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Original Articles

A two-stage mechanism as a decision support for marketing via customer satisfaction measures

透過顧客滿意度調查支持市場決策的兩階段方法

Hamed Fazlollahtabar* Faculty of Industrial Engineering, Iran University of Science and Technology, Tehran, Iran Ermia Aghasi Department of Executive Management, Faculty of Human Sciences, University of Guilan, Rasht, Iran

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Pages 270-281 | Received 14 Dec 2011, Accepted 23 Apr 2012, Published online: 29 May 2012

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