652
Views
2
CrossRef citations to date
0
Altmetric
Papers

Branding in UK banks and building societies: a relationship approach

Pages 43-56 | Accepted 29 Jun 2010, Published online: 18 Feb 2011

References

  • Aaker , D. 1991 . Managing brand equity: Capitalizing on the value of a brand name , New York : Free Press .
  • Accenture. (2010). Customer acquisition and retention: Customer loyalty. Retrieved 7 January 2011 from accenture.com/Global/Consulting/Customer_Relationship_Mgmt
  • Ambler , T. and Wilson , A. 1995 . Problems of stakeholder theory . Business Ethics: A European Review , 4 : 30 – 35 .
  • Andriof , J. and Waddock , S. 2002 . “ Unfolding stakeholder engagement ” . In Unfolding stakeholder thinking , Edited by: Andriof , J. , Waddock , S. , Husted , B. and Rahman , S. 19 – 42 . Sheffield : Greenleaf Publishing .
  • Andriof , J. , Waddock , S. , Husted , B. and Rahman , S. 2002 . Unfolding stakeholder thinking , Sheffield : Greenleaf Publishing .
  • Antonocopoulou , E. and Meric , J. 2005 . “ From power to knowledge relationships: Stakeholder interactions as learning partnerships ” . In Stakeholder theory: A European perspective , Edited by: Bonnafous-Boucher , M. and Pesqueux , Y. 125 – 147 . Basingstoke : Palgrave Macmillan .
  • Berry , L. 2000 . Cultivating service brand equity . Journal of the Academy of Marketing Science , 28 : 128 – 137 .
  • Berthon , P. , Ewing , M. and Napoli , J. 2008 . Brand management in small to medium-sized enterprises . Journal of Small Business Management , 46 ( 1 ) : 27 – 45 .
  • Buttle , F. 1996 . “ Relationship marketing ” . In Relationship marketing: Theory and practice , Edited by: Buttle , F. 1 – 16 . London : Paul Chapman .
  • Christopher , M. , Payne , A. and Ballantyne , D. 2002 . Relationship marketing: Creating stakeholder value , (2nd ed.) , Oxford : Butterworth Heinemann .
  • Clulow , V. 2005 . Future dilemmas for marketers: Can stakeholder analysis add value? . European Journal of Marketing , 39 : 978 – 997 .
  • Creswell , J. 2007 . Qualitative inquiry & research design , 2nd ed. , Thousand Oaks, CA : Sage .
  • Dall'Olmo Riley , F. and de Chernatony , L. 2000 . The service brand as relationships builder . British Journal of Management , 11 : 137 – 150 .
  • de Chernatony , L. 1999 . Brand management through narrowing the gap between brand identity and brand reputation . Journal of Marketing Management , 15 : 157 – 180 .
  • de Chernatony , L. and Cottam , S. 2006 . Internal brand factors driving successful financial services brands . European Journal of Marketing , 40 : 611 – 633 .
  • de Chernatony , L. , Cottam , S. and Segal-Horn , S. 2006 . Communicating service brands' values internally and externally . Service Industries Journal , 26 : 819 – 836 .
  • de Chernatony , L. and McDonald , M. 1998 . Creating powerful brands in consumer, services and industrial markets , Oxford : Butterworth Heinemann .
  • Devlin , J. and Azhar , S. 2004 . ‘Life would be a lot easier if we were Kit Kat’: Practitioners' views on the challenges of branding financial services successfully . Journal of Brand Management , 12 : 12 – 30 .
  • Devlin , J. and McKechnie , S. 2008 . Consumer perceptions of brand architecture in financial services . European Journal of Marketing , 42 : 654 – 666 .
  • Farquhar , J.D. 2004 . Customer retention in retail financial services: An employee perspective? . International Journal of Bank Marketing , 22 ( 2 ) : 86 – 99 .
  • Fitzgibbon , C. and White , L. 2005 . The role of attitudinal loyalty in the development of customer relationship management strategy within service firms . Journal of Financial Services Marketing , 9 ( 3 ) : 214 – 230 .
  • Fournier , S. 1998 . Consumers and their brands: Developing relationship theory in consumer research . Journal of Consumer Research , 24 : 343 – 353 .
  • Freeman , R. 1984 . Strategic management: A stakeholder approach , Boston, MA : Pitman .
  • Greenley , G. , Hooley , G. , Broderick , A. and Rudd , J. 2004 . Strategic planning differences among different multiple stakeholder orientation profiles . Journal of Strategic Marketing , 12 : 163 – 182 .
  • Greenley , G. , Hooley , G. and Rudd , J. 2005 . Market orientation in a multiple stakeholder orientation context: Implications for marketing capabilities and assets . Journal of Business Research , 58 : 1483 – 1494 .
  • Gregory , A. 2007 . Involving stakeholders in developing corporate brands: The communication dimension . Journal of Marketing Management , 23 : 59 – 73 .
  • Jones , R. 2005 . Finding sources of brand value: Developing a stakeholder model of brand equity . Brand Management , 13 : 10 – 32 .
  • Kapferer , J.-N. 2008 . The new strategic brand management , 4th ed. , London : Kogan Page .
  • Kärreman , D. and Rylander , A. 2008 . Managing meaning through branding: The case of a consulting firm . Organization Studies , 29 : 103 – 125 .
  • Kumar , V. and Reinartz , W. 2006 . Customer relationship management: A databased approach , New York : John Wiley & Sons .
  • Maio , E. 2003 . Managing brand in the new stakeholder environment . Journal of Business Ethics , 44 : 235 – 246 .
  • McDonald , M. , de Chernatony , L. and Harris , F. 2001 . Corporate marketing and service brands . European Journal of Marketing , 35 : 335 – 352 .
  • Miles , M.B. and Huberman , A.M. 1994 . Qualitative data analysis: An expanded sourcebook , 2nd ed. , Thousand Oaks, CA : Sage .
  • Morgan , F. , Deeter-Schmelz , D. and Moberg , C. 2007 . Branding implications of partner firm–focal firm relationships in business-to-business service networks . Journal of Business and Industrial Marketing , 22 : 372 – 382 .
  • O'Loughlin , D. and Szmigin , I. 2007 . Services branding: Revealing the rhetoric within retail branding . Service Industries Journal , 27 : 435 – 452 .
  • Patton , M.Q. 1990 . Qualitative evaluation and research methods , 2nd ed. , Newbury Park, CA : Sage .
  • Payne , A. 2000 . “ Relationship marketing: Managing multiple markets ” . In Marketing management: A relationship marketing perspective , 16 – 30 . Basingstoke : Macmillan Business . Cranfield School of Management (Ed.)
  • Payne , A. , Ballantyne , D. and Christopher , M. 2005 . A stakeholder approach to relationship marketing strategy . European Journal of Marketing , 39 : 855 – 871 .
  • Pitt , L. , Watson , R. , Berthon , P. , Wynne , D. and Zinkhan , G. 2006 . The penguin's widow: Corporate brands from an OS perspective . Journal of the Academy of Marketing Science , 34 : 115 – 127 .
  • Polonsky , M. and Scott , D. 2005 . An empirical examination of the stakeholder strategy matrix . European Journal of Marketing , 39 : 1199 – 1215 .
  • Roberts , J. and Merrilees , B. 2007 . Multiple roles of brands in business-to-business services . Journal of Business and Industrial Marketing , 22 : 410 – 417 .
  • Rossman , G. and Rallis , S. 1998 . Learning in the field: An introduction to qualitative research , Thousand Oaks, CA : Sage .
  • Rust, R., Zeithaml, V., & Lemon, K. (2004, September). Customer-centered brand management. Harvard Business Review, 110–118
  • Yau , O. , Chow , R. , Sin , L. , Tse , A. , Luk , C. and Lee , J. 2007 . Developing a scale for stakeholder orientation . European Journal of Marketing , 41 : 1306 – 1327 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.