Does Organic Food Consumption Signal Prosociality?: An Application of Schwartz’s Value Theory

References

• Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 34(3), 347–356. doi:10.2307/3151897
   Web of Science ®Google Scholar
• Aertsens, J., Verbeke, W., Mondelaers, K., & Van Huylenbroeck, G. (2009). Personal determinants of organic food consumption: A review. British Food Journal, 111(10), 1140–1167. doi:10.1108/00070700910992961
   Web of Science ®Google Scholar
• Allen, M. W., Gupta, R., & Monnier, A. (2008). The interactive effect of cultural symbols and human values on taste perception. Journal of Consumer Research, 35(2), 294–308. doi:10.1086/590319
   Web of Science ®Google Scholar
• Barrett, L., Dunbar, R., & Lycett, J. (2002). Human evolutionary psychology. Princeton, NJ: Princeton University Press.
   Google Scholar
• Belk, R. W., Bahn, K. D., & Mayer, R. N. (1982). Developmental recognition of consumption symbolism. Journal of Consumer Research, 9(1), 4–17. doi:10.1086/jcr.1982.9.issue-1
   Web of Science ®Google Scholar
• Bellezza, S., Gino, F., & Keinan, A. (2013). The red sneakers effect: Inferring status and competence from signals of nonconformity. Journal of Consumer Research, 41(1), 35–54. doi:10.1086/674870
   Web of Science ®Google Scholar
• Best, H., & Mayerl, J. (2013). Values, beliefs, attitudes: An empirical study on the structure of environmental concern and recycling participation. Social Science Quarterly, 94(3), 691–714. doi:10.1111/ssqu.2013.94.issue-3
   Web of Science ®Google Scholar
• Bliege Bird, R., & Smith, E. A. (2005). Signaling theory, strategic interaction, and symbolic capital. Current Anthropology, 46(2), 221–248. doi:10.1086/427115
   Web of Science ®Google Scholar
• Brick, C., Sherman, D. K., & Kim, H. S. (2017). “Green to be seen” and “brown to keep down”: Visibility moderates the effect of identity on pro-environmental behavior. Journal of Environmental Psychology, 51, 226–238. doi:10.1016/j.jenvp.2017.04.004
   Web of Science ®Google Scholar
• Caracciolo, F., Cicia, G., Del Giudice, T., Cembalo, L., Krystallis, A., & Grunert, K. G. (2016). Human values and preferences for cleaner livestock production. Journal of Cleaner Production, 112(1), 121–130. doi:10.1016/j.jclepro.2015.06.045
   Google Scholar
• Carlo, G., Christ, C., Laible, D., & Gulseven, Z. (2016). An evolving and developing field of study: Prosocial morality from a biological, cultural, and developmental perspective. In T. K. Shackelford & R. D. Hansen (Eds.), The evolution of morality (pp. 53–76). Cham: Springer International Publishing.
   Google Scholar
• Cervellon, M.-C., & Shammas, L. (2013). The value of sustainable luxury in mature markets: A customer-based approach. Journal of Corporate Citizenship, 52, 90–101. doi:10.9774/GLEAF.4700.2013.de.00009
   Google Scholar
• Clavien, C., & Klein, R. A. (2010). Eager for fairness or for revenge? Psychological altruism in economics. Economics & Philosophy, 26(3), 267–290. doi:10.1017/S0266267110000374
   Web of Science ®Google Scholar
• Coppola, A., Verneau, F., Caracciolo, F., & Panico, T. (2017). Personal values and pro-social behaviour: The role of socio-economic context in fair trade consumption. British Food Journal, 119(9), 1969–1982. doi:10.1108/BFJ-10-2016-0474
   Web of Science ®Google Scholar
• Costa, S., Zepeda, L., & Sirieix, L. (2014). Exploring the social value of organic food: A qualitative study in France. International Journal of Consumer Studies, 38(3), 228–237. doi:10.1111/ijcs.2014.38.issue-3
   Web of Science ®Google Scholar
• Dawes, R. M., & Thaler, R. H. (1988). Anomalies: Cooperation. Journal of Economic Perspectives, 2(3), 187–197. doi:10.1257/jep.2.3.187
   Web of Science ®Google Scholar
• Delgado, M. S., Harriger, J. L., & Khanna, N. (2015). The value of environmental status signaling. Ecological Economics, 111(1), 1–11. doi:10.1016/j.ecolecon.2014.12.021
   Google Scholar
• Dreezens, E., Martijn, C., Tenbült, P., Kok, G., & De Vries, N. K. (2005). Food and values: An examination of values underlying attitudes toward genetically modified-and organically grown food products. Appetite, 44(1), 115–122. doi:10.1016/j.appet.2005.01.007
   PubMed Web of Science ®Google Scholar
• Elliot, R. (2013). The taste for green: The possibilities and dynamics of status differentiation through “green” consumption. Poetics, 41(3), 294–322. doi:10.1016/j.poetic.2013.03.003
   Web of Science ®Google Scholar
• Ellison, B., Duff, B. R., Wang, Z., & White, T. B. (2016). Putting the organic label in context: Examining the interactions between the organic label, product type, and retail outlet. Food Quality and Preference, 49, 140–150. doi:10.1016/j.foodqual.2015.11.013
   Web of Science ®Google Scholar
• Eskine, K. J. (2013). Wholesome foods and wholesome morals? Organic foods reduce prosocial behavior and harshen moral judgments. Social Psychological and Personality Science, 4(2), 251–254. doi:10.1177/1948550612447114
   Web of Science ®Google Scholar
• Fennis, B. S., & Pruyn, A. T. H. (2007). You are what you wear: Brand personality influences on consumer impression formation. Journal of Business Research, 60(6), 634–639. doi:10.1016/j.jbusres.2006.06.013
   Web of Science ®Google Scholar
• Griskevicius, V., Tybur, J. M., & Van Den Bergh, B. (2010). Going green to be seen: Status, reputation, and conspicuous conservation. Journal of Personality and Social Psychology, 98(3), 392–404. doi:10.1037/a0017880
   PubMed Web of Science ®Google Scholar
• Han, Y. J., Nunes, J. C., & Dreze, X. (2010). Signaling status with luxury goods: The role of brand prominence. Journal of Marketing, 74(4), 15–30. doi:10.1509/jmkg.74.4.15
   Web of Science ®Google Scholar
• Hemmerling, S., Hamm, U., & Spiller, A. (2015). Consumption behaviour regarding organic food from a marketing perspective—A literature review. Organic Agriculture, 5(4), 277–313. doi:10.1007/s13165-015-0109-3
   Google Scholar
• Holt, D. B. (1998). Does cultural capital structure American consumption? Journal of Consumer Research, 25(1), 1–25. doi:10.1086/jcr.1998.25.issue-1
   Web of Science ®Google Scholar
• Honkanen, P., Verplanken, B., & Olsen, S. O. (2006). Ethical values and motives driving organic food choice. Journal of Consumer Behaviour, 5(5), 420–430. doi:10.1002/(ISSN)1479-1838
   Google Scholar
• Hughner, R. S., McDonagh, P., Prothero, A., Shultz, C. J., & Stanton, J. (2007). Who are organic food consumers? A compilation and review of why people purchase organic food. Journal of Consumer Behaviour, 6(2‐3), 94–110. doi:10.1002/cb.210
   Google Scholar
• Janiszewski, C., & Wyer, R. S. (2014). Content and process priming: A review. Journal of Consumer Psychology, 24(1), 96–118. doi:10.1016/j.jcps.2013.05.006
   Web of Science ®Google Scholar
• Kaad-Hansen, L. (2017, December 7). The world leading organic nation. Organic Denmark, Retrieved from http://organicdenmark.com/organics-in-denmark/facts-and-figures
   Google Scholar
• Kafashan, S., Sparks, A., Griskevicius, V., & Barclay, P. (2014). Prosocial behavior and social status. In J. T. Cheng, J. L. Tracy, & C. Anderson (Eds.), The psychology of social status (pp. 139–158). New York, NY: Springer.
   Google Scholar
• Karmarkar, U. R., & Bollinger, B. (2015). BYOB: How bringing your own shopping bags leads to treating yourself and the environment. Journal of Marketing, 79(4), 1–15. doi:10.1509/jm.13.0228
   Web of Science ®Google Scholar
• Karp, D. G. (1996). Values and their effect on pro-environmental behavior. Environment and Behavior, 28(1), 111–133. doi:10.1177/0013916596281006
   Web of Science ®Google Scholar
• Köster, E. P. (2009). Diversity in the determinants of food choice: A psychological perspective. Food Quality and Preference, 20(2), 70–82. doi:10.1016/j.foodqual.2007.11.002
   Web of Science ®Google Scholar
• Krystallis, A., Grunert, K. G., de Barcellos, M. D., Perrea, T., & Verbeke, W. (2012). Consumer attitudes towards sustainability aspects of food production: Insights from three continents. Journal of Marketing Management, 28(3–4), 334–372. doi:10.1080/0267257X.2012.658836
   Google Scholar
• Lehner, M., Mont, O., & Heiskanen, E. (2016). Nudging–A promising tool for sustainable consumption behaviour? Journal of Cleaner Production, 134(15), 166–177. doi:10.1016/j.jclepro.2015.11.086
   Google Scholar
• Lindeman, M., & Verkasalo, M. (2005). Measuring values with the Short Schwartz’s Value Survey. Journal of Personality Assessment, 85(2), 170–178. doi:10.1207/s15327752jpa8502_09
   PubMed Web of Science ®Google Scholar
• Liu, F., Li, J., Mizerski, D., & Soh, H. (2012). Self-congruity, brand attitude, and brand loyalty: A study on luxury brands. European Journal of Marketing, 46(7–8), 922–937. doi:10.1108/03090561211230098
   Web of Science ®Google Scholar
• Marian, L., Chrysochou, P., Krystallis, A., & Thøgersen, J. (2014). The role of price as a product attribute in the organic food context: An exploration based on actual purchase data. Food Quality and Preference, 37, 52–60. doi:10.1016/j.foodqual.2014.05.001
   Web of Science ®Google Scholar
• Maynard, M. (2007, July 4). Say “hybrid” and many people will hear “Prius”. The New York Times, Retrieved from http://www.nytimes.com/2007/07/04/business/04hybrid.html
   Google Scholar
• Mazar, N., & Zhong, C.-B. (2010). Do green products make us better people? Psychological Science, 21(4), 494–498. doi:10.1177/0956797610378686
   PubMed Web of Science ®Google Scholar
• Memery, J., Angell, R., Megicks, P., & Lindgreen, A. (2015). Unpicking motives to purchase locally-produced food: Analysis of direct and moderation effects. European Journal of Marketing., 48(7–8), 1207–1233. doi:10.1108/EJM-02-2014-0075
   Google Scholar
• Naderi, I., & Strutton, D. (2015). I support sustainability but only when doing so reflects fabulously on me: Can green narcissists be cultivated? Journal of Macromarketing, 35(1), 70–83. doi:10.1177/0276146713516796
   Web of Science ®Google Scholar
• Nelissen, R. M. A., & Meijers, M. H. C. (2011). Social benefits of luxury brands as costly signals of wealth and status. Evolution and Human Behavior, 32(5), 343–355. doi:10.1016/j.evolhumbehav.2010.12.002
   Web of Science ®Google Scholar
• Parker, B. T. (2009). A comparison of brand personality and brand-user imagery congruence. Journal of Consumer Marketing, 26(3), 175–184. doi:10.1108/07363760910954118
   Google Scholar
• Pfattheicher, S., & Keller, J. (2015). The watching eyes phenomenon: The role of a sense of being seen and public self‐awareness. European Journal of Social Psychology, 45(5), 560–566. doi:10.1002/ejsp.v45.5
   Web of Science ®Google Scholar
• Plassmann, H., Ramsøy, T. Z., & Milosavljevic, M. (2012). Branding the brain: A critical review and outlook. Journal of Consumer Psychology, 22(1), 18–36. doi:10.1016/j.jcps.2011.11.010
   Web of Science ®Google Scholar
• Preacher, K. J., & Hayes, A. F. (2008). Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models. Behavior Research Methods, 40(3), 879–891.
   PubMed Web of Science ®Google Scholar
• Puska, P., Kurki, S., Lähdesmäki, M., Siltaoja, M., & Luomala, H. (2016). Male-male status signaling through favoring organic foods: Is the signaler perceived and treated as a friend or a foe? Psychology & Marketing., 28(8), 843–855. doi:10.1002/mar.20922
   Google Scholar
• Puska, P., Kurki, S., Lähdesmäki, M., Siltaoja, M., & Luomala, H. (2018). Sweet taste of prosocial status signaling: When eating organic foods makes you happy and hopeful. Appetite, 121(1), 348–359. doi:10.1016/j.appet.2017.11.102
   PubMedGoogle Scholar
• Rana, J., & Paul, J. (2017). Consumer behavior and purchase intention for organic food: A review and research agenda. Journal of Retailing and Consumer Services, 38(1), 157–165. doi:10.1016/j.jretconser.2017.06.004
   Web of Science ®Google Scholar
• Reynolds, K. J., Turner, J. C., & Haslam, S. A. (2000). When are we better than them and they worse than us? A closer look at social discrimination in positive and negative domains. Journal of Personality and Social Psychology, 78(1), 64. doi:10.1037/0022-3514.78.1.64
   PubMed Web of Science ®Google Scholar
• Scalco, A., Noventa, S., Sartori, R., & Ceschi, A. (2017). Predicting organic food consumption: A meta-analytic structural equation model based on the theory of planned behavior. Appetite, 112(1), 235–248. doi:10.1016/j.appet.2017.02.007
   PubMedGoogle Scholar
• Schifferstein, H. N., & Ophuis, P. A. O. (1998). Health-related determinants of organic food consumption in the Netherlands. Food Quality and Preference, 9(3), 119–133. doi:10.1016/S0950-3293(97)00044-X
   Web of Science ®Google Scholar
• Schleenbecker, R., & Hamm, U. (2013). Consumers’ perception of organic product characteristics. A review. Appetite, 71(1), 420–429. doi:10.1016/j.appet.2013.08.020
   PubMedGoogle Scholar
• Schwartz, S. H. (1992). Universals in the content and structure of values: Theoretical advances and empirical tests in 20 countries. Advances in Experimental Social Psychology, 25, 1–65.
   Web of Science ®Google Scholar
• Schwartz, S. H. (1994). Are there universal aspects in the structure and contents of human values? Journal of Social Issues, 50(4), 19–45. doi:10.1111/j.1540-4560.1994.tb01196.x
   Web of Science ®Google Scholar
• Schwartz, S. H. (2006). A theory of cultural value orientations: Explication and applications. Comparative Sociology, 5(2), 137–182. doi:10.1163/156913306778667357
   Google Scholar
• Schwartz, S. H. (2010). Basic values: How they motivate and inhibit prosocial behavior. Prosocial Motives, Emotions, and Behavior: the Better Angels of Our Nature, 14, 221–241.
   Google Scholar
• Schwartz, S. H. (2012). An overview of the Schwartz theory of basic values. Online Readings in Psychology and Culture, 2(1), 11. doi:10.9707/2307-0919.1116
   Google Scholar
• Schwartz, S. H., & Boehnke, K. (2004). Evaluating the structure of human values with confirmatory factor analysis. Journal of Research in Personality, 38(3), 230–255. doi:10.1016/S0092-6566(03)00069-2
   Web of Science ®Google Scholar
• Sirgy, M. J. (1982). Self-concept in consumer behavior: A critical review. Journal of Consumer Research, 9(3), 287–300. doi:10.1086/jcr.1982.9.issue-3
   Web of Science ®Google Scholar
• Soler, M. (2012). Costly signaling, ritual and cooperation: Evidence from Candomblé, an Afro Brazilian religion. Evolution and Human Behavior, 33(4), 346–356. doi:10.1016/j.evolhumbehav.2011.11.004
   Web of Science ®Google Scholar
• Sortheix, F. M., & Lönnqvist, J. E. (2014). Personal value priorities and life satisfaction in Europe: The moderating role of socioeconomic development. Journal of Cross-Cultural Psychology, 45(2), 282–299. doi:10.1177/0022022113504621
   Web of Science ®Google Scholar
• Steg, L. (2015). Environmental psychology and sustainable consumption. In L. A. Reisch & J. Thøgersen (Eds.), Handbook of research on sustainable consumption (pp. 70–83). Cheltenham, UK: Edward Elgar Publishing.
   Google Scholar
• Thøgersen, J. (2011). Green shopping: For selfish reasons or the common good? American Behavioral Scientist, 55(8), 1052–1076. doi:10.1177/0002764211407903
   Web of Science ®Google Scholar
• Thøgersen, J., Jorgensen, A.-K., & Sandager, S. (2012). Consumer decision making regarding a “green” everyday product. Psychology & Marketing, 29(4), 187–197. doi:10.1002/mar.20514
   Web of Science ®Google Scholar
• Thøgersen, J., & Ölander, F. (2006). To what degree are environmentally beneficial choices reflective of a general conservation stance? Environment and Behavior, 38(4), 550–569. doi:10.1177/0013916505283832
   Web of Science ®Google Scholar
• Thøgersen, J., Zhou, Y., & Huang, G. (2016). How stable is the value basis for organic food consumption in China? Journal of Cleaner Production, 134(15), 214–224. doi:10.1016/j.jclepro.2015.06.036
   Google Scholar
• Van der Wal, A. J., Van Horen, F., & Grinstein, A. (2016). The paradox of ’green to be seen’: Green high-status shoppers excessively use (branded) shopping bags. International Journal of Research in Marketing, 33(1), 216–219. doi:10.1016/j.ijresmar.2015.11.004
   Web of Science ®Google Scholar
• Van Doorn, J., & Verhoef, P. C. (2011). Willingness to pay for organic products: Differences between virtue and vice foods. International Journal of Research in Marketing, 28(3), 167–180. doi:10.1016/j.ijresmar.2011.02.005
   Web of Science ®Google Scholar
• Van Vugt, M., & Van Lange, P. A. (2006). The altruism puzzle: Psychological adaptations for prosocial behavior. Evolution and social psychology. In M. Schaller, D. T. Kenrick, & J. A. Simpson (Eds.), Evolution and social psychology. Frontiers of social psychology (pp. 237–262). London: Psychology Press Ltd.
   Google Scholar
• Worsley, A., & Lea, E. (2008). Consumer concerns about food and health: Examination of general and specific relationships with personal values and demographics. British Food Journal, 110(11), 1106–1118. doi:10.1108/00070700810918018
   Web of Science ®Google Scholar
• Wright, S. A., Dinsmore, J. B., & Kellaris, J. J. (2013). How group loyalties shape ethical judgment and punishment preferences. Psychology & Marketing, 30(3), 203–210. doi:10.1002/mar.20598
   Web of Science ®Google Scholar
• Zepeda, L., & Deal, D. (2009). Organic and local food consumer behaviour: Alphabet theory. International Journal of Consumer Studies, 33(6), 697–705. doi:10.1111/ijc.2009.33.issue-6
   Web of Science ®Google Scholar