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Original Articles

The limits of persuasion: Advertising, gender and the culture of Australian smokingFootnote*

Pages 27-48 | Published online: 29 Sep 2008

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  • This article was first delivered as a seminar paper at the University of Newcastle's Department of History in August 1996 and subsequently at the School of History seminar. University of New South Wales. I acknowledge the help and criticism given in both places, and also by the readers and editors of Australian Historical Studies. A much expanded book‐length version of these themes is now contained in my Deadly Enemies: Tobacco and its Opponents in Australia (Sydney: University of New South Wales Press, 1999).

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