The role of plot in brand story construction: A neurophysiological perspective

References

• Aaker, D. (2018). Creating signature stories: Strategic messaging that persuades, energizes and inspires. Morgan James Publishing.
   Google Scholar
• Abbott, H. P. (2008). The Cambridge introduction to narrative. Cambridge University Press.
   Google Scholar
• Adolphs, R. (2017). How should neuroscience study emotions? By distinguishing emotion states, concepts, and experiences. Social Cognitive and Affective Neuroscience, 12(1), 24–31. https://doi.org/10.1093/scan/nsw153
   PubMed Web of Science ®Google Scholar
• Akgün, A. E., Kocoglu, I., & Imamoglu, S. Z. (2013). An emerging consumer experience: emotional branding. Procedia - Social and Behavioral Sciences, 99, 503–508. doi: 10.1016/j.sbspro.2013.10.519
   Google Scholar
• Bagozzi, R. P., Gopinath, M., & Nyer, P. U. (1999). The role of emotions in marketing. Journal of the Academy of Marketing Science, 27(2), 184–206. https://doi.org/10.1177/0092070399272005
   Web of Science ®Google Scholar
• Bartsch, A., Vorderer, P., Mangold, R., & Viehoff, R. (2008). Appraisal of emotions in media use: Toward a process model of meta‐emotion and emotion regulation. Media Psychology, 11(1), 7–27. https://doi.org/10.1080/15213260701813447
   Web of Science ®Google Scholar
• Bennet, A., & Royle, N. (2004). An introduction to literature, criticism and theory. Pearson Education Limited.
   Google Scholar
• Booker, C. (2006). The seven basic plots: Why we tell stories. Continuum.
   Google Scholar
• Cacioppo, J. T. (2002). Social neuroscience: Understanding the pieces fosters understanding the whole and vice versa. American Psychologist, 57(11), 819–831. https://doi.org/10.1037/0003-066X.57.11.819
   PubMed Web of Science ®Google Scholar
• Carnevale, M., Yucel-Aybat, O., & Kachersky, L. (2018). Meaningful stories and attitudes toward the brand: The moderating role of consumers’ implicit mindsets. Journal of Consumer Behavior, 17(1), 78–89. https://doi.org/10.1002/cb.1687
   Web of Science ®Google Scholar
• Chiu, H. C., Hsieh, Y.-C., & Kuo, Y. C. (2012). How to align your brand stories with your products. Journal of Retailing, 88(2), 262–275. https://doi.org/10.1016/j.jretai.2012.02.001
   Web of Science ®Google Scholar
• Da Costa, C. (2020). Three reasons why band storytelling is the future of marketing, Forbes. https://www.forbes.com/sites/celinnedacosta/2019/01/31/3-reasons-why-brand-storytelling-is-the-future-of-marketing/?sh=2b2188a955ff (accessed 27 November 2020).
   Google Scholar
• Dawson, M. E., Schell, A. M., & Courtney, C. (2011). The skin conductance response, anticipation, and decision-making. Journal of Neuroscience, Psychology, and Economics, 4(2), 111–116. https://doi.org/10.1037/a0022619
   Google Scholar
• Deighton, J., Romer, D., & McQueen, J. (1989). Using drama to persuade. Journal of Consumer Research, 16(3), 335–343. https://doi.org/10.1086/209219
   Web of Science ®Google Scholar
• Delgado-Ballester, E. (2020). Effect of underdog (vs topdog) brand storytelling on brand identification: Exploring multiple mediation mechanisms. Journal of Product & Brand Management,30(4), 626-638. https://doi.org/10.1108/JPBM-11-2019-2639
   Google Scholar
• Delgado-Ballester, E., & Fernández-sabiote, E. (2016). Once upon a brand: Storytelling practices by Spanish brands. Spanish Journal of Marketing, 20(2), 115–131. https://doi.org/10.1016/j.sjme.2016.06.001
   Google Scholar
• Dessart, L. (2018). Do ads that tell a story always perform better? The role of character identification and character type in storytelling ads. International Journal of Research in Marketing, 35(2), 289–304. https://doi.org/10.1016/j.ijresmar.2017.12.009
   Web of Science ®Google Scholar
• Dessart, L., & Pitardi, V. (2019). How stories generate consumer engagement: An exploratory study. Journal of Business Research, 104, 183–195. https://doi.org/10.1016/j.jbusres.2019.06.045
   Web of Science ®Google Scholar
• Dessart Laurence, D. & Valentina, P. (2019). How stories generate consumer engagement: An exploratory study. Journal of Business Research, 104, 183–195. https://doi.org/10.1016/j.jbusres.2019.06.045
   Google Scholar
• Dimberg, U., & Petterson, M. (2000). Facial reactions to happy and angry facial expressions: Evidence for right hemisphere dominance. Psychophysiology, 37(5), 693–696. https://doi.org/10.1111/1469-8986.3750693
   PubMed Web of Science ®Google Scholar
• Dimberg, U., Thunberg, M., & Elmehed, K. (2000). Unconscious facial reactions to emotional facial expressions. Psychological Science, 11(1), 86–89. https://doi.org/10.1111/1467-9280.00221
   PubMed Web of Science ®Google Scholar
• Ekman, P., Davidson, P. R., & Friesen, W. V. (1990). The Duchenne Smile: Emotional expression and brain physiology. Journal of Personality and Social Psychology, 58(2), 342. https://doi.org/10.1037/0022-3514.58.2.342
   PubMed Web of Science ®Google Scholar
• Escalas, J. E. (2004). Narrative processing: Building consumer connections to brands. Journal of Consumer Psychology, 14(2), 168–180. https://doi.org/10.1207/s15327663jcp1401&2_19
   Web of Science ®Google Scholar
• Esperidião-Antonio, V., Majeski-Colombo, M., Toledo-Monteverde, D., Moraes-Martins, G., Fernandes, J., de Assis, M., Montenegro, S., & Siqueira-Batista, R. (2017). Neurobiology of emotions: An update. International Review of Psychiatry, 29(3), 293–307. https://doi.org/10.1080/09540261.2017.1285983
   PubMed Web of Science ®Google Scholar
• Fog, K., Budtz, C., Munch, P., & Blanchette, S. (2010). Storytelling: Branding in Practice (2nd ed. ed.). Springer.
   Google Scholar
• Gillespie, B., & Joireman, J. (2016). The role of consumer narrative enjoyment and persuasion awareness in product placement advertising. American Behavioral Scientist, 60(12), 1510–1528. https://doi.org/10.1177/0002764216660136
   Web of Science ®Google Scholar
• Gordon, R., Ciorciari, J., & Van Laer, T. (2018). Using EEG to examine the role of attention, working memory, emotion, and imagination in narrative transportation. European Journal of Marketing, 52(1/2), 92–117. https://doi.org/10.1108/EJM-12-2016-0881
   Web of Science ®Google Scholar
• Granitz, N., & Forman, H. (2015). Building self-brand connections: Exploring brand stories through a transmedia perspective. Journal of Brand Management, 22(1), 38–59. https://doi.org/10.1057/bm.2015.1
   Web of Science ®Google Scholar
• Green, M. C., & Brock, T. C. (2002). In the mind’s eye: Imagery and transportation into narrative worlds. In M. C. Green, J. J. Strange, & T. C. Brock (Eds.), Narrative impact: Social and cognitive foundations (pp. 315–341). Lawrence Erlbaum.
   Google Scholar
• Grisaffe, D. P. & Nguyen, H. (2011). Antecedents of emotional attachment to brands. Journal of Business Research,64(10), 1052–1059. https://doi.org/10.1016/j.jbusres.2010.11.002
   Google Scholar
• Gröppel-Klein, A., & Baun, D. (2001). The role of customers’ arousal for retail stores: Results from an experimental pilot study using electrodermal activity as indicator. Advances in Consumer Research, 28, 412–419. https://www.acrwebsite.org/volumes/8535/volumes/v28/NA-28 
   Google Scholar
• Hamelin, N., Moujahid, O., & Thaichon, P. (2017). Emotion and advertising effectiveness: A novel facial expression analysis approach. Journal of Retailing and Consumer Services, 36, 103–111. https://doi.org/10.1016/j.jretconser.2017.01.001
   Web of Science ®Google Scholar
• Hamelin, N., Thaichon, P., Abraham, C., Driver, N., Lipscombe, J., & Pillai, J. (2020). Storytelling, the scale of persuasion and retention: A neuromarketing approach. Journal of Retailing and Consumer Services, 55, 1–8. https://doi.org/10.1016/j.jretconser.2020.102099
   Web of Science ®Google Scholar
• Harmon-Jones, E., & Harmon-Jones, C. (2016). Handbook of emotions L. Feldman Barrett, M. Lewis, & J. M. Haviland-Jones (eds.), Anger. (774–791). The Guilford Press.
   Google Scholar
• Hazzlet, R. L., & Hazzlet, S. Y. (1999). Emotional response to television commercials: Facial EMG vs. self-report. Journal of Advertising Research, 39, 7–23. https://link.gale.com/apps/doc/A60072159/AONE?u=anon~b226cfdc&sid=googleScholar&xid=98b28862
   Web of Science ®Google Scholar
• Heath, R. (2012). Seducing the subconscious: The Psychology of Emotional Influence in Advertising. Wiley-Blackwell.
   Google Scholar
• Herskovitz, S., & Crystal, M. (2010). The essential brand persona: Storytelling and branding. Journal of Business Strategy, 31(3), 21–28. https://doi.org/10.1108/02756661011036673
   Google Scholar
• Howell, M., Ekman, D. S., Almond, A., & Bolls, P. (2019). Switched on: How the timing of aversive content in traffic safety videos impact psychophysiological indicators of message processing. Health Communication, 34(13), 1663–1672. https://doi.org/10.1080/10410236.2018.1517706
   PubMed Web of Science ®Google Scholar
• Jago, C. (2004). Stop pretending and think about plot. Voices from the Middle, 11(4), 50–51.  https://www-proquest-com.ez.sun.ac.za/docview/213931263?accountid=14049 
   Google Scholar
• Kang, J. A., Hong, S., & Hubbard, G. T. (2020). The role of storytelling in advertising: Consumer emotion, narrative engagement level, and word‐of‐mouth intention. Journal of Consumer Behaviour, 19(1), 47–56. https://doi.org/10.1002/cb.1793
   Web of Science ®Google Scholar
• Kao, D. T. (2019). The impact of envy on brand preference: Brand storytelling and psychological distance as moderators. Journal of Product & Brand Management, 28(4), 515–528. https://doi.org/10.1108/JPBM-08-2018-2004
   Web of Science ®Google Scholar
• Karpinska-Krakowiak, M., & Eisend, M. (2020). Mini-film advertising and digital brand engagement: The moderating effects of drama and lecture. International Journal of Advertising, 39(3), 387–409. https://doi.org/10.1080/02650487.2019.1633841
   Web of Science ®Google Scholar
• Keller, K. L. (2003). Strategic Brand Management: Building, Measuring, and Managing Brand Equity (2nd ed. ed.). Prentice-Hall.
   Google Scholar
• Keller, K. L. (2009). Building strong brands in a modern marketing communications environment. Journal of Marketing Communications, 15(3), 139–155. https://doi.org/10.1080/13527260902757530
   Google Scholar
• Keller, K. L., & Swaminathan, V. (2019). Strategic Brand Management: Building, Measuring, and Managing Brand Equity (Global Edition ed.). Pearson Education Limited.
   Google Scholar
• Kent, M. L. (2015). The power of storytelling in public relations: Introducing the 20 master plots. Public Relations Review, 41(4), 480–489. https://doi.org/10.1016/j.pubrev.2015.05.011
   Web of Science ®Google Scholar
• Kim, E. A., Ratneshwar, S., & Thorson, E. (2017). Why narrative ads work: An integrated process explanation. Journal of Advertising, 46(2), 283–296. https://doi.org/10.1080/00913367.2016.1268984
   Web of Science ®Google Scholar
• Kroeber-Riel, W. (1979). Activation Research: Psychobiological Approaches in Consumer Research. Journal of Consumer Research, 5(4), 240–250. https://doi.org/10.1086/208736
   Web of Science ®Google Scholar
• Kroeber-Riel, W., & Barton, B. (1980). Scanning ads-effects of position and arousal potential of ad elements. Current Issues & Research in Advertising, 3(1), 147–163.
   Google Scholar
• Larsen, J. T., Norris, C. J., & Cacioppo, J. (2003). Effects of positive and negative affect on electromyographic activity over zygomaticus major and corrugator supercilii. Psychophysiology, 40(5), 776–785. https://doi.org/10.1111/1469-8986.00078
   PubMed Web of Science ®Google Scholar
• Lund, N. F., Cohen, S. A., & Scarles, C. (2018). The power of social media storytelling in destination branding. Journal of Destination Marketing & Management, 8, 271–280. https://doi.org/10.1016/j.jdmm.2017.05.003
   Web of Science ®Google Scholar
• Lundqvist, A., Liljander, V., Gummerus, J., & van Riel, A. (2013). The impact of storytelling on the consumer brand experience: The case of a firm-originated story. Journal of Brand Management, 20(4), 283–297. https://doi.org/10.1057/bm.2012.15
   Google Scholar
• Lwin, S. M. (2010). Capturing the dynamics of narrative development in an oral storytelling performance: A multimodal perspective. Language and Literature, 19(4), 357–377. https://doi.org/10.1177/0963947010373029
   Web of Science ®Google Scholar
• Mar, R. A., Oatley, K., Djikic, M., & Mullin, J. (2011). Emotion and narrative fiction: Interactive influences before, during, and after reading. Cognition & Emotion, 25(5), 818–833. https://doi.org/10.1080/02699931.2010.515151
   PubMed Web of Science ®Google Scholar
• Mazzocco, P. J., Green, M. C., Sasota, J., & Jones, N. W. (2010). This story is not for everyone: Transportability and narrative persuasion. Social Psychological and Personality Science, 1(4), 361–368. https://doi.org/10.1177/1948550610376600
   Web of Science ®Google Scholar
• McCabe, S., & Foster, C. (2006). The role and function of narrative in tourist Interaction. Journal of Tourism and Cultural Change, 4(3), 194–215. https://doi.org/10.2167/jtcc071.0
   Google Scholar
• McKee, R., & Gerace, T. (2018). Storynomics: Story-driven marketing in the post-advertising world. Twelve.
   Google Scholar
• Megehee, C. M., & Woodside, A. G. (2010). Creating visual narrative art for decoding stories that consumers and brands tell. Psychology & Marketing, 27(6), 603–622. https://doi.org/10.1002/mar.20347
   Web of Science ®Google Scholar
• Merchant, A., Ford, J. B., & Sargeant, A. (2010). Charitable organizations’ storytelling influence on donors’ emotions and intentions. Journal of Business Research, 63(7), 754–762. https://doi.org/10.1016/j.jbusres.2009.05.013
   Web of Science ®Google Scholar
• Olszanowski, M., Wróbel, M., & Hess, U. (2020). Mimicking and sharing emotions: A re-examination of the link between facial mimicry and emotional contagion. Cognition and Emotion, 34(2), 367–376. https://doi.org/10.1080/02699931.2019.1611543
   PubMed Web of Science ®Google Scholar
• Orth, U., & Marchi, R. (2007). Understanding the relationships between functional, symbolic, and experiential brand beliefs, product experiential attributes, and product schema: Advertising-trial interactions revisited. The Journal of Marketing Theory and Practice, 15(3), 219–233. https://doi.org/10.2753/MTP1069-6679150303
   Google Scholar
• Park, A., Treen, E., Pitt, L. & Chan, A. (2021): Brand stories in marketing: a bibliographic perspective. Journal of Strategic Marketing. doi: 10.1080/0965254X.2021.1963312
   Google Scholar
• Partala, T., Surakka, V., & Vanhala, T. (2005). Person-independent estimation of emotional experiences from facial expressions. In Proceedings of the 10th international conference on Intelligent user interfaces (pp. 246–248) (accessed 16 June 2020). San Diego California USA
   Google Scholar
• Pera, R., & Viglia, G. (2016). Exploring how video digital storytelling builds relationship experiences. Psychology & Marketing, 33(12), 1142–1150. https://doi.org/10.1002/mar.20951
   Web of Science ®Google Scholar
• Poels, K., & Dewitte, S. (2006). How to capture the heart? Reviewing 20 years of emotion measurement in advertising. Journal of Advertising Research, 46(1), 18–37. https://doi.org/10.2501/S0021849906060041
   Web of Science ®Google Scholar
• Quesenberry, K. A., & Coolsen, M. K. (2014). What makes a super bowl ad super? Five-act dramatic form affects consumer super bowl advertising ratings. Journal of Marketing Theory and Practice, 22(4), 437–454. https://doi.org/10.2753/MTP1069-6679220406
   Google Scholar
• Quesenberry, K. A., & Coolsen, M. K. (2019). Drama goes viral: Effects of story development on shares and views of online advertising videos. Journal of Interactive Marketing, 48, 1–16. https://doi.org/10.1016/j.intmar.2019.05.001
   Web of Science ®Google Scholar
• Roberts, K. (2004). Lovemarks: The future beyond brands. Powerhouse Books.
   Google Scholar
• Russell, C. A. (1998). Toward a framework of product placement: Theoretical propositions. Advances in Consumer Research, 5, 357–362. https://www.acrwebsite.org/volumes/8178/volumes/v25/NA-25/
   Google Scholar
• Russell, C. A. (2002). Investigating the effectiveness of product placements in television shows: The role of modality and plot connection congruence on brand memory and attitude. Journal of Consumer Research, 29(3), 306–318. https://doi.org/10.1086/344432
   Web of Science ®Google Scholar
• Ryu, K., Lehto, X. Y., Gordon, S. E., & Fu, X. (2019). Effect of a brand story structure on narrative transportation and perceived brand image of luxury hotels. Tourism Management, 71, 348–363. https://doi.org/10.1016/j.tourman.2018.10.021
   Web of Science ®Google Scholar
• Scarantino, A. (2016). The philosophy of emotions and its impact on affective science. In L. Feldman Barret, M. Lewis, & L. Haviland-Jones (Eds.), Handbook of emotions (pp. 45–58). The Guildford Press.
   Google Scholar
• Shehu, E., Bijmolt, T. H. A., & Clement, M. (2016). Effects of likeability dynamics on consumers’ intention to share online video advertisements. Journal of Interactive Marketing, 35, 27–43. https://doi.org/10.1016/j.intmar.2016.01.001
   Web of Science ®Google Scholar
• Simola, J., Le Fevre, K., Torniainen, J., & Baccino, T. (2015). Affective processing in natural scene viewing: Valence and arousal interactions in eye-fixation-related potentials. NeuroImage, 106, 21–33. https://doi.org/10.1016/j.neuroimage.2014.11.030
   PubMed Web of Science ®Google Scholar
• Solja, E., Liljander, V., & Söderlund, M. (2018). Short brand stories on packaging: An examination of consumer responses. Psychology & Marketing, 35(4), 294–306. https://doi.org/10.1002/mar.21087
   Web of Science ®Google Scholar
• Thompson, C. J., Rindfleisch, A., & Arsel, Z. (2006). Emotional branding and the strategic value of the Doppelgänger brand image. Journal of Marketing, 70(1), 50–61. https://doi.org/10.1509/jmkg.70.1.050.qxd
   Web of Science ®Google Scholar
• Tomarken, A., Davidson, R., & Henriques, J. (1990). Resting Frontal Brain Asymmetry predicts affective responses to films. Journal of Personality and Social Psychology, 59(4), 792–801. https://doi.org/10.1037/0022-3514.59.4.791
   Web of Science ®Google Scholar
• Tsai, S. (2005). Utility, cultural symbolism and emotion: A comprehensive model of brand purchase value. International Journal of Research in Marketing, 22(3), 277–291. https://doi.org/10.1016/j.ijresmar.2004.11.002
   Web of Science ®Google Scholar
• Uleman, J. S., & Bargh, J. (1989). Unintended Thought. Guilford Press.
   Google Scholar
• van Laer, T., De Ruyter, K., Visconti, L. M., & Wetzels, M. (2013). The extended transportation-imagery model: A meta-analysis of the antecedents and consequences of consumers’ narrative transportation. Journal of Consumer Research, 40(5), 797–817. https://doi.org/10.1086/673383
   Web of Science ®Google Scholar
• van Laer, T., Feiereisen, S., & Visconti, L. M. (2019). Storytelling in the digital era: A meta-analysis of relevant moderators of the narrative transportation effect. Journal of Business Research, 96, 135–146. https://doi.org/10.1016/j.jbusres.2018.10.053
   Web of Science ®Google Scholar
• Verhulst, N., De Keyser, A., Gustafsson, A., Shams, P., & Yves, V. V. (2019). Neuroscience in service research: An overview and discussion of its possibilities. Journal of Service Management, 30(5), 621–649. https://doi.org/10.1108/JOSM-05-2019-0135
   Web of Science ®Google Scholar
• Vohs, K. D., Aaker, J. L., & Catapano, R. (2019). It is not going to be that fun: Negative experiences can add meaning to life. Current Opinion in Psychology, 26, 11–14. https://doi.org/10.1016/j.copsyc.2018.04.014
   PubMed Web of Science ®Google Scholar
• Walter, E., & Gioglio, J. (2018). The laws of brand storytelling: Win―and keep―your customers’ hearts and minds. McGraw-Hill Education.
   Google Scholar
• Wedel, M., & Pieters, R. (2000). Eye-fixations on advertisements and memory for brands: A model and findings. Marketing Science, 19(4), 297–312. https://doi.org/10.1287/mksc.19.4.297.11794
   Web of Science ®Google Scholar
• Woodside, A. G., Sood, S., & Miller, K. E. (2008). When consumers and brands talk: Storytelling theory and research in Psychology and Marketing. Psychology & Marketing, 25(2), 97–145. https://doi.org/10.1002/mar.20203
   Web of Science ®Google Scholar
• Youssef, K. B., Leicht, T., & Marongiu, L. (2018). Storytelling in the context of destination marketing: An analysis of conceptualizations and impact measurement. Journal of Strategic Marketing, 27(8), 696–713. https://doi.org/10.1080/0965254X.2018.1464498
   Web of Science ®Google Scholar
• Zaltman, G. (2003). How customer think: Essential insights into the mind of the market. Harvard Business Review Press.
   Google Scholar
• Zeelenberg, R., Wagenmakers, E.-J., & Rotteveel, M. (2006). The impact of emotion on perception. Psychological Science, 17(4), 287. https://doi.org/10.1111/j.1467-9280.2006.01700.x
   PubMed Web of Science ®Google Scholar
• Zurawicki, L. (2010). Neuromarketing: Exploring the brain of the consumer. Springer.
   Google Scholar