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Health Communication Volume 25, 2010 - Issue 6-7
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Impact Essays

The Contributions of Health Communication Research to Campaign Practice

Seth M. Noar Department of Communication, University of KentuckyCorrespondence[email protected]
,
Nancy Grant Harrington Department of Communication, University of Kentucky
&
Donald W. Helme Department of Communication, University of Kentucky
Pages 593-594 | Published online: 13 Sep 2010

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  • Farrelly , M. C. , Healton , C. G. , Davis , K. C. , Messeri , P. , Hersey , J. C. and Haviland , M. L. 2002 . Getting to the truth: Evaluating national tobacco countermarketing campaigns . American Journal of Public Health , 92 : 901 – 907 .
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  • Noar , S. M. 2006 . A 10–year retrospective of research in health mass media campaigns: Where do we go from here? . Journal of Health Communication , 11 : 21 – 42 .
  • Palmgreen , P. , Lorch , E. P. , Stephenson , M. T. , Hoyle , R. H. and Donohew , L. 2007 . Effects of the Office of National Drug Control Policy's marijuana initiative campaign on high–sensation–seeking adolescents . American Journal of Public Health , 97 : 1644 – 1649 .
  • Rogers , E. M. and Storey , J. D. 1987 . “ Communication campaigns ” . In Handbook of communication science , Edited by: Berger , C. R. and Chaffee , S. H. 817 – 845 . Beverly Hills, CA : Sage .
  • Wong , F. L. , Greenwell , M. , Gates , S. and Berkowitz , J. M. 2008 . It's what you do! Reflections on the VERB campaign . American Journal of Preventive Medicine , 34 ( 6 Suppl ) : S175 – S182 .

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