City marketing and planning in two Greek cities: plurality or constraints?

References

• Aitken, R., & Campelo, A. (2011). The four R’s of place branding. Journal of Marketing Management, 27(9/10), 913–933. doi: 10.1080/0267257X.2011.560718
   Google Scholar
• Ashworth, G., & Voogd, H. (1991). Selling the city. New York, NY: Belhaven Press.
   Google Scholar
• Bailey, J.T. (1989). Marketing Cities in the 1980s and Beyond. Chicago: American Economic Development Council, Chicago, IL.
   Google Scholar
• Balsas, C. (2004). City centre regeneration in the context of the 2001 European capital of Culture in Porto, Portugal. Local Economy, 19(4), 396–410. doi: 10.1080/0269094042000286873
   Google Scholar
• Boisen, M. (2007, September). The role of city marketing in contemporary urban governance. Paper presented at the 51st Conference of the International Federation of Housing and Planning, Copenhagen, Denmark.
   Google Scholar
• Boisen, M., Terlouw, K., Groote, P., & Couwnberg, O. (2018). Reframing place promotion, place marketing and place branding - moving beyond conceptual confusion. Cities, 80, 4–11. doi: 10.1016/j.cities.2017.08.021
   Google Scholar
• Boutilier, C., & Puterman, L. (1995, August). Process-oriented planning and average-reward optimality. Proceedings of the 14th International Conference on AI (IJCAI-95), Montreal, Canada.
   Google Scholar
• Burbank, J., Andranovich, G., & Heying, C. (2003). Mega events, urban development and urban policy. The Review of Policy Research, 19(3), 179–202. doi: 10.1111/j.1541-1338.2002.tb00301.x
   Google Scholar
• Capik, P. (2007). Organising FDI promotion in Central-Eastern European regions. Place Branding and Public Diplomacy, 3, 152–163. doi: 10.1057/palgrave.pb.6000058
   Google Scholar
• Carlsen, J., & Taylor, A. (2003). Mega-events and urban renewal: The case of the Manchester 2002 Commonwealth Games. Event Management, 8, 15–22. doi: 10.3727/152599503108751667
   Google Scholar
• Christiaans, T. (2002). Regional competition for the location of new facilities. The Annals of Regional Science, 36, 645–661. doi: 10.1007/s001680200092
   Web of Science ®Google Scholar
• Creswell, J. (1999). Mixed-method research: Introduction and application. In G. J. Cizek (Ed.), Handbook of educational policy (pp. 455–472). San Diego: Academic Press.
   Google Scholar
• Dahles, H. (1998). Redefining Amsterdam as a tourist destination. Annals of Tourism Research, 25(1), 55–69. doi: 10.1016/S0160-7383(97)00061-3
   Web of Science ®Google Scholar
• Davoudi, S. (2003). European Briefing: Polycentricity in European spatial planning: From an analytical tool to a normative agenda. European Planning Studies, 11(8), 979–999. doi: 10.1080/0965431032000146169
   Web of Science ®Google Scholar
• Deffner, A., & Labrianidis, L. (2005). Planning culture and time in a mega-event: Thessaloniki as the European city of Culture in 1997. International Planning Studies, 10(3-4), 241–264. doi: 10.1080/13563470500378556
   Google Scholar
• Deffner, A., & Metaxas, T. (2003). The interrelationship of urban economic and cultural development: The case of Greek museums. Proceedings of the 43rd ERSA Congress: ‘Peripheries, centers, and spatial development in the new Europe’, (CD ROM). Finland: University of Jyväskylä.
   Google Scholar
• Deffner, A., & Metaxas, T. (2006). Place marketing as a future oriented process: Preparing a Pilot City Marketing Plan for the case of Nea Ionia, Magnesia, Greece. Paper presented at the IMIC 2006 International Conference: Marketing destinations and their venues, Halandri, Athens, Greece.
   Google Scholar
• Deffner, A., & Metaxas, T. (2008). Is city marketing opposed to urban planning? The elaboration of a pilot city marketing plan for the case of Nea Ionia, Magnesia, Greece. In Y. Psycharis, & P. Skayannis (Eds.), Τhe contexts, dynamics and planning of urban development: A collection of papers (pp. 129–160). Volos: University of Thessaly Press.
   Google Scholar
• Duffy, H. (1995). Competitive cities: Succeeding in the global economy. London: E & F.N. Spon.
   Google Scholar
• Eshuis, J., Klijn, E., & Braun, E. (2014). Place marketing and citizen participation: Branding as strategy to address the emotional dimension of policy making? International Review of Administrative Sciences, 80(1), 151–171. doi: 10.1177/0020852313513872
   Web of Science ®Google Scholar
• Falleth, E., & Hansen, G. (2011). Participation in planning; a study of urban development in Norway. Refereed article No. 42, August, European Journal of Spatial Development. Nordregio, Nordic Centre for Spatial Development and OTB Research Institute, Delft University of Technology.
   Google Scholar
• Firat, F., & Venkatesh, A. (1993). Postmodernity: The age of marketing. International Journal of Research in Marketing, 10, 227–249. doi: 10.1016/0167-8116(93)90009-N
   Google Scholar
• Florek, M., & Conejo, F. (2007). Export flagships in branding small developing countries: The cases of Costa Rica and Moldova. Place Branding and Public Diplomacy, 3(1), 53–72. doi: 10.1057/palgrave.pb.6000048
   Google Scholar
• Fretter, A. (1993). Place marketing: A local authority perspective. In G. Kearns, & C. Philo (Eds.), Selling places: The city as cultural, capital, past and present (pp. 163–174). Oxford: Pergamon.
   Google Scholar
• Garcia, B. (2004). Urban regeneration, arts programming and major events: Glasgow 1990, Sydney 2000 and Barcelona 2004. International Journal of Cultural Policy, 10(1), 103–118. doi: 10.1080/1028663042000212355
   Google Scholar
• Giovanardi, M., Lucarelli, A., & Pasquinelli, C. (2013). Towards brand ecology: An analytical semiotic framework for interpreting the emergence of place brands. Marketing Theory, 13(3), 365–383. doi: 10.1177/1470593113489704
   Web of Science ®Google Scholar
• Gleeson, B., & Low, N. (2000). Australian urban planning: New challenges, new agendas. New South Wales: Allen & Unwin.
   Google Scholar
• Govers, R. (2018). Imaginative communities: Admired cities, regions and countries. Antwerp: Reputo Press.
   Google Scholar
• Hall, T. (2006). Urban geography (3rd ed.). New York, NY: Routledge.
   Google Scholar
• Hanna, S., & Rowley, J. (2008). An analysis of terminology use in place branding. Place Branding and Public Diplomacy, 4, 61–75. doi: 10.1057/palgrave.pb.6000084
   Google Scholar
• Head, K., Ries, C. J., & Swenson, L. (1999). Attracting foreign manufacturing: Investment promotion and agglomeration. Regional Science and Urban Economics, 29(2), 197–218. doi: 10.1016/S0166-0462(98)00029-5
   Web of Science ®Google Scholar
• Herrero, L., Sanz, J., Devesa, M., Bedate, A., & del Bario, M. (2006). The economic impact of cultural events: A case-study of Salamanca 2002, European Capital of Culture. European Urban and Regional Studies, 13(1), 41–57. doi: 10.1177/0969776406058946
   Web of Science ®Google Scholar
• Hoang, T. (2010). Urban planning and the place marketing model: An application to cities and provinces in Vietnam (Unpublished Doctoral Dissertation). Faculty of Business and Law, Victoria University, Melbourne, Australia.
   Google Scholar
• Hospers, G. (2009). Lynch, Urry and city marketing: Taking advantage of the city as a built and graphic image’. Place Branding and Public Diplomacy, 5(3), 226–233. doi: 10.1057/pb.2009.10
   Google Scholar
• Jansen-Verbeke, M., & Van Rekom, J. (1996). Scanning museum visitors: Urban tourism marketing. Annals of Tourism Research, 23(2), 364–375. doi: 10.1016/0160-7383(95)00076-3
   Web of Science ®Google Scholar
• Johnson, R., & Onwuegbuzie, A. (2004). Mixed-method research: A research paradigm whose time has come. Educational Researcher, 33(7), 14–26. doi: 10.3102/0013189X033007014
   Google Scholar
• Johnson, R., & Turner, L. (2003). Data collection strategies in mixed-method research. In A. Tashakkori, & C. Teddlie (Eds.), Handbook of mixed methods in social and behavioral research (pp. 297–319). Thousand Oaks: Sage.
   Google Scholar
• Karachalis, N. (2015). New tourism geographies in Athens: Heritage routes, changing neighbourhoods, and the need for new narratives [ Special issue: Athens, historic city, modern metropolis]. Pharos, XXI, 57–72.
   Google Scholar
• Karachalis, N., & Deffner, A. (2012). Rethinking the connection between creative clusters and city branding: The cultural axis of Piraeus Street in Athens. Quaestiones Geographicae, 3(4), 87–97. doi: 10.2478/v10117-012-0038-0
   Google Scholar
• Kavaratzis, M., & Ashworth, G. (2005). City branding: An effective assertion of identity or a transitory marketing trick? Tijdschrift Voor Economische en Sociale Geografie, 96(5), 506–514. doi: 10.1111/j.1467-9663.2005.00482.x
   Web of Science ®Google Scholar
• Kavaratzis, M. & Hatch, M.J. (2013). The dynamics of place branding: An identity-based approach to place branding theory. Marketing Theory, 13(2), 69–86. doi: 10.1177/1470593112467268
   Google Scholar
• Killingbeck, A., & Trueman, M. (2002). Redrawing the perceptual map of a city (Working Paper, No 02/08). Bradford: Bradford University School of Management.
   Google Scholar
• Konsola, D., & Karachalis, N. (2009). Τhe creative potential of medium-sized Greek cities: Critical reflections on contemporary cultural strategies. [special issue: Innovation and creativity in urban management]. International Journal of Sustainable Development, 13(1/2), 84–96. doi: 10.1504/IJSD.2010.035101
   Google Scholar
• Kotler, P. (1986). Principles of marketing. Englewood Cliffs: Prentice-Hall.
   Google Scholar
• Labrianidis, L. (2011). How the lack of a “growth coalition” in a city leads to missed opportunities: Thessaloniki’s slow development path since the 90s. Antipode, 43(5), 1801–1827. doi: 10.1111/j.1467-8330.2010.00852.x
   Google Scholar
• LA.RE.TOUR (Laboratory of Tourism Planning, Research and Policy) & Kozani Municipality. (2015). Strategic Marketing Plan for Kozani 2020, Retrieved from LA.RE.TOUR.
   Google Scholar
• LA.RE.TOUR (Laboratory of Tourism Planning, Research and Policy) & Larissa Municipality. (2015). Strategic Marketing Plan for Larissa. Retrieved from LA.RE.TOUR.
   Google Scholar
• Lu, R., Heslop, A., & Thomas, D. (2008). Measuring country image: A research proposal. In Proceedings of ASAC 2008 Conference, Halifax, Nova Scotia, Canada.
   Google Scholar
• Lucarelli, A. (2018). Place branding as policy: The (im-)political place branding. Cities, 80, 12–21. doi: 10.1016/j.cities.2017.08.004
   Web of Science ®Google Scholar
• Lucarelli, Α, & Broström, S. (2013). Problematising place branding research: A meta-theoretical analysis of the literature. Marketing Review, 13(1), 65–81. doi: 10.1362/146934713X13590250137826
   Google Scholar
• McCann, J. (2002). The cultural politics of local economic development: Meaning-making, place-making, and the urban policy process. Geoforum; Journal of Physical, Human, and Regional Geosciences, 33, 385–398.
   Web of Science ®Google Scholar
• McCarthy, J. (1998). Reconstruction, regeneration and re-imaging: The case of Rotterdam. Cities, 15(5), 337–344. doi: 10.1016/S0264-2751(98)00029-8
   Web of Science ®Google Scholar
• McCarthy, J., & Pollock, S. (1997). Urban regeneration in Glasgow and Dundee: A comparative evaluation. Land Use Policy, 14(2), 137–149. doi: 10.1016/S0264-8377(96)00037-3
   Web of Science ®Google Scholar
• McGuirk, P. (2005). Neoliberalist planning? Re-thinking and re-casting Sydney's metropolitan planning. Geographical Research, 43(1), 59–70. doi: 10.1111/j.1745-5871.2005.00297.x
   Web of Science ®Google Scholar
• Metaxas, T. (2009). Place marketing, strategic planning and competitiveness: The case of Malta. European Planning Studies, 17(9), 1357–1378. doi: 10.1080/09654310903053539
   Web of Science ®Google Scholar
• Μetaxas, T. (2010). Place marketing, place branding and foreign direct investments: Define their relationship in the frame of local economic development process. Place Branding and Public Diplomacy, 6(3), 228–243. doi: 10.1057/pb.2010.22
   Google Scholar
• Metaxas, T., & Deffner, A. (2015). Using Critical Path Analysis (CPA) in place marketing process: The case of Rostock. European Spatial Research and Policy, 22(1), 135–151. doi: 10.1515/esrp-2015-0021
   Web of Science ®Google Scholar
• Morrison, A. (2010). Hospitality and travel marketing (4th ed.). Clifton Park, NY: Delmar Cengage Learning.
   Google Scholar
• Oliveira, E. (2016). Place branding in strategic spatial planning: An analysis at the regional scale with special reference to Northern Portugal. (Doctoral Dissertation). Retrieved from https://www.rug.nl/research/portal/files/30810451/Complete_thesis.pdf
   Google Scholar
• Paddison, R. (1993). City marketing, image reconstruction and urban regeneration. Urban Studies, 30, 339–350. doi: 10.1080/00420989320080331
   Web of Science ®Google Scholar
• Pavlikakis, G., & Tsihrintzis, V. (2006). Perceptions and preferences of the local population in Eastern Macedonia and Thrace national Park in Greece’. Landscape and Urban Planning, 77, 1–16. doi: 10.1016/j.landurbplan.2004.12.008
   Web of Science ®Google Scholar
• Pillay, U., & Bass, O. (2008). Mega-events as a response to poverty reduction: The 2010 FIFA World Cup and its urban development implications. Urban Forum, 19, 329–346. doi: 10.1007/s12132-008-9034-9
   Google Scholar
• Poister, T., & Streib, G. (2005). Elements of strategic planning and management in municipal government: Status after two decades. Public Administration Review, 65(1), 45–56. doi: 10.1111/j.1540-6210.2005.00429.x
   Web of Science ®Google Scholar
• Psatha, E., & Deffner, A. (2013, July). Urban Tourism Development, City Marketing and the Quality of Urban Life: A Complicated Relationship. In Proceedings of the 1st International Conference Changing Cities: Spatial, morphological, formal & socio-economic dimensions (CD-ROM), Skiathos, Greece.
   Google Scholar
• Regional Framework of Spatial Planning and Sustainable Development, Region of Thessaly. (2003). Government Gazette, No 1484, Issue Β, Athens: National Printing House.
   Google Scholar
• Regional Framework of Spatial Planning and Sustainable Development, Region of Western Macedonia. (2003). Government Gazette, No 1472, Issue Β, Athens: National Printing House.
   Google Scholar
• Richards, G., & Duif, N. (2018). Small cities with big dreams: Creative placemaking and branding strategies. London: Routledge.
   Google Scholar
• Richards, G., & Wilson, J. (2004). The impact of cultural events on city image: Rotterdam, Cultural Capital of Europe 2001. Urban Studies, 41(10), 1931–1951. doi: 10.1080/0042098042000256323
   Web of Science ®Google Scholar
• Richardson, T., & Jensen, B. (2010). Discourses of mobility and polycentric development: A contested view of European spatial planning. European Planning Studies, 8(4), 503–520. doi: 10.1080/713666421
   Google Scholar
• Roche, M. (1994). Mega events and urban policy. Annals of Tourism Research, 21, 1–19. doi: 10.1016/0160-7383(94)90002-7
   Web of Science ®Google Scholar
• Rodriguez-Pose, A., & Arbix, G. (2002). Strategies of waste: Bidding wars in the Brazilian automobile sector. International Journal of Urban and Regional Research, 25(1), 134–154. doi: 10.1111/1468-2427.00302
   Web of Science ®Google Scholar
• Schofield, P. (1996). Cinematographic images of a city: Alternative heritage tourism in Manchester. Tourism Management, 17(5), 333–340. doi: 10.1016/0261-5177(96)00033-7
   Web of Science ®Google Scholar
• Schulenberg, J. (2007). Analysing police decision-making: Assessing the application of a mixed-method/mixed-model research design. International Journal of Social Research Methodology, 10(2), 99–119. doi: 10.1080/13645570701334050
   Google Scholar
• Sdrali, D., Goussia-Rizou, M., & Kiourtidou, P. (2015). Residents’ perception of tourism development as a vital step for participatory tourism plan: A research study in a Greek protected area. Environment, Development and Sustainability, 17, 923–939. doi: 10.1007/s10668-014-9573-2
   Web of Science ®Google Scholar
• Serraos, K., & Asprogerakas, E. (2019). Typologies of bottom-up planning in Southern Europe: The case of Greek urbanism during the economic crisis. In M. Arefi, & C. Kickert (Eds.), The Palgrave handbook of bottom-up urbanism (pp. 163–175). Cham: Palgrave Macmillan.
   Google Scholar
• Shir, I. (2006, September). Place branding in Israel: The case of Holon. Paper presented at CIRM, Manchester Metropolitan University.
   Google Scholar
• Skinner, H. (2008). The emergence and development of place marketing's confused identity. Journal of Marketing Management, 24(9-10), 915–928. doi: 10.1362/026725708X381966
   Google Scholar
• Stubbs, B., Warnaby, G., & Medway, D. (2002). Marketing at the public/ private sector interface: Town centre management schemes in the south of England. Cities, 19(5), 317–326. doi: 10.1016/S0264-2751(02)00040-9
   Web of Science ®Google Scholar
• Teddlie, C., & Fen, Y. (2007). Mixed-methods sampling: A typology with examples. Journal of Mixed Methods Research, 1(1), 77–100. doi: 10.1177/1558689806292430
   Web of Science ®Google Scholar
• Van Assche, K., Beunen, R., & Lo, M. (2016). Place as layered and segmentary commodity. Place branding, smart growth and the creation of product and value. International Planning Studies, 21(2), 164–175. doi: 10.1080/13563475.2015.1115339
   Web of Science ®Google Scholar
• Van Assche, K., Beunen, R., & Lo, M. (2020). Spatial planning and place branding: Rethinking relations and synergies. European Planning Studies, 28(7). doi: 10.1080/09654313.2019.1701289
   Web of Science ®Google Scholar
• Van Assche, K., & Lo, M. (2011). Planning, preservation and place branding: A tale of sharing assets and narratives. Place Branding and Public Diplomacy, 7(2), 116–126. doi: 10.1057/pb.2011.11
   Google Scholar
• Van den Berg, L., Braun, E., & Van der Meer, J. (1997). The organizing capacity of metropolitan regions. Environment and Planning C: Government and Policy, 15, 253–272. doi: 10.1068/c150253
   Web of Science ®Google Scholar
• Van den Berg, L., Van der Meer, J., & Pol, M. (2003). Organizing capacity and social policies in European cities. Urban Studies, 40(10), 1959–1978. doi: 10.1080/0042098032000116068
   Web of Science ®Google Scholar
• Vezyriannidou, S., & Portokalidis, K. (2018). Special spatial plans vs local spatial plans: Towards a new vision of planning system at the local level in Greece, during the period of economic crisis. Journal of Real Estate and Land Planning, 1, 402–408.
   Google Scholar
• Vitopoulou, A., & Yiannakou, A. (2018). Public land policy and urban planning in Greece: Diachronic continuities and abrupt reversals in a context of crisis. European Urban and Regional Studies. Online first: doi/10.1177/0969776418811894.
   PubMed Web of Science ®Google Scholar
• Warnaby, G. (2018). Taking a territorological perspective on place branding? Cities, 80, 64–66. doi: 10.1016/j.cities.2018.06.002
   Web of Science ®Google Scholar
• Warnaby, G., & Medway, D. (2013). What about the ‘place’ in place marketing. Marketing Theory, 13(3), 345–363. doi: 10.1177/1470593113492992
   Web of Science ®Google Scholar
• World Cities Report. (2016). ‘Urbanization and Development: Emerging Futures’, United Nations Human Settlements Programme (UN-Habitat).
   Google Scholar