Emerging segmentation practices in the age of the social customer

References

• Anderson , C. 2007 . The long tail: How endless choice is creating unlimited demand , London : Random House Business Books .
   Google Scholar
• Anderson , J. C. , Narus , J. A. and van Rossum , W. 2006 . Customer value propositions in business markets . Harvard Business Review , 84 : 90 – 99 .
   PubMed Web of Science ®Google Scholar
• Bailey , C. , Baines , P. R. , Wilson , H. and Clark , M. 2009 . Segmentation and customer insight in contemporary services marketing practice: Why grouping customers is no longer enough . Journal of Marketing Management , 25 : 227 – 252 .
   Google Scholar
• Beer , D. 2008 . Researching a confessional society . International Journal of Market Research , 50 : 619 – 629 .
   Web of Science ®Google Scholar
• Bonoma , T. V. and Shapiro , B. P. 1983 . Segmenting the industrial market , Lexington, MA : Lexington Books .
   Google Scholar
• Brown , D. , Taylor , C. , Baldy , R. , Edwards , G. and Oppenheimer , E. 1990 . Computers and QDA – can they help it? A report on a qualitative data analysis programme . The Sociological Review , 38 : 134 – 150 .
   Web of Science ®Google Scholar
• Canhoto , A. I. 2008 . Barriers to segmentation implementation in money laundering detection . Marketing Review , 8 : 163 – 181 .
   Google Scholar
• Canhoto , A. I. and Clark , M. 2013 . Customer service 140 characters at a time – the users' perspective . Journal of marketing Management , 29 : 522 – 544 .
   Google Scholar
• Casteleyn , J. , Mottart , A. and Rutten , K. 2009 . How to use Facebook in your market research . International Journal of Market Research , 51 : 439 – 447 .
   Web of Science ®Google Scholar
• Chakrabarti , R. and Berthon , P. 2012 . Gift giving and social emotions: Experience as content . Journal of Public Affairs , 12 : 154 – 161 .
   Google Scholar
• Cheron , E. and Kleinschmidt , E. 1985 . A review of industrial market segmentation research and a proposal for an integrated segmentation framework . International Journal of Research in Marketing , 2 : 101 – 115 .
   Google Scholar
• Clark, M. (2012). Single customer view in UK businesses and the emerging role of big data. The Henley Centre for Customer Management and SAS Report
   Google Scholar
• Crosby , L. A. 2011 . Multi-channel relationships . Marketing Management. , 20 : 12 – 13 .
   Google Scholar
• Deschamps , J.-P. 2000 . From information and knowledge to innovation. Competing with information , Edited by: Marchand , D. A. Chichester : John Wiley & Sons .
   Google Scholar
• Dibb , S. 2001 . New millenium, new segments: Moving towards the segment of one? . Journal of Strategic Marketing , 9 : 193 – 213 .
   Google Scholar
• Dibb , S. 2005 . Market segmentation implementation barriers and how to overcome them . The Marketing Review , 5 : 13 – 30 .
   Google Scholar
• Dibb , S. and Simkin , L. 2009 . Editorial: Bridging the segmentation theory/practice divide . Journal of marketing Management , 25 : 219 – 225 .
   Google Scholar
• Dibbern , J. , Winkler , J. and Heinzl , A. 2008 . Explaining variations in client extra costs between software projects offshored to India . MIS Quarterly , 32 : 333 – 366 .
   Web of Science ®Google Scholar
• Dumenco , S. 2010 . Be honest: What's your real Twitter and Facebook ROI? . Advert Age , Retrieved 14 January 2011, from http://adage.com/article/the-media-guy/social-media-real-twitter-facebook-roi/141381/
   Google Scholar
• Effik , T. 2011 . Personalised targeting: Don't get personal, get social . Admap , March
   Google Scholar
• Evans , L. 2010 . Social media: Strategies for engaging in Facebook, Twitter & other social media , Indianapolois : Que .
   Google Scholar
• Foedermayr , E. K. and Diamantopoulos , A. 2008 . Market segmentation in practice: Review of empirical studies, methodological assessment, and agende for future research . Journal of Strategic Marketing , 16 : 223 – 265 .
   Google Scholar
• Frank , R. E. and Greenberg , M. G. 2000 . Interest-based segments of TV audiences . Journal of Advertising Research , 40 : 55 – 64 .
   Web of Science ®Google Scholar
• Gill , J. and Johnson , P. 2002 . Research methods for managers , London : Sage .
   Google Scholar
• Greenberg , P. 2010 . The impact of CRM 2.0 on customer insight . Journal of Business & Industrial Marketing , 25 : 410 – 419 .
   Web of Science ®Google Scholar
• Hardey , M. 2011 . To spin straw into gold? New lessons from consumer-generated content . International Journal of Market Research , 53 : 13 – 15 .
   Web of Science ®Google Scholar
• Heo , J. and Cho , C.-H. 2009 . A new approach to target segmentation: Media-usage segmentation in the multi-media environment . Journal of Targeting, Measurement and Analysis for Marketing , 17 : 145 – 155 .
   Google Scholar
• Hines , T. and Quinn , L. 2005 . Socially constructed realities and the hidden face of market segmentation . Journal of marketing Management , 21 : 529 – 543 .
   Google Scholar
• Homburg , C. , Totzek , D. and Droll , M. 2008 . Customer prioritization: Does it pay off, and how should it be implemented? . Journal of Marketing , 72 : 110 – 130 .
   Web of Science ®Google Scholar
• Jamal , A. 2003 . Marketing in a multicultural world . European Journal of Marketing , 37 : 1599 – 1620 .
   Google Scholar
• Katz , E. and Lazarfield , P. F. 1955 . Personal influence: The part played by people in the flow of mass communications , Glencoe : Free Press .
   Google Scholar
• Kietzmann , J. H. and Canhoto , A. I. in press . Bitter-sweet! understanding and managing electronic word of mouth . Journal of Public Affairs ,
   Google Scholar
• Kietzmann , J. H. , Hermkens , K. , McCarthy , I. P. and Silvestre , B. S. 2011 . Social media? Get serious! understanding the functional building blocks of social media . Business Horizons , 54 : 241 – 251 .
   Web of Science ®Google Scholar
• Liebenau , J. and Smithson , S. 1993 . Editorial: Secrecy threatens research . European Journal of Information Systems , 2 : 239
   Google Scholar
• Liew , A. and Sundaram , D. 2009 . Flexible modelling and support of interrelated decisions . Decision Support Systems , 46 : 786 – 802 .
   Web of Science ®Google Scholar
• Patterson , A. 2012 . Social-networkers of the world, unite and take over: A meta-introspective perspective on the Facebook brand . Journal of Business Research , 65 : 453 – 578 .
   Web of Science ®Google Scholar
• Payne , A. , Ballantyne , D. and Christopher , M. 2005 . A stakeholder approach to relationship marketing strategy – The development and use of the “six markets” model . European Journal of Marketing , 39 : 855 – 871 .
   Web of Science ®Google Scholar
• Peppers , D. and Rogers , M. 1999 . Enterprise one to one: Tools for competing in the interactive age , New York : Currency Publishing Company .
   Google Scholar
• Piercy , N. F. and Morgan , N. A. 1993 . Strategic and operational market segmentation: A managerial analysis . Journal of Strategic Marketing , 1 : 123 – 140 .
   Google Scholar
• Pilotta , J. J. and Schultz , D. 2005 . Simultaneous media experience and synesthesia . Journal of Advertising Research , 45 : 19 – 26 .
   Web of Science ®Google Scholar
• Prahalad , C. K. and Ramaswamy , V. 2004 . The future of competition: Co-creating unique value with customers , Cambridge, MA : Harvard Business School Press .
   Google Scholar
• Quinn , L. and Dibb , S. 2010 . Evaluating market-segmentation research priorities: Targeting re-emancipation . Journal of Marketing Management , 26 : 1239 – 1255 .
   Google Scholar
• Saunders , M. , Lewis , P. and Thornhill , A. 2007 . Research methods for business students , London : Prentice Hall .
   Google Scholar
• Schultz , D. E. 2010 . The pyrite rush . Marketing News , 12 30 September, 2010, 10
   Google Scholar
• Semitsu , J. P. 2011 . From Facebook to mug shot: How the dearth of social networking privacy rights revolutionized online government surveillance . Pace Law Review , 31 : 291 – 381 .
   Google Scholar
• Simkin , L. and Dibb , S. 1998 . Prioritizing target markets . Marketing Intelligence and Planning , 16 : 407 – 423 .
   Google Scholar
• Slutsky , I. 2011 . Facebook test mines real-time conversations for ad targeting – offers marketers the ability to target swells of sentiment, much like Twitter . AdAge Digital , Retrieved 1 March 2013, from http://adage.com/article/digital/facebook-test-mines-real-time-conversations-ad-targeting/149531/
   Google Scholar
• Smith , W. R. 1956 . Product differentiation and market segmentation as alternative marketing strategies . Journal of Marketing , 21 : 3 – 8 .
   Web of Science ®Google Scholar
• Soberman , D. and Gatignon , H. 2005 . Research issues at the boundary of competitive dynamics and market evolution . Marketing Science , 24 : 165 – 174 .
   Web of Science ®Google Scholar
• Spiggle , S. 1994 . Analysis and interpretation of qualitative data in consumer research . Journal of Consumer Research , 21 : 491 – 503 .
   Web of Science ®Google Scholar
• Srinivasan , R. , Rangaswamy , A. and Lilien , G. 2005 . Turning adversity into advantage: Does proactive marketing during a recession pay off? . International Journal of Research in Marketing , 22 : 109 – 125 .
   Web of Science ®Google Scholar
• Stienstra , J. 2010 . The myth of segmentation or how to move beyond , Athens : ESOMAR .
   Google Scholar
• Strauss , A. and Corbin , J. 1990 . Basics of qualitative research , Newbury Park, CA : Sage .
   Google Scholar
• Tupot , M. L. and Stock , T. 2010 . What's next for segmentation? . Admap , 45 : 40 – 41 .
   Google Scholar
• Wedel , M. and Kamakura , W. 2000 . Market segmentation: Conceptual and methodological foundations , Boston, MA : Kluwer Academic Publishers .
   Google Scholar
• Wedel , M. and Kamakura , W. A. 2002 . Introduction to the special issue on market segmentation . International Journal of Research in Marketing , 19 : 181 – 183 .
   Web of Science ®Google Scholar
• Yankelovich , D. and Meer , D. 2006 . Rediscovering market segmentation . Harvard Business Review , 84 : 122 – 131 .
   PubMed Web of Science ®Google Scholar