The profit impact of the transaction-specific assets: a process model of adaptive marketing resources

References

• Adler, P. S., Goldoftas, B., & Levine, D. I. (1999). Flexibility versus efficiency? A case study of model changeovers in the Toyota production system. Organization Science, 10, 43–68.
   Web of Science ®Google Scholar
• Amit, R., & Schoemaker, P. J. (1993). Strategic assets and organizational rent. Strategic Management Journal, 14, 33–46.
   Web of Science ®Google Scholar
• Amrouche, N., & Yan, R. (2012). Can a weak retailer benefit from manufacturer-dominant retailer alliance?Journal of Retailing and Consumer Services, 20, 34–42.
   Google Scholar
• Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17, 99–120.
   Web of Science ®Google Scholar
• Bourlakis, C., & Bourlakis, M. (2005). Information technology safeguards, logistics asset specificity and fourth-party logistics network creation in the food retail chain. Journal of Business and Industrial Marketing, 20, 88–98.
   Google Scholar
• Brown, J. R., Dev, C. S., & Lee, D. J. (2000). Managing marketing channel opportunism: The efficacy of alternative governance mechanisms. Journal of Marketing, 64, 51–65.
   Web of Science ®Google Scholar
• Cavusgil, S. T., & Zou, S. (1994). Marketing strategy-performance relationship: An investigation of the empirical link in export market ventures. Journal of Marketing, 58(1), 1–21.
   Web of Science ®Google Scholar
• Corstjens, M., & Steele, R. (2008). An international empirical analysis of the performance of manufacturers and retailers. Journal of Retailing and Consumer Services, 15, 224–236.
   Google Scholar
• Dickinson, S., & Ramaseshan, B. (2004). An investigation of the antecedents to cooperative marketing strategy implementation. Journal of Strategic Marketing, 12, 71–95.
   Google Scholar
• Dnes, A. W. (1998). The marketing firm: A transactions cost approach. Journal of Strategic Marketing, 6, 157–160.
   Google Scholar
• Dwyer, F. R., Schurr, P. H., & Oh, S. (1987). Developing buyer-seller relationships. Journal of Marketing, 51, 11–27.
   Web of Science ®Google Scholar
• Dwyer, M., Gilmore, A., & Carson, D. (2011). Strategic alliances as an element of innovative marketing in SMEs. Journal of Strategic Marketing, 19, 91–104.
   Google Scholar
• Dyer, J. H. (1996). Specialized supplier networks as a source of competitive advantage: Evidence from the auto industry. Strategic Management Journal, 17, 271–291.
   Web of Science ®Google Scholar
• Dyer, J. H., & Singh, H. (1998). The relational view: Cooperative strategy and sources of interorganizational competitive advantage. Academy of Management Review, 23, 660–679.
   Web of Science ®Google Scholar
• Ehring, D. (2006, October). The Walmart model. Mortgage Banking, 67, 114–117.
   Google Scholar
• Ghosh, M., & John, G. (1999). Governance value analysis and marketing strategy. Journal of Marketing, 63, 131–145.
   Web of Science ®Google Scholar
• Granovetter, M. (1985). Economic action and social structure: The problem of embeddedness. American Journal of Sociology, 91, 481–510.
   Web of Science ®Google Scholar
• Grant, R. M. (1996). Toward a knowledge-based theory of the firm. Strategic Management Journal, 17, 109–122.
   Web of Science ®Google Scholar
• Grean, M., & Shaw, M. J. (2002). Supply-chain partnership between Wal-Mart and Procter and Gamble. E-Business Management, Integrated Series in Information Systems, 1, 155–171.
   Google Scholar
• Gruber, T., Henneberg, S. C., Ashnai, B., Naudé, P., & Reppel, A. (2010). Complaint resolution management expectations in an asymmetric business-to-business context. Journal of Business and Industrial Marketing, 25, 360–371.
   Web of Science ®Google Scholar
• Heide, J. B., & John, G. (1988). The role of dependence balancing in safeguarding transaction-specific assets in conventional channels. Journal of Marketing, 52, 20–35.
   Web of Science ®Google Scholar
• Heide, J. B., & John, G. (1992). Do norms matter in marketing relationships?Journal of Marketing, 56, 32–44.
   Web of Science ®Google Scholar
• Hunt, S. D., & Morgan, R. M. (1996). The resource-advantage theory of competition: Dynamics, path dependencies, and evolutionary dimensions. Journal of Marketing, 60, 107–114.
   Web of Science ®Google Scholar
• Iglesias, V., & Vázquez, R. (2001). The moderating effects of exclusive dealing agreements on distributor satisfaction. Journal of Strategic Marketing, 9, 215–231.
   Google Scholar
• Ireland, R. D., Hitt, M. A., & Vaidyanath, D. (2002). Alliance management as a source of competitive advantage. Journal of Management, 28, 413–446.
   Web of Science ®Google Scholar
• Klein, S., Frazier, G. L., & Roth, V. J. (1990). A transaction cost analysis model of channel integration in international markets. Journal of Marketing Research, 27, 196–208.
   Web of Science ®Google Scholar
• Lassar, W. M. (1998). Control systems in supplier-retailer relationships and their impact on brand performance. Journal of Retailing and Consumer Services, 5, 65–75.
   Google Scholar
• Lassar, W. M., & Kerr, J. L. (1996). Strategy and control in supplier-distributor relationships: An agency perspective. Strategic Management Journal, 17, 613–632.
   Web of Science ®Google Scholar
• Lorenzoni, G., & Lipparini, A. (1999). The leveraging of interfirm relationships as a distinctive organizational capability: A longitudinal study. Strategic Management Journal, 20, 317–338.
   Web of Science ®Google Scholar
• Madhok, A. (2002). Reassessing the fundamentals and beyond: Ronald Coase, the transaction cost and resource-based theories of the firm and the institutional structure of production. Strategic Management Journal, 23, 535–550.
   Web of Science ®Google Scholar
• Madhok, A., & Tallman, S. B. (1998). Resources, transactions and rents: Managing value through interfirm collaborative relationships. Organization Science, 9, 326–339.
   Web of Science ®Google Scholar
• Mitchell, T. (2001). Cisco resellers add value. Industrial Marketing Management, 30, 115–118.
   Web of Science ®Google Scholar
• Morgan, R. M., & Hunt, S. D. (1994). The commitment-trust theory of relationship marketing. Journal of Marketing, 58, 20–38.
   Web of Science ®Google Scholar
• Murry, J. P.Jr., & Heide, J. B. (1998). Managing promotion program participation within manufacturer-retailer relationships. Journal of Marketing, 62, 58–68.
   Web of Science ®Google Scholar
• Palmatier, R. W., Dant, R. P., & Grewal, D. (2007). A comparative longitudinal analysis of theoretical perspectives of interorganizational relationship performance. Journal of Marketing, 71, 172–194.
   Web of Science ®Google Scholar
• Preacher, K. J., & Hayes, A. F. (2008). Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models. Behavior Research Methods, 40, 879–891.
   PubMed Web of Science ®Google Scholar
• Rocks, S., Gilmore, A., & Carson, D. (2005). Developing strategic marketing through the use of marketing networks. Journal of Strategic Marketing, 13, 81–92.
   Google Scholar
• Samiee, S., Jeong, I., Pae, J. H., & Tai, S. (2003). Advertising standardization in multinational corporations: The subsidiary perspective. Journal of Business Research, 56, 613–626.
   Web of Science ®Google Scholar
• Saxenian, A., & Hsu, J. Y. (2001). The Silicon Valley-Hsinchu connection: Technical communities and industrial upgrading. Industrial and Corporate Change, 10, 893–920.
   Google Scholar
• Speckman, R. E. (1996). A reflection on two decades of business-to-business marketing research, implications for understanding marketing relationships and networks. In D.Iacobucci (Ed.), Networks in Marketing (pp. 8–15). London: Sage.
   Google Scholar
• Stern, L. W., Sternthal, B., & Craig, C. S. (1973). Managing conflict in distribution channels: A laboratory study. Journal of Marketing Research, 10, 169–179.
   Web of Science ®Google Scholar
• Swaminathan, V., & Moorman, C. (2009). Marketing alliances, firm networks, and firm value creation. Journal of Marketing, 73, 52–69.
   Web of Science ®Google Scholar
• Tzokas, N., & Saren, M. (1997). Building relationship platforms in consumer markets: A value chain approach. Journal of Strategic Marketing, 5, 105–120.
   Google Scholar
• Uzzi, B. (1996). The sources and consequences of embeddedness for the economic performance of organizations: The network effect. American Sociological Review, 61, 674–698.
   Web of Science ®Google Scholar
• Vázquez, R., Iglesias, V., & Alvarez-González, L. I. (2005). Distribution channel relationships: The conditions and strategic outcomes of cooperation between manufacturer and distributor. The International Review of Retail, Distribution and Consumer Research, 15, 125–150.
   Google Scholar
• Verwaal, E., Commandeur, H., & Verbeke, W. (2009). Value creation and value claiming in strategic outsourcing decisions: A resource contingency perspective. Journal of Management, 35, 420–444.
   Web of Science ®Google Scholar
• Williamson, O. E. (1981). The economics of organization: The transaction cost approach. American Journal of Sociology, 87, 548–577.
   Web of Science ®Google Scholar
• Williamson, O. E. (1983). Credible commitments: Using hostages to support exchange. The American Economic Review, 73, 519–540.
   Web of Science ®Google Scholar
• Williamson, O. E. (1985). The economic institutions of capitalism: Firms, markets, relational contracting. New York: The Free Press.
   Google Scholar
• Wilson, D., Littler, D., Leverick, F., & Bruce, M. (1995). Collaborative strategy in new product development—Risks and rewards. Journal of Strategic Marketing, 3, 167–188.
   Google Scholar
• Zaheer, A., & Venkatraman, N. (1994). Determinants of electronic integration in the insurance industry: An empirical test. Management Science, 40, 549–566.
   Web of Science ®Google Scholar
• Zhang, J., & Wedel, M. (2009). The effectiveness of customized promotions in online and offline stores. Journal of Marketing Research, 46, 190–206.
   Web of Science ®Google Scholar
• Zhao, X., Lynch, J. G., & Chen, Q. (2010). Reconsidering Baron and Kenny: Myths and truths about mediation analysis. Journal of Consumer Research, 37, 197–206.
   Web of Science ®Google Scholar
• Zhao, Y., & Wang, G. (2011). The impact of relation-specific investment on channel relationship performance: Evidence from China. Journal of Strategic Marketing, 19, 57–71.
   Google Scholar
• Zollo, M., Reuer, J. J., & Singh, H. (2002). Interorganizational routines and performance in strategic alliances. Organization Science, 13, 701–713.
   Web of Science ®Google Scholar