3,244
Views
4
CrossRef citations to date
0
Altmetric
Papers

Competitive positioning strength: market measurement

Pages 421-428 | Received 12 Jan 2011, Accepted 21 Jan 2011, Published online: 24 Aug 2011

References

  • Aaker , D.A. 1991 . Managing brand equity , New York : Free Press .
  • Anderson, J.C., & J.A. Narus. (1998). Business marketing: Understanding what customers value. Harvard Business Review, November–December, 53–65
  • Broniarczyk , S.M. and Alba , J.W. 1994 . The importance of the brand in brand extension . Journal of Marketing Research , 31 : 214 – 228 .
  • Bustos , A. and Burke , S. 2007 . “ Readiness for competitive positioning: A managerial checklist ” . In Proceedings of the Australian and New Zealand Marketing Academy Conference , Edited by: Thyne , M. and Deans , K.R. 532 – 538 . Dunedin, New Zealand : ANZMAC .
  • Deshpandé , R. and Farley , J.U. 1998 . Measuring market orientation: Generalization and synthesis . Journal of Market-Focused Management , 2 : 213 – 232 .
  • Erdem , T. and Swait , J. 1998 . Brand equity as a signaling phenomenon . Journal of Consumer Psychology , 7 : 131 – 157 .
  • Farquhar , P.H. 1989 . Managing brand equity . Marketing Research , 1 ( September ) : 24 – 33 .
  • Fornell , C. 1987 . “ A second generation of multivariate analysis: Classification of methods and implications for marketing research ” . In Review of marketing , Edited by: Houston , M.J. 407 – 450 . Chicago : American Marketing Association .
  • Fornell , C. , Johnson , M.D. , Anderson , E.W. , Cha , J. and Bryant , B.E. 1996 . The American Customer Satisfaction Index: Nature, purpose, and findings . Journal of Marketing , 60 ( 4 ) : 7 – 18 .
  • Green , P.E. and Krieger , A.M. 1992 . An application of a product positioning model to pharmaceutical products . Marketing Science , 11 : 117 – 132 .
  • Hamel , G. and Valikangas , L. 2003 . The quest for resilience . Harvard Business Review, September , : 52 – 63 .
  • Hooley , G. , Broderick , A. and Moller , K. 1998 . Competitive positioning and the resource-based view of the firm . Journal of Strategic Marketing , 6 : 97 – 115 .
  • Hooley , G. and Greenley , G. 2005 . The resource underpinnings of competitive positions . Journal of Strategic Marketing , 13 : 93 – 116 .
  • Jing , B. 2006 . On the profitability of firms in a differentiated industry . Marketing Science , 25 : 248 – 259 .
  • Juga , J. 1999 . Generic capabilities: Combining positional and resource-based views for strategic advantage . Journal of Strategic Marketing , 7 : 3 – 18 .
  • Keller , K.L. 1993 . Conceptualizing, measuring, and managing customer-based brand equity . Journal of Marketing , 57 ( January ) : 1 – 22 .
  • Keller , K.L. and Lehmann , D.R. 2006 . Brands and branding: Research findings and future priorities . Marketing Science , 25 : 740 – 759 .
  • Lehmann , D.R. , Keller , K.L. and Farley , J. 2008 . The structure of survey-based brand metrics . Journal of International Marketing , 16 : 29 – 56 .
  • Lewis , M. 2008 . Price dispersion and competition with differentiated sellers . Journal of Industrial Economics , 56 : 654 – 678 .
  • Lilien , G.L. , Rangaswamy , A. and de Bruyn , A. 2007 . Principles of marketing engineering , Victoria, BC, Canada: Trafford Publishing .
  • Porter, M.E. (2001). Strategy and the internet. Harvard Business Review, March, 62–78
  • Porter, M.E. (2008). The five competitive forces that shape strategy. Harvard Business Review, January, 86–104
  • Smith , G.E. and Nagle , T.T. 2005 . A question of value . Journal of Marketing Management, July/August , : 39 – 43 .
  • Van Osselaer , S.M.J. and Alba , J.W. 2003 . Locus of equity and brand extension . Journal of Consumer Research , 29 : 539 – 550 .
  • Wind , Y. 1977 . “ The perception of a firm's competitive position ” . In Behavioral models for market analysis: Foundations for marketing action , Edited by: Nicosia , F.M. and Wind , Y. 353 – 369 . Hinsdale, IL : Dryden Press . pp.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.