References: Fresh perspectives on interpretive consumer research

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Levy, S. J. 1959. “Symbols for Sale.” Harvard Business Review 37: 117–124.
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Shankar, A., and M. Patterson. 2001. “Interpreting the Past, Writing the Future.” Journal of Marketing Management 17 (5/6): 481–501. doi: 10.1362/026725701323366890
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