413
Views
0
CrossRef citations to date
0
Altmetric
Research Article

Determinants of Participation and Outcomes in A Cause Marketing Event: A Laddering Approach

References

  • Aguirre-Rodriguez, A., Bosnjak, M., & Sirgy, M. J. (2012). Moderators of the self-congruity effect on consumer decision-making: A meta-analysis. Journal of Business Research, 65(8), 1179–1188. https://doi.org/10.1016/j.jbusres.2011.07.031
  • Ahearne, M., Bhattacharya, C. B., & Gruen, T. (2005). Antecedents and consequences of customer-company identification: Expanding the role of relationship marketing. Journal of Applied Psychology, 90(3), 574–585. https://doi.org/10.1037/0021-9010.90.3.574
  • Ambrose, G., Meng, J., & Ambrose, P. (2020). Why do millennials use Facebook? Enduring insights. Qualitative Market Research, 23(1), 171–197. https://doi.org/10.1108/QMR-03-2018-0036
  • Amos, C., Holmes, G., & Allred, A. (2015). Exploring impact philanthropy, altruistic, hedonic, and egoistic motivations to support animal causes. Journal of Nonprofit & Public Sector Marketing, 27(4), 351–372. https://doi.org/10.1080/10495142.2015.1015377
  • Aquino, K., Freeman, D., Reed, A., II, Lim, V. K. G., & Felps, W. (2009). Testing a social cognitive model of moral behavior: The interaction of situational factors and moral identity centrality. Journal of Personality and Social Psychology, 97(1), 123–141. https://doi.org/10.1037/a0015406
  • Arnould, E. J., & Price, L. L. (1993). River magic: Extraordinary experience and the extended service encounter. Journal of Consumer Research, 20(1), 24–45. https://doi.org/10.1086/209331
  • Bal, C., Quester, P., & Plewa, C. (2009). Event-related emotions: A key metric to assess sponsorship effectiveness. Journal of Sponsorship, 2(4), 367–378. http://hdl.handle.net/2440/55782
  • Baldus, B. J., Voorhees, C., & Calantone, R. (2015). Online brand community Engagement: Customer engagement: Conceptual domain, fundamental propositions, and implications for research. Journal of Business Research, 68(5), 978–985. https://doi.org/10.1016/j.jbusres.2014.09.035
  • Bekkers, R., & Wiepking, P. (2011). A literature review of empirical studies of philanthropy: Eight mechanisms that drive charitable giving’. Nonprofit and Voluntary Sector Quarterly, 40(5), 924–973. https://doi.org/10.1177/0899764010380927
  • Bhattacharya, C., Rao, H., & Glynn, M. (1995). Understanding the bond of identification: An investigation of its correlates among art museum members. Journal of Marketing, 55(6), 33–35. https://doi.org/10.1177/002224299505900404
  • Bhattacharya, C., & Sen, S. (2003). Consumer-company identification: A framework for understanding consumers’ relationships with companies. Journal of Marketing, 67(2), 76–88. https://doi.org/10.1509/jmkg.67.2.76.18609
  • Bigné, E., Pérez, C., Ruiz, C., & Sanz, S. (2010). Consumer behavioral intentions in cause-related marketing. The role of identification and social cause involvement. International Review on Public and Nonprofit Marketing, 7(2), 127–143. https://doi.org/10.1007/s12208-010-0053-6
  • Bigné, E., Pérez, R., & Isabel Sanchez, I. (2009). Brand credibility in cause-related marketing: The moderating role of consumer values. Journal of Product & Brand Management, 18(6), 437–447. https://doi.org/10.1108/10610420910989758
  • Botschen, G., & Thelen, E. M. (1998). Hard versus soft laddering: Implications for appropriate use. In I. Balderjahn, C. Mennicken, & E. Vernette (Eds.), New developments and approaches in consumer behavior research (pp. 321–339). Schäffer-Poeschel Verlag.
  • Botschen, G., Thelen, E. M., and Pieters, R. (1999). Using Means-End Structures for Benefit Segmentation. European Journal of Marketing, 33 (1/2): 38-58. https://doi.org/10.1108/EUM0000000004491
  • Brakus, J. J., Schmitt, B. H., & Zarantonello, L. (2009). Brand experience: What is it? How is it measured? Does it affect loyalty? Journal of Marketing, 73(3), 52–68. https://doi.org/10.1509/jmkg.73.3.52
  • Brodie, R., Hollebeek, L., Jurić, B., & Ilić, A. (2011). Customer engagement: Conceptual domain, fundamental propositions, and implications for researc. Journal of Services Research, 14(3), 252–271. https://doi.org/10.1177/1094670511411703
  • Brown, T., & Dacin, P. (1997). The company and the product: Corporate associations and consumer product responses. Journal of Marketing, 61(January), 68–84. https://doi.org/10.2307/1252190
  • C&E Advisory Services Limited. (2014). Corporate-NGO partnerships Barometer 2014. https://www.candeadvisory.com/barometer
  • Champniss, G., Wilson, H., & Macdonald, E. (2015). Why your customers’ social identities matter. Harvard Business Review, 93(1–2), 88–96. https://hbr.org/2015/01/why-your-customers-social-
  • Chernev, A., Hamilton, R., & Gal, D. (2011). Competing for consumer identity: Limits to self-expression and the perils of lifestyle branding. Journal of Marketing, 75(3), 66–82. https://doi.org/10.1509/jmkg.75.3.66
  • Coolen, H., & Hoekstra, J. (2001). Values as determinants of preferences for housing attributes. Journal of Housing and the Built Environment, 16(September), 285–306. https://doi.org/10.1023/A:1012587323814
  • Cova, B., & Dalli, D. (2009). Working consumers: The next step in marketing theory? Marketing Theory, 9(3), 315–339. https://doi.org/10.1177/1470593109338144
  • Craddock, E. (2019). Doing ‘enough’ of the ‘right’ thing: The gendered dimension of the ‘ideal activist’ identity and its negative emotional consequences. Social Movement Studies, 18(2), 137–153. https://doi.org/10.1080/14742837.2018.1555457
  • Crowther, P. (2010). Strategic application of events. International Journal of Hospitality Management, 29(2), 227–235. https://doi.org/10.1016/j.ijhm.2009.10.014
  • Csikszentmihalyi, M. (1990). Flow: The psychology of optimal experience. Harper Perennial.
  • Damon, W. (1984). Self-understanding and moral development from childhood to adolescence. In W. M. Kurtines & J. L. Gewirtz (Eds.), Morality, moral behavior, and moral development. John Wiley.109-127.
  • Dhruv, G., Roggeveen, A., & Nordfält, J. (2017). The future of retailing. Journal of Retailing, 93(1), 1–6. https://doi.org/10.1177/0273475318755838
  • Drengner, J., Hansjörg, D., & Jahn, S. (2008). Does flow influence the brand image in event marketing? Journal of Advertising Research, 48(1), 138–147. https://doi.org/10.2501/S0021849908080148
  • Dutton, J. E., Dukerich, J. M., & Harquail, C. V. (1994). Organizational images and member identification. Administrative Science Quarterly, 39(2), 239–263. https://doi.org/10.2307/2393235
  • Eelen, J., Özturan, P., & Verlegh, P. (2017). The differential impact of brand loyalty on traditional and online word of mouth: The moderating roles of self-brand connection and the desire to help the brand. International Journal of Research in Marketing, 34(4), 872–891. https://doi.org/10.1016/j.ijresmar.2017.08.002
  • Escalas, J., & Bettman, J. (2017). Connecting with celebrities: How consumers appropriate celebrity meanings for a sense of belonging. Journal of Advertising, 46(2), 297–308. https://doi.org/10.1080/00913367.2016.1274925
  • Escalas, J. E. (2004). Narrative processing: Building consumer connections to brands. Journal of Consumer Psychology, 14(1/2), 168–180. https://doi.org/10.1207/s15327663jcp1401&2_19
  • Forgas, J. P., & George, J. M. (2001). Affective influences on judgments and behavior in organizations: An information processing perspective. Organizational Behavior and Human Decision Processes, 86(1), 3–34. https://doi.org/10.1006/obhd.2001.2971
  • Fournier, S. (1998). Consumers and their brands: Developing relationship theory in consumer research. Journal of Consumer Research, 24(4), 343–373. https://doi.org/10.1086/209515
  • Gambetti, R. C., Graffigna, G., & Biraghi, S. (2012). The grounded theory approach to consumer-brand engagement. International Journal of Market Research, 54(5), 659–687. https://doi.org/10.2501/IJMR-54-5-659-687
  • Gengler, C., & Reynolds, T. (1995). Consumer understanding and advertising strategy: Analysis and strategic translation of laddering data. Journal of Advertising Research, 35(4), 19–32. http://www.thomasjreynolds.com/pdf/Reynolds.Consumer.Understanding.Gengler.pdf
  • Gentile, C., Spiller, N., & Giuliano, N. (2007). How to sustain the customer experience: An overview of experience components that co-create value with the customer. European Management Journal, 25(5), 395–410. https://doi.org/10.1016/j.emj.2007.08.005
  • Georgetown University Center for Social Impact Communication and Ogilvy Public Relations Worldwide. (2011). Dynamics of cause engagement. https://csic.georgetown.edu/wp-content/uploads/2016/12/dynamics-cause-engagement.pdf
  • Giorgi, S. (2017). The mind and heart of resonance: The role of cognition and emotions in frame effectiveness. Journal of Management Studies, 54(5), 711–738. https://doi.org/10.1111/joms.12278
  • Goldenberg, M., & Soule, K. (2011). How group experience affects outcomes from NOLS programs: A means-end investigation. Journal of Experiential Education, 33(4), 393–397. https://doi.org/10.1177/105382591003300414
  • Grau, S., & Folse, J. (2007). Cause Related Marketing (CRM): The influence of donation proximity and message framing cues on the less-involved consumer. Journal of Advertising, 36(4), 7–20. https://doi.org/10.2753/JOA0091-3367360402
  • Grunert, K., & Grunert, S. (1995). Measuring subjective meaning structures by the laddering method: Theoretical considerations and methodological problems. International Journal of Research in Marketing, 12(3), 209–225. https://doi.org/10.1016/0167-8116(95)00022-T
  • Grunert, K. G., Beckmann, S. C., & Sørensen, E. (2001). Means-end chains and laddering: An inventory of problems and an agenda for research. In T. J. Reynolds & J. C. Olson (Eds.), Understanding consumer decision making – The means-end approach to marketing and advertising strategy (pp. 63–90). Lawrence Erlbaum Associates.
  • Gummerus, J., Liljander, V., Weman, E., & Pihlstrom, M. (2012). Customer engagement in a Facebook brand community. Management Research Review, 35(9), 857–877. https://doi.org/10.1108/01409171211256578
  • Gürhan-Canli, Z., & Batra, R. (2004). When corporate image affects product evaluations: The moderating role of perceived risk. Journal of Marketing Research, 41(2), 197–205. https://doi.org/10.1509/jmkr.41.2.197.28667
  • Gutierrez, L. (1990). Working with women of color: An empowerment perspective. Social Work, 35(2), 149–153. https://doi.org/10.1093/sw/35.2.149
  • Guttman, J. (1982). A means-end chain model based on consumer categorization processes. Journal of Marketing, 46(2), 60–72. https://doi.org/10.2307/3203341
  • Hanssens, D., & Pauwels, K. (2016). Demonstrating the value of marketing. Journal of Marketing, 80(6), 173–190. https://doi.org/10.1509/jm.15.0417
  • Hardy, S., & Carlo, G. (2011). Moral identity: What is it, how does it develop, and is it linked to moral action? Child Development Perspectives, 5(3), 212–218. https://doi.org/10.1111/j.1750-8606.2011.00189.x
  • Hassay, D., & Peloza, J. (2009). Building the charity brand community. Journal of Nonprofit & Public Sector Marketing, 29(1), 24–55. https://doi.org/10.1080/10495140802111927
  • He, H., Li, Y., & Harris, L. (2012). Social identity perspective on brand loyalty. Journal of Business Research, 65(5), 648–657. https://doi.org/10.1016/j.jbusres.2011.03.007
  • He, H., Zhu, W., Gouran, D., & Kolo, O. (2016). Moral identity centrality and cause-related marketing: The moderating effects of brand social responsibility image and emotional brand attachment. European Journal of Marketing, 50(1/2), 236–259. https://doi.org/10.1108/EJM-10-2014-0613
  • Hollebeek, L. (2011). Demystifying customer brand engagement: Exploring the loyalty nexus. Journal of Marketing Management, 27(7/8), 785–807. https://doi.org/10.1080/0267257X.2010.500132
  • Hollebeek, L., Glynn, M. S., & Brodie, R. J. (2014). Consumer brand engagement in social media: Conceptualization, scale development and validation. Journal of Interactive Marketing, 28(2), 149–165. https://doi.org/10.1016/j.intmar.2013.12.002
  • Hook, M., Baxter, S., & Kulczynski, A. (2018). Antecedents and consequences of participation in brand communities: A literature review. Journal of Brand Management, 25(4), 277–292. https://doi.org/10.1057/s41262-017-0079-8
  • Hudson, S., Roth, M., Madden, T., & Hudson, R. (2015). The effects of social media on emotions, brand relationship quality, and word of mouth: An empirical study of music festival attendees. Tourism Management, 47(C), 68–76. https://doi.org/10.1016/j.tourman.2014.09.001
  • Islam, J., & Rahman, Z. (2016). The transpiring journey of customer engagement research in marketing: A systematic review of the past decade. Management Decision, 54(8), 2008–2034. https://doi.org/10.1108/MD-01–2016-0028
  • Jaakkola, E., & Alexander, M. (2014). The role of customer engagement behavior in value co-creation a service system perspective. Journal of Service Research, 17(3), 247–261. https://doi.org/10.1177/1094670514529187
  • Jägel, T., Keeling, K., Reppel, A., & Gruber, T. (2012). Individual values and motivational complexities in ethical clothing consumption: A means-end approach. Journal of Marketing Management, 28(3–4), 373–396. https://doi.org/10.1080/0267257X.2012.659280
  • Jiang, S., Scott, N., & Ding, P. (2018). Motivations of experienced leisure travelers: A means-end chain study on the Chinese outbound market. Journal of Vacation Marketing, 25(2), 225–238. https://doi.org/10.1177/135676671876369
  • Joo, S., Koo, J., & Fink, J. (2016). Cause-related marketing in sports: The power of altruism. European Sport Management Quarterly, 16(3), 16–340. https://doi.org/10.1080/16184742.2016.1143854
  • Kahlne, L. R. (1983). Social values and social change: Adaptation to life in America. Praeger.
  • Kang, J., Alejandro, T., & Groza, M. (2015). Customer–company identification and the effectiveness of loyalty programs. Journal of Business Research, 68(2), 464–471. https://doi.org/10.1016/j.jbusres.2014.06.002
  • Kelly, G. A. (1955). The psychology of personal constructs (Vol. 2). Norton.
  • Kim, J.-E., & Johnson, K. (2013). The impact of moral emotions on cause-related marketing campaigns: A cross-cultural examination. Journal of Business Ethics, 112(1), 79–90. https://doi.org/10.1007/s10551-012-1233-6
  • Kozinets, R. (2014). Social brand engagement: A new idea. Marketing Intelligence Review, 6(2), 9–15. https://doi.org/10.2478/gfkmir-2014-0091
  • Lafferty, B., & Goldsmith, R. (2005). Cause-brand alliances: Does the cause help the brand or does the brand help the cause? Journal of Business Research, 58(4), 423–429. https://doi.org/10.1016/j.jbusres.2003.07.001
  • Lafferty, L., & McCafferty (2016). An evolutionary process model of cause-related marketing and systematic review of the empirical literature. Psychology and Marketing, 33(11), 951–970. https://doi.org/10.1002/mar.20930
  • Leischnig, A., Schwertfeger, A., & Geigenmüller, A. (2011). Shopping events, shopping enjoyment, and consumers’ attitudes toward retail brands—An empirical examination. Journal of Retailing and Consumer Services, 18(3), 218–223. https://doi.org/10.1016/j.jretconser.2010.11.002
  • Lichtenstein, D., Drumwright, M., & Braig, B. (2004). The effect of corporate social responsibility on customer donations to corporate-supported nonprofits. Journal of Marketing, 68(October), 16–33. https://doi.org/10.1509/jmkg.68.4.16.42726
  • Louis, W. R., Amiot, C. E., Thomas, E. F., & Blackwood, L. (2016). The “activist identity” and activism across domains: A multiple identities analysis. Journal of Social Issues, 72(2), 242–263. https://doi.org/10.1111/josi.12165
  • Maniyiwa, S., & Crawford, I. (2006). Determining linkages between consumer choices in a social context and the consumer’s values: A means–end approach. Journal of Consumer Behavior, 2(1), 54–70. https://doi.org/10.1002/cb.89
  • Marketing Science Institute. (2016). Research priorities 2016–2018. https://www.msi.org/uploads/articles/MSI_RP16-18.pdf
  • Marsden, D., & Littler, D. (2000). Exploring consumer product construct systems with the repertory grid technique. Qualitative Market Research: An International Journal, 3(3), 127–144. https://doi.org/10.1108/13522750010333889
  • Martensen, A., Grønholdt, L., Bendtsen, L., & Jensen, M. J. (2007). Application of a model for the effectiveness of event marketing. Journal of Advertising Research, 47(3), 283–301. https://doi.org/10.2501/S0021849907070316
  • Menvielle, L., Menvielle, W., & Tournois, N. (2014). Purchasing behavior of consumers for foreign medical services: An approach using the soft laddering method. Qualitative Market Research: An International Journal, 17(3), 264–282. https://doi.org/10.1108/QMR-10-2012-0044
  • Michel, G. and Rieuneir, S. (2012). Nonprofit Brand Image and Typicality Influences on Charitable Giving. Journal of Business Research, 65 5, 701 – 707. doi:10.1016/j.jbusres.2011.04.002
  • Mummendey, A., Kessler, T., Klink, A., & Mielke, R. (1999). Strategies to cope with negative social identity: Predictions by social identity theory and relative deprivation theory. Journal of Personality and Social Psychology, 76(2), 229–245. https://doi.org/10.1037/0022-3514.76.2.229
  • Napoli, J., Dickinson, S., Beverland, M., & Farelly, F. (2014). Measuring consumer-based brand authenticity. Journal of Business Research, 67(6), 1090–1098. https://doi.org/10.1016/j.jbusres.2013.06.001
  • Natarajan, T., Balasubramaniam, S., & Jublee, D. (2016). A journey of cause related marketing from 1988 to 2016. International Journal of Business and Management, 11(11), 247–263. https://doi.org/10.5539/ijbm.v11n11p247
  • Olson, J., & Reynolds, T. (1983). Understanding consumers’ cognitive structures: Implications for advertising strategy. In L. Percy & A. Woodside (Eds.), Advertising and consumer psychology. Lexington Books.77–90.
  • Phillips, J., & Reyonlds, T. (2009). A hard look at hard laddering a comparison of studies examining the hierarchical structure of means-end theory. Qualitative Market Research, 12(1), 83–99. https://doi.org/10.1108/13522750910927232
  • Pine, B. J., II, & Gilmore, J. H. (1999). The experience economy: Work is theatre and every business a stage. Harvard Business School Press.
  • Prahalad, C. K., & Ramaswamy, V. (2004). Co‐creating unique value with customer. Strategy & Leadership, 32(3), 4–9. https://doi.org/10.1108/10878570410699249
  • Reynolds, T. J., Dethloff, C. and Westberg, S. J. (2001). Advances in laddering in Reynolds, T. J. and Olson, J. C. (Eds.), Understanding Consumer Decision Making – The Means-End Approach to Marketing and Advertising Strategy, Lawrence Erlbaum Associates, Mahwah, NJ, pp. 91-118. https://doi.org/10.4324/9781410600844
  • Reynolds, T. J., & Gutman, J. (1988). Laddering theory, method, analysis and interpretation. Journal of Advertising Research, 28(1), 11–31. https://doi.org/10.4324/9781410600844-9
  • Robinson, S., Irmak, C., & Jayachandran, S. (2012). Choice of cause in cause-related marketing. Journal of Marketing, 76(4), 126–139. https://doi.org/10.1509/jm.09.0589
  • Rokeach, M. (1973). The nature of human values. Free Press.
  • Russell, C., Flight, I., Leppard, P., Van Lawick Van Pabst, J., Syrette, J., & Cox, D. (2004). A comparison of paper-and-pencil and computerized methods of “hard” laddering. Food Quality and Preference, 15(6), 279–291. https://doi.org/10.1016/S0950-3293(03)00068-5
  • Salanova, M., Agut, S., & Peiró, J. M. (2005). Linking organizational resources and work engagement to employee performance and customer loyalty: The mediation of service climate. Journal of Applied Psychology, 90(6), 1217–1227. https://doi.org/10.1037/0021-9010.90.6.1217
  • Schrock, D., Holden, D., & Reid, L. (2004). Creating emotional resonance: Interpersonal emotion work and motivational framing in a transgender community. Social Problems, 51(1), 61–81. https://doi.org/10.1525/sp.2004.51.1.61
  • Sen, S., & Bhattacharya, C. B. (2001). Does doing good always lead to doing better? Consumer reactions to corporate social. Journal of Marketing Research, 38(2), 225–243. https://doi.org/10.1509/jmkr.38.2.225.18838
  • Shapiro, S. L., Jazaieri, H., & Goldin, P. R. (2012). Mindfulness-based stress reduction effects on moral reasoning and decision making. The Journal of Positive Psychology, 7(6), 504–515. https://doi.org/10.1080/17439760.2012.723732
  • Small, C., & Lew, C. (2019). Mindfulness, moral reasoning and responsibility: Towards virtue in ethical decision-making. Journal of Business Ethics.169 (1): 103–117. https://doi.org/10.1007/s10551-019-04272-y
  • Snelders, D., & Schoormans, P. (2004). An exploratory study of the relation between concrete and abstract product attributes. Journal of Economic Psychology, 25(6), 803–820. https://doi.org/10.1016/j.joep.2003.08.004
  • So, K., King, C., and Sparks, B. (2012). Customer Engagement With Tourism Brands: Scale Development and Validation. Journal of Hospitality and Tourism Research., 38 (3): 304–329. doi:10.1177/1096348012451456.
  • So, K. K. F., King, C., Sparks, B. A., Wang, Y., & Hall, S. (2014). Enhancing customer relationships with retail service brands: The role of customer engagement. Journal of Service Management, 27(2), 170–193. https://doi.org/10.1108/JOSM-05-2015-0176
  • Spector, P. E., & Fox, S. (2002). An emotion-centered model of voluntary work behavior: Some parallels between counterproductive work behavior and organizational citizenship behavior. Human Resource Management Review, 12(2), 269–292. https://doi.org/10.1016/S1053–4822(02)00049-9
  • Sprott, D., Czellar, S., & Spangenberg, E. (2009). The importance of a general measure of brand engagement on market behavior: Development and validation of a scale. Journal of Marketing Research, 46(1), 92–104. https://doi.org/10.1509/jmkr.46.1.92
  • Stieler, M., & Germelmann, C. C. (2016). The ties that bind us: Feelings of social connectedness in socio-emotional experiences. Journal of Consumer Marketing, 33(6), 397–407. https://doi.org/10.1108/JCM-03-2016-1749
  • Stryker, S. (2008). From mead to a structural symbolic interactionism and beyond. Annual Review of Sociology, 34(1), 15–31. https://doi.org/10.1146/annurev.soc.34.040507.134649
  • Swenson, M., & Herche, J. (1994). Social values and salesperson performance: An empirical examination. Journal of the Academy of Marketing Science, 22(3), 283–289. https://doi.org/10.1177/0092070394223009
  • Tajfel, H., & Turner, J. (1985). The social identity theory of intergroup behavior. In S. Worcehl & W. G. Austin (Eds.), Psychology of intergroup relations (pp. 7–24). Nelson-Hall Publishers.
  • Thyne, M. (2001).The Importance of Values Research For Non-Profit Organizations: The Motivation-Based Values of Museum Visitors. International Journal of Nonprofit and Voluntary Sector Marketing, 6(2): 116–30. doi:10.1002/nvsm.140
  • Tynan, C., & Mckechnie, S. (2009). Experience marketing: A review and reassessment. Journal of Marketing Management, 25(5), 501–517. https://doi.org/10.1362/026725709X461821
  • Vivek, S. D., Beatty, E. E., & Morgan, R. M. (2012). Consumer engagement: Exploring customer relationships beyond purchase. Journal of Marketing Theory and Practice, 20(2), 122–146. https://doi.org/10.2753/MTP1069-6679200201
  • Walker, B., & Olson, J. C. (1991). Means-end chains: Connecting products with self. Journal of Business Research, 22(2), 111–118. https://doi.org/10.1016/0148-2963(91)90045-Y
  • Walsh, J. (1995). Managerial and organizational cognition: Notes from a trip down memory lane. Organization Science, 6(3), 280–321. https://doi.org/10.1287/orsc.6.3.280
  • Whelan, S., & Wohfeil, M. (2006). Communicating brands through engagement with `lived’ experiences. Journal of Brand Management, 13(4–5), 313–329. https://doi.org/10.1057/palgrave.bm.2540274
  • Whitlark, D. and Allred, C. (2003). Driving Your Market Values Research Helps Create a Market-Driving Strategy. Marketing Research. 15 (4): 33–38. ProQuest. Web. 8 Aug. 2021
  • Williams, P. (2014). Emotions and consumer behavior. Journal of Consumer Research, 40(5), 8–11. https://doi.org/10.1086/674429
  • Williams, S., & Shiaw, W. T. (1999). Mood and organizational citizenship behavior: The effects of positive affect on employee organizational citizenship behavior intentions. Journal of Psychology, 133(6), 656–668. https://doi.org/10.1080/00223989909599771
  • Wirtz, J., Den Ambtman, A., Bloemer, J., Horva´th, C., Ramaseshan, B., van de Klundert, J., Gurhan Canli, G., & Kandampully, J. (2013). Managing brands and customer engagement in online brand communities. Journal of Service Management, 24(3), 223–244. https://doi.org/10.1108/09564231311326978
  • Wohlfeil, M., & Whelan, S. (2006). Consumer motivations to participate in event-marketing strategies. Journal of Marketing Management, 22(5–6), 643–669. https://doi.org/10.1362/026725706777978677
  • Wood, E. (2009). Evaluating event marketing: Experience or outcome? Journal of Promotion Management, 15(1), 247–268. https://doi.org/10.1080/10496490902892580
  • Wood, E., & Masterman, G. (2007). Event marketing: Experience and exploitation, Extraordinary Experiences Conference: Managing the Consumer Experience in Hospitality, Leisure, Sport, Tourism, Retail and Events, Bournemouth University.
  • Wood, E., & Moss, J. (2015). Capturing emotions: Experience sampling at live music events. Arts and the Market, 5(1), 45–72. https://doi.org/10.1108/AM-02-2013-0002
  • Yoon, Y., Gurhan-Canli, Z., & Bozok, B. (2006). Drawing inferences about others on the basis of corporate associations’. Journal of the Academy of Marketing Science, 34(2), 167–173. https://doi.org/10.1177/0092070305284981

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.