0
Views
0
CrossRef citations to date
0
Altmetric
Research Article

How Perceived Humor Motivates and Demotivates Information Processing of TikTok Videos: The Moderating Role of TikTok Gratifications

ORCID Icon, &

References

  • Appleby, C. (2023, March 30). TikTok ban would anger most college students: 6 key survey findings. BestColleges. https://www.bestcolleges.com/research/college-student-tiktok-survey/
  • Chaiken, S. (1980). Heuristic versus systematic information processing and the use of source versus message cues in persuasion. Journal of Personality & Social Psychology, 39(5), 752–766. https://doi.org/10.1037/0022-3514.39.5.752
  • Chaiken, S., & Maheswaran, D. (1994). Heuristic processing can bias systematic processing: Effects of source credibility, argument ambiguity, and task importance on attitude judgment. Journal of Personality & Social Psychology, 66(3), 460–473. https://doi.org/10.1037/0022-3514.66.3.460
  • Eisend, M. (2009). A meta-analysis of humor in advertising. Journal of the Academy of Marketing Science, 37(2), 191–203. https://doi.org/10.1007/s11747-008-0096-y
  • Eisend, M. (2011). How humor in advertising works: A meta-analytic test of alternative models. Marketing Letters, 22(2), 115–132. https://doi.org/10.1007/s11002-010-9116-z
  • Eveland, W. P., Jr., & Dunwoody, S. (2002). An investigation of elaboration and selective scanning as mediators of learning from the web versus print. Journal of Broadcasting & Electronic Media, 46(1), 34–53. https://doi.org/10.1207/s15506878jobem4601_3
  • Griskevicius, V., Shiota, M. N., & Neufeld, S. L. (2010). Influence of different positive emotions on persuasion processing: A functional evolutionary approach. Emotion, 10(2), 190–206. https://doi.org/10.1037/a0018421
  • Hayes, A. F. (2018). Introduction to mediation, moderation, and conditional process analysis: A regression-based approach (2nd ed.). Guilford Press.
  • He, C., Liu, H., He, L., Lu, T., & Li, B. (2022). More collaboration, less seriousness: Investigating new strategies for promoting youth engagement in government-generated videos during the COVID-19 pandemic in China. Computers in Human Behavior, 126, 107019. https://doi.org/10.1016/j.chb.2021.107019
  • Heiss, R., & Matthes, J. (2021). Funny cats and politics: Do humorous context posts impede or foster the elaboration of news posts on social media? Communication Research, 48(1), 100–124. https://doi.org/10.1177/0093650219826006
  • Jantaro, S., Sayowan, W., Kotchabhakdi, N., & Iamsupasit, S. (2014). Effect of comedy video clip on autonomic response and subjective happiness of Thai early adults. Journal of Health Research, 28(4), 221–227. https://he01.tci-thaijo.org/index.php/jhealthres/article/view/93564
  • Kong, W., Song, S., Zhao, Y. C., Zhu, Q., & Sha, L. (2021). TikTok as a health information source: Assessment of the quality of information in diabetes-related videos. Journal of Medical Internet Research, 23(9), e30409. https://doi.org/10.2196/30409
  • LaMarre, H. L., Landreville, K. D., Young, D., & Gilkerson, N. (2014). Humor works in funny ways: Examining satirical tone as a key determinant in political humor message processing. Mass Communication & Society, 17(3), 400–423. https://doi.org/10.1080/15205436.2014.891137
  • Lee, C. S., & Ma, L. (2012). News sharing in social media: The effect of gratifications and prior experience. Computers in Human Behavior, 28(2), 331–339. https://doi.org/10.1016/j.chb.2011.10.002
  • Lee, H., & Yeon, J. (2022). The power of humor: The role of political entertainment programming in South Korea for enhancing attitudes toward the oppositional message source. Mass Communication & Society, 25(1), 77–110. https://doi.org/10.1080/15205436.2021.1912773
  • McGraw, A. P., Schiro, J., & Fernbach, P. (2015). Not a problem: A downside of humorous appeals. Journal of Marketing Behavior, 1(2), 187–208. https://doi.org/10.1561/107.00000012
  • McKasy, M. (2020). A discrete emotion with discrete effects: Effects of anger on depth of information processing. Cognitive Processing, 21(4), 555–573. https://doi.org/10.1007/s10339-020-00982-8
  • Mitchell, M., Brown, K., Morris-Villagran, M., & Villagran, P. (2001). The effects of anger, sadness and happiness on persuasive message processing: A test of the negative state relief model. Communication Monographs, 68(4), 347–359. https://doi.org/10.1080/03637750128070
  • Moyer-Gusé, E., Robinson, M. J., & Mcknight, J. (2018). The role of humor in messaging about the MMR vaccine. Journal of Health Communication, 23(6), 514–522. https://doi.org/10.1080/10810730.2018.1473533
  • Nabi, R. L., Moyer-Gusé, E., & Byrne, S. (2007). All joking aside: A serious investigation into the persuasive effect of funny social issue messages. Communication Monographs, 74(1), 29–54. https://doi.org/10.1080/03637750701196896
  • Negreira-Rey, M. C., Vázquez-Herrero, J., & López-García, X. (2022). Blurring boundaries between journalists and TikTokers: Journalistic role performance on TikTok. Media and Communication, 10(1), 146–156. https://doi.org/10.17645/mac.v10i1.4699
  • Omar, B., & Dequan, W. (2020). Watch, share or create: The influence of personality traits and user motivation on TikTok mobile video usage. International Journal of Interactive Mobile Technologies (iJIM), 14(4), 121–137. https://doi.org/10.3991/ijim.v14i04.12429
  • Petty, R. E., & Cacioppo, J. T. (1990). Involvement and persuasion: Tradition versus integration. Psychological Bulletin, 107(3), 367–374. https://doi.org/10.1037/0033-2909.107.3.367
  • Pew Research Center. (2024, January 31). Americans’ social media use. https://www.pewresearch.org/internet/2024/01/31/americans-social-media-use
  • Roskos-Ewoldsen, D. R., & Fazio, R. H. (1992). The accessibility of source likability as a determinant of persuasion. Personality & Social Psychology Bulletin, 18(1), 19–25. https://doi.org/10.1177/0146167292181004
  • Rubin, A. M. (2009). Uses-and-gratifications perspective on media effects. In J. Bryant & M. B. Oliver (Eds.), Media effects (pp. 181–200). Routledge. https://doi.org/10.4324/9780203877111
  • Scherr, S., & Wang, K. (2021). Explaining the success of social media with gratification niches: Motivations behind daytime, nighttime, and active use of TikTok in China. Computers in Human Behavior, 124, 106893. https://doi.org/10.1016/j.chb.2021.106893
  • Schumacher, A. C. (2017). Humor in public health messaging: Past, present, future (Publication No. 10259441) [ Doctoral dissertation, The University of Iowa]. ProQuest Dissertations and Theses Global.
  • Shen, L. (2015). Antecedents to psychological reactance: The impact of threat, message frame, and choice. Health Communication, 30(10), 975–985. https://doi.org/10.1080/10410236.2014.910882
  • Sherman, S. M., Smith, L. E., Sim, J., Amlôt, R., Cutts, M., Dasch, H., Rubin, G. J., & Sevdalis, N. (2021). COVID-19 vaccination intention in the UK: Results from the COVID-19 vaccination acceptability study (CoVaccS), a nationally representative cross-sectional survey. Human Vaccines & Immunotherapeutics, 17(6), 1612–1621. https://doi.org/10.1080/21645515.2020.1846397
  • Sinclair, R. C., Moore, S. E., Mark, M. M., Soldat, A. S., & Lavis, C. A. (2010). Incidental moods, source likeability, and persuasion: Liking motivates message elaboration in happy people. Cognition & Emotion, 24(6), 940–961. https://doi.org/10.1080/02699930903000206
  • Southwick, L., Guntuku, S. C., Klinger, E. V., Seltzer, E., McCalpin, H. J., & Merchant, R. M. (2021). Characterizing COVID-19 content posted to TikTok: Public sentiment and response during the first phase of the COVID-19 pandemic. Journal of Adolescent Health, 69(2), 234–241. https://doi.org/10.1016/j.jadohealth.2021.05.010
  • Spielmann, N. (2014). How funny was that? Uncovering humor mechanisms. European Journal of Marketing, 48(9), 1892–1910. https://doi.org/10.1108/EJM-07-2012-0393
  • Stein, K., Yao, Y., & Aitamurto, T. (2022). Examining communicative forms in #tiktokdocs’ sexual health videos. International Journal of Communication, 16, 23. https://ijoc.org/index.php/ijoc/article/view/18175
  • Strick, M., Holland, R. W., van Baaren, R. B., & Van Knippenberg, A. (2012). Those who laugh are defenseless: How humor breaks resistance to influence. Journal of Experimental Psychology: Applied, 18(2), 213–223. https://doi.org/10.1037/a0028534
  • Su, Y., Baker, B. J., Doyle, J. P., & Yan, M. (2020). Fan engagement in 15 seconds: Athletes’ relationship marketing during a pandemic via TikTok. International Journal of Sport Communication, 13(3), 436–446. https://doi.org/10.1123/ijsc.2020-0238
  • Teoh, D., Shaikh, R., Schnaith, A., Lou, E., McRee, A. L., Nagler, R. H., & Vogel, R. I. (2019). Evaluation of graphic messages to promote human papillomavirus vaccination among young adults: A statewide cross-sectional survey. Preventive Medicine Reports, 13, 256–261. https://doi.org/10.1016/j.pmedr.2019.01.002
  • Underwood, A. (2023, March 31). College students discuss TikTok use in the classroom and beyond. Spectrum News. https://spectrumnews1.com/oh/dayton/news/2023/03/27/college-students-discuss-tiktok-use-in-the-classroom-and-beyond
  • Vaterlaus, J. M., & Winter, M. (2021). TikTok: An exploratory study of young adults’ uses and gratifications. The Social Science Journal, 1–20. https://doi.org/10.1080/03623319.2021.1969882
  • Vázquez-Herrero, J., Negreira-Rey, M. C., & López-García, X. (2020). Let’s dance the news! How the news media are adapting to the logic of TikTok. Journalism, 23(8), 1717–1735. https://doi.org/10.1177/1464884920969092
  • Walter, N., Cody, M. J., Xu, L. Z., & Murphy, S. T. (2018). A priest, a rabbi, and a minister walk into a bar: A meta-analysis of humor effects on persuasion. Human Communication Research, 44(4), 343–373. https://doi.org/10.1093/hcr/hqy005
  • Wang, T., & Pavelko, R. (2023). Creating persuasive health messages on social media: Effects of humor and perceived efficacy on health attitudes and intentions. Health Marketing Quarterly, 40(3), 326–346. https://doi.org/10.1080/07359683.2022.2109396
  • Weinberger, M. G., & Gulas, C. S. (1992). The impact of humor in advertising: A review. Journal of Advertising, 21(4), 35–59. https://doi.org/10.1080/00913367.1992.10673384
  • Xiao, Y., Cauberghe, V., & Hudders, L. (2018). Humor as a double‐edged sword in response to crises versus rumors: The effectiveness of humorously framed crisis response messages on social media. Journal of Contingencies and Crisis Management, 26(2), 247–260. https://doi.org/10.1111/1468-5973.12188
  • Xiao, Y., & Yu, S. (2022). Using humor to promote social distancing on TikTok during the COVID-19 pandemic. Frontiers in Psychology, 13, 887744. https://doi.org/10.3389/fpsyg.2022.887744
  • Yeo, S. K., Cacciatore, M. A., Su, L. Y. F., McKasy, M., & O’Neill, L. (2021). Following science on social media: The effects of humor and source likability. Public Understanding of Science, 30(5), 552–569. https://doi.org/10.1177/0963662520986942
  • Yoon, H. J., Lee, J., Han, J. Y., Ko, Y., Kim, H., Seo, Y., & Seo, J. K. (2023). Using humor to increase COVID‐19 vaccination intention for the unvaccinated: The moderating role of trust in government. Journal of Consumer Behaviour, 22(5), 1084–1095. https://doi.org/10.1002/cb.2181
  • Young, D. G. (2008). The privileged role of the late-night joke: Exploring humor’s role in disrupting argument scrutiny. Media Psychology, 11(1), 119–142. https://doi.org/10.1080/15213260701837073

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.