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Volume 24, Issue 1

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Journal of Strategic Marketing, Volume 24, Issue 1 (2016)

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Journal of Strategic Marketing, Volume 24, Issue 1 (2016)

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The Anatomy of Entrepreneurial Marketing: International Perspectives. Guest Editors: Aron O'Cass and Sussie Morrish

Editorial

Carolyn Strong & Nigel Piercy

Page: 1

Published online: 06 Apr 2016

CitationforEditorial | Full Text | PDF (63.3 KB)

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Guest Editorial

Anatomy of entrepreneurial marketing

Aron O'Cass & Sussie Morrish

Pages: 2-4

Published online: 19 May 2015

AbstractforAnatomy of entrepreneurial marketing | Full Text | PDF (52 KB)

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Articles

Article

Anatomy of competitive advantage: towards a contingency theory of entrepreneurial marketing

Peter Whalen, Can Uslay, Vincent J. Pascal, Glenn Omura, Andrew McAuley, Chickery J. Kasouf, Rosalind Jones, Claes M. Hultman, Gerald E. Hills, David J. Hansen, Audrey Gilmore, Joe Giglierano, Fabian Eggers & Jonathan Deacon

Pages: 5-19

Published online: 19 May 2015

AbstractforAnatomy of competitive advantage: towards a contingency theory of entrepreneurial marketing | Full Text | References | PDF (221.3 KB)

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Entrepreneurial proclivity: its environmental conditions and growth consequences

Zhen Zhu & Ken Matsuno

Pages: 20-33

Published online: 27 Apr 2015

AbstractforEntrepreneurial proclivity: its environmental conditions and growth consequences | Full Text | References | PDF (266.9 KB)

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Article

The influence of entrepreneurial marketing processes and entrepreneurial self-efficacy on community vulnerability, risk, and resilience

Morgan P. Miles, Gemma K. Lewis, Adrienne Hall-Phillips, Sussie C. Morrish, Audrey Gilmore & Chickery J. Kasouf

Pages: 34-46

Published online: 28 Apr 2015

AbstractforThe influence of entrepreneurial marketing processes and entrepreneurial self-efficacy on community vulnerability, risk, and resilience | Full Text | References | PDF (227.8 KB)

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The role of entrepreneurial marketing in new technology ventures first product commercialisation

Hormoz Ahmadi & Aron O'Cass

Pages: 47-60

Published online: 27 Apr 2015

AbstractforThe role of entrepreneurial marketing in new technology ventures first product commercialisation | Full Text | References | PDF (188 KB)

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Article

A dynamic market conceptualization for entrepreneurial marketing: the co-creation of opportunities

Peter S. Whalen & Melissa A. Akaka

Pages: 61-75

Published online: 05 May 2015

AbstractforA dynamic market conceptualization for entrepreneurial marketing: the co-creation of opportunities | Full Text | References | PDF (255.3 KB)

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Erratum

Correction

Erratum

Page: i

Published online: 06 Apr 2016

CitationforErratum | Full Text | PDF (37.5 KB)

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Journal of Strategic Marketing (Vol.24, Iss.1, 2016)

The Anatomy of Entrepreneurial Marketing: International Perspectives. Guest Editors: Aron O'Cass and Sussie Morrish

The Anatomy of Entrepreneurial Marketing: International Perspectives. Guest Editors: Aron O'Cass and Sussie Morrish

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