Journal of Strategic Marketing, Volume 19, Issue 5 (2011)

Browse this journal
Sample our Economics, Finance,Business & Industry journals, sign in here to start your access, latest two full volumes FREE to you for 14 days

Journal of Strategic Marketing, Volume 19, Issue 5 (2011)

See all volumes and issues
Vol 32, 2024 Vol 31, 2023 Vol 30, 2022 Vol 29, 2021 Vol 28, 2020 Vol 27, 2019 Vol 26, 2018 Vol 25, 2017 Vol 24, 2016 Vol 23, 2015 Vol 22, 2014 Vol 21, 2013 Vol 20, 2012 Volume 19, 2011 Vol 18, 2010 Vol 17, 2009 Vol 16, 2008 Vol 15, 2007 Vol 14, 2006 Vol 13, 2005 Vol 12, 2004 Vol 11, 2003 Vol 10, 2002 Vol 9, 2001 Vol 8, 2000 Vol 7, 1999 Vol 6, 1998 Vol 5, 1997 Vol 4, 1996 Vol 3, 1995 Vol 2, 1994 Vol 1, 1993
Download citations Download PDFs Download issue

Marketing Strategy in a Turbulent Environment

Guest Editorial

Editorial
Marketing strategy in a turbulent environment
Eleri R. Rosier
Pages: 413-419
Published online: 24 Aug 2011
First Page PreviewforMarketing strategy in a turbulent environment | Full Text | References | PDF (58.3 KB)
  • 1037 Views
  • 3 CrossRef citations
  • 0Altmetric

Papers

Article
Competitive positioning strength: market measurement
Sandra J. Burke
Pages: 421-428
Published online: 24 Aug 2011
AbstractforCompetitive positioning strength: market measurement | Full Text | References | PDF (90.4 KB)
  • 3244 Views
  • 4 CrossRef citations
  • 0Altmetric
Article
The relationship between market orientation, brand orientation and perceived benefits in the non-profit sector: a customer-perceived paradigm
Riza Casidy Mulyanegara
Pages: 429-441
Published online: 24 Aug 2011
AbstractforThe relationship between market orientation, brand orientation and perceived benefits in the non-profit sector: a customer-perceived paradigm | Full Text | References | PDF (93.9 KB)
  • 1182 Views
  • 34 CrossRef citations
  • 0Altmetric
Article
How do corporate associations influence customer relationship strength? The effects of different types of trust
Yi Xie & Siqing Peng
Pages: 443-454
Published online: 24 Aug 2011
AbstractforHow do corporate associations influence customer relationship strength? The effects of different types of trust | Full Text | References | PDF (93.5 KB)
  • 670 Views
  • 24 CrossRef citations
  • 0Altmetric
Article
Dynamic capabilities in a turbulent market environment: empirical evidence from international retailers in China
Lanlan Cao
Pages: 455-469
Published online: 24 Aug 2011
AbstractforDynamic capabilities in a turbulent market environment: empirical evidence from international retailers in China | Full Text | References | PDF (99 KB)
  • 1399 Views
  • 24 CrossRef citations
  • 0Altmetric
Article
A negative side of outsourcing marketing functions and market-based learning process
Jeong Eun Park, Sungho Lee & Robert M. Morgan
Pages: 471-486
Published online: 24 Aug 2011
AbstractforA negative side of outsourcing marketing functions and market-based learning process | Full Text | References | PDF (171.5 KB)
  • 955 Views
  • 9 CrossRef citations
  • 0Altmetric

Explore articles

Explore the most recently published articles

Consumers’ online brand-related misinformation engagement: a weapons of influence perspective
Linda D. Hollebeek et al.
Article | Published online: 24 Jul 2024
Open Access
Consumer behavior: managerial insights from a collectivistic culture
Dorine M. Mattar et al.
Article | Published online: 20 Jul 2024
Making it real on social media: exploring authenticity strategies for sport and fitness influencers
Marta Massi et al.
Article | Published online: 10 Jun 2024
Market orientation, corporate governance, and organizational learning: the rise of Korean popular culture
Chih-Pin Lin et al.
Article | Published online: 18 Apr 2024
View all latest articles