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The marketplace of attention: how audiences take shape in a digital age

References

  • McCann, Margaret, and Alexis Barlow. 2015. “Use and Measurement of Social Media for SMEs.” Journal of Small Business and Enterprise Development 22 (2): 273–287. doi: 10.1108/JSBED-08-2012-0096
  • Peters, Kay, Yubo Chen, Andreas Kaplan, Björn Ognibeni, and Koen Pauwels. 2013. “Social Media Metrics – A Framework and Guidelines for Managing Social Media.” Journal of Interactive Marketing 27 (4): 281–298. doi: 10.1016/j.intmar.2013.09.007

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