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Research Article

Whether Live Streaming Has a Better Performance? An Examination of Product Presentation Modes on Cross-Border E-Commerce Platform

Yujing XuSchool of Management, Zhejiang University of Technology, Hangzhou, ChinaORCID Iconhttps://orcid.org/0000-0001-8900-4777View further author information
ORCID Icon,
Kai ZengSchool of Management, Zhejiang University of Technology, Hangzhou, ChinaView further author information
,
Jia GuoSchool of Management, Zhejiang University of Technology, Hangzhou, ChinaCorrespondence[email protected]
View further author information
,
Xiang LiSchool of Management, Zhejiang University of Technology, Hangzhou, ChinaView further author information
,
Lucong DongSchool of Management, Zhejiang University of Technology, Hangzhou, ChinaView further author information
&
Wenqian JiangSchool of Management, Zhejiang University of Technology, Hangzhou, ChinaView further author information
Received 22 Jul 2023, Accepted 11 Dec 2023, Published online: 27 Dec 2023

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