Charity appeal story with a tribal stigma anti-climax twist – consequences of revealing unanticipated information in storytelling

References

• Argo, J. J., & Main, K. J. (2008). Stigma by association in coupon redemption: Looking cheap because of others. Journal of Consumer Research, 35, 559–572.
   Web of Science ®Google Scholar
• Arnold, S. L., Nguyen, D. T., & Hartley, N. (2011). Pro bono service sheds new light into commercial friendship. Journal of Strategic Marketing, 19, 381–394.
   Google Scholar
• Brijs, K., Bloemer, J., & Kasper, H. (2011). Country-image discourse model: Unraveling meaning, structure, and function of country images. Journal of Business Research, 64, 1259–1269.
   Web of Science ®Google Scholar
• Brunk, K. H. (2010). Exploring origins of ethical company/brand perceptions – A consumer perspective of corporate ethics. Journal of Business Research, 63, 255–262.
   Web of Science ®Google Scholar
• DeWitt, T., Nguyen, D. T., & Marshall, R. (2008). Exploring customer loyalty following service recovery: The mediating effects of trust and emotions. Journal of Service Research, 10, 269–281.
   Web of Science ®Google Scholar
• Dovidio, J. F., Evans, N., & Tyler, R. B. (1986). Racial stereotypes: The contents of their cognitive representations. Journal of Experimental Social Psychology, 22, 22–37.
   Web of Science ®Google Scholar
• Ellemers, N., Spears, R., & Doosje, B. (2002). Self and social identity. Annual Review of Psychology, 53, 161–175.
   PubMed Web of Science ®Google Scholar
• Gilde, C., Pace, S., Pervan, S. J., & Strong, C. (2011). Examining the boundary conditions of customer citizenship behavior. Journal of Strategic Marketing, 19, 619–631.
   Google Scholar
• Goffman, E. (1963). Stigma: Notes on the management of spoiled identity. New York: Prentice Hall.
   Google Scholar
• Hill, R. P., & Stamey, M. (1990). The homeless in America: An examination of possessions and consumption behaviors. Journal of Consumer Research, 17, 303–321.
   Web of Science ®Google Scholar
• Holbrook, M. B., & Grayson, M. W. (1986). The semiology of cinematic consumption: Symbolic consumer behavior in out of Africa. Journal of Consumer Research, 13, 374–381.
   Web of Science ®Google Scholar
• Holt, D. B., & Thompson, C. J. (2004). Man-of-action heroes: The pursuit of heroic masculinity in everyday consumption. Journal of Consumer Research, 31, 425–440.
   Web of Science ®Google Scholar
• Hsu, S. Y., Dehuang, N., & Woodside, A. G. (2009). Storytelling research of consumers’ self-reports of urban tourism experiences in China. Journal of Business Research, 62, 1223–1254.
   Web of Science ®Google Scholar
• Kozinets, R. V. (2001). Utopian enterprise: Articulating the meanings of Star Trek's culture of consumption. Journal of Consumer Research, 28, 67–88.
   Web of Science ®Google Scholar
• Martin, K. D., & Hill, R. P. (2012). Life satisfaction, self-determination, and consumption adequacy at the bottom of the pyramid. Journal of Consumer Research, 38, 1155–1168.
   Web of Science ®Google Scholar
• McGregor, I., & Holmes, J. G. (1999). How storytelling shapes memory and impressions of relationship events over time. Journal of Personality and Social Psychology, 76, 403–419.
   Web of Science ®Google Scholar
• McKee, R. (2003). Storytelling that moves people: A conversation with screen-writing coach. Harvard Business Review, 6, 51–55.
   Google Scholar
• Megehee, C. M., & Woodside, A. G. (2010). Creating visual narrative art for decoding stories that consumers and brands tell. Psychology and Marketing, 27, 603–622.
   Web of Science ®Google Scholar
• Merchant, A., Ford, J. B., & Sargeant, A. (2010). Charitable organizations’ storytelling influence on donors’ emotions and intentions. Journal of Business Research, 63, 754–762.
   Web of Science ®Google Scholar
• Mick, D. G., & Oswals, L. R. (2006). The semiotic paradigm on meaning in the marketplace. In R. Belk (Ed.), Handbook of qualitative research methods in marketing. Northampton: Edward Elgar.
   Google Scholar
• Peirce, C. S. (1958). The collected papers. In C. Hartshorne & P. Weiss (Eds.), The collected papers of Charles Sanders Peirce (Vol. 1–8). Cambridge MA: Harvard University Press.
   Google Scholar
• Russell, C. A. (2002). Investigating the effectiveness of product placements in television shows: The role of modality and plot connection congruence on brand memory and attitude. Journal of Consumer Research, 29, 306–318.
   Web of Science ®Google Scholar
• Scott, L. M., & Vargas, P. (2007). Writing with pictures: Toward a unifying theory of consumer response to images. Journal of Consumer Research, 34, 341–357.
   Web of Science ®Google Scholar
• Stern, B. A. (1995). Consumer myths: Frye's taxonomy and the structural analysis of a consumption text. Journal of Consumer Research, 22, 165–180.
   Web of Science ®Google Scholar
• Tajfel, H. (Ed.). (1978). Differentiation between social groups: Studies in the social psychology of intergroup relations. London: Academic Press.
   Google Scholar
• Tombs, A., & Nguyen, D. T. (2011). Developing case-based dramatised videos as teaching resources. In Charles Wankel & J. Sibley Law (Eds.), Streaming media delivery in higher education: Methods and outcomes (pp. 332–351). Hershey, PA: Information Science Reference.
   Google Scholar
• Verlegh, P. W. J. (1999). Ingroups, outgroups and stereotyping: Consumer behavior and social identity theory. Advanced Consumer Research, 26, 162–164.
   Google Scholar
• Woodside, A. G., Sood, S., & Miller, K. E. (2008). When consumers and brands talk: Storytelling theory and research in psychology and marketing. Psychology and Marketing, 25, 97–145.
   Web of Science ®Google Scholar