600
Views
8
CrossRef citations to date
0
Altmetric
Articles

Effects of Ethnic Identity on Perceived Advertisers’ Motives in Values Advocacy Advertising

, &
Pages 583-604 | Published online: 14 Nov 2013

REFERENCES

  • Appiah , O. 2001 . Ethnic identification on adolescents’ evaluations of advertisements . Journal of Advertising Research , : 7 – 22 . September–October
  • Appiah , O. 2004 . Effects of ethnic identification on web browsers’ attitudes toward and navigational patterns on race-targeted sites . Communication Research , 31 ( 3 ) : 312 – 337 . DOI: 10.1177/0093650203261515
  • Appiah , O. and Liu , Y.-I. 2009 . Reaching the model minority: Ethnic differences in responding to culturally embedded targeted- and non-targeted advertisements . Journal of Current Issues and Research in Advertising , 31 ( 1 ) : 27 – 41 .
  • Arens , W. F. 2004 . Contemporary Advertising, (9th ed) , Boston , MA : McGraw-Hill .
  • Bae , J. and Cameron , G. T. 2006 . Conditioning effect of prior reputation on perception of corporate giving . Public Relations Review , 32 ( 2 ) : 144 – 50 .
  • Basow , S. A. and Howe , K. G. 1980 . Role-model influence: Effects of sex and sex-role attitude in college students . Psychology of Women Quarterly , 4 ( 4 ) : 558 – 572 .
  • Belk , R. W. 1988 . Possessions and the extended self . Journal of Consumer Research , 15 ( 2 ) : 139 – 168 .
  • Bostdorff , D. M. and Vibbert , S. L. 1994 . Values advocacy: enhancing organizational images, deflecting public criticism, and grounding future arguments . Public Relations Review , 20 ( 2 ) : 141 – 158 .
  • Dean , D. H. 2002 . Associating the corporation with a charitable event through sponsorship: measuring the effects on corporate community relations . Journal of Advertising , 31 ( 4 ) : 77 – 87 .
  • Dean , D. H. 2003/2004 . Consumer perception of corporate donations . Journal of Advertising , 32 ( 4 ) : 91 – 102 .
  • Deshpande , R. , Hoyer , W. D. and Donthu , N. 1986 . The intensity of ethnic affiliation: A study of the sociology of Hispanic consumption . Journal of Consumer Research , 13 ( 2 ) : 214 – 220 .
  • Donthu , N. and Cherian , J. 1992 . Hispanic coupon usage: The impact of strong and weak ethnic identification . Psychology and Marketing , 9 ( 6 ) : 501 – 510 .
  • Donthu , N. and Cherian , J. 1994 . Impact of strength of ethnic identification on Hispanic shopping behavior . Journal of Retailing , 70 ( 4 ) : 383 – 393 .
  • Fazio , R. H. 2001 . On the automatic activation of associated evaluations: An overview . Cognition & Emotion , 15 ( 2 ) : 115 – 141 . DOI: 10.1080/ 0269993004200024
  • Feick , L. and Higie , R. A. 1992 . The effect of preference heterogeneity and source characteristics on ad processing and judgments about endorsers . Journal of Advertising , 2 ( 2 ) : 9 – 24 .
  • Fiske , S. T. and Linville , P. W. 1980 . What does the schema concept buy us? . Personality and Social Psychology Bulletin , 6 : 543 – 557 .
  • Forehand , M. R. , Deshpande , R. and Reed , A. II . 2002 . Identity salience and the influence of differential activation of the social self-schema on advertising response . Journal of Applied Psychology , 87 ( 6 ) : 1086 – 1099 .
  • Forehand , M. R. and Grier , S. 2003 . When is honesty the best policy? The effect of stated company intent on consumer skepticism . Journal of Consumer Psychology , 13 ( 3 ) : 347 – 356 .
  • Friestad , M. and Wright , P. 1994 . The persuasion knowledge model: how people cope with persuasion attempts . Journal of Consumer Research , 21 : 1 – 31 .
  • Green , C. L. 1999 . Ethnic evaluations of advertising: Interaction effects of strength of ethnic identification, media placement, and degree of racial composition . Journal of Advertising , 29 ( 1 ) : 49 – 64 .
  • Haley , E. 1996 . Exploring the construct of organization as source: consumers’ understandings of organizational sponsorship of advocacy advertising . Journal of Advertising , 25 ( 2 ) : 19 – 35 .
  • Hong , Y. , Roisman , G. L. and Chen , J. 2006 . “ A model of cultural attachment: A new approach for studying bicultural experience ” . In Acculturation and parent child relationships: Measurement and development , Edited by: Bornstein , M. H. and Cote , L. 135 – 170 . Mahwah , NJ : Erlbaum .
  • Hovland , C. and Weiss , S. 1951 . The influence of source credibility on communication effectiveness . Public Opinion Quarterly , 15 ( 4 ) : 635 – 660 .
  • Johnson , M. 1987 . The body in the mind: The bodily basis of meaning, imagination, and reason. , Chicago , IL : University of Chicago Press .
  • Jones , L. W. , Sinclair , R. C. and Courneya , K. S. 2003 . The effects of source credibility and message framing on exercise intentions, behaviors, and attitudes: an integration of the elaboration likelihood model and prospect theory . Journal of Applied Social Psychology , 33 : 179 – 196 . DOI: 10.1111/j.1559-1816.2003.tb02078.x
  • Kelman , H. C. 1961 . Process of opinion change . Public Opinion Quarterly , 25 ( 1 ) : 57 – 78 . DOI: 10.1086/266996
  • Kelly , H. H. 1973 . The process of causal attribution . American Psychologist , 28 : 107 – 128 .
  • Kelly , H. H. and Michela , J. L. 1980 . Attribution theory and research . Annual Review of Psychology , 31 : 457 – 501 .
  • Kim , S. , Haley , E. and Koo , G. 2009 . Comparison of the paths from consumer involvement types to ad responses between corporate advertising and product advertising . Journal of Advertising , 38 ( 3 ) : 67 – 80 .
  • Lee , Y. J. , Haley , E. and Mark , A. 2012 . The Effects of Corporate Social Responsibility Orientation (CSRO) on the Consumers Perception of Advertiser's Intention . Journal of Current Issues and Research in Advertising , 33 ( 2 ) : 192 – 209 .
  • Levy , P. 2009 . Growing numbers, more opportunity to spend . Marketing News , 43 ( 7 ) : 22 – 24 .
  • Maldonado , R. and Muehling , D. D. 2006 . The effect of social identity cues under incidental ad exposure conditions . Journal of Promotion Management , 12 ( 2 ) : 77 – 91 . DOI: 10.1300/J057v12n02-07.
  • McGuire , W. 1984 . “ Search for the self: Going beyond self-esteem and the reactive self ” . In Personality and the Prediction of Behavior , Edited by: Zucker , R. A. , Aronoff , J. and Rabin , A. I. 73 – 120 . New York , NY : Academic Press .
  • McGuire , W. , McGuire , C. V. , Child , P. and Fujioka , T. 1978 . Salience of ethnicity in the spontaneous self-concept as a function of one's ethnic distinctiveness in the social environment . Journal of Personality and Social Psychology , 36 ( 5 ) : 511 – 520 .
  • McVee , M. B. , Dunsmore , K. and Gavelek , J. R. 2005 . Schema theory revisited . Review of Educational Research , 75 ( 4 ) : 531 – 566 .
  • Morimoto , M. and Ferle , C. L. 2008 . Examining the influence of culture on source credibility of Asian Americans and the mediating role of similarity . Journal of Current Issues and Research in Advertising , 30 ( 1 ) : –4960
  • Ohanian , R. 1990 . Construction and validation of a scale to measure celebrity endorsers’ perceived expertise, trustworthiness, and attractiveness . Journal of Advertising , 19 ( 3 ) : 39 – 52 .
  • Phinney , J. S. 1992 . The multigroup ethnic identity measure: a new scale for use with diverse groups . Journal of Adolescent Research , 7 ( 2 ) : 156 – 176 .
  • Reichert , T. , LaTour , M. S. and Kim , J. Y. 2007 . Assessing the influence of gender and sexual self-schema on affective responses to sexual content in advertising . Journal of Current Issues and Research in Advertising , 29 : 57 – 71 . Fall
  • Rifon , N. J. , Choi , S. M. , Trimble , C. S. and Li , H. 2004 . Congruence effects in sponsorship: the mediating role of sponsor credibility and consumer attributions of sponsor motive . Journal of Advertising , 33 ( 1 ) : 29 – 42 .
  • Rohner , R. P. 1984 . Toward a conception of culture for cross-cultural psychology . Journal of Cross-Cultural Psychology , 15 ( 2 ) : 111 – 138 . DOI: 10.1177/ 0022002184015002002
  • Sen , S. and Bhattacharya , C. B. 2001 . Does doing good always lead to doing better? Consumer reactions to corporate social responsibility . Journal of Marketing Research , 38 ( 2 ) : 225 – 243 .
  • Sethi , S. P. 1979 . Institutional/image advertising and idea/issue advertising as marketing tools: some public policy issues . Journal of Marketing , 43 : 68 – 78 .
  • Sinclair , J. and Irani , T. 2005 . Advocacy advertising for biotechnology: The effect of public accountability on corporate trust and attitude toward the ad . Journal of Advertising , 34 ( 3 ) : 59 – 73 .
  • Speck , P. S. , Schumann , D. W. and Thompson , C. T. 1988 . Celebrity endorsements – scripts, schema and roles . Advances in Consumer Research , 15 : 69 – 75 .
  • Stayman , D. M. and Deshpande , R. 1989 . Situational ethnicity and consumer behavior . Journal of Consumer Research , 16 ( 3 ) : 361 – 371 .
  • Taylor , C. R. and Lee , J. Y. 1994 . Not in vogue: Portrayals of Asian-Americans in U.S. advertising . Journal of Public Policy and Marketing , 13 : 239 – 245 . Fall
  • U.S. Census Bureau . 2010 . Annual social and economic (ASEC) supplement to the current population survey (CPS) Retrieved August 10, 2011, from http://www.census.gov/population/www/socdemo/race/api.html
  • Wah , L. C. 2005 . Cultural influences in television commercials: A study of Singapore and Malaysia . Journal of Promotion Management , 12 ( 1 ) : 57 – 84 . DOI: 10.1300/J057v12n01-05.
  • Wang , X. and Arpan , L. M. 2008 . Effects of race and ethnic identity on audience evaluation of HIV public service announcements . Howard Journal of Communications , 19 ( 1 ) : 44 – 63 . DOI: 10.1080/10646170701802019
  • Yoon , Y. , Gurhan-Canli , Z. and Schwarz , N. 2006 . The effect of corporate social responsibility (CSR) activities on companies with bad reputations . Journal of Consumer Psychology , 16 ( 4 ) : 377 – 390 . DOI: 10.1207/s15327663jcp1604_9

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.