References
- Fink , R.C. , Edelman , L.F. and Hatten , K.J. 2007 . Supplier performance improvements in relational exchanges . Journal of Business and Industrial Marketing, 22 , : 29 – 40 .
- Milne , R. 2009, April 14 . How business became bogeyman . Financial Times , : 6
- Piercy , N.F. and Lane , N. 2007 . Ethical and moral dimensions associated with strategic relationships between business-to-business buyers and sellers . Journal of Business Ethics, 72 , : 87 – 102 .
- Shapiro , B.P. , Slywotsky , A.J. and Doyle , S.X. 1998 . Strategic sales management: A boardroom issue , Boston, MA : Harvard Business School . Harvard Business School Note 9-595-018