): 69–96. doi:10.1509/jm.15.0420.
  • Lewis, J., P. Whysall, and C. Foster. 2014. “Drivers And Technology-Related Obstacles In Moving To Multichannel Retailing.” International Journal Of Electronic Commerce 18 (4): 43–68. doi:10.2753/jec1086-4415180402.
  • Malhotra, N. K. 2010. Marketing Research: An Applied Orientation. 6th ed. New Jersey: Prentice Hall.
  • Mosquera, A., C. Olarte Pascual, and E. Juaneda Ayensa. 2017. “Understanding the Customer Experience in the Age of Omni-Channel Shopping.” Icono 14–15 (2): 166–185. doi:10.7195/ri14.v15i2.1070.
  • Neslin, S. A., D. Grewal, R. Leghorn, V. Shankar, M. L. Teerling, J. S. Thomas, and P. C. Verhoef. 2006. “Challenges And Opportunities In Multichannel Customer Management.” Journal of Service Research 9 (2): 95–112. doi:10.1177/1094670506293559.
  • Nicholson, M., I. Clarke, and M. Blakemore. 2001. “One Brand, Three Ways To Shop: Situational Variables And Multichannel Consumer Behaviour.” International Review of Retail, Distribution and Consumer Research 12 (2): 131–148. doi:10.1080/09593960210127691.
  • Nordfalt, J. 2005. “Is Consumer Decision-Making Out Of Control?” (PhD diss.), Stockholm School of Economics.
  • Pantano, E., and H. Timmermans. 2014. “What Is Smart For Retailing?” Procedia Environmental Sciences 22: 101–107. doi:10.1016/j.proenv.2014.11.010.
  • Pantano, E., and M. Viassone. 2014. “Demand Pull And Technology Push Perspective In Technology-Based Innovations For The Points Of Sale: The Retailers Evaluation.” Journal of Retailing and Consumer Services 21 (1): 43–47. doi:10.1016/j.jretconser.2013.06.007.
  • Parment, A. 2013. “Generation Y Vs. Baby Boomers: Shopping Behaviour, Buyer Involvement and Implications for Retailing.” Journal of Retailing and Consumer Services 20 (2): 189–199. doi:10.1108/IJSHE-10-2015-0169.
  • Picot-Coupey, K., E. Huré, and L. Piveteau. 2016. “Channel Design to Enrich Customers’ Shopping Experiences: Synchronizing Clicks with Bricks in an Omni-Channel Perspective – The Direct Optic Case.” International Journal of Retail & Distribution Management 44 (3): 336–368. doi:10.1108/IJRDM-04-2015-0056.
  • Piotrowicz, W., and R. Cuthbertson. 2014. “Introduction To The Special Issue Information Technology In Retail: Toward Omnichannel Retailing.” International Journal of Electronic Commerce 18 (4): 5–16. doi:10.2753/jec1086-4415180400.
  • Rapp, A., T. L. Baker, D. G. Bachrach, J. Ogilvie, and L. S. Beitelspacher. 2015. “Perceived Customer Showrooming Behavior And The Effect On Retail Salesperson Self-Efficacy And Performance.” Journal of Retailing 91 (2): 358–369. doi:10.1016/j.jretai.2014.12.007.
  • Rigby, D. 2011. “The Future Of Shopping.” Harvard Business Review 89: 65–76.
  • Shankar, V., M. Kleijnen, S. Ramanathan, R. Rizley, S. Holland, and S. Morrissey. 2016. “Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues.” Journal of Interactive Marketing 34: 37–48. doi:10.1016/j.intmar.2016.03.002.
  • Tyc, D. 2013. “The Drivers To Successful Marketing For Omni Or Multi-Channel Retailers.” New Zealand Apparel 46 (2): 12–13.
  • Verhoef, P. C., P. K. Kannan, and J. J. Inman. 2015. “From Multi-Channel Retailing To Omni-Channel Retailing.” Journal of Retailing 91 (2): 174–181. doi:10.1016/j.jretai.2015.02.005.
  • Verhoef, P. C., S. A. Neslin, and B. Vroomen. 2007. “Multichannel Customer Management: Understanding The Research-Shopper Phenomenon.” International Journal of Research in Marketing 24 (2): 129–148. doi:10.1016/j.ijresmar.2006.11.002.
  • Viswanathan, V., and V. Jain. 2013. “A “Dual-System Approach to Understanding “Generation Y” Decision Making.” Journal of Consumer Marketing 30 (6): 484–490. doi:10.1108/JCM-07-2013-0649.
  • Wolny, J., and N. Charoensuksai. 2014. “Mapping Customer Journeys In Multichannel Decision-Making.” Journal of Direct, Data and Digital Marketing Practice 15 (4): 317–326. doi:10.1057/dddmp.2014.24.
  • Xu, J., C. Forman, J. B. Kim, and K. Van Ittersum. 2014. “News Media Channels: Complements Or Substitutes? Evidence From Mobile Phone Usage.” Journal of Marketing 78 (4): 97–112. doi:10.1509/jm.13.0198.
  • Yan, R. 2008. “Pricing Strategy For Companies With Mixed Online And Traditional Retailing Distribution Markets.” Journal of Product & Brand Management 17 (1): 48–56. doi:10.1108/10610420810856512.
  • Zhang, J., P. W. Farris, J. W. Irvin, T. Kushwaha, T. J. Steenburgh, and B. A. Weitz. 2010. “Crafting Integrated Multichannel Retailing Strategies.” Journal of Interactive Marketing 24 (2): 168–180. doi:10.1016/j.intmar.2010.02.002.