389
Views
2
CrossRef citations to date
0
Altmetric
Original Articles

Diffusing market orientation to drive marketing capital: evidence from Vietnam

, &
Pages 520-531 | Received 08 Oct 2015, Accepted 10 Apr 2017, Published online: 02 May 2017

References

  • A&C. (2014). Working environment: Foreign-invested vs. local firms. Retrieved June 2014, from http://www.a-c.com.vn/index.php?op=static&lang=vn&content=moi-truong-lam-viec
  • Arora, R., & Rangnekar, S. (2015). The joint effects of personality and supervisory career mentoring in predicting occupational commitment. Career Development International, 20, 63–80.10.1108/CDI-12-2014-0156
  • Bae, J., Chen, S.-J., & Lawler, J. J. (1998). Variations in human resource management in Asian countries: MNC home-country and host-country effects. The International Journal of Human Resource Management, 9, 653–670.10.1080/095851998340946
  • Bandura, A. (1977). Social learning theory. Englewood Cliffs, NJ: Prentice Hall.
  • Brandi, U., & Elkjaer, B. (2011). Organizational learning viewed from a social learning perspective. In M. Easterby-Smith & M. A. Lyles (Eds.), Handbook of organizational learning and knowledge management (pp. 23–41). West Sussex: Wiley.
  • Cohen, C., & Kaimenakis, N. (2007). Intellectual capital and corporate performance in knowledge-intensive SMEs. The Learning Organization, 14, 241–262.10.1108/09696470710739417
  • Crocker, A., & Eckardt, R. (2014). A multilevel investigation of individual- and unit-level human capital complementarities. Journal of Management, 40, 509–530.10.1177/0149206313511862
  • Doyle, J. D., & Armenakyan, A. (2014). Value-creating mechanisms within the market orientation–performance relationship: A meta-analysis. Journal of Strategic Marketing, 22, 193–205.10.1080/0965254X.2013.876073
  • Gerbing, W. D., & Anderson, J. C. (1988). An updated paradigm for scale development incorporating unidimensionality and its assessment. Journal of Marketing Research, 25, 186–192.10.2307/3172650
  • Griffith, D. A., & Lusch, R. F. (2007). Getting marketers to invest in firm-specific capital. Journal of Marketing, 71, 129–145.10.1509/jmkg.71.1.129
  • Hau, L. N., Evangelista, F., & Thuy, P. N. (2013). Does it pay for firms in Asia’s emerging markets to be market oriented? Evidence from Vietnam. Journal of Business Research, 66, 2412–2417.10.1016/j.jbusres.2013.05.028
  • Hawkins, M. A. (2015). Market identification to generation: A practice theory market orientation. Journal of Strategic Marketing, 23, 112–121.10.1080/0965254X.2014.914070
  • Hitt, M. A., Li, H., & Worthington, W. J., IV. (2005). Emerging markets as learning laboratories: Learning behaviors of local firms and foreign entrants in different institutional contexts. Management and Organization Review, 1, 353–380.10.1111/j.1740-8784.2005.0019a.x
  • Hunt, S. D. (2000). A general theory of competition. Thousand Oaks, CA: Sage.
  • Irving, P. G., Coleman, D. F., & Cooper, C. L. (1997). Further assessments of a three-component model of occupational commitment: Generalizability and differences across occupations. Journal of Applied Psychology, 82, 444–452.10.1037/0021-9010.82.3.444
  • Julian, C. C., Mohamad, O., Ahmed, Z. U., & Sefnedi, S. (2014). The market orientation-performance relationship: The empirical link in export ventures. Thunderbird International Business Review, 56, 97–110.10.1002/tie.21598
  • Kumar, V., Jones, E., Venkatesan, R., & Leone, R. P. (2011). Is market orientation a source of sustainable competitive advantage or simply the cost of competing? Journal of Marketing, 75, 16–30.10.1509/jmkg.75.1.16
  • Lam, S. K., Kraus, F., & Ahearne, M. (2010). The diffusion of market orientation throughout the organization: A social learning theory perspective. Journal of Marketing, 74, 61–79.10.1509/jmkg.74.5.61
  • Lee, K., Carswell, J. J., & Allen, N. J. (2000). A meta-analytic review of occupational commitment: Relations with person- and work-related variables. Journal of Applied Psychology, 85, 799–811.10.1037/0021-9010.85.5.799
  • Meyer, J. P., Allen, N. J., & Smith, C. A. (1993). Commitment to organizations and occupations: Extension and test of a three-component conceptualization. Journal of Applied Psychology, 78, 538–551.10.1037/0021-9010.78.4.538
  • Muthen, B. & Kaplan, D. (1985). A comparison of some methodologies for the factor analysis of non-normal likert variables. British Journal of Mathematical and Statistical Psychology, 38, 171–189.10.1111/bmsp.1985.38.issue-2
  • Narver, J. C. & Slater, S. F. (1990). The effect of a market orientation on business profitability. Journal of Marketing, 54, 20–35.10.2307/1251757
  • Nguyen, T. D., & Nguyen, T. T. M. (2011). Firm‐specific marketing capital and job satisfaction of marketers. The Learning Organization, 18, 251–263.10.1108/09696471111123298
  • Nguyen, T. D., & Nguyen, T. T. M. (2012). Psychological capital, quality of work life and quality of life of marketers: Evidence from Vietnam. Journal of Macromarketing, 32, 82–90.
  • Nyberg, A. J., Moliterno, T. P., Hale, D., & Lepak, D. P. (2014). Resource-based perspectives on unit-level human capital. Journal of Management, 40, 316–346.10.1177/0149206312458703
  • Ozkaya, H. E., Droge, C., Hult, G. T. M., Calantone, R., & Ozkaya, E. (2015). Market orientation, knowledge competence, and innovation. International Journal of Research in Marketing, 32, 309–318. doi:10.1016/j.ijresmar.2014.10.004
  • Podsakoff, P. M., MacKenzie, S. B., Lee, J.-Y., & Podsakoff, N. P. (2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of Applied Psychology, 88, 879–903.10.1037/0021-9010.88.5.879
  • QDTTg. (2012). The socio-economic development strategy 2011-2020 (Decision of the Prime Minister No. 432/QD-TTg). Hanoi: Vietnam Prime Minister’s Office (in Vietnamese).
  • Scandura, T. A., & Lankau, M. J. (1997). Relationships of gender, family responsibility and flexible work hours to organizational commitment and job satisfaction. Journal of Organizational Behavior, 18, 377–391.10.1002/(ISSN)1099-1379
  • Shultz, C. (2012). Vietnam: Political economy, marketing system. Journal of Macromarketing, 32, 7–17.10.1177/0276146711428323
  • World Bank. (2014). Vietnam: Country at a Glance. Retrieved June 2014, from http://www.worldbank.org/en/country/vietnam
  • Wright, P. M., Dunford, B. B., & Snell, S. A. (2001). Human resources and the resource based view of the firm. Journal of Management, 27, 701–721.10.1177/014920630102700607

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.