A Praxis Framework for Implementing Market Orientation Into Charities

REFERENCES

• Aaker , D. , Kumar , V. , Day , G. and Lawley , M. 2005 . Marketing research—the Pacific rim edition , Sydney , , Australia : Wiley .
   Google Scholar
• Arana . 2008 . Annual report 2007–2008 Sydney Australia: Arana.
   Google Scholar
• Bennett , R. 1998a . Charities, organisational learning and market orientation: A suggested measure of the propensity to behave as a learning organisation . Journal of Marketing Practice: Applied Marketing Science , 4 ( 1 ) : 5 – 25 .
   Google Scholar
• Bennett , R. 1998b . Market orientation among small to medium sized UK charitable organisations: Implications for fund-raising performance . Journal of Nonprofit & Public Sector Marketing , 6 ( 1 ) : 31 – 45 .
   Google Scholar
• Bennett , R. 2005 . Competitive environment, market orientation, and the use of relational approaches to the marketing of charity beneficiary services . Journal of Services Marketing , 19 : 453 – 469 .
   Google Scholar
• Beverland , M. and Lindgreen , A. 2007 . Implementing market orientation in industrial firms: A multiple case study . Industrial Marketing Management , 36 : 430 – 442 .
   Web of Science ®Google Scholar
• Bourner , T. 1996 . “ The research process: Four steps to success ” . In Research methods—guidance for postgraduates , Edited by: Greenfield , T. 7 – 11 . London , , England : Arnold .
   Google Scholar
• Bukari. (n.d.a). Our history http://www.bukari.org.au/our_history.asp (http://www.bukari.org.au/our_history.asp)
   Google Scholar
• Bukari. (n.d.b). About usRetrieved June 12, 2010, from http://www.bukari.org.au/about_us.asp (http://www.bukari.org.au/about_us.asp)
   Google Scholar
• Bukari. (n.d.c). Our purposeRetrieved June 12, 2010, from http://www.bukari.org.au/our_purpose.asp (http://www.bukari.org.au/our_purpose.asp)
   Google Scholar
• Bukari . 2006 . Annual report 2005/6 Sydney Australia: Bukari.
   Google Scholar
• Bukari . 2007 . Annual report 2006/7 Sydney Australia: Bukari.
   Google Scholar
• Bukari . 2008 . Annual report 2007/8 Sydney Australia: Bukari.
   Google Scholar
• Bukari . 2009 . Annual report 2008/9 Sydney Australia: Bukari.
   Google Scholar
• Camira . 2007 . Strategic plan 2007–2009 Sydney Australia: Camira.
   Google Scholar
• Charity Commission. (2011). The Charity Commission's role and regulatory approachRetrieved April 25, 2011, from http://http://www.charity-commission.gov.uk/about_us/contacting_us/role_and_regulatory_approach.aspx (http://http://www.charity-commission.gov.uk/about_us/contacting_us/role_and_regulatory_approach.aspx)
   Google Scholar
• Cornelissen , J. and Lock , A. 2005 . The uses of marketing theory: Constructs, research propositions, and meaningful implications . Marketing Theory , 5 : 165 – 184 .
   Google Scholar
• Covaleski , M. , Dirsmith , M. , Heian , J. and Sajay , S. 1998 . The calculated and avowed: Techniques of discipline and struggles over identity in the big six public accounting firms . Administrative Science Quarterly , 43 : 293 – 327 .
   Web of Science ®Google Scholar
• Creswell , J. 2003 . Research design; qualitative, quantitative, and mixed methods approaches , 2nd , Thousand Oaks , CA : Sage .
   Google Scholar
• Daystar Council. (2011). Is it viable to set up a non profit organization?Retrieved April 25, 2011, from http://http://www.startnonprofitorganization.com/u-s-statewise-nonprofit-incorporation-process (http://http://www.startnonprofitorganization.com/u-s-statewise-nonprofit-incorporation-process)
   Google Scholar
• Deshpande , R. , Farley , J. and Webster , F. Jr. 1993 . Corporate culture, customer orientation and innovativeness in Japanese firms: A quadrad analysis . Journal of Marketing , 57 ( 1 ) : 23 – 37 .
   Web of Science ®Google Scholar
• Drucker , P. 1954 . The practice of management , New York , NY : Perennial Library .
   Google Scholar
• Drucker , P. 1990 . Managing the non-profit organization , Oxford , , England : Butterworth Heinemann .
   Google Scholar
• Duque-Zuluaga , L. and Schneider , U. 2008 . Market orientation and organisational performance in the nonprofit context: Exploring both concepts and the relationship between them . Journal of Nonprofit & Public Sector Marketing , 19 ( 2 ) : 25 – 47 .
   Google Scholar
• Eisenhardt , K. 1989 . Building theories from case study research . The Academy of Management Review , 14 : 532 – 550 .
   Web of Science ®Google Scholar
• Ellis , N. , Fitchett , J. , Higgins , M. , Jack , G. , Lim , M. , Saren , M. and Tadajewski , M. 2011 . Marketing: A critical textbook , London : Sage .
   Google Scholar
• Ellis , N. , Jack , G. and Higgins , M. 2005 . (De)constructing the market for animal feeds: A discursive study . Journal of Marketing Management , 21 : 117 – 146 .
   Google Scholar
• Evetts , J. 2003 . The construction of professionalism in new and existing occupational contexts; Promoting and facilitating occupational change . International Journal of Sociology and Social Policy , 23 ( 4 ) : 22 – 35 .
   Google Scholar
• Feagin , J. , Orum , A. and Sjoberg , G. 1991 . A case for case study , Chapel Hill , NC : University of North Carolina .
   Google Scholar
• Foucault , M. 1991 . “ Politics and the study of discourse ” . In The Foucault effect—studies in governmentality, with two lectures by and an interview with Michael Foucault , Edited by: Burchell , G. , Gordon , C. and Miller , P. 53 – 72 . Chicago , IL : University of Chicago .
   Google Scholar
• Fournier , V. 1999 . The appeal to ‘professionalism’ as a disciplinary mechanism . Social Review , 47 : 280 – 307 .
   Web of Science ®Google Scholar
• Fulcher , G. 1989 . Disabling policies? A comparative approach to education policy and disability , London , , England : Falmer Press .
   Google Scholar
• Gainer , B. and Padanyi , P. 2005 . The relationship between market-oriented activities and market-oriented culture: Implications for the development of market orientation in nonprofit service organisations . Journal of Business Research , 58 : 854 – 862 .
   Web of Science ®Google Scholar
• Gebhardt , G. , Carpenter , G. and Sherry , J. Jr. 2006 . Creating a market orientation: A longitudinal, multifirm, grounded analysis of cultural transformation . Journal of Marketing , 70 ( 4 ) : 37 – 55 .
   Web of Science ®Google Scholar
• Gewirtz , S. and Ball , S. 2000 . From ‘welfarism’ to ‘new managerialism’: Shifting discourses of school headship in the education marketplace . Discourse , 21 : 253 – 268 .
   Google Scholar
• Gillham , B. 2000 . Case study research methods , London , , England : Continuum .
   Google Scholar
• Glaser , B. and Strauss , A. 1967 . The discovery of grounded theory: Strategies for qualitative research , Chicago , IL : Aldine .
   Google Scholar
• Gonzalez , L. , Vijande , M. and Casielles , R. 2002 . The market orientation concept in the private nonprofit organisational domain . International Journal of Nonprofit and Voluntary Sector Marketing , 7 : 55 – 67 .
   Google Scholar
• Gummesson , E. 2007 . “ Case study research ” . In The principles of knowledge creation methods: research methods in the social sciences (pp. 87–110) , Edited by: Gustavsson , B. Cheltenham , , England : Edward Elgar .
   Google Scholar
• Haigh, M. (n.d.). The many faces of case study research http://www.ace.ac.nz/learning/science/articles/a5.asp (http://www.ace.ac.nz/learning/science/articles/a5.asp)
   Google Scholar
• Harris , L. 1998 . Barriers to market orientation: The view from the shopfloor . Marketing Intelligence & Planning , 16 : 221 – 228 .
   Google Scholar
• Harris , L. 2000 . The organisational barriers to developing market orientation . European Journal of Marketing , 34 : 598 – 624 .
   Google Scholar
• Harris , L. and Ogbonna , E. 2001 . Leadership style and market orientation: An empirical study . European Journal of Marketing , 35 : 744 – 764 .
   Google Scholar
• Harris , L. and Piercy , N. 1999 . Management behaviour and barriers to market orientation in retailing companies . The Journal of Services Marketing , 13 : 113 – 131 .
   Google Scholar
• Jaworski , B. and Kohli , A. 1993 . Market orientation: Antecedents and consequences . Journal of Marketing , 57 ( 3 ) : 53 – 70 .
   Web of Science ®Google Scholar
• Kennedy , K. , Goolsby , J. and Arnould , E. 2003 . Implementing a customer orientation: Extension of theory and application . Journal of Marketing , 67 ( 4 ) : 67 – 81 .
   Web of Science ®Google Scholar
• Kohli , A. and Jaworski , B. 1990 . Market orientation: The construct, research propositions, and managerial constructs . Journal of Marketing , 54 ( 2 ) : 1 – 18 .
   Web of Science ®Google Scholar
• Kohli , A. , Jaworski , B. and Kumar , A. 1993 . MARKOR: A measure of market orientation . Journal of Marketing Research , 30 : 467 – 477 .
   Web of Science ®Google Scholar
• Kotler , P. and Andreasen , A. 1996 . Strategic marketing for nonprofit organizations , 5th , Upper Saddle River , NJ : Prentice-Hall .
   Google Scholar
• Kotler , P. and Armstrong , G. 2012 . Principles of marketing , 14th , Boston , MA : Pearson .
   Google Scholar
• Kotler , P. and Levy , S. 1969 . Broadening the concept of marketing . Journal of Marketing , 33 ( 1 ) : 10 – 15 .
   PubMed Web of Science ®Google Scholar
• Lafferty , B. and Hult , G. 2001 . A synthesis of contemporary market orientation perspectives . European Journal of Marketing , 35 : 92 – 109 .
   Google Scholar
• LeCompte , M. D. and Preissle , J. 1993 . Ethnography and qualitative design in educational research , San Diego , CA : Academic Press .
   Google Scholar
• Levitt , T. 1960 . Marketing myopia . Harvard Business Review , 38 ( 4 ) : 45 – 56 .
   Web of Science ®Google Scholar
• Lewin , K. 1951 . Field theory in social science , New York , NY : Harper & Row .
   Google Scholar
• Liao , M.-N. , Foreman , S. and Sargeant , A. 2001 . Market versus societal orientation in the nonprofit context . International Journal of Nonprofit and Voluntary Sector Marketing , 6 : 254 – 268 .
   Google Scholar
• Lincoln , Y. and Guba , E. 1985 . Naturalistic enquiry , Beverley Hills , CA : Sage .
   Google Scholar
• Mason , K. and Harris , L. 2005 . Pitfalls in evaluating market orientation: An exploration of executives’ interpretations . Long Range Planning , 38 : 373 – 391 .
   Web of Science ®Google Scholar
• McDonald , R. 2007 . An investigation of innovation in nonprofit organisations: The role of organisational mission . Nonprofit and Voluntary Sector Quarterly , 36 : 256 – 281 .
   Web of Science ®Google Scholar
• Meyer , H.-D. 2002 . The new managerialism in education management: Corporatization or organizational learning . Journal of Educational Administration , 40 : 534 – 551 .
   Google Scholar
• Miles , M. and Huberman , A. 1994 . An expanded sourcebook: Qualitative data analysis , 2nd , Thousand Oaks , CA : Sage .
   Google Scholar
• Modi , P. and Mishra , D. 2010 . Conceptualising market orientation in non-profit organisations: Definition, performance, and preliminary construction of a scale . Journal of Marketing Management , 5 : 548 – 569 .
   Google Scholar
• Motion , J. and Leitch , S. 1996 . A discursive perspective from New Zealand: Another world view . Public Relations Review , 22 : 297 – 309 .
   Web of Science ®Google Scholar
• Mukkerji , G. 2004 . Introduction to social marketing , New Delhi , , India : India Research Press .
   Google Scholar
• Narver , J. and Slater , S. 1990 . The effect of a market orientation on business profitability . Journal of Marketing , 54 ( 4 ) : 20 – 35 .
   Web of Science ®Google Scholar
• Parkhe , A. 1993 . “Messy” research, methodological predispositions and theory development in international joint ventures . The Academy of Management Review , 18 : 227 – 268 .
   Web of Science ®Google Scholar
• Patton , M. 2002 . Qualitative research & evaluation methods , 3rd , Thousand Oaks , CA : Sage .
   Google Scholar
• Phillips , E. and Pugh , D. 2000 . How to get a PhD—a handbook for students and their supervisors , Philadelphia , PA : Open University Press .
   Google Scholar
• Pope , J. , Isely , E. and Asamoa-Tutu , F. 2009 . Developing a marketing strategy for nonprofit organizations: An exploratory study . Journal of Nonprofit & Public Sector Marketing , 21 : 184 – 201 .
   Google Scholar
• Commission , Productivity . January) (2010 . Contribution of the not-for-profit sector , January) , Melbourne , , Australia : Productivity Commission .
   Google Scholar
• Ruekert , R. 1992 . Developing a market orientation: An organisational strategy perspective . International Journal of Research in Marketing , 9 : 225 – 245 .
   Google Scholar
• Sargeant , A. , Foreman , S. and Liao , M.-N. 2002 . Operationalizing the marketing concept in the nonprofit sector . Journal of Nonprofit & Public Sector Marketing , 10 ( 2 ) : 41 – 65 .
   Google Scholar
• Shapiro , B. 1988 . What the hell is ‘market oriented’? . Harvard Business Review , 66 ( 6 ) : 119 – 125 .
   Web of Science ®Google Scholar
• Shoham , A. , Rose , G. and Kropp , F. 2005 . Market orientation and performance: A meta analysis . Marketing Intelligence and Planning , 23 : 435 – 454 .
   Google Scholar
• Sinclair , A. 1996 . “ Leadership in administration: Rediscovering a lost discourse ” . In New ideas, better government , Edited by: Weller , P. and Davies , G. St Leonards , , Australia : Allen & Unwin .
   Google Scholar
• Stake , R. 1995 . The art of case study research , Thousand Oaks , CA : Sage .
   Google Scholar
• Steinman , C. , Deshpande , R. and Farley , J. 2000 . Beyond market orientation: When customers and suppliers disagree . Journal of the Academy of Marketing Science , 28 : 109 – 119 .
   Web of Science ®Google Scholar
• Strauss , A. and Corbin , J. 1998 . Basics of qualitative research: Techniques and procedures for developing grounded theory , 2nd , Thousand Oaks , CA : Sage .
   Google Scholar
• Tadajewski , M. and Hewer , P. 2011 . Intellectual contributions and ‘gap-spotting.’ . Journal of Marketing Management , 27 : 449 – 457 .
   Google Scholar
• Taghian , M. 2010 . Marketing planning: Operationalising the market orientation strategy . Journal of Marketing Management , 26 : 825 – 841 .
   Google Scholar
• Tynan , C. 2006 . Editorial: Academy of marketing new blood special issue . Journal of Marketing Management , 22 : 573 – 577 .
   Google Scholar
• van Raaij , E. and Stoelhorst , J. 2008 . The implementation of a market orientation: A review and integration of the contributions to date . European Journal of Marketing , 4 : 1265 – 1293 .
   Google Scholar
• Vickers , M. and Kouzmin , A. 2001 . New managerialism and Australian police organizations . The International Journal of Public Sector Management , 14 : 7 – 26 .
   Google Scholar
• Warnaby , G. and Finney , J. 2005 . Creating customer value in the not-for-profit sector: A case study of the British library . International Journal of Nonprofit and Voluntary Sector Marketing , 10 : 183 – 195 .
   Google Scholar
• Webb , D. , Webster , C. and Krepapa , A. 2000 . An exploration of the meaning and outcomes of a customer-defined market orientation . Journal of Business Research , 48 : 101 – 112 .
   Web of Science ®Google Scholar
• Wong , V. , Saunders , J. and Doyle , P. 1989, July . The barriers to achieving stronger market orientation in British companies: An exploratory study , Glasgow , , Scotland : 22nd Annual Conference Proceedings, Marketing Education Group, Glasgow Business School .
   Google Scholar
• Wood , L. and Kroger , R. 2000 . Doing discourse analysis: Methods for studying action in talk and text , Thousand Oaks , CA : Sage .
   Google Scholar
• Yin , R. 1984 . Case study research , Beverley Hills , CA : Sage .
   Google Scholar
• Yin , R. 1993 . Applications of case study research , Newbury Park , CA : Sage .
   Google Scholar
• Yin , R. 1994 . Case Study Research - Design and Methods , 2nd , Thousand Oaks , CA : Sage .
   Google Scholar