1,424
Views
60
CrossRef citations to date
0
Altmetric
Articles

Empirical studies of trade marks – The existing economic literature

&
Pages 358-390 | Received 02 Sep 2013, Accepted 22 Apr 2015, Published online: 27 Jul 2015

References

  • Akerlof, George A. 1970. “The Market for Lemons: Quality Uncertainty and the Market Mechanism.” The Quarterly Journal of Economics 84: 488–500. doi: 10.2307/1879431
  • Allegrezza, Serge, and Alexandra Guarda-Rauchs. 1999. “The Determinants of Trademark Deposits: An Econometric Investigation.” Economie Appliquée: Archives de l'Institut de Sciences Mathématiques et Economiques Appliquées 52 (2): 51–68.
  • Baroncelli, Eugenia, Carsten Fink, and Beata Smarzynska Javorcik. 2005. “The Global Distribution of Trademarks: Some Stylised Facts.” The World Economy 28 (6): 765–782. doi:10.1111/j.1467-9701.2005.00706.x.
  • Bosworth, Derek, and Mark Rogers. 2001. “Market Value, R&D and Intellectual Property: An Empirical Analysis of Large Australian Firms.” Economic Record 77 (239): 323–337. doi:10.1111/1475-4932.t01-1-00026.
  • Buddelmeyer, Hielke, Paul H. Jensen, and Elizabeth Webster. 2010. “Innovation and the Determinants of Company Survival.” Oxford Economic Papers 62 (2): 261–285. doi:10.1093/oep/gpp012.
  • Chamberlin, Edward. 1933. The Theory of Monopolistic Competition. Harvard Economic Studies Vol. XXXVIII. Cambridge: Harvard University Press.
  • Collette, Elias. 2012. “Increasing Rival Costs: Trade-mark Opposition as a Tool for Entry-Deterrence.” PhD diss., Carleton University.
  • Darby, Michael R., and Edi Karni. 1973. “Free Competition and the Optimal Amount of Fraud.” Journal of Law and Economics 16 (1): 67–88. doi: 10.1086/466756
  • Davies, Jennifer, and Spyro Maniatis. 2010. “Trade Marks, Brands and Competition.” In Trademarks, Brands, and Competitiveness, edited by Teresa da Silva Lopes and Paul Duguid, 9–30. New York: Routledge.
  • Duguid, Paul, Teresa Da Silva Lopes, and John Mercer. 2010. “Reading Registrations: An Overview of 100 Years of Trade Mark Registrations in France, the United Kingdom and the United States.” In Trademarks, Brands, and Competitiveness, edited by Teresa da Silva Lopes and Paul Duguid, 9–30. New York: Routledge.
  • Economides, Nicholas S. 1988. “The Economics of Trademarks.” The Trademark Reporter 78: 523–539.
  • Fink, Carsten, Christian Helmers, and Carlos Ponce. 2014. “Trademarks Squatters: Evidence from Chile.” WIPO economic research working papers 22.
  • Fink, Carsten, Beata S. Javorcik, and Mariana Spatareanu. 2005. “Income-Related Biases in International Trade: What Do Trademark Registration Data Tell Us?” Review of World Economics 141 (1): 79–103. doi:10.1007/s10290-005-0016-x.
  • Flikkema, Meindert J., Ard-Pieter de Man, and Matthijs J. J. Wolters. 2010. “New Trademark Registration as an Indicator of Innovation: Results of an Explorative Study of Benelux Trademark Data.” Serie Research Memoranda 0009.
  • Fosfuri, Andrea, and Marco S. Giarratana. 2009. “Masters of War: Rivals' Product Innovation and New Advertising in Mature Product Markets.” Management Science 55 (2): 181–191. doi:10.1287/mnsc.1080.0939.
  • Frey, Carl B. 2013. Intellectual Property Rights and the Financing of Technological Innovation: Public Policy and the Efficiency of Capital Markets. Cheltenham: Edward Elgar Publishing.
  • Gotsch, Matthias, and Christiane Hipp. 2012. “Measurement of Innovation Activities in the Knowledge-Intensive Services Industry: A Trademark Approach.” The Service Industries Journal 32 (13): 2167–2184. doi:10.1080/02642069.2011.574275.
  • Graevenitz, Georg von, Christine Greenhalgh, Christian Helmers, and Philipp Schautschick. 2012. Trade Mark Cluttering: An Exploratory Report. London: Report for the UK Intellectual Property Office.
  • Graham, Stuart J. H., Alan C. Marco, and Amanda F. Myers. 2014. “The USPTO Trademark Assignment Dataset: Descriptions, Lessons, and Insights.” SSRN Journal. doi:10.2139/ssrn.2430962.
  • Greenhalgh, Christine. 2012. “The Social Benefits and Costs of Trade Marks and Brands.” In The Law of Reputation and Brands in the Asia Pacific, edited by Andrew T. Kenyon, Wee L. Ng-Loy, and Megan Richardson, 23–44. Cambridge: Cambridge University Press.
  • Greenhalgh, Christine, and Mark Longland. 2001. “Intellectual Property in UK Firms: Creating Intangible Assets and Distributing the Benefits via Wages and Jobs.” Oxford Bulletin of Economics and Statistics 63: 671–696. doi: 10.1111/1468-0084.63.spe1.4
  • Greenhalgh, Christine, and Mark Longland. 2005. “Running to Stand Still? – The Value of R&D, Patents and Trade Marks in Innovating Manufacturing Firms.” International Journal of the Economics of Business 12 (3): 307–328. doi:10.1080/13571510500299326.
  • Greenhalgh, Christine, Mark Longland, and Derek Bosworth. 2003. Trends and Distribution of Intellectual Property: UK and European Patents and UK Trade and Service Marks 1986–2000. London: The Extent and Value of Intellectual Property in United Kingdom Firms, Project Report for The Patent Office.
  • Greenhalgh, Christine, and Mark Rogers. 2006. “Market Valuation of UK Intellectual Property: Manufacturing, Utility and Financial Services Firms.” In The Management of Intellectual Property, edited by Derek Bosworth and Elizabeth Webster, 132–145. Cheltenham: Edward Elgar Publishing.
  • Greenhalgh, Christine, and Mark Rogers. 2008. “Intellectual Property Activity by Service Sector and Manufacturing Firms in the UK, 1996–2000.” In The Evolution of Business Knowledge, edited by Harry Scarbrough, 295–314. New York: Oxford University Press.
  • Greenhalgh, Christine, and Mark Rogers. 2010. Innovation, Intellectual Property and Economic Growth. Princeton: Princeton University Press.
  • Greenhalgh, Christine, and Mark Rogers. 2012. “Trade Marks and Performance in Services and Manufacturing Firms: Evidence of Schumpeterian Competition Through Innovation.” Australian Economic Review 45 (1): 50–76. doi:10.1111/j.1467–8462.2011.00665.x.
  • Greenhalgh, Christine, Mark Rogers, Philipp Schautschick, and Vania Sena. 2011. Trade Mark Incentives. London: Report for the UK Intellectual Property Office.
  • Griffiths, William, Paul H. Jensen, and Elizabeth Webster. 2011. “What Creates Abnormal Profits?” Scottish Journal of Political Economy 58 (3): 323–346. doi:10.1111/j.1467-9485.2011.00549.x.
  • Griffiths, William, and Elizabeth Webster. 2006. “Trends in the Market Valuation of Australian Intellectual Property.” In The Management of Intellectual Property, edited by Derek Bosworth and Elizabeth Webster, 146–158. Cheltenham: Edward Elgar Publishing.
  • Griliches, Zvi. 1981. “Market Value, R&D, and Patents.” Economics Letters 7 (2): 183–187. doi:10.1016/0165-1765(87)90114-5.
  • Hall, Bronwyn. 2000. “Innovation and Market Value.” In Productivity, Innovation, and Economic Performance, edited by Ray Barrell, Geoff Mason, and Mary O'Mahony, 177–198. Cambridge: Cambridge University Press.
  • Heald, Paul J., and Robert Brauneis. 2011. “The Myth of Buick Aspirin: An Empirical Study of Trademark Dilution by Product and Trade Names.” Cardozo Law Review 32 (5). http://scholarship.law.gwu.edu/cgi/viewcontent.cgi?article=1307&context=faculty_publication
  • Helmers, Christian, and Mark Rogers. 2010. “Innovation and the Survival of New Firms in the UK.” Review of Industrial Organization 36 (3): 227–248. doi:10.1007/s11151-010-9247-7.
  • Helmers, Christian, Mark Rogers, and Philipp Schautschick. 2011. “Intellectual Property at the Firm-Level in the UK: The Oxford Firm-Level Intellectual Property Database.” Economics series working papers 546, University of Oxford, Department of Economics.
  • Helmers, Christian, and Philipp Schautschick. 2013. The Use of Intellectual Property Right Bundles by UK Companies. London: Report for the UK Intellectual Property Office.
  • Hotelling, Harold. 1929. “Stability in Competition.” The Economic Journal 39 (153): 41–57. doi: 10.2307/2224214
  • Jensen, Paul H., and Elizabeth Webster. 2004. “Patterns of Trade-Marking Activity in Australia.” Australian Intellectual Property Journal 15: 112–126.
  • Jensen, Paul H., and Elizabeth Webster. 2006. “Firm Size and the Use of Intellectual Property Rights.” Economic Record 82 (256): 44–55. doi:10.1111/j.1475–4932.2006.00292.x.
  • Jensen, Paul H., and Elizabeth Webster. 2008. “Labelling Characteristics and Demand for Retail Grocery Products in Australia.” Australian Economic Papers 47 (2): 129–140. doi:10.1111/j.1467-8454.2008.00336.x.
  • Jensen, Paul H., and Elizabeth Webster. 2009. “Another Look at the Relationship between Innovation Proxies.” Australian Economic Papers 48 (3): 252–269. doi:10.1111/j.1467-8454.2009.00374.x.
  • Jensen, Paul H., Elizabeth Webster, and Hielke Buddelmeyer. 2008. “Innovation, Technological Conditions and New Firm Survival.” Economic Record 84 (267): 434–448. doi:10.1111/j.1475-4932.2008.00509.x.
  • Knaak, Roland, Annette Kur, and Alexander von Mühlendahl. 2012. The Study on the Functioning of the European Trade Mark System. Research Paper 12–13.
  • Landes, William M., and Richard A. Posner. 1987. “Trademark Law: An Economic Perspective.” Journal of Law and Economics 30 (2): 265–309. doi: 10.1086/467138
  • Llerena, Patrick, and Valentine Millot. 2013. “Are Trade Marks and Patents Complementary or Substitute Protections for Innovation.” Working papers of BETA 2013-01.
  • Lybbert, Travis J., Nikolas J. Zolas, and Prantik Bhattacharyya. 2014. “An ‘Algorithmic Links with Probabilities’ Concordance for Trademarks For Disaggregated Analysis of Trademark and Economic Data.” WIPO economic research working papers 14.
  • Malmberg, Claes. 2005. “Trademarks Statistics as Innovation Indicator? – A Micro Study.” Papers in innovation studies no. 2005/17, CIRCLE, Lund University.
  • Mangàni, Andrea. 2007. “Measuring Variety and Quality of Products with Trademarks.” International Economic Journal 21 (4): 613–631. doi:10.1080/10168730701699109.
  • Mendonça, Sandro, Tiago S. Pereira, and Manuel M. Godinho. 2004. “Trademarks as an Indicator of Innovation and Industrial Change.” Research Policy 33 (9): 1385–1404. doi:10.1016/j.respol.2004.09.005.
  • Millot, Valentine. 2012. “Trade Mark Strategies and Innovative Behaviour.” PhD diss., University of Strasbourg.
  • Nelson, Phillip. 1970. “Information and Consumer Behavior.” Journal of Political Economy 78 (2): 311–329. doi: 10.1086/259630
  • OECD. 2005. Oslo Manual – Guidelines for Collecting and Interpreting Innovation Data. Paris: OECD.
  • Parchomovsky, Gideon, and Peter Siegelman. 2002. “Towards an Integrated Theory of Intellectual Property.” Fordham Law & Economics Research Paper 18. doi:10.2139/ssrn.304064.
  • Rogers, Mark, Christine Greenhalgh, and Christian Helmers. 2007. An Analysis of the Association Between the Use of Intellectual Property by UK SMEs and Subsequent Performance. London: Report for the UK Intellectual Property Office.
  • Rogers, Mark, Christian Helmers, and Christine Greenhalgh. 2007. An Analysis of the Characteristics of Small and Medium Enterprises That Use Intellectual Property. London: Report for the UK Intellectual Property Office.
  • Sandner, Philipp G., and Joern Block. 2011. “The Market Value of R&D, Patents, and Trademarks.” Research Policy 40 (7): 969–985. doi:10.1016/j.respol.2011.04.004.
  • Schautschick, Philipp. 2015. “The Role of Innovation and the Financial Crisis in New Firm Survival and Employment Growth in Germany.” Ch. 4 of An Economic Investigation of the Use and Impact of Patents and Trade Marks in Germany. PhD diss., Ludwig-Maximilians-Universität (LMU), Munich.
  • Schmoch, Ulrich. 2003. “Service Marks as Novel Innovation Indicator.” Research Evaluation 12 (2): 149–156. doi:10.3152/147154403781776708.
  • Shapiro, Carl. 1982. “Consumer Information, Product Quality, and Seller Reputation.” The Bell Journal of Economics 13 (1): 20–35. doi: 10.2307/3003427
  • Somaya, Deepak, and Stuart J. H. Graham. 2006. “Vermeers and Rembrandts in the Same Attic: Complementarity between Copyright and Trademark Leveraging Strategies in Software.” Georgia Institute of Technology TIGER Working Paper. doi:10.2139/ssrn.887484.
  • Spence, Michael. 1973. “Job Market Signaling.” The Quarterly Journal of Economics 87 (3): 355. doi:10.2307/1882010.
  • Squicciarini, Mariagrazia, Valentine Millot, and Hélène Dernis. 2012. “Universities' Trademark Patterns and Possible Determinants.” Economics of Innovation and New Technology 21 (5–6): 473–504. doi:10.1080/10438599.2012.656526.
  • WIPO. 2013. World Intellectual Property Report 2013 – Brands: Reputation and Image in the Global Marketplace. Geneva: WIPO Economics & Statistics Series: World Intellectual Property Organization – Economics and Statistics Division.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.