A Cross-Cultural Comparison of United States and Austrian Fashion Consumers

REFERENCES

• Borg , W. R. and Gall , M. D. 1989 . Educational research , New York : Longman .
   Google Scholar
• Craig , C. S. and Douglas , S. P. 2005 . International marketing research, , 3rd ed. , West Sussex, , England : Wiley .
   Google Scholar
• Elliot , K. M. , Meng , J. and Hall , M. 2008 . Technology readiness and the likelihood to use self-service technology: Chinese vs. American consumers . Marketing Management Journal , 18 : 20 – 31 .
   Google Scholar
• Friend , L. A. , Farney , J. and Rabolt , N. 1989 . Clothing shopping behavior of New Zealand and United States consumers: A cross-cultural comparison . Australasian Textiles , 9
   Google Scholar
• Goldsmith , R. E. , Freiden , J. B. and Kilsheimer , J. C. 1993 . Social values and female fashion leadership: A cross-cultural study . Psychology & Marketing (1986-1998) , 10 ( 5 ) : 399 – 412 .
   Google Scholar
• Goldsmith , R. E. and Hofacker , C. F. 1991 . Measuring consumer innovativeness . Academy of Marketing Science Journal , 19 ( 3 ) : 209 – 221 .
   Google Scholar
• Goldsmith , R. E. , Moore , M. A. and Beaudoin , P. 1999 . Fashion innovativeness and self-concept: A replication . The Journal of Product and Brand Management , 8 ( 1 ) : 7 – 16 .
   Google Scholar
• Goldsmith , R. and Flynn , L. R. 1992 . Identifying innovators in consumer product markets . European Journal of Marketing , 26 ( 12 ) : 42 – 55 .
   Google Scholar
• Gorden , W. I. , Infante , D. and Braun , A. 1985 . The psychology of fashion. Communicator style and fashion innovativeness , Lexington, MA : Lexington .
   Google Scholar
• Hair , J. , Bush , R. and Ortinau , D. 2006 . Marketing research, , 3rd ed. , New York : McGraw-Hill Irwin .
   Google Scholar
• Hirschman , E. C. and Adcock , W. O. 1978 . An examination of innovative communicators, opinion leaders and innovators for men's fashion apparel . Advances in Consumer Research , 5 : 308 – 314 .
   Google Scholar
• Hofstede , G. 2001 . Culture's consequences: Comparing values, behaviors, institutions, and organizations across nations , Thousand Oaks, CA : Sage .
   Google Scholar
• Hyllegard , K. , Eckman , M. , Descals , A. M. and Borja , M. A. G. 2005 . Spanish consumers' perceptions of US apparel speciality retailers' products and services . Journal of Consumer Behaviour , 4 ( 5 ) : 345 – 362 .
   Google Scholar
• Item International . 2009 . Geert hofstede cultural dimensions Retrieved January 22, 2009, from http://www.geert-hofstede.com
   Google Scholar
• Ko , E. , Kim , E. , Taylor , C. R. , Kim , K. H. and Kang , I. J. 2007 . Cross-national market segmentation in the fashion industry . International Marketing Review , 24 ( 5 ) : 925 – 948 .
   Web of Science ®Google Scholar
• Kwon , Y.-H. and Workman , J. E. 1996 . Relationship of optimum stimulation level to fashion behavior . Clothing & Textiles Research Journal , 14 ( 1 ) : 249 – 256 .
   Google Scholar
• Miller , C. M. , McIntyre , S. H. and Mantrala , M. K. 1993 . Toward formalizing fashion theory . Journal of Marketing Research , 30 ( 2 ) : 142 – 157 .
   Web of Science ®Google Scholar
• O'Cass , A. 2004 . Fashion clothing consumption: Antecedents and consequences of fashion clothing involvement . European Journal of Marketing , 38 ( 7 ) : 869 – 883 .
   Google Scholar
• Phau , I. and Lo , C.-C. 2004 . Academic paper: Profiling fashion innovators: A study of self-concept, impulse buying and Internet purchase intent . Journal of Fashion Marketing and Management , 8 : 399
   Google Scholar
• Reynolds , W. H. 1968 . Cars and clothing: Understanding fashion trends . Journal of Marketing , 32 ( 2 ) : 44 – 49 .
   Google Scholar
• Rogers , E. M. 1983 . Diffusion of innovations, , 3rd ed. , New York : The Free Press .
   Google Scholar
• Singh , S. 2006 . Cultural differences in, and influences on, consumers' propensity to adopt innovations . International Marketing Review , 23 ( 2 ) : 173 – 192 .
   Web of Science ®Google Scholar
• Sproles , G. B. 1979 . Fashion: Consumer behavior toward dress , Minneapolis, MN : Burgess .
   Google Scholar
• Tigert , D. J. , King , C. W. and Ring , L. 1980 . Fashion involvement: A cross-cultural comparative analysis . Advances in Consumer Research , 7 ( 1 ) : 17 – 21 .
   Google Scholar
• Workman , J. E. and Johnson , K. K. 1993 . Fashion opinion leadership, fashion innovativeness, and need for variety . Clothing & Textiles Research Journal , 11 ( 3 ) : 60 – 64 .
   Google Scholar
• Workman , J. E. and Studak , C. M. 2006 . Fashion consumers and fashion problem recognition style . International Journal of Consumer Studies , 30 ( 1 ) : 75 – 84 .
   Google Scholar