Notes
- Luke , Carmen . 1990 . TV and Your Child , 20 22 21 Sydney : Angus & Robertson .
- Horkheimer , Max and Adorno , Theordore . 1969 . The Dialectics of Enlightenment , 126 127 London : Allen Lane .
- Packard , Vance . 1957 . The Hidden Persuaders , New York : David McKay .
- Miller , Mark Crispin . 1990 . Why Hollywood is all Ads’ . Independent Monthly , August
- Key , W.B. 1973 . Subliminal Seduction , Englewood Cliffs : Prentice‐Hall .
- Schudson , Michael . 1986 . Advertising, the Uneasy Persuasion , New York : Basic Books .
- Kathy Myers . 1986 . Understains ‐ the Sense and Seduction of Advertising , London : Comedia .
- Baudrillard , Jean . 1968 . Le systeme des objets , Paris : Gallimard .
- Ewen , Stuart . 1976 . Captains of Consciousness , New York : McGraw‐Hill .
- Williamson , Judith . 1978 . Decoding Advertisements: Ideology and Meaning in Advertising , London : Marion Boyars .
- Marcuse , Herbert . 1972 . One Dimensional Man , 15 19 London : Abacus/Sphere Books .
- Maslow , Abraham . 1970 . Motivation and Personality , New York : Harper & Row .
- Haug , Wolfgang . 1986 . Critique of Commodity Aesthetics , 47 Cambridge : Polity .
- Enzensberger , Hans Magnus . 1970 . “Constituents of a Theory of the Media” . New Left Review, , : 18
- Victoroff , David . 1978 . La publicite et l'image , Paris : Denoel/Gonthier .
- Fiske , John . 1989 . Understanding Popular Culture , Boston : Unwin Hyman .
- Berger , John . 1972 . Ways of Seeing , Harmondsworth : BBC/Penguin .
- Bruck , Jan and Docker , John . 1989 . “Puritanic Rationalism: John Berger's Ways of Seeing and Media and Cultural Studies” . Continuum , 2n ( 2 )