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Book Reviews

Consumption in China: how China's new consumer ideology is shaping the nation

References

  • Cayla, Julien, and Giana M. Eckhardt. 2008. “Asian Brands and the Shaping of a Transnational Imagined Community.” Journal of Consumer Research 35: 216–230. doi: 10.1086/587629
  • Eckhardt, Giana M., Russell Belk, and Jonathan Wilson. Forthcoming. “The Rise of Inconspicuous Consumption.” Journal of Marketing Management. http://www.tandfonline.com/doi/full/10.1080/0267257X.2014.989890#.VNZGCXYXpRk.
  • Gerth, Karl. 2010. As China Goes, so Goes the World: How Chinese Consumers are Transforming Everything. New York: Hill and Wang.
  • Hughes, Mine, and Giana M. Eckhardt. Forthcoming. “The Discontinuous Evolution of Women's Fashion in China.” Qualitative Market Research.
  • Liechty, Mark. 2003. Suitably Modern: Making Middle Class Culture in a New Consumer Society. Princeton: Princeton University Press.
  • Tse, David. 1996. “Understanding Chinese People as Consumers: Past Findings and Future Propositions.” In The Handbook of Chinese Psychology, edited by Michael Bond, 352–363. Hong Kong: Oxford University Press.
  • Wu, Zhiyan, Janet Borgerson, and Jonathan Schroeder. 2013. From Chinese Brand Culture to Global Brands: Insights from Aesthetics, Fashion, and History. New York: Palgrave Macmillan.

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