Judgments of Highly Creative Advertising: Presence of Functional Matching and the FCB Planning Model in Clio-Winning Advertisements

REFERENCES

• Beltramini, R. F., & Blasko, V. J. (1986). An analysis of award-winning advertising headlines. Journal of Advertising Research, 26(2), 48–52.
   Web of Science ®Google Scholar
• Cannon, H. M. (2001). Addressing new media with conventional media planning. Journal of Interactive Advertising, 1(2), 28–42. doi:10.1080/15252019.2001.10722049
   Google Scholar
• Chandon, P., Wansink, B., & Laurent, G. (2000). A benefit congruency framework of sales promotion effectiveness. Journal of Marketing, 64(4), 65–81. doi:10.1509/jmkg.64.4.65.18071
   Web of Science ®Google Scholar
• Choi, H., Yoon, H. J., Paek, H. J., & Reid, L. N. (2012). Thinking and feeling products and utilitarian and value-expressive appeals in contemporary TV advertising: A content analytic test of functional matching and the FCB model. Journal of Marketing Communications, 18(2), 91–111. doi:10.1080/13527266.2010.484581
   Google Scholar
• Clio. (2017). Inside the jury: How it all comes together. Retrieved December, 28, 2017, from https://clios.com/news/inside-jury-how-win-room/
   Google Scholar
• Clio Awards. (2015). Clio mission. Retrieved September, 28, 2015, from http://www.clioawards.com/about/
   Google Scholar
• Clio Awards. (2017). Jury chairs. Retrieved December, 28, 2017, from https://clios.com/awards/jury/
   Google Scholar
• Clio Resources. (2017). Clio programs. Retrieved February 17, 2017, from http://clios.com/how-to-enter/our-programs
   Google Scholar
• Clio-Judging Process. (2017). Learn more about our award programs and how to enter. Retrieved December, 28, 2017, from https://clios.com/how-to-enter/judging-process
   Google Scholar
• Dillon, T. (1975). The triumph of creativity over communication. Journal of Advertising, 4(3), 15–18. doi:10.1080/00913367.1975.10672589
   Google Scholar
• Dubé, L., Chattopadhyay, A., & Letarte, A. (1996). Should advertising appeals match the basis of consumers’ attitudes? Journal of Advertising Research, 36(6), 82–88.
   Web of Science ®Google Scholar
• El-Murad, J., & West, D. C. (2004). The definition and measurement of creativity: What do we know? Journal of Advertising Research, 44(2), 188–201. doi:10.1017/S0021849904040097
   Web of Science ®Google Scholar
• Hair, J., Black, W., Babin, B., Anderson, R., & Tatham, R. (2009). Multivariate data analysis (Vol. 7) Upper Saddle River, NJ: Pearson Prentice Hall.
   Google Scholar
• Helgesen, T. (1994). Advertising awards and advertising agency performance criteria. Journal of Advertising Research, 34(4), 43–54.
   Web of Science ®Google Scholar
• Hirschman, E. C. (1989). Role-based models of advertising creation and production. Journal of Advertising, 18(4), 42–53. doi:10.1080/00913367.1989.10673166
   Web of Science ®Google Scholar
• Johar, J. S., & Sirgy, M. J. (1991). Value-expressive versus utilitarian advertising appeals: When and why to use which appeal. Journal of Advertising, 20(3), 23–33. doi:10.1080/00913367.1991.10673345
   Web of Science ®Google Scholar
• Katz, D. (1960). The functional approach to the study of attitudes. Public Opinion Quarterly, 24(2), 163–204. doi:10.1086/266945
   Web of Science ®Google Scholar
• Kilgour, M., Sasser, S., & Koslow, S. (2013). Creativity awards: Great expectations? Creativity Research Journal, 25(2), 163–171. doi:10.1080/10400419.2013.783741
   Web of Science ®Google Scholar
• Lavine, H., & Snyder, M. (1996). Cognitive processing and the functional matching effect in persuasion: The mediating role of subjective perceptions of message quality. Journal of Experimental Social Psychology, 32(6), 580–604. doi:10.1006/jesp.1996.0026
   PubMed Web of Science ®Google Scholar
• Mondroski, M. M., Reid, L. N., & Russell, J. T. (1983). Agency creative decision making: A decision systems analysis. Current Issues and Research in Advertising, 6(1), 57–69.
   Google Scholar
• Moriarty, S. (1987). A content analysis of visuals used in print media advertising. Journalism and Mass Communication Quarterly, 64(3), 550–555.
   Google Scholar
• Moriarty, S., Mitchell, N. D., & Wells (2011). Advertising & IMC: Principles and practice (9th ed.). Upper Saddle River, NJ: Prentice Hall.
   Google Scholar
• Moriarty, S. E. (1996). Effectiveness, objectives, and the EFFIE awards. Journal of Advertising Research, 36(4), 54–64.
   Web of Science ®Google Scholar
• Nyilasy, G., Canniford, R., & J. Kreshel, P. (2013). Ad agency professionals’ mental models of advertising creativity. European Journal of Marketing, 47(10), 1691–1710. doi:10.1108/EJM-11-2011-0651
   Web of Science ®Google Scholar
• O’Leary, N. (2015). Clio awards unveils ‘Super Clio’ That will honor the best Super Bowl ad. ADWEEK. Retrieved February 17, 2017, fromhttp://www.adweek.com/brand-marketing/clio-awards-unveils-super-clio-will-honor-best-super-bowl-ad-162298/
   Google Scholar
• Parnes, S. (1975). Aha! In I. A. Taylor, & J. W. Getzels (Eds.), Perspectives in creativity (pp. 224–228). Chicago, IL: Aldine.
   Google Scholar
• Percy, L. (2014). Strategic integrated marketing communications. New York, NY: Routledge.
   Google Scholar
• Perreault, W. D., & Leigh, L. E. (1989). Reliability of nominal data based on qualitative judgments. Journal of Marketing Research, 26(2), 135. doi:10.2307/3172601
   Web of Science ®Google Scholar
• Polonsky, M. J., & Waller, D. S. (1995). Does winning advertising awards pay? The Australian experience. Journal of Advertising Research, 35(1), 25.
   Web of Science ®Google Scholar
• PR Newswire. (2010). CLIO awards, one of the world’s most prestigious industry competitions, announces winners for the 2010 interactive & innovative awards in New York City. Retrieved February 17, 2017, from http://www.prnewswire.com/news-releases/clio-awards-one-of-the-worlds-most-prestigious-industry-competitions-announces-winners-for-the-2010-interactive–innovative-awards-in-new-york-city-95078479.html
   Google Scholar
• PRWEB. (2015). 200 best ad photographers – Lürzer’s archive showcases recent work shot by the world’s best ad photographers. Retrieved February 17, 2017, from http://www.prweb.com/releases/2013/12/prweb11393219.htm
   Google Scholar
• Ratchford, B. T. (1987). New insights about the FCB grid. Journal of Advertising Research, 27(4), 24–38.
   Web of Science ®Google Scholar
• Reid, L. N., Lane, W. R., Wenthe, L. S., & Smith, O. W. (1985a). Creative strategies in highly creative domestic and international television advertising. International Journal of Advertising, 4(1), 11–18. doi:10.1080/02650487.1985.11105039
   Google Scholar
• Reid, L. N., Lane, W. R., Wenthe, L. S., & Smith, O. W. (1985b). Methods of presentation used in Clio-winning television commercials. Journalism Quarterly, 62(3), 553–591. doi:10.1177/107769908506200314
   Web of Science ®Google Scholar
• Reid, L. N., & Rotfeld, H. J. (1976). Toward an associative model of advertising creativity. Journal of Advertising, 5(4), 24–29. doi:10.1080/00913367.1976.10672660
   Google Scholar
• Reinartz, W., & Saffert, P. (2013). Creativity in advertising: When it works and when it doesn’t. Harvard Business Review, 91(6), 106–111.
   Web of Science ®Google Scholar
• Rust, R. T., & Cooil, B. (1994). Reliability measures for qualitative data: Theory and implications. Journal of Marketing Research, 31, 1–14. doi:10.2307/3151942
   Web of Science ®Google Scholar
• Shamoon, S. (1987). The great advertising award machine. Winners (February).
   Google Scholar
• Shavitt, S. (1990). The role of attitude objects in attitude functions. Journal of Experimental Social Psychology, 26(2), 124–148. doi:10.1016/0022-1031(90)90072-T
   Web of Science ®Google Scholar
• Shavitt, S. (1992). Evidence for predicting the effectiveness of value-expressive versus utilitarian appeals: a reply to Johar and Sirgy. Journal of Advertising, 21(2), 47–51.
   Google Scholar
• Smith, R. E., MacKenzie, S. B., Yang, X., Buchholz, L. M., & Darley, W. K. (2007). Modeling the determinants and effects of creativity in advertising. Marketing Science, 26(6), 819–833. doi:10.1287/mksc.1070.0272
   Web of Science ®Google Scholar
• Snyder, M., & DeBono, K. G. (1985). Appeals to image and claims about quality: Understanding the psychology of advertising. Journal of Personality and Social Psychology, 49(3), 586–597. doi:10.1037/0022-3514.49.3.586
   Web of Science ®Google Scholar
• Till, B. D., & Baack, D. W. (2005). Recall and persuasion: Does creative advertising matter? Journal of Advertising, 34(3), 47–57. doi:10.1080/00913367.2005.10639201
   Web of Science ®Google Scholar
• Time. (1991). Advertising the collapse of Clio. Retrieved September 28, 2015, from: http://content.time.com/time/magazine/article/0,9171,973271,00.html
   Google Scholar
• Tippins, M. J., & Kunkel, R. A. (2006). Winning a Clio advertising award and its relationship to firm profitability. Journal of Marketing Communications, 12(1), 1–14. doi:10.1080/13527260500247942
   Google Scholar
• White, A., & Smith, B. L. (2001). Assessing advertising creativity using the creative product semantic scale. Journal of Advertising Research, 41(6), 27–34. doi:10.2501/JAR-41-6-27-34
   Web of Science ®Google Scholar
• Wimmer, R. D., & Dominick, J. R. (2006). Mass communication research: An introduction. Belmont, CA: Cengage.
   Google Scholar
• Yang, X., & Smith, R. E. (2009). Beyond attention effects: Modeling the persuasive and emotional effects of advertising creativity. Marketing Science, 28(5), 935–949. doi:10.1287/mksc.1080.0460
   Web of Science ®Google Scholar