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Impact Essays

Health Advocacy by Accident and Discipline

Pages 622-624 | Published online: 13 Sep 2010

REFERENCES

  • Kotler , P. and Lee , N. R. 2008 . Social marketing: Influencing behaviors for good , 3rd , Thousand Oaks, CA : Sage .
  • Mattson , M. and Basu , A. 2010a . Centers for Disease Control's DES update: A case for effective operationlization of messaging in social marketing practice . Health Promotion Practice , 11 ( 4 ) : 580 – 588 .
  • Mattson , M. and Basu , A. 2010b . The message development tool: A case for effective operationalization of messaging in social marketing practice . Health Marketing Quarterly , 27 ( 3 ) : 275 – 290 .

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