129
Views
0
CrossRef citations to date
0
Altmetric
Research Article

Disease Awareness and Prescription Drug Communications on Television: Evidence for Conflation and Misleading Product Impressions

ORCID Icon, , &

References

  • Aikin, K. J., Sullivan, H. W., & Betts, K. R. (2016). Disease information in direct-to-consumer prescription drug print ads. Journal of Health Communication, 21(2), 228–239. https://doi.org/10.1080/10810730.2015.1058440
  • An, S., & Muturi, N. (2011). Subjective health literacy and older adults’ assessment of direct-to-consumer prescription drug ads. Journal of Health Communication, 16(sup3), 242–255. https://doi.org/10.1080/10810730.2011.604387
  • Betts, K. R., Aikin, K. J., Kelly, B. J., Johnson, M., Parvanta, S., Southwell, B. G., Mack, N., Tzeng, J., & Cameron, L. (2019). Taking repeated exposure into account: An experimental study of direct-to-consumer prescription drug television ad effects. Journal of Health Communication, 24(5), 503–511. https://doi.org/10.1080/10810730.2019.1609139
  • Betts, K. R., Boudewyns, V., Aikin, K. J., Squire, C., Dolina, S., Hayes, J. J., & Southwell, B. G. (2018). Serious and actionable risks, plus disclosure: Investigating an alternative approach for presenting risk information in prescription drug television advertisements. Research in Social and Administrative Pharmacy, 14(10), 951–963. https://doi.org/10.1016/j.sapharm.2017.07.015
  • Bhutada, N. S., Rollins, B. L., & Perri, M. (2017). Impact of animated spokes-characters in print direct-to-consumer prescription drug advertising: An elaboration likelihood model approach. Health Communication, 32(4), 391–400. https://doi.org/10.1080/10410236.2016.1138382
  • Bulik, B. S. (2018, March 11). Unbranded pharma ads—What are they good for? Actually quite a bit, marketing panelists say. Fierce Pharma. https://www.fiercepharma.com/marketing/unbranded-pharma-ad-what-are-they-good-for-actually-quite-a-bit-marketer-panelists-say?mkt_tok=eyJpIjoiWkRnelpUSmlORFpoWkdNMSIsInQiOiJPaENIUERpT0tnUmt6Y1BPMk9LTnpreUI3bUtPOVRzRnh1RzNuWUtYQmp0cWJhcW05UFhlcllwTzI3V0RJSndjVkZLR3NGUHBLamJOZmJSK2FZeWtIVXczeFRFcmtEV0NFaVdCSjArUmx4dUlRVHZpUzFFOWlVY0dNb1RzOU9XayJ9&mrkid=20932234
  • Burke, R. R., & Srull, T. K. (1988). Competitive interference and consumer memory for advertising. Journal of Consumer Research, 15(1), 55–68. https://doi.org/10.1086/209145
  • Cialdini, R. (2016). Pre-suasion: A revolutionary way to influence and persuade. Simon & Schuster.
  • Dong, X., Michael, L., & Xie, Y. (2013). Understanding sample usage and sampling as a promotion tool: State of industry practice and current research. In M. Ding, J. Eliashberg & S. Stremersch (Eds.), Innovation and marketing in the pharmaceutical industry (pp. 507–530). Springer. https://doi.org/10.1007/978-1-4614-7801-0_17
  • Garretson, J. A., & Burton, S. (2005). The role of spokescharacters as advertisement and package cues in integrated marketing communications. Journal of Marketing, 69(4), 118–132. https://doi.org/10.1509/jmkg.2005.69.4.118
  • Gunter, B., Clifford, B. R., & Berry, C. (1980). Release from proactive interference with television news items: Evidence for encoding dimensions within televised news. Journal of Experimental Psychology: Human Learning and Memory, 6(2), 216–223. https://doi.org/10.1037/0278-7393.6.2.216
  • Harris, J. L., Bargh, J. A., & Brownell, K. D. (2009). Priming effects of television food advertising on eating behavior. Health Psychology, 28(4), 404–413. https://doi.org/10.1037/a0014399
  • Hinz, O., Skiera, B., Barrot, C., & Becker, J. U. (2011). Seeding strategies for viral marketing: An empirical comparison. Journal of Marketing, 75(6), 55–71. https://doi.org/10.1509/jm.10.0088
  • Huh, J., & Shin, W. (2015). Consumer responses to pharmaceutical-company sponsored disease information websites and DTC branded websites. International Journal of Pharmaceutical and Healthcare Marketing, 9(4), 306–329. https://doi.org/10.1108/IJPHM-05-2014-0026
  • Im, H., & Huh, J. (2022). Effects of conflicting prescription drug information from direct-to-consumer advertising and drug injury advertising on patients’ beliefs and medication adherence. Research in Social and Administrative Pharmacy, 18(7), 3119–3130. https://doi.org/10.1016/j.sapharm.2021.08.011
  • Keller, K. L. (1987). Memory factors in advertising: The effect of advertising retrieval cues on brand evaluations. Journal of Consumer Research, 14(3), 316–333. https://doi.org/10.1086/209116
  • Kelly, B., Rupert, D., Aikin, K., Sullivan, H., Johnson, M., Bann, C., Mack, N., Southwell, B., West, S., Parvanta, S., Rabre, A., & Peinado, S. (2020). Development and validation of prescription drug risk, efficacy, and benefit perception measures in the context of direct-to-consumer prescription drug advertising. Research in Social and Administrative Pharmacy, 17(5), 942–955. https://doi.org/10.1016/j.sapharm.2020.07.028
  • Keppel, G., & Underwood, B. J. (1962). Proactive inhibition in short-term retention of single items. Journal of Verbal Learning and Verbal Behavior, 1(3), 153–161. https://doi.org/10.1016/S0022-5371(62)80023-1
  • Kitchen, P. J., & Burgmann, I. (2010). Integrated marketing communication. In J. N. Sheth, & N. K. Malhotra (Eds.), Wiley international encyclopedia of marketing. John Wiley & Sons Ltd.
  • Layton, J. B., Kim, Y., Alexander, G. C., & Emery, S. L. (2017). Association between direct-to-consumer advertising and testosterone testing and initiation in the United States, 2009–2013. The Journal of the American Medical Association, 317(11), 1159–1166. https://doi.org/10.1001/jama.2016.21041
  • Libai, B., Muller, E., & Peres, R. (2005). The role of seeding in multi-market entry. International Journal of Research in Marketing, 22(4), 375–393. https://doi.org/10.1016/j.ijresmar.2005.09.004
  • O’Donoghue, A. C., Williams, P. A., Sullivan, H. W., Boudewyns, V., Squire, C., & Willoughby, J. F. (2014). Effects of comparative claims in prescription drug direct-to-consumer advertising on consumer perceptions and recall. Social Science & Medicine, 120(1), 1–11. https://doi.org/10.1016/j.socscimed.2014.08.039
  • Reed, S. K. (2004). Cognition: Theory and applications. Wadsworth/Thomson Learning.
  • Rollins, B. L., King, K., Zinkhan, G., & Perri, M. (2011). Nonbranded or branded direct-to-consumer prescription drug advertising—Which is more effective? Health Marketing Quarterly, 28(1), 86–98. https://doi.org/10.1080/07359683.2011.545337
  • Schacter, D. L., Dobbins, I. G., & Schnyer, D. M. (2004). Specificity of priming: A cognitive neuroscience perspective. Nature Reviews Neuroscience, 5(11), 853–862. https://doi.org/10.1038/nrn1534
  • Schwartz, L. M., & Woloshin, S. (2019). Medical marketing in the United States, 1997–2016. The Journal of the American Medical Association, 321(1), 80–96. https://doi.org/10.1001/jama.2018.19320
  • Sullivan, H. W., Aikin, K. J., & Poehlman, J. (2017). Communicating risk information in direct-to-consumer prescription drug television ads: A content analysis. Health Communication, 34(2), 212–219. https://doi.org/10.1080/10410236.2017.1399509
  • Sullivan, H. W., O’Donoghue, A. C., Rupert, D. J., Willoughby, J. F., Amoozegar, J. B., & Aikin, K. J. (2016). Are disease awareness links on prescription drug websites misleading? A randomized study. Journal of Health Communication, 21(11), 1198–1207. https://doi.org/10.1080/10810730.2016.1237594
  • Tulving, E., & Schacter, D. L. (1990). Priming and human memory systems. Science, 247(4940), 301–306. https://doi.org/10.1126/science.2296719
  • Wickens, D. D., Born, D. G., & Allen, C. K. (1963). Proactive inhibition and item similarity in short-term memory. Journal of Verbal Learning and Verbal Behavior, 2(5–6), 440–445. https://doi.org/10.1016/S0022-5371(63)80045-6

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.