Does competitive aggressiveness negatively moderate the relationship between coopetition and customer satisfaction performance?

References

• Ang, S. H. (2008). Competitive intensity and collaboration: Impact on firm growth across technological environments. Strategic Management Journal, 29(10), 1057–1075. https://doi.org/10.1002/smj.695
   Web of Science ®Google Scholar
• Armstrong, J. S., & Overton, T. S. (1977). Estimating non-response bias in mail surveys. Journal of Marketing Research, 14(3), 396–402. https://doi.org/10.1177/002224377701400320
   Web of Science ®Google Scholar
• Arslan, B. (2018). The interplay of competitive and cooperative behavior and differential benefits in alliances. Strategic Management Journal, 39(12), 3222–3246. https://doi.org/10.1002/smj.2731
   Web of Science ®Google Scholar
• Aspelund, A., Madsen, T. K., & Moen, O. (2007). A review of the foundation, international marketing strategies, and performance of international new ventures. European Journal of Marketing, 41(11–12), 1423–1448. https://doi.org/10.1108/03090560710821242
   Web of Science ®Google Scholar
• Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99–120. https://doi.org/10.1177/014920639101700108
   Web of Science ®Google Scholar
• Barney, J. B. (2001). Is the resource-based “view” a useful perspective for strategic management research? Yes. Academy of Management Review, 26(1), 41–56. https://doi.org/10.2307/259393
   Web of Science ®Google Scholar
• Barney, J. B. (2014). How marketing scholars might help address issues in resource-based theory. Journal of the Academy of Marketing Science, 42(1), 24–26. https://doi.org/10.1007/s11747-013-0351-8
   Web of Science ®Google Scholar
• Barney, J. B. (2018). Why resource‐based theory’s model of profit appropriation must incorporate a stakeholder perspective. Strategic Management Journal, 39(13), 3305–3325. https://doi.org/10.1002/smj.2949
   Web of Science ®Google Scholar
• Bengtsson, M., & Kock, S. (2000). Coopetition in business networks: To cooperate and compete simultaneously. Industrial Marketing Management, 29(5), 411–426. https://doi.org/10.1016/S0019-8501(99)00067-X
   Web of Science ®Google Scholar
• Bengtsson, M., & Kock, S. (2014). Coopetition - quo vadis? Past accomplishments and future challenges. Industrial Marketing Management, 43(2), 180–188. https://doi.org/10.1016/j.indmarman.2014.02.015
   Web of Science ®Google Scholar
• Bengtsson, M., & Raza-Ullah, T. (2016). A systematic review of research on coopetition: Toward a multi-level understanding. Industrial Marketing Management, 57(1), 23–39. https://doi.org/10.1016/j.indmarman.2016.05.003
   Google Scholar
• Bengtsson, M., Raza-Ullah, T., & Vanyushyn, V. (2016). The coopetition paradox and tension: The moderating role of coopetition capability. Industrial Marketing Management, 53(1), 19–30. https://doi.org/10.1016/j.indmarman.2015.11.008
   Google Scholar
• Böttger, T., Rudolph, T., Evanschitzky, H., & Pfrang, T. (2017). Customer inspiration: Conceptualization, scale development, and validation. Journal of Marketing, 81(6), 116–131. https://doi.org/10.1509/jm.15.0007
   Web of Science ®Google Scholar
• Bouncken, R. B., Fredrich, V., Ritala, P., & Kraus, S. (2018). Coopetition in new product development alliances: Advantages and tensions for incremental and radical innovation. British Journal of Management, 29(3), 391–410. https://doi.org/10.1111/1467-8551.12213
   Web of Science ®Google Scholar
• Bouncken, R. B., & Kraus, S. (2013). Innovation in knowledge-intensive industries: The double-edged sword of coopetition. Journal of Business Research, 66(10), 2060–2070. https://doi.org/10.1016/j.jbusres.2013.02.032
   Web of Science ®Google Scholar
• Cadogan, J. W., Diamantopoulos, A., & Siguaw, J. A. (2002). Export market-oriented activities: Their antecedents and performance consequences. Journal of International Business Studies, 33(3), 615–626. https://doi.org/10.1057/palgrave.jibs.8491036
   Web of Science ®Google Scholar
• Cadogan, J. W., Sundqvist, S., Puumalainen, K., & Salminen, R. T. (2012). Strategic flexibilities and export performance: The moderating roles of export market-oriented behavior and the export environment. European Journal of Marketing, 46(10), 1418–1452. https://doi.org/10.1108/03090561211248107
   Web of Science ®Google Scholar
• Cadogan, J. W., Sundqvist, S., Salminen, R. T., & Puumalainen, K. (2005). Export marketing, inter-functional interactions, and performance consequences. Journal of the Academy of Marketing Science, 33(4), 520–535. https://doi.org/10.1177/0092070305276148
   Web of Science ®Google Scholar
• Churchill, G. A., Jr. (1979). A paradigm for developing better measures of marketing constructs. Journal of Marketing Research, 16(1), 64–73. https://doi.org/10.1177/002224377901600110
   Web of Science ®Google Scholar
• Coviello, N. E., Brodie, R. J., Danaher, P. J., & Johnston, W. J. (2002). How firms relate to their markets: An empirical examination of contemporary marketing practices. Journal of Marketing, 66(3), 33–46. https://doi.org/10.1509/jmkg.66.3.33.18500
   Web of Science ®Google Scholar
• Crick, J. M. (2015).Bridging the gap between threshold and dynamic capabilities: A qualitative study of the collaboration strategies of New Zealand wineries [Unpublished MBS thesis in Management]. Massey University.
   Google Scholar
• Crick, J. M. (2018). The facets, antecedents and consequences of coopetition: An entrepreneurial marketing perspective. Qualitative Market Research: An International Journal, 21(2), 253–272. https://doi.org/10.1108/QMR-11-2016-0109
   Web of Science ®Google Scholar
• Crick, J. M. (2019). Moderators affecting the relationship between coopetition and company performance. Journal of Business & Industrial Marketing, 34(2), 518–531. https://doi.org/10.1108/JBIM-03-2018-0102
   Web of Science ®Google Scholar
• Crick, J. M. (2020). The dark-side of coopetition: When collaborating with competitors is harmful for company performance. Journal of Business & Industrial Marketing, 35(2), 318–337. https://doi.org/10.1108/JBIM-01-2019-0057
   Web of Science ®Google Scholar
• Crick, J. M. (2021). The dimensionality of the market orientation construct. Journal of Strategic Marketing. ( forthcoming). https://doi.org/10.1080/0965254X.2019.1677747
   Google Scholar
• Crick, J. M., & Crick, D. (2019). Developing and validating a multi-dimensional measure of coopetition. Journal of Business & Industrial Marketing, 34(4), 665–689. https://doi.org/10.1108/JBIM-07-2018-0217
   Web of Science ®Google Scholar
• Crick, J. M., & Crick, D. (2020). Coopetition and COVID-19: Collaborative business-to-business marketing strategies in a pandemic crisis. Industrial Marketing Management, 88(1), 206–213. https://doi.org/10.1016/j.indmarman.2020.05.016
   Google Scholar
• Crick, J. M., & Crick, D. (2021). The Yin and Yang nature of coopetition activities: Non-linear effects and the moderating role of competitive intensity for internationalised firms. International Marketing Review. ( forthcoming). https://doi.org/10.1108/IMR-01-2019-0018
   Google Scholar
• Crick, J. M., Crick, D., & Chaudhry, S. (2020). The dark-side of coopetition: It’s not what you say, but the way that you do it. Journal of Strategic Marketing, 1–23. ( forthcoming). https://doi.org/10.1080/0965254X.2019.1642936
   Google Scholar
• Cui, V., Yang, H., & Vertinsky, I. (2018). Attacking your partners: Strategic alliances and competition between partners in product-markets. Strategic Management Journal, 39(12), 3116–3139. https://doi.org/10.1002/smj.2746
   Web of Science ®Google Scholar
• Czakon, W., & Czernek, K. (2016). The role of trust-building mechanisms in entering into network coopetition: The case of tourism networks in Poland. Industrial Marketing Management, 57(1), 64–74. https://doi.org/10.1016/j.indmarman.2016.05.010
   Google Scholar
• Czakon, W., Srivastava, M. K., Le Roy, F., & Gnyawali, D. R. Coopetition strategies: Critical issues and research directions. (2020). Long Range Planning, 53(1), 101948. forthcoming. https://doi.org/10.1016/j.lrp.2019.101948
   Google Scholar
• Dawson, J. F., & Richter, A. W. (2006). Probing three-way interactions in moderated multiple regression: Development and application of a slope difference test. Journal of Applied Psychology, 91(4), 917–926. https://doi.org/10.1037/0021-9010.91.4.917
   PubMed Web of Science ®Google Scholar
• Day, G. S. (2014). An outside-in approach to resource-based theories. Journal of the Academy of Marketing Science, 42(1), 27–28. https://doi.org/10.1007/s11747-013-0348-3
   Web of Science ®Google Scholar
• Dyer, J. H., & Hatch, N. W. (2006). Relation‐specific capabilities and barriers to knowledge transfers: Creating advantage through network relationships. Strategic Management Journal, 27(8), 701–719. https://doi.org/10.1002/smj.543
   Web of Science ®Google Scholar
• Dyer, J. H., & Singh, H. (1998). The relational view: Cooperative strategy and sources of inter-organizational competitive advantage. Academy of Management Review, 23(4), 660–679. https://doi.org/10.5465/amr.1998.1255632
   Web of Science ®Google Scholar
• Dyer, J. H., Singh, H., & Hesterly, W. S. (2018). The relational view revisited: A dynamic perspective on value creation and value capture. Strategic Management Journal, 39(12), 3140–3162. https://doi.org/10.1002/smj.2785
   Web of Science ®Google Scholar
• Echambadi, R., & Hess, J. D. (2007). Mean-centering does not alleviate collinearity problems in moderated multiple regression models. Marketing Science, 26(3), 438–445. https://doi.org/10.1287/mksc.1060.0263
   Web of Science ®Google Scholar
• Estrada, I., & Dong, J. Q. Learning from experience? Technological investments and the impact of coopetition experience on firm profitability. (2020). Long Range Planning, 53(1), 101866. forthcoming. https://doi.org/10.1016/j.lrp.2019.01.003
   Google Scholar
• Felzensztein, C., & Deans, K. R. (2013). Marketing practices in wine clusters: Insights from Chile. Journal of Business & Industrial Marketing, 28(4), 357–367. https://doi.org/10.1108/08858621311313947
   Web of Science ®Google Scholar
• Felzensztein, C., Gimmon, E., & Deans, K. R. (2018). Coopetition in regional clusters: Keep calm and expect unexpected changes. Industrial Marketing Management, 69(1), 116–124. https://doi.org/10.1016/j.indmarman.2018.01.013
   Google Scholar
• Felzensztein, C., Stringer, C., Benson-Rea, M., & Freeman, S. (2014). International marketing strategies in industrial clusters: Insights from the Southern Hemisphere. Journal of Business Research, 67(5), 837–846. https://doi.org/10.1016/j.jbusres.2013.07.002
   Web of Science ®Google Scholar
• Feng, H., Morgan, N. A., & Rego, L. L. (2020). The impact of unprofitable customer management strategies on shareholder value. Journal of the Academy of Marketing Science, 48(2), 246–269. https://doi.org/10.1007/s11747-019-00686-2
   Web of Science ®Google Scholar
• Fernandez, A.-S., & Chiambaretto, P. (2016). Managing tensions related to information in coopetition. Industrial Marketing Management, 53(1), 66–76. https://doi.org/10.1016/j.indmarman.2015.11.010
   Google Scholar
• Ferrier, W. J. (2001). Navigating the competitive landscape: The drivers and consequences of competitive aggressiveness. Academy of Management Journal, 44(4), 858–877. https://doi.org/10.5465/3069419
   Web of Science ®Google Scholar
• Fornell, C., & Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics. Journal of Marketing Research, 18(3), 382–388. https://doi.org/10.1177/002224378101800313
   Web of Science ®Google Scholar
• Geldes, C., Heredia, J., Felzensztein, C., & Mora, M. (2017). Proximity as determinant of business cooperation for technological and non-technological innovations: A study of an agribusiness cluster. Journal of Business & Industrial Marketing, 32(1), 167–178. https://doi.org/10.1108/JBIM-01-2016-0003
   Web of Science ®Google Scholar
• Gerbing, D. W., & Hamilton, J. G. (1996). Viability of exploratory factor analysis as a pre-cursor to confirmatory factor analysis. Structural Equation Modelling, 3(1), 62–72. https://doi.org/10.1080/10705519609540030
   Web of Science ®Google Scholar
• Gnyawali, D. R., Madhavan, R., He, J., & Bengtsson, M. (2016). The competition–cooperation paradox in inter-firm relationships: A conceptual framework. Industrial Marketing Management, 53(1), 7–18. https://doi.org/10.1016/j.indmarman.2015.11.014
   Google Scholar
• Granata, J., Lasch, F., Le Roy, F., & Dana, L.-P. (2018). How do micro-firms manage coopetition? A study of the wine sector in France. International Small Business Journal, 36(3), 331–355. https://doi.org/10.1177/0266242617740412
   Web of Science ®Google Scholar
• Guo, X. (2013). Living in a global world: Influence of consumer global orientation on attitudes toward global brands from developed versus emerging countries. Journal of International Marketing, 21(1), 1–22. https://doi.org/10.1509/jim.12.0065
   Web of Science ®Google Scholar
• Hair, J. F., Jr., Hult, G. T. M., Sarstedt, M., & Thiele, K. O. (2017). Mirror, mirror on the wall: A comparative evaluation of composite-based structural equation modelling methods. Journal of the Academy of Marketing Science, 45(5), 616–632. https://doi.org/10.1007/s11747-017-0517-x
   Web of Science ®Google Scholar
• Hannah, D. P., & Eisenhardt, K. M. (2018). How firms navigate cooperation and competition in nascent ecosystems. Strategic Management Journal, 39(12), 3163–3192. https://doi.org/10.1002/smj.2750
   Web of Science ®Google Scholar
• Henseler, J., Ringle, C. M., & Sarstedt, M. (2016). Testing measurement invariance of composites using partial least squares. International Marketing Review, 33(3), 405–431. https://doi.org/10.1108/IMR-09-2014-0304
   Web of Science ®Google Scholar
• Ho, T.-H., Park, Y.-H., & Zhou, Y.-P. (2006). Incorporating satisfaction into customer value analysis: Optimal investment in lifetime value. Marketing Science, 25(3), 260–277. https://doi.org/10.1287/mksc.1050.0158
   Web of Science ®Google Scholar
• Hoffmann, W., Lavie, D., Reuer, J. J., & Shipilov, A. (2018). The interplay of competition and cooperation. Strategic Management Journal, 39(12), 3033–3052. https://doi.org/10.1002/smj.2965
   Web of Science ®Google Scholar
• Hooley, G. J., Greenley, G. E., Cadogan, J. W., & Fahy, J. (2005). The performance impact of marketing resources. Journal of Business Research, 58(1), 18–27. https://doi.org/10.1016/S0148-2963(03)00109-7
   Web of Science ®Google Scholar
• Hultman, M., Robson, M. J., & Katsikeas, C. S. (2009). Export product strategy fit and performance: An empirical investigation. Journal of International Marketing, 17(4), 1–23. https://doi.org/10.1509/jimk.17.4.1
   Web of Science ®Google Scholar
• Hunt, S. D. (2018). Advancing marketing strategy in the marketing discipline and beyond: From promise, to neglect, to prominence, to fragment (to promise?). Journal of Marketing Management, 34(1–2), 16–51. https://doi.org/10.1080/0267257X.2017.1326973
   Web of Science ®Google Scholar
• Hunt, S. D., & Derozier, C. (2004). The normative imperatives of business and marketing strategy: Grounding strategy in resource‐advantage theory. Journal of Business & Industrial Marketing, 19(1), 5–22. https://doi.org/10.1108/08858620410516709
   Google Scholar
• Hunt, S. D., & Morgan, R. M. (1995). The comparative advantage theory of competition. Journal of Marketing, 59(2), 1–15. https://doi.org/10.1177/002224299505900201
   Web of Science ®Google Scholar
• Hunt, S. D., Sparkman, R. D., Jr, & Wilcox, J. B. (1982). The pre-test in survey research: Issues and preliminary findings. Journal of Marketing Research, 19(2), 269–273. https://doi.org/10.1177/002224378201900211
   Web of Science ®Google Scholar
• Irwin, J. R., & McClelland, G. H. (2001). Misleading heuristics and moderated multiple regression models. Journal of Marketing Research, 38(1), 100–109. https://doi.org/10.1509/jmkr.38.1.100.18835
   Web of Science ®Google Scholar
• Jaworski, B. J., & Kohli, A. K. (1993). Market orientation: Antecedents and consequences. Journal of Marketing, 57(3), 53–70. https://doi.org/10.1177/002224299305700304
   Web of Science ®Google Scholar
• Jones, R., Suoranta, M., & Rowley, J. (2013). Strategic network marketing in technology SMEs. Journal of Marketing Management, 29(5–6), 671–697. https://doi.org/10.1080/0267257X.2013.797920
   Google Scholar
• Katsikeas, C. S., Morgan, N. A., Leonidou, L. C., & Hult, G. T. M. (2016). Assessing performance outcomes in marketing. Journal of Marketing, 80(2), 1–20. https://doi.org/10.1509/jm.15.0287
   Web of Science ®Google Scholar
• Keinanen, H., & Kuivalainen, O. (2015). Antecedents of social media B2B use in industrial marketing context: Customers’ view. Journal of Business & Industrial Marketing, 30(6), 711–722. https://doi.org/10.1108/JBIM-04-2013-0095
   Web of Science ®Google Scholar
• Kim, T., & Lee, H.-Y. (2011). External validity of market segmentation methods: A study of buyers of prestige cosmetic brands. European Journal of Marketing, 45(1–2), 153–169. https://doi.org/10.1108/03090561111095630
   Web of Science ®Google Scholar
• Kumar, V., Jones, E., Venkatesan, R., & Leone, R. P. (2011). Is market orientation a source of sustainable competitive advantage or simply the cost of competing? Journal of Marketing, 75(1), 16–30. https://doi.org/10.1509/jm.75.1.16
   Web of Science ®Google Scholar
• Kumar, V., & Reinartz, W. (2016). Creating enduring customer value. Journal of Marketing, 80(6), 36–68. https://doi.org/10.1509/jm.15.0414
   Web of Science ®Google Scholar
• Lavie, D. (2006). The competitive advantage of inter-connected firms: An extension of the resource-based view. Academy of Management Review, 31(3), 638–658. https://doi.org/10.5465/amr.2006.21318922
   Web of Science ®Google Scholar
• Lindell, M. K., & Whitney, D. J. (2001). Accounting for common method variance in cross-sectional research designs. Journal of Applied Psychology, 86(1), 114–121. https://doi.org/10.1037/0021-9010.86.1.114
   PubMed Web of Science ®Google Scholar
• Lumpkin, G. T., & Dess, G. G. (1996). Clarifying the entrepreneurial orientation construct and linking it to performance. Academy of Management Review, 21(1), 135–172. https://doi.org/10.5465/amr.1996.9602161568
   Web of Science ®Google Scholar
• Luo, X., Rindfleisch, A., & Tse, D. K. (2007). Working with rivals: The impact of competitor alliances on financial performance. Journal of Marketing Research, 44(1), 73–83. https://doi.org/10.1509/jmkr.44.1.73
   Web of Science ®Google Scholar
• MacKenzie, S. B., & Podsakoff, P. M. (2012). Common method bias in marketing: Causes, mechanisms, and procedural remedies. Journal of Retailing, 88(4), 542–555. https://doi.org/10.1016/j.jretai.2012.08.001
   Web of Science ®Google Scholar
• Mathias, B. D., Huyghe, A., Frid, C. J., & Galloway, T. L. (2018). An identity perspective on coopetition in the craft beer industry. Strategic Management Journal, 39(12), 3086–3115. https://doi.org/10.1002/smj.2734
   Web of Science ®Google Scholar
• Mattsson, L.-G., & Tidstrom, A. (2015). Applying the principles of Yin–Yang to market dynamics: On the duality of cooperation and competition. Marketing Theory, 15(3), 347–364. https://doi.org/10.1177/1470593114564903
   Web of Science ®Google Scholar
• McGrath, H., O’Toole, T., & Canning, L. (2019). Coopetition: A fundamental feature of entrepreneurial firms’ collaborative dynamics. Journal of Business & Industrial Marketing, 34(7), 1555–1569. https://doi.org/10.1108/JBIM-10-2018-0287
   Web of Science ®Google Scholar
• Melewar, T. C., Foroudi, P., Gupta, S., Kitchen, P. J., & Foroudi, M. M. (2017). Integrating identity, strategy and communications for trust, loyalty and commitment. European Journal of Marketing, 51(3), 572–604. https://doi.org/10.1108/EJM-08-2015-0616
   Web of Science ®Google Scholar
• Modi, P., & Sahi, G. K. (2018). Toward a greater understanding of the market orientation and internal market orientation relationship. Journal of Strategic Marketing, 26(6), 532–549. https://doi.org/10.1080/0965254X.2017.1318943
   Web of Science ®Google Scholar
• Moorman, C. (1995). Organizational market information processes: Cultural antecedents and new product outcomes. Journal of Marketing Research, 32(3), 318–335. https://doi.org/10.1177/002224379503200307
   Web of Science ®Google Scholar
• Moorman, C., & Day, G. S. (2016). Organizing for marketing excellence. Journal of Marketing, 80(6), 6–35. https://doi.org/10.1509/jm.15.0423
   Web of Science ®Google Scholar
• Morgan, N. A. (2012). Marketing and business performance. Journal of the Academy of Marketing Science, 40(1), 102–119. https://doi.org/10.1007/s11747-011-0279-9
   Web of Science ®Google Scholar
• Morgan, N. A., Vorhies, D. W., & Mason, C. H. (2009). Market orientation, marketing capabilities, and firm performance. Strategic Management Journal, 30(8), 909–920. https://doi.org/10.1002/smj.764
   Web of Science ®Google Scholar
• Morgan, R. M., & Hunt, S. D. (1994). The commitment-trust theory of relationship marketing. Journal of Marketing, 58(3), 20–38. https://doi.org/10.1177/002224299405800302
   Web of Science ®Google Scholar
• Mu, J., Bao, Y., Sekhon, T., Qi, J., & Love, E. (2018). Outside-in marketing capability and firm performance. Industrial Marketing Management, 75(1), 37–54. https://doi.org/10.1016/j.indmarman.2018.03.010
   Google Scholar
• Narver, J. C., & Slater, S. F. (1990). The effect of a market orientation on business profitability. Journal of Marketing, 54(4), 20–35. https://doi.org/10.1177/002224299005400403
   Web of Science ®Google Scholar
• Ngo, L. V., & O’Cass, A. (2012). Performance implications of market orientation, marketing resources, and marketing capabilities. Journal of Marketing Management, 28(1–2), 173–187. https://doi.org/10.1080/0267257X.2011.621443
   Google Scholar
• Nguyen, T. K., Sharma, S. S., & Crick, D. (2020). Potential absorptive capacity and performance of Vietnamese contract manufacturing exporters: Mediating factors in entrepreneurial marketing behaviour. Journal of Strategic Marketing. forthcoming. https://doi.org/10.1080/0965254X.2019.1619090
   Google Scholar
• O’Cass, A., Ngo, L. V., & Siahtiri, V. (2012). Examining the marketing planning – Marketing capability interface and customer-centric performance in SMEs. Journal of Strategic Marketing, 20(6), 463–481. https://doi.org/10.1080/0965254X.2012.707675
   Google Scholar
• O’Dwyer, M., & Gilmore, A. (2018). Competitor orientation in successful SMEs: An exploration of the impact on innovation. Journal of Strategic Marketing, 27(1), 21–37. https://doi.org/10.1080/0965254X.2017.1384040
   Web of Science ®Google Scholar
• O’Dwyer, M., Gilmore, A., & Carson, D. (2011). Strategic alliances as an element of innovative marketing in SMEs. Journal of Strategic Marketing, 19(1), 91–104. https://doi.org/10.1080/0965254X.2010.537765
   Google Scholar
• Olson, E. M., Slater, S. F., & Hult, G. T. M. (2005). The performance implications of fit among business strategy, marketing organization structure, and strategic behavior. Journal of Marketing, 69(3), 49–65. https://doi.org/10.1509/jmkg.69.3.49.66362
   Web of Science ®Google Scholar
• Park, B. J. R., Srivastava, M. K., & Gnyawali, D. R. (2014). Walking the tight rope of coopetition: Impact of competition and cooperation intensities and balance on firm innovation performance. Industrial Marketing Management, 43(2), 210–221. https://doi.org/10.1016/j.indmarman.2013.11.003
   Web of Science ®Google Scholar
• Payne, A., Frow, P., & Eggert, A. (2017). The customer value proposition: Evolution, development, and application in marketing. Journal of the Academy of Marketing Science, 45(4), 467–489. https://doi.org/10.1007/s11747-017-0523-z
   Web of Science ®Google Scholar
• Peng, M. W., & Luo, Y. (2000). Managerial ties and firm performance in a transition economy: The nature of a micro-macro link. Academy of Management Journal, 43(3), 486–501. https://doi.org/10.5465/1556406
   Web of Science ®Google Scholar
• Peng, M. W., Su, S. L., Pinkham, B., & Chen, H. (2009). The institution-based view as a third leg for a strategy tripod. Academy of Management Perspectives, 23(3), 63–81. https://doi.org/10.5465/amp.2009.43479264
   Web of Science ®Google Scholar
• Peter, J. P. (1981). Construct validity: A review of basic issues and marketing practices. Journal of Marketing Research, 18(2), 133–145. https://doi.org/10.1177/002224378101800201
   Web of Science ®Google Scholar
• Peterson, R. A. (2000). A meta-analysis of variance accounted for and factor loadings in exploratory factor analysis. Marketing Letters, 11(3), 261–275. https://doi.org/10.1023/A:1008191211004
   Google Scholar
• Ping, R. A., Jr. (1995). A parsimonious estimating technique for interaction and quadratic latent variables. Journal of Marketing Research, 32(3), 336–347. https://doi.org/10.1177/002224379503200308
   Web of Science ®Google Scholar
• Podsakoff, P. M., MacKenzie, S. B., Lee, J.-Y., & Podsakoff, N. P. (2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of Applied Psychology, 88(5), 879–903. https://doi.org/10.1037/0021-9010.88.5.879
   PubMed Web of Science ®Google Scholar
• Priem, R. L., & Butler, J. E. (2001). Is the resource-based “view” a useful perspective for strategic management research? Academy of Management Review, 26(1), 22–40. https://doi.org/10.5465/amr.2001.4011928
   Web of Science ®Google Scholar
• Raza-Ullah, T., Bengtsson, M., & Kock, S. (2014). The coopetition paradox and tension in coopetition at multiple-levels. Industrial Marketing Management, 43(2), 189–198. https://doi.org/10.1016/j.indmarman.2013.11.001
   Web of Science ®Google Scholar
• Reynolds, N., & Diamantopoulos, A. (1998). The effect of pre-test method on error detection rates: Experimental evidence. European Journal of Marketing, 32(5–6), 480–498. https://doi.org/10.1108/03090569810216091
   Google Scholar
• Rindfleisch, A., & Moorman, C. (2003). Inter-firm cooperation and customer orientation. Journal of Marketing Research, 40(4), 421–436. https://doi.org/10.1509/jmkr.40.4.421.19388
   Web of Science ®Google Scholar
• Ritala, P. (2012). Coopetition strategy – When is it successful? Empirical evidence on innovation and market performance. British Journal of Management, 23(3), 307–324. https://doi.org/10.1111/j.1467-8551.2011.00741.x
   Web of Science ®Google Scholar
• Ritala, P., & Hurmelinna-Laukkanen, P. (2013). Incremental and radical innovation in coopetition: The role of absorptive capacity and appropriability. Journal of Product Innovation Management, 30(1), 154–169. https://doi.org/10.1111/j.1540-5885.2012.00956.x
   Web of Science ®Google Scholar
• Rocks, S., Gilmore, A., & Carson, D. (2005). Developing strategic marketing through the use of marketing networks. Journal of Strategic Marketing, 13(2), 81–92. https://doi.org/10.1080/0965254050008293
   Google Scholar
• Schirmer, N., Ringle, C. M., Gudergan, S. P., & Feistel, M. S. G. (2018). The link between customer satisfaction and loyalty: The moderating role of customer characteristics. Journal of Strategic Marketing, 26(4), 298–317. https://doi.org/10.1080/0965254X.2016.1240214
   Web of Science ®Google Scholar
• Schlegelmilch, B. B., & Tynan, C. (1989). Who volunteers? An investigation into the characteristics of charity volunteers. Journal of Marketing Management, 5(2), 133–151. https://doi.org/10.1080/0267257X.1989.9964095
   Google Scholar
• Shu, C., Lin, J. L., & Zhou, K. Z. (2017). A contingent view of partner coopetition in international joint ventures. Journal of International Marketing, 25(3), 42–60. https://doi.org/10.1509/jim.16.0075
   Web of Science ®Google Scholar
• Souchon, A. L., Cadogan, J. W., Procter, D. B., & Dewsnap, B. (2004). Marketing information use and organisational performance: The mediating role of responsiveness. Journal of Strategic Marketing, 12(4), 231–242. https://doi.org/10.1080/0965254042000308057
   Google Scholar
• Spiller, S. A., Fitzsimons, G. J., Lynch, J. G., & McClelland, G. H. (2013). Spotlights, floodlights, and the magic number zero: Simple effects tests in moderated regression. Journal of Marketing Research, 50(2), 277–288. https://doi.org/10.1509/jmr.12.0420
   Web of Science ®Google Scholar
• Sraha, G., Sharma, R. R., Crick, D., & Crick, J. M. (2020). International experience, commitment, distribution adaptation and performance: A study of Ghanaian firms in B2B export markets. Journal of Business & Industrial Marketing. forthcoming. https://doi.org/10.1108/JBIM-05-2019-0197
   Google Scholar
• Steenkamp, J.-B. E. M., & Baumgartner, H. (2000). On the use of structural equation models for marketing modelling. International Journal of Research in Marketing, 17(2–3), 195–202. https://doi.org/10.1016/S0167-8116(00)00016-1
   Web of Science ®Google Scholar
• Sundqvist, S., Kyläheiko, K., Kuivalainen, O., & Cadogan, J. W. (2012). Kirznerian and Schumpeterian entrepreneurial-oriented behavior in turbulent export markets. International Marketing Review, 29(2), 203–219. https://doi.org/10.1108/02651331211216989
   Web of Science ®Google Scholar
• Tidstrom, A. (2009). Causes of conflict in inter-competitor cooperation. Journal of Business & Industrial Marketing, 24(7), 506–518. https://doi.org/10.1108/08858620910986749
   Web of Science ®Google Scholar
• Tidstrom, A. (2014). Managing tensions in coopetition. Industrial Marketing Management, 43(2), 261–271. https://doi.org/10.1016/j.indmarman.2013.12.001
   Web of Science ®Google Scholar
• Vorhies, D. W., & Morgan, N. A. (2005). Benchmarking marketing capabilities for sustainable competitive advantage. Journal of Marketing, 69(1), 80–94. https://doi.org/10.1509/jmkg.69.1.80.55505
   Web of Science ®Google Scholar
• Vorhies, D. W., Orr, L. M., & Bush, V. D. (2011). Improving customer-focused marketing capabilities and firm financial performance via marketing exploration and exploitation. Journal of the Academy of Marketing Science, 39(5), 736–756. https://doi.org/10.1007/s11747-010-0228-z
   Web of Science ®Google Scholar
• Wernerfelt, B. (1984). A resource‐based view of the firm. Strategic Management Journal, 5(2), 171–180. https://doi.org/10.1002/smj.4250050207
   Web of Science ®Google Scholar