References
- Abebe, M. A., & Angriawan, A. (2014). Organizational and competitive influences of exploration and exploitation activities in small firms. Journal of Business Research, 67, 339–345. doi:10.1016/j.jbusres.2013.01.015.
- Ahmadi, H., O'Cass, A., & Miles, M. P. (2014). Product resource-capability complementarity, integration mechanisms, and first product advantage. Journal of Business Research, 67, 704–709. doi:10.1016/j.jbusres.2013.11.031.
- Atuahene-Gima, K. (2005). Resolving the capability-rigidity paradox in new product innovation. Journal of Marketing, 69, 61–83. doi:10.1509/jmkg.2005.69.4.61.
- Baker, W. E., & Sinkula, J. M. (2009). The complementary effects of market orientation and entrepreneurial orientation on profitability in small businesses. Journal of Small Business Management, 47, 443–464. doi:10.1111/j.1540-627X.2009.00278.x.
- Bhuian, S. N., Menguc, B., & Bell, S. J. (2005). Just entrepreneurial enough: The moderating effect of entrepreneurship on the relationship between market orientation and performance. Journal of Business Research, 58, 9–17. doi:10.1016/S0148-2963(03)00074-2.
- Chin, W. W. (1998). The partial least squares approach to structural equation modeling. Modern Methods for Business Research, 295, 295–336.
- Chin, W. W., Marcolin, B. L., & Newsted, P. R. (2003). A partial least squares latent variable modeling approach for measuring interaction effects: Results from a Monte Carlo simulation study and an electronic-mail emotion/adoption study. Information Systems Research, 14, 189–217. doi:10.1287/isre.14.2.189.16018.
- Covin, J. G., & Slevin, D. P. (1989). Strategic management of small firms in hostile and benign environments. Strategic Management Journal, 10, 75–87. doi:10.1002/smj.4250100107.
- Day, G. S. (2011). Closing the marketing capabilities gap. Journal of Marketing, 75, 183–195. doi:10.1509/jmkg.75.4.183.
- Javalgi, R. G., Todd, P. R., Johnston, W. J., & Granot, E. (2012). Entrepreneurship, muddling through, and Indian Internet-enabled SMEs. Journal of Business Research, 65, 740–744. doi:10.1016/j.jbusres.2010.12.010.
- Jones, R., & Rowley, J. (2011). Entrepreneurial marketing in small businesses: A conceptual exploration. International Small Business Journal, 29, 25–36. doi:10.1177/0266242610369743.
- Kohli, A. K., & Jaworski, B. J. (1990). Market orientation: The construct, research propositions, and managerial implications. Journal of Marketing, 54(2), 1–18. doi:10.2307/1251866.
- Lau, A. K. W., Tang, E., & Yam, R. C. M. (2010). Effects of supplier and customer integration on product innovation and performance: Empirical evidence in Hong Kong manufacturers. Journal of Product Innovation Management, 27, 761–777. doi:10.1111/j.1540-5885.2010.00749.x.
- Lau, C. M., & Bruton, G. D. (2011). Strategic orientations and strategies of high technology ventures in two transition economies. Journal of World Business, 46, 371–380. doi:10.1016/j.jwb.2010.07.011.
- Lee, C., Lee, K., & Pennings, J. M. (2001). Internal capabilities, external networks, and performance: A study on technology-based ventures. Strategic Management Journal, 22, 615–640. doi:10.1002/smj.181.
- Li, H., & Zhang, Y. (2007). The role of managers’ political networking and functional experience in new venture performance: Evidence from China's transition economy. Strategic Management Journal, 28, 791–804. doi:10.1002/smj.605.
- Limayem, M., & Cheung, C. M. (2008). Understanding information systems continuance: The case of Internet-based learning technologies. Information & Management, 45, 227–232. doi:10.1016/j.im.2008.02.005.
- Miles, M. P., & Darroch, J. (2006). Large firms, entrepreneurial marketing processes, and the cycle of competitive advantage. European Journal of Marketing, 40, 485–501. doi:10.1108/03090560610657804.
- Mohr, J. J., & Sarin, S. (2009). Drucker's insights on market orientation and innovation: Implications for emerging areas in high-technology marketing. Journal of the Academy of Marketing Science, 37, 85–96. doi:10.1007/s11747-008-0101-5.
- Mohr, J. J., Sengupta, S., & Slater, S. F. (2010). Marketing of high-technology products and innovations (3rd ed.). Upper Saddle River, NJ: Prentice Hall.
- Molina-Castillo, F. J., Jimenez-Jimenez, D., & Munuera-Aleman, J. L. (2011). Product competence exploitation and exploration strategies: The impact on new product performance through quality and innovativeness. Industrial Marketing Management, 40, 1172–1182. doi:10.1016/j.indmarman.2010.12.017.
- Morgan, N. A., Vorhies, D. W., & Mason, C. H. (2009). Market orientation, marketing capabilities, and firm performance. Strategic Management Journal, 30, 909–920. doi:10.1002/smj.764.
- Mu, J., & Di Benedetto, C. A. (2011). Strategic orientations and new product commercialization: Mediator, moderator, and interplay. R&D Management, 41, 337–359. doi:10.1111/j.1467-9310.2011.00650.x.
- Ngo, L. V., & O'Cass, A. (2009). Creating value offerings via operant resource-based capabilities. Industrial Marketing Management, 38, 45–59. doi:10.1016/j.indmarman.2007.11.002.
- Ngo, L. V., & O'Cass, A. (2012). In search of innovation and customer-related performance superiority: The role of market orientation, marketing capability, and innovation capability interactions. Journal of Product Innovation Management, 29, 861–877. doi:10.1111/j.1540-5885.2012.00939.x.
- O'Cass, A., Heirati, N., & Ngo, L. V. (2014). Achieving new product success via the synchronization of exploration and exploitation across multiple levels and functional areas. Industrial Marketing Management, 43, 862–872. doi:10.1016/j.indmarman.2014.04.015.
- O'Cass, A., & Ngo, L. V. (2011). Winning through innovation and marketing: Lessons from Australia and Vietnam. Industrial Marketing Management, 40, 1319–1329. doi:10.1016/j.indmarman.2011.10.004.
- O'Cass, A., Ngo, L. V., & Siahtiri, V. (2012). Examining the marketing planning-marketing capability interface and customer-centric performance in SMEs. Journal of Strategic Marketing, 20, 463–481. doi:10.1080/0965254X.2012.707675.
- Podsakoff, P. M., MacKenzie, S. B., Lee, J. Y., & Podsakoff, N. P. (2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of Applied Psychology, 88, 879–903. doi:10.1037/0021-9010.88.5.879.
- Song, L. Z., Di Benedetto, C. A., & Song, M. (2010). Competitive advantages in the first product of new ventures. IEEE Transactions on Engineering Management, 57, 88–102. doi:10.1109/TEM.2009.2013836.
- Song, L. Z., Song, M., & Di Benedetto, C. A. (2011). Resources, supplier investment, product launch advantages, and first product performance. Journal of Operations Management, 29, 86–104. doi:10.1016/j.jom.2010.07.003.
- Vorhies, D. W., & Morgan, N. A. (2005). Benchmarking marketing capabilities for sustainable competitive advantage. Journal of Marketing, 69, 80–94. doi:10.1509/jmkg.69.1.80.55505.
- Zhou, K. Z., Li, J. J., Zhou, N., & Su, C. (2008). Market orientation, job satisfaction, product quality, and firm performance: Evidence from China. Strategic Management Journal, 29, 985–1000. doi:10.1002/smj.700.