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Journal of Strategic Marketing Volume 21, 2013 - Issue 1
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Editorial

Editorial

Nigel Piercy University of Warwick
&
Carolyn Strong University of Bath
Pages 1-2 | Published online: 23 Jan 2013

Reference

  • Cavazos , C. and Varadarajan , R. 2012 . Manager's intentions toward entering into strategic marketing alliances: an empirical investigation . Journal of Strategic Marketing , 21 : 571 – 588 .

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