How do corporate associations influence customer relationship strength? The effects of different types of trust

References

• Aaker , J.L. , Fournier , S. and Brasel , S.A. 2004 . When good brands do bad . Journal of Consumer Research , 31 ( June ) : 1 – 16 .
   Web of Science ®Google Scholar
• Anderson , E.W. and Sullivan , M.W. 1993 . The antecedents and consequences of customer satisfaction for firms . Marketing Science , 12 : 125 – 143 .
   Web of Science ®Google Scholar
• Anderson , J.C. and Gerbing , D.W. 1988 . Structural equation modeling in practice: A review of recommended two-step approach . Psychological Bulletin , 103 : 411 – 423 .
   Web of Science ®Google Scholar
• Bagozzi , R.P. and Yi , Y. 1988 . On the evaluation of structural equation models . Journal of the Academy of Marketing Science , 16 ( 1 ) : 74 – 94 .
   Google Scholar
• Baron , R.M. and Kenny , D.A. 1986 . The moderator–mediator variable distinction in social psychological research: Conceptual, strategic and statistical considerations . Journal of Personality and Social Psychology , 51 : 1173 – 1182 .
   PubMed Web of Science ®Google Scholar
• Berens , G. , van Riel , C.B.M. and van Bruggen , G.H. 2005 . Corporate associations and consumer product responses: The moderating role of corporate brand dominance . Journal of Marketing , 69 ( July ) : 35 – 48 .
   Google Scholar
• Bhattacharya , C.B. and Sen , S. 2003 . Consumer–company identification: A framework for understanding consumers' relationships with companies . Journal of Marketing , 67 ( April ) : 76 – 88 .
   Web of Science ®Google Scholar
• Bitner , M.J. , Brown , S.W. and Meuter , M.L. 2000 . Technology infusion in service encounters . Journal of the Academy of Marketing Science , 28 ( 1 ) : 138 – 149 .
   Web of Science ®Google Scholar
• Brown , T.J. and Dacin , P.A. 1997 . The company and the product: Corporate associations and consumer product responses . Journal of Marketing , 61 ( January ) : 68 – 84 .
   Web of Science ®Google Scholar
• Carroll , A.B. 1991 . The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders . Business Horizons , 34 ( 4 ) : 39 – 48 .
   Google Scholar
• Chappell , T. 1993 . The soul of a business: Managing for profit and the common good , Des Plaines, IL : Bantam .
   Google Scholar
• Coleman , J. 1990 . Foundations of social theory , Cambridge, MA : Belknap .
   Google Scholar
• Colquitt , J.A. , Scott , B.A. and LePine , J.A. 2007 . Trust, trustworthiness, and trust propensity: A meta-analytic test of their unique relationships with risk taking and job performance . Journal of Applied Psychology , 92 : 909 – 927 .
   PubMed Web of Science ®Google Scholar
• Davis , K. and Blomstrom , R.L. 1975 . Business and society: Environment and responsibility , 3rd ed. , New York : McGraw-Hill .
   Google Scholar
• Dolich , I. 1969 . Congruence relationships between self images and product brands . Journal of Marketing Research , 6 ( February ) : 80 – 84 .
   Web of Science ®Google Scholar
• Doney , P.M. and Cannon , J.P. 1997 . An examination of the nature of trust in buyer–seller relationships . Journal of Marketing , 61 ( 2 ) : 35 – 41 .
   Web of Science ®Google Scholar
• Ellen , P.S. , Webb , D.J. and Mohr , L.A. 2006 . Building corporate associations: Consumer attributions for corporate socially responsible programs . Journal of the Academy of Marketing Science , 34 ( 2 ) : 147 – 157 .
   Web of Science ®Google Scholar
• Escalas , J.E. and Bettman , J.R. 2003 . You are what they eat: The influence of reference groups on consumers' connections to brands . Journal of Consumer Psychology , 13 : 339 – 348 .
   Web of Science ®Google Scholar
• Grunig , J.E. 1979 . A new measure of public opinions on corporate social responsibility . Academy of Management Journal , 22 : 738 – 764 .
   Web of Science ®Google Scholar
• Hoeffler , S. and Keller , K.L. 2002 . Building brand equity through corporate societal marketing . Journal of Public Policy & Marketing , 21 ( 1 ) : 78 – 89 .
   Web of Science ®Google Scholar
• Kim , P.H. , Ferrin , D.L. , Cooper , C.D. and Dirks , K.T. 2004 . Removing the shadow of suspicion: The effects of apology versus denial for repairing competence – versus integrity-based trust violations . Journal of Applied Psychology , 89 ( 1 ) : 104 – 118 .
   PubMed Web of Science ®Google Scholar
• Lewicki , R.J. and Bunker , B.B. 1996 . “ Developing and maintaining trust in work relationships ” . In Trust in organizations: Frontiers of theory and research , Edited by: Kramer , R.M. and Tyler , T.R. 114 – 139 . Thousand Oaks, CA : Sage .
   Google Scholar
• Lichtenstein , D.R. , Drumwright , M.E. and Braig , B.M. 2004 . The effect of corporate social responsibility on customers' donation to corporate-supported non-profits . Journal of Marketing , 68 ( October ) : 16 – 32 .
   Web of Science ®Google Scholar
• Luo , X. and Bhattacharya , C.B. 2006 . Corporate social responsibility, customer satisfaction, and market value . Journal of Marketing , 70 ( October ) : 1 – 18 .
   Web of Science ®Google Scholar
• Mayer , R.C. , Davis , J.H. and Schoorman , F.D. 1995 . An integrative model of organizational trust . Academy of Management Review , 20 : 709 – 734 .
   Web of Science ®Google Scholar
• McAllister , D.J. 1995 . Affect- and cognition-based trust as foundations for interpersonal cooperation in organizations . Academy of Management Journal , 38 ( 1 ) : 24 – 59 .
   Web of Science ®Google Scholar
• Morgan , R.M. and Hunt , S.D. 1994 . The commitment–trust theory of relationship marketing . Journal of Marketing , 58 ( July ) : 20 – 38 .
   Web of Science ®Google Scholar
• Oden , T.C. 1974 . Game free: A guide to the meaning of intimacy , New York : Harper and Row .
   Google Scholar
• Podsakoff , P.M. and Organ , D.W. 1986 . Self report in organizational research: Problems and prospects . Journal of Management , 12 : 531 – 544 .
   Web of Science ®Google Scholar
• Schoorman , F.D. , Mayer , R.C. and Davis , J.H. 2007 . An integrative model of organizational trust: Past, present, and future . Academy of Management Review , 32 : 344 – 354 .
   Web of Science ®Google Scholar
• Sen , S. and Bhattacharya , C.B. 2001 . Does doing good always lead to doing better? Consumer reactions to corporate social responsibility . Journal of Marketing Research , 38 ( May ) : 225 – 243 .
   Web of Science ®Google Scholar
• Sichtmann , C. 2007 . An analysis of antecedents and consequences of trust in a corporate brand . European Journal of Marketing , 41 : 999 – 1015 .
   Web of Science ®Google Scholar
• Sirdeshmukh , D. , Singh , J. and Sabol , B. 2002 . Consumer trust, value, and loyalty in relational exchanges . Journal of Marketing , 66 ( 1 ) : 15 – 37 .
   Web of Science ®Google Scholar
• Yoon , Y. , Gürhan-Canli , Z. and Bozok , B. 2006 . Drawing inferences about others on the basis of corporate associations . Journal of the Academy of Marketing Science , 34 ( 2 ) : 167 – 173 .
   Web of Science ®Google Scholar