2,928
Views
0
CrossRef citations to date
0
Altmetric
Original Articles

The framing of alcohol in (non-)sponsored movies: A comparative content analysis of alcohol advertising and portrayals in sponsored and non-sponsored Dutch movies

, &
Pages 365-375 | Received 15 Sep 2016, Accepted 14 Feb 2017, Published online: 13 Mar 2017

References

  • Anderson, P., De Bruijn, A., Angus, K., Gordon, R., & Hastings, G. (2009). Impact of alcohol advertising and media exposure on adolescent alcohol use: A systematic review of longitudinal studies. Alcohol and Alcoholism, 44, 229–243. doi: 10.1093/alcalc/agn115
  • Bloxham, M. (1998). Brand affinity and television programme sponsorship. International Journal of Advertising, 17, 89–98
  • Buda, R., & Zhang, Y. (2000). Consumer product evaluation: The interactive effect of message framing, presentation order, and source credibility. Journal of Product and Brand Management, 9, 229–242. doi: 10.1108/10610420010344022
  • Cornwell, T.B., Weeks, C.S., & Roy, D.P. (2005). Sponsorship-linked marketing: Opening the black box. Journal of Advertising, 34, 21–42. doi: 10.1080/00913367.2005.10639194
  • d’Astous, A., & Seguin, N. (1999). Consumer reactions to product placement strategies in television sponsorship. European Journal of Marketing, 33, 896–910
  • Dal Cin, S., Worth, K.A., Dalton, M.A., & Sargent, J.D. (2008). Youth exposure to alcohol use and brand appearances in popular contemporary movies. Addiction, 103, 1925–1932. doi: 10.1111/j.1360-0443.2008.02304.x
  • Engels, R.C.M.E., Hermans, R., Van Baaren, R.B., Hollenstein, T., & Bot, S.M. (2009). Alcohol portrayal on television affects actual drinking behaviour. Alcohol Alcohol, 44, 244–249. doi: 10.1093/alcalc/agp003
  • EUR-Lex. (2010). Richtlijn 2010/13/EU van het Europees Parlement en de Raad van 10 maart 2010 betreffende de coördinatie van bepaalde wettelijke en bestuursrechtelijke bepalingen in de lidstaten inzake het aanbieden van audiovisuele mediadiensten (richtlijn audiovisuele mediadiensten). Retrieved from: http://eur-lex.europa.eu/legal-content/NL/ALL/?uri=CELEX:32010L0013 [last accessed 30 Jan 2015]
  • Everett, S.A., Schnuth, R.L., & Tribble, J.L. (1998). Tobacco and alcohol use in top-grossing American films. Journal of Community Health, 23, 317–324. doi: 10.1023/A:1018727606500
  • Federal Trade Commission. (1999). Self-regulation in the alcohol industry: A review of industry efforts to avoid promoting alcohol to underage consumers. Washington, DC: Author
  • Gupta, P.B., & Lord, K.R. (1998). Product placement in movies: The effect of prominence and mode on audience recall. Journal of Current Issues and Research in Advertising, 20, 47–59. doi: 10.1080/10641734.1998.10505076
  • Hanewinkel, R., Sargent, J.D., Hunt, K., Sweeting, H., Engels, R.C.M.E., Scholte, R.H.J., & Morgenstern, M. (2014). Portrayal of alcohol consumption in movies and drinking initiation in low-risk adolescents. Pediatrics, 133, 973–982. doi: 10.1542/peds.2013-3880
  • Jellinek. (2011). Soorten alcohol en prijzen. Retrieved from: https://www.jellinek.nl/informatie-over-alcohol-drugs/alcohol/alcohol-basisinfo/soorten-en-prijzen-alcohol/ [last accessed 20 Mar 2015]
  • Kassarjian, H.H. (1977). Content analysis in consumer research. Journal of Consumer Research, 4, 8–18. doi: 10.1086/208674
  • Law, S., & Braun, K.A. (2000). I’ll have what she’s having: gauging the impact of product placements on viewers. Psychology & Marketing, 17, 1059–1075
  • Maheswaran, D., & Meyers-Levy, J. (1990). The influence of message framing and issue involvement. Journal of Marketing Research, 27, 361–367. doi: 10.2307/3172593
  • Meenaghan, T. (2001). Sponsorship and advertising: A comparison of consumer perceptions. Psychology and Marketing, 18, 191–215. doi: 10.1002/1520-6793
  • Morton, C.R., & Friedman, M. (2002). I saw it in the movies: Exploring the link between product placement beliefs and reported usage behavior. Journal of Current Issues and Research in Advertising, 24, 33–40. doi: 10.1080/10641734
  • NVB and NVF. (2010–2014). Jaarverslag. Retrieved from: http://www.nvbinfocentrum.nl/?id=2142 [last accessed 25 Feb 2015]
  • Overheid.nl. (2008). Mediawet. Retrieved from: http://wetten.overheid.nl/BWBR0025028/geldigheidsdatum_23-02-2015 [last accessed 23 Feb 2015]
  • Overheid.nl. (2012). Beleidsregels sponsoring commerciele media-instellingen 2012. Retrieved from: http://wetten.overheid.nl/BWBR0031834/Artikel7/geldigheidsdatum_09-03-2015 [last accessed 9 Mar 2015]
  • Rothman, A.J., & Salovey, P. (1997). Shaping perceptions to motivate healthy behavior: The role of message framing. Psychological Bulletin, 121, 3–19. doi: 10.1037/0033-2909.121.1.3
  • Rothman, A.J., Salovey, P., Antone, C., Keough, K., & Martin, C.D. (1993). The influence of message framing on intentions to perform health behaviors. Journal of Experimental Social Psychology, 29, 408–433. doi: 10.1006/jesp.1993.1019
  • Russell, C.A. (2002). Investigating the effectiveness of product placements in television shows: The role of modality and plot connection congruence on brand memory and attitude. Journal of Consumer Research, 29, 306–318. doi: 10.1086/344432
  • Russell, C.A., & Russell, D.W. (2009). Alcohol messages in prime-time television series. The Journal of Consumer Affairs, 43, 108–128. doi: 10.1111/j.1745-606.2008.01129.x
  • Russell, C.A., & Stern, B. (2006). Consumers, characters, and products: A balance model of sitcom product placement effects. Journal of Advertising, 35, 7–21. doi: 10.2753/JOA0091-3367350101
  • STAP. (2014). Alcohol consumptie per hoofd van de bevolking. Retreived from: http://www.stap.nl/nl/home/feiten-en-cijfers.html
  • Thorens, G., Khan, R., Khazaal, Y., & Zullino, D. (2012). World of warcraft and alcohol: A secret love story? Drugs: Education, Prevention and Policy, 19, 27–31. doi: 10.3109/09687637.2011.570383
  • Van den Bulck, H., Simons, N., & Van Gorp, B. (2008). Let’s drink and be merry: the framing of alcohol in the prime-time American youth series the OC. Journal of Studies on Alcohol and Drugs, 69, 933–940. doi: 10.15288/jsad.2008.69.933
  • Van Hoof, J.J., De Jong, M.D.T., Fennis, B.M., & Gosselt, J.F. (2009). There’s alcohol in my soap: Portrayal and effects of alcohol use in a popular television series. Health Education Research, 24, 421–429. doi: https://doi.org/10.1093/her/cyn037