778
Views
6
CrossRef citations to date
0
Altmetric
Original Articles

Toward the characterization of ‘toy-packaging’: an exploratory research

, &
Pages 190-210 | Received 30 Oct 2015, Accepted 04 Nov 2016, Published online: 24 Mar 2017

References

  • Berlyne, D. E. (1974). The new experimental aesthetics. In D. E. Berlyne (Ed.), Studies in the new experimental aesthetics (pp. 1–25). Washington, DC: Hemisphere.
  • Brée, J. (2012). Le comportement du consommateur-3e édition [Consumer Behavior-3e édition]. Dunod.
  • Brée, J., & Cegarra, J. J. (1994). Les personagges, éléments de reconnisasnce de marques pr les enfants [Characters, elements of brand recognition for children]. Revue française du marketing, 146, 17–36.
  • Campbell, M. C., & Goodstein, R. C. (2001, December). The moderating effect of perceived risk on consumers’ evaluations of product incongruity: Preference for the Norm. Journal of Consumer Research, 28, 439–449. doi:10.1086/323731
  • Cavassilas, M., Gollety, M., Guichard, N., & Muratore, I. (2012). Le packaging un élément du mix marketing à valoriser [The packaging, a, mix marketing element to enhance]. In J. Brée (Ed.), Kids marketing (2nd ed., pp. 381–411). Cormelles-Le-Royal: EMS.
  • Dammler, A., & Middelmann-Motz, A. (2002). I want the one with Harry Potter on it. International Journal of Advertising and Marketing to Children, 3, 3–8.
  • Dano, F. (1996). Packaging: une approche sémiotique [Packaging: A semiotic approach]. Recherche et Applications en Marketing, 11, 23–35. Retrieved from http://www.jstor.org/stable/4058903110.1177/076737019601100102
  • Daoudi, K., & Thialon, M. (1993). Packaging: quelques apports théoriques pour une nouvelle approche des études qualitative [Packaging: Some theoretical contributions for a new approach to qualitative studies]. Revue Française de Marketing, 142–143, 155–160.
  • De La Ville, V. I., Brougère, G., & Boireau, N. (2010). How can food become fun? Exploring and testing possibilities Young Consumers, 11, 117–130. doi:10.1108/17473611011065809
  • Derbaix, C., & Brée, J. (1997). The impact of children’s affective reactions elicited by commercials on attitude toward the advertisement and the brand. International Journal of Research in Marketing, 14, 207–229. doi:10.1016/S0167-8116(97)00003-7
  • Derbaix, C., & Pecheux, C. (2000). Des outils pour comprendre l’enfant-consommateur: bilan de 5 années de recherche [Tools to understand the child-consumer: Assessment of 5 years of research]. Actes du XVIe congrès de l’Association Française de Marketing, 16, 11–25.
  • Droulers, O., Lajante, M., & Lacoste-Badie, S. (2013). Apport de la démarche neuroscientifique à la mesure des émotions: importation d'une nouvelle méthode de mesure de l’activité électrodermale [Contribution of the neuroscientific approach to the measurement of emotions: Importation of a new method for measuring electrodermal activity]. Décisions Marketing, 72, 87.
  • Epley, N., Waytz, A., Akalis, S., & Cacioppo, J. T. (2008). When we need a human: Motivational determinants of anthropomorphism. Social Cognition, 26, 143–155.
  • Faison, E. W. J. (1977, December). The neglected variety drive: A useful concept in consumer behavior. Journal of Consumer Research, 4, 172–175. Retrieved from http://www.jstor.org/stable/248864510.1086/jcr.1977.4.issue-3
  • Félix, M. (1993). Communication non verbale et stratégie produit, une proposition de modèle de choix au point de vente : une application au point de vente [nonverbal communication and product strategy, a proposition of a model of point of sale choice: An application at a point of sale]. Thèse pour le doctorat d’Etat ès sciences de gestion. Lille: Université des sciences et techniques de Lille 1.
  • Feuerhahn, N. (1978). L’enfant, objet publicitaire [The child, a promotional item]. Thèse de doctorat de 3e cycle. Paris: Centre d’ethnologie sociale, Université de la Sorbonne.
  • Filser, M. (2003). Le marketing sensoriel: la quête de l’intégration théorique et managériale [Sensory marketing: The quest of theoretical and managerial integration]. Revue Française du Marketing, 194, 5–11.
  • Gallen, C., & Sirieix, L. (2011). Design culinaire et consommateurs: entre rapprochement et distance perçue [Culinary design and consumer: Between closeness and perceived distance]. Décisions Marketing, 63, 35–48.
  • Gelperowic, R., & Beharrell, B. (1994). Healthy food products for children: Packaging and mothers’ purchase decisions. British Food Journal, 96, 4–8. doi:10.1108/00070709410074623
  • Gollety, M., & Guichard, N. (2011). The dilemma of flavour and colour in the choice of packaging by children. Young Consumers, 12, 82–90. doi:10.1108/17473611111114803
  • Gollety, M., Guichard, N., & Cavassilas, M. (2009). Goût préféré vs couleur préférée: le dilemme du goût et de la couleur dans le choix d’un packaging par les enfants [Favorite taste vs favorite color: The dilemma of taste and color in the choice of packaging by children]. Congrès international de l’Association Française du Marketing, 14–15.
  • Guichard, N., & Muratore, I. (2011). CE PRODUIT EST-IL SAIN?: Trois approches pour appréhender le caractère sain d'un produit alimentaire à partir de son packaging [Is this product healthy: Three approaches to apprehend the healthy character of a food product from its packaging]. Décisions Marketing, 61, 55.
  • Hémar-Nicolas, V. (2007). Le personnage de marque: son impact sur la mémorisation et l’intention de demande de la marque auprès des enfants âgés de six à dix ans [The brand character: Its impact on memorizing and intent of the trademark among children aged from six to ten years old]. Thèse de doctorat ès sciences de gestion. Paris: Université Paris I Panthéon Sorbonne.
  • Louw, A., & Kimbr, M. (2006). The power of packaging. The Customer Equity Company, United Kingdom. Retrieved from http://www.scribd.com/doc/91807833/The-Power-of-Packaging
  • Luisi, G. (1999). L'influence du deveoppement cognitif sur les savoirs et les savoirs-faire de l'enfant à l'égart des marques ( Thèse de doctorat ès sciences de gestion). Dauphine: Université Parix IX.
  • Magne, S. (1999). Essai de mesure de l'attitude esthétique du consommateur envers la forme-design du packaging et d'une variable explicative, la sensibilité esthétique personnelle: une application au design de couvertures de livres ( Doctoral dissertation). Toulouse: Université des Sciences Sociales Toulouse 1.
  • Magne, S. (2004). Essai de mesure de l’attitude esthétique du consommateur face au packaging du produit [An essay to measure the aesthetic attitude of the consumer facing to product’s packaging]. Une application au design de la couverture des livres. Revue Française du Marketing, 196, 33–48.
  • Maoz, E., & Tybout, A. M. (2002). The moderating role of involvement and differentiation in the evaluation of brand extensions. Journal of Consumer Psychology, 12, 119–131. doi:10.1207/S15327663JCP1202_05
  • McNeal, J. U., & Ji, M. F. (2003). Children’s visual memory of packaging. Journal of Consumer Marketing, 20, 400–427. doi:10.1108/07363760310489652
  • Meyers-Levy, J., & Peracchio, L. A. (1992). Getting an angle on advertising: The effect of camera angle on product evaluations. Journal of Marketing Research, 29, 454–461. doi:10.2307/3172711
  • Muratore, I. (2002). Implication, âge et socialisation: trois antécédents de la sensibilité de l'enfant au cadeau et aux marques [Involvement, age and socialization: Three antecedents of the child’s sensitivity to gift and brands]. Recherche et Applications en Marketing (French Edition), 17, 3–21.
  • Muratore, I., & Guichard, N. (2012). La représentation formée par les enfants des packagings de céréales bonnes pour la santé : une approche sémiotique [The presentation made for children of healthy cereals packagings: A semiotic approach]. Perspectives Culturelles de la Consommation, 1, 39–62.
  • Ogba, I. E., & Johnson, R. (2010). How packaging affects the product preferences of children and the buyer behaviour of their parents in the food industry. Young Consumers, 11, 77–89.
  • Pécheux, C. (2001). Children’s reactions to advertising communication: The moderating effect of involvement and mood on advertising processing and effectiveness ( Unpublished dissertation). Belgium: Marketing Department, LABACC (Laboratory for Consumer Behavior Analysis), Catholic University of Mons.
  • Piaget, J. (1972). Problèmes de psychologie génétique: les stades de développement intellectuel de l’enfant et de l’adolescent [Gentetics psychological problems: Child’s and adolescent intellectaul development stages]. Paris: Médiation.
  • Roberts, M. (2005). Parenting in an obesogenic environment. Journal of Research for Consumers, 9, 1–11.
  • Roedder-John, D. (1999). Consumer socialization of children: A retrospective look at twenty-five years of research. Journal of Consumer Research, 20, 337–349. doi:10.1086/209559
  • Rossiter, J. (1976). Visual and verbal memory in children’s product information utilization. Advances in Consumer Research, 3, 523–528. Retrieved from http://acrwebsite.org/volumes/9315/volumes/v03/NA-03
  • Taghavi, M. S., & Seyedsalehi, A. (2015). The effect of packaging and brand on children’s and parents’ purchasing decisions and the moderating role of pester power. British Food Journal, 117, 2017–2038.10.1108/BFJ-07-2014-0260
  • Underwood, R. L. (2003). The communicative power of product packaging: Creating brand identity via lived and mediated experience. Journal of Marketing Theory and Practice, 11, 62–76. Retrieved from http://www.jstor.org/stable/4047008410.1080/10696679.2003.11501933
  • Underwood, R. L., & Klein, N. M. (2002). Packaging as brand communication: Effects of products pictures on consumer responses to the package and brand. Journal of Marketing Theory and Practice, 10, 58–68. Retrieved from http://www.jstor.org/stable/4130428210.1080/10696679.2002.11501926
  • Zeghache, N. (2014). The impact of packaging colour on children’s brand name memorization (7–12 years old). International Journal of Retail & Distribution Management, 42, 1053–1068.10.1108/IJRDM-08-2013-0168

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.