315
Views
9
CrossRef citations to date
0
Altmetric
Articles

Examining Third-Person Perceptions in the Context of Sexually Oriented Advertising

, &
Pages 189-208 | Published online: 10 May 2012

REFERENCES

  • Broverman , D. M. , Klaiber , E. L. , Kobayashi , Y. and Vogel , W. 1968 . Roles of activation and inhibition in sex difference in cognitive abilities . Psychological Review , 75 : 23 – 50 . . doi: 10.1037/h0025293
  • Chapin , J. 1999 . Third-person perception and sexual risk taking among minority ‘at risk’ youth . Mass Communication & Society , 2 : 163 – 173 . . doi: 10.1080/15205436.1999.9677870
  • Chia , S. 2008 . How peers mediate media influences on adolescents’ sexual attitudes and sexual behavior . Journal of Communication , 56 : 585 – 606 . . doi: 10.1111/j.1460-2466.2006.00302.x
  • Cohen , J. and Davis , R. 1991 . Third-person effects and the differential impact in negative political advertising . Journalism Quarterly , 68 : 680 – 688 .
  • Cohen , J. , Mutz , D. , Price , V. and Gunther , A. 1988 . Perceived impact of defamation: An experiment on third-person effects . Public Opinion Quarterly , 52 : 161 – 173 . . doi: 10.1086/269092
  • Cho , H. and Han , M. 2004 . Perceived effect of the mass media on self vs. other: A cross-cultural investigation of the third-person effect hypothesis . Journal of Asian Pacific Communication , 4 : 299 – 318 .
  • Darley , W. K. and Smith , R. E. 1995 . Gender differences in information processing strategies: An empirical test of the selectivity model in advertising response . Journal of Advertising , 26 ( 1 ) : 41 – 56 .
  • David , P. , Morrison , M. , Johnson , M. and Ross , F. 2002 . Body image, race and fashion models: Social distance and social identification in third-person effects . Communication Research , 29 : 270 – 294 . . doi: 10.1177/0093650202029003003
  • Davison , W. P. 1983 . The third-person effect in communication . Public Opinion Quarterly , 47 : 1 – 15 . doi: 10.1086/268763
  • DeLorme , D. , Huh , J. and Reid , L. N. 2006 . Perceived effects of direct-to consumer prescription drug advertising on self and others: A third-person effect study of older consumers . Journal of Advertising , 35 ( 3 ) : 47 – 65 . . doi: 10.2753/JOA0091-3367350304
  • Driscoll , P. D. and Salwen , M. B. 1997 . Self-perceived knowledge of the O. J. Simpson trial: Thrid-person perception and perception of guilt . Journalism & Mass Communication Quarterly , 74 : 541 – 556 .
  • Fisher , W. A. , Byrne , D. , White , L. A. and Kelly , K. 1988 . Erotophobia-erotophilia as a dimension of personality. . Journal of Sex Research , 25 : 123 – 151 . . doi: 10.1080/00224498809551448
  • Golan , G. , Banning , S. and Lundy , L. 2005, August . Likelihood to vote, candidate choice and the third-perceptions Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Montreal, ON, Canada
  • Gunther , A. C. 1991 . What we think others think: Cause and consequence in the third-person effect . Communication Research , 18 : 355 – 372 . . doi: 10.1177/009365091018003004
  • Gunther , A. C. 1995 . Overrating the X-rating: The third-person perception and support for censorship of pornography . Journal of Communication , 45 : 27 – 38 . . doi: 10.1111/j.1460-2466.1995.tb00712.x
  • Gunther , A. C. and Storey , J. 2003 . The influence of presumed influence . Journal of Communication , 19 : 574 – 596 . . doi: 10.1111/j.1460-2466.2003.tb02586.x
  • Gunther , A. C. and Thorson , E. 1992 . Perceived persuasive effects of product commercials and public service announcements . Communication Research , 19 : 574 – 596 . . doi: 10.1177/009365092019005002
  • Haridakis , P. M. and Rubin , A. M. 2005 . Third-person effects in the aftermath of terrorism . Mass Communication & Society , 8 : 39 – 59 . doi: 10.1207/s15327825mcs0801_4
  • Hass , A. 1979 . Male and female spoken language differences: Stereotypes and evidence . Psychological Bulletin , 86 : 616 – 626 . . doi: 10.1037/0033-2909.86.3.616
  • Hoffner , C. and Buchanan , M. 2002 . Parents’ response to television violence: The third-person perception, parental mediation, and support for censorship . Media Psychology , 4 : 231 – 252 . doi: 10.1207/S1532785XMEP0403_02
  • Hoffner , C. , Buchanan , M. , Anderson , J. D. , Hubbs , L. A. , Kamigaki , S. K. , Kowalczyk , L. and …Silberg , K. J. 1999 . Support for censorship of television violence: The role of third-person effect and news exposure . Communication Research , 26 : 726 – 742 . . doi: 10.1177/009365099026006004
  • Huh , J. , DeLorme , D. and Reid , L. N. 2004a . The information utility of DTC prescription drug advertising . Journalism and Mass Communication Quarterly , 81 : 788 – 806 .
  • Huh , J. , DeLorme , D. and Reid , L. N. 2004b . The third-person effects and its influence on behavioral outcomes in a product advertising context: The case of direct-to-consumer prescription drug advertising . Communication Research , 31 : 568 – 599 . . doi: 10.1177/0093650204267934
  • Kelley , K. 1986 . “ Integrating sex research ” . In Alternative approaches to the study of human sexual behavior , Edited by: Byrne , D. and Kelly , K. 201 – 207 . Hillsdale , NJ : Lawrence Erlbaum .
  • LaTour , M. S. 1990 . Female nudity in print advertising: An analysis of gender differences in arousal and ad response . Psychology and Marketing , 7 : 65 – 81 . doi: 10.1002/mar.4220070106
  • LaTour , M. S. and Henthorne , T. L. 1994a . Ethical judgments of sexual appeals in print advertising . Journal of Advertising , 23 : 81 – 90 . Retrieved from http://www.jstor.org/stable/4188942
  • LaTour , M. S. and Henthorne , T. L. 1994b . Female nudity in advertisements, arousal, and response: A parsimonious extension . Psychological Report , 75 : 1683 – 1690 . . doi: 10.2466/pr0.1994.75.3f.1683
  • LaTour , M. S. and Henthorne , T. L. 2003 . “ Nudity and sexual appeals: Understanding the arousal process and advertising response ” . In Sex in advertising: Perspectives on the erotic appeal , Edited by: Reichert , T. and Lambiase , J. 91 – 106 . Mahwah , NJ : Lawrence Erlbaum .
  • Lo , V.-H. and Wei , R. 2002 . Third-person effect, gender, and pornography on the Internet . Journal of Broadcasting & Electronic Media , 46 : 13 – 33 . doi: 10.1207/s15506878jobem4601_2
  • McLeod , D. M. , Eveland , W. P. Jr. and Nathanson , A. I. 1997 . Support for censorship of violent and misogynic rap lyrics . Communication Research , 24 : 153 – 174 . . doi: 10.1177/009365097024002003
  • Meyers-Levy , J. 1989 . “ Gender difference in information processing: A selectivity interpretation ” . In Cognitive and affective responses to advertising , Edited by: Cafferata , P. and Tybout , A. M. 219 – 260 . Lexington, MA : Lexington .
  • Meyers-Levy , J. and Sternthal , B. 1991 . Gender difference in the use of message cues and judgments . Journal of Marketing Research , 28 : 84 – 96 .
  • Meyers-Levy , J. and Maheswaran , D. 1991 . Exploring differences in males’ and females’ processing strategies . Journal of Consumer Research , 18 : 63 – 70 .
  • Paek , H.-J. , Pan , Z. , Sun , Y. , Abisaid , J. and Houden , D. 2005 . The third-person perception as social judgment: An exploration of social distance and uncertainty in perceived effects of political attack ads . Communication Research , 32 : 143 – 170 . . doi: 10.1177/0093650204273760
  • Perloff , R. M. 2009 . “ Mass media, social perception, and the third-person effect ” . In Media effects: Advances in theory and research , Edited by: Bryant , J. and Oliver , M. B. 252 – 269 . New York, NY : Routledge .
  • Poole , M. E. 1977 . Social class: Sex contrasts in patterns of cognitive style . Australian Journal of Education , 21 : 233 – 255 .
  • Price , V. , Huang , L.-N. and Tewksbury , D. 1997 . Third-person effects of news coverage: Orientations toward media . Journalism Quarterly , 74 : 525 – 540 .
  • Price , V. , Tewksbury , D. and Huang , L.-N. 1998 . The third-person effects on publication of a holocaust-denial advertisement . Journal of Communication , 48 : 3 – 26 . . doi: 10.1111/j.1460-2466.1998.tb02745.x
  • Reichert , T. and Carpenter , C. 2004 . An update on sex in magazine advertising, 1983 to 2003 . Journalism & Mass Communication Quarterly , 81 : 823 – 837 .
  • Reid , S. A. 2005 . A self-categorization explanation for the third-person effect . Human Communication Research , 31 : 129 – 161 . . doi: 10.1111/j.1468-2958.2005.tb00867.x
  • Rojas , H. , Shah , D. V. and Faber , R. J. 1996 . For the good of others: Censorship and the third-person effect . International Journal of Public Opinion Research , 8 : 163 – 186 . . doi: 10.1093/ijpor/8.2.16
  • Salwen , M. B. 1998 . Perceptions of media influences and support for censorship: The third-person effect in the 1996 presidential election . Communication Research , 25 : 259 – 285 . doi: 10.1177/009365098025003001
  • Salwen , M. B. and Driscoll , P. D. 1997 . Consequences of third-person perception in support of press restrictions in the O. J. Simpson trial . Journal of Communication , 47 : 60 – 75 . . doi: 10.1111/j.1460-2466.1997.tb02706.x
  • Salwen , M. B. and Dupagne , M. 1999 . The third-person effects: Perceptions of the media's influence and immoral consequences . Communication Research , 26 : 523 – 549 . . doi: 10.1177/009365099026005001
  • Salwen , M. B. and Dupagne , M. 2001 . Third-person perception of television violence: The role of self-perceived knowledge . Media Psychology , 3 : 211 – 236 . doi: 10.1207/S1532785XMEP0303_01
  • Scharrer , E. 2002 . Third-person perception and television violence: The role of out-group stereotyping in perceptions of susceptibility of effects . Communication Research , 29 : 681 – 704 . . doi: 10.1177/009365002237832
  • Shaver , P. , Hazan , C. and Bradshwa , D. 1988 . “ Love as attachment: The integration of three behavioral systems ” . In The psychology of love , Edited by: Sternberg , R. J. and Barnes , M. L. 66 – 98 . New Haven, CT : Yale University Press .
  • Sternberg , R. J. 1988 . “ Triangulating love ” . In The psychology of love , Edited by: Sternberg , R. J. and Barnes , M. L. 119 – 138 . New Haven, CT : Yale University Press .
  • Tal-Or , N. , Tsfati , Y. and Gunther , A. C. 2009 . “ The influence of presumed media influence: Origins and implications of the third-person perception ” . In The sage handbook of media processes and effects , Edited by: Nabi , R. L. and Oliver , M. B. 99 – 112 . Thousand Oaks , CA : Sage .
  • Tewksbury , D. 2002 . The role of comparison group size in the third-person effect . International Journal of Public Opinion Research , 14 : 247 – 263 . . doi: 10.1093/ijpor/14.3.247
  • Tomkins , S. S. 1984 . “ Affect theory ” . In Approach to emotion , Edited by: Scherer , K. R. and Ekman , P. 163 – 195 . Hillsdale , NJ : Lawrence Erlbaum .
  • Tsfati , Y. and Cohen , J. 2007, November . The influence of presumed media influence on strategic voting: Evidence from the Israeli 2003 and 2006 elections Paper presented at the annual convention of the National Communication, Chicago, IL
  • Wu , W. and Koo , S.-H. 2001 . Perceived effects of sexually explicit Internet content: The third-person effect in Singapore . Journalism & Mass Communication Quarterly , 78 : 260 – 274 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.