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Original Articles

Creating Public Awareness Campaigns

Pages 10-11 | Published online: 13 Mar 2008

References

  • McKenzie-Mohr Smith ( 1999 ) Fostering Sustainable Behavior , New Society Publishers
  • Bower L. ( 2002 ) Campaigning with Attitude , Payback (www.payback.org.uk/attitudes)
  • Meier D. ( 2000 ) The Accelerated Learning Handbook , McGraw Hill
  • Owen N. ( 2001 ) The Magic of Metaphor , Crown House Publishing
  • Henderson , L. 1996 . Incest In Brookside: Audience Responses to the Jordache Story , London : Channel Four Television .

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