References
- Angulo, N. (2016). 10 digital marketing trends to watch in 2016 and beyond. Retrieved from http://www.marketingdive.com/news/10-digital-marketing-trends-to-watch-in-2016-and-beyond/411457/
- Baek, T. H., & Morimoto, M. (2012). Stay away from me. Journal of Advertising, 41(1), 59–76.
- Better Business Bureau (BBB). (2010). Major marketing/media trade groups launch program to give consumers enhanced control over collection and use of web viewing data for online behavioral advertising. Retrieved from http://www.bbb.org/richmond/migration/bbb-news-releases/2010/10/major-marketing-media-trade-groups-launch-program-to-give-consumers-enhanced-control-over-collection-and-use-of-web-viewing-data-for-online-behavioral-advertising-/.
- Better Business Bureau (BBB). (2016). BBB's online trustmark program. Retrieved from http://www.bbb.org/council/for-businesses/national-partnerships/bbbs-industry-self-regulation-solutions/bbbs-online-trustmark-program/.
- Consumer Reports (2014). 85% of online consumers oppose Internet ad tracking, consumer reports finds: Vast majority are unwilling to trade personal data for targeted ad. Retrieved from http://www.consumerreports.org/cro/news/2014/05/most-consumers-oppose-internet-ad-tracking/index.htm.
- Digital Advertising Alliance (DAA). (2009). Self-regulatory principles for online behavioral advertising. Retrieved from http://www.iab.net/public_policy/behavioral-advertisingprinciples.
- Digital Advertising Alliance (DAA). (2013a). Application of self-regulatory principles to the mobile environment. Retrieved from http://www.digitaladvertisingalliance.org/principle/index.html.
- Digital Advertising Alliance (DAA). (2013b). DAA icon ad marker creative guidelines. Retrieved from http://www.iab.net.
- Digital Advertising Alliance (DAA). (2015). Mobile guidance enforcement preparation. Retrieved from https://media.gractions.com/03D3F90403048862A08874CEB6EDA9A683DF1F0E/734e2a0e-e49f-4251-90ea-3a98503b9a56.pdf
- Digital Advertising Alliance (DAA). (2016). Put the your AdChoices icon to work for you. Retrieved from http://youradchoices.com/learn.
- Digital Advertising Alliance of Canada (DAAC). (2015). Welcome to the official website of the Digital Advertising Alliance of Canada's (DAAC) self-regulatory program for online behavioural advertising. Retrieved from http://youradchoices.ca/.
- Drumwright, M. E., & Murphy, P. E. (2009). The current state of advertising ethics. Journal of Advertising, 38(1), 83–107.
- eMarketer. (2013). Third-party data guides campaign targeting. Retrieved from https://www.emarketer.com/Article/Third-Party-Data-Guides-Campaign-Targeting/1009894
- European Interactive Digital Advertising Alliance (EDAA). (2013). The IAB Europe OBA framework. Retrieved from http://www.edaa.eu/european-principles/.
- Federal Trade Commission (FTC). (2007). FTC staff proposes online behavioral advertising privacy principles. Retrieved from http://www.ftc.gov/news-events/press-releases/2007/12/ftc-staff-proposes-online-behavioral-advertising-privacy.
- Federal Trade Commission (FTC). (2009). FTC staff report: February 2009 self-regulatory principles for online behavioral advertising. Retrieved from https://www.ftc.gov/sites/default/files/documents/reports/federal-trade-commission-staff-report-self-regulatory-principles-online-behavioral-advertising/p085400behavadreport.pdf
- Kint, J. (2014). Behavioral advertising might not be as crucial as you think: Why are we fighting regulation on this? Retrieved from http://adage.com/article/datadriven-marketing/behavioral-advertising-crucial/291858/.
- Komanduri, S., Shay, R., Norcie, G., Ur, B., & Cranor, L. F. (2011). AdChoices? Compliance with online behavioral advertising notice and choice requirements (CMU-CyLab-11-005). I/S; A Journal of Law and Policy for the Information Society, 7, 603.
- Krishnamurthy, B., & Wills, C. (2009). Privacy diffusion on the web: A longitudinal perspective. In Proceedings of the 18th International Conference on World Wide Web, Madrid, Spain, 541–550, ACM.
- Li, W., & Huang, Z. (2016). The research of influence factors of online behavioral advertising avoidance. American Journal of Industrial and Business Management, 6(09), 947–957.
- Marshall, J. (2014). Do consumers really want targeted ads? Retrieved from https://blogs.wsj.com/cmo/2014/04/17/do-consumers-really-want-targeted-ads/
- McDonald, A., & Cranor, L. F. (2010). Beliefs and behaviors: Internet users' understanding of behavioral advertising. TPRC 2010, August 16. Retrieved from SSRN: https://ssrn.com/abstract=1989092
- Miyazaki, A. D. (2008). Online privacy and the disclosure of cookie use: Effects on consumer trust and anticipated patronage. Journal of Public Policy & Marketing, 27(1), 19–33.
- Network Advertising Initiative (NAI). (2015a). 2015 update to the NAI Code of Conduct. Retrieved from https://www.networkadvertising.org/about-nai/about-nai.
- Network Advertising Initiative (NAI). (2015b). Consumer opt-out. Retrieved from http://www.networkadvertising.org/choices/#completed.
- New York Times. (2012). For online privacy, click here. Retrieved from http://www.nytimes.com/2012/01/20/business/media/the-push-for-online-privacy-advertising.html.
- Nill, A., & Aalberts, R. J. (2014). Legal and ethical challenges of online behavioral targeting in advertising. Journal of Current Issues & Research in Advertising, 35(2), 126–146.
- Okazaki, S., Li, H., & Hirose, M. (2009). Consumer privacy concerns and preference for degree of regulatory control. Journal of Advertising, 38(4), 63–77.
- Parks Associates. (2014). Consumers unaware of opt-out settings with online ads. Retrieved from http://www.parksassociates.com/blog/article/pr-jan2014-online-ads.
- Stallworth, B. (2010). Future imperfect: Googling for principles in online behavioral advertising. Federal Communications Law Journal, 62(2), 465–492.
- Stanaland, A. J., Lwin, M. O., & Miyazaki, A. D. (2011). Online privacy trustmarks: Enhancing the perceived ethics of digital advertising. Journal of Advertising Research, 51(3), 511–523.
- TRUSTe. (2014). TRUSTe research reveals more consumers concerned about business data collection than government surveillance. Retrieved from http://www.prnewswire.com/news-releases/truste-research-reveals-more-consumers-concerned-about-business-data-collection-than-government-surveillance-242383421.html.
- Turow, J., King, J., Hoofnagle, C. J., Bleakley, A., & Hennessy, M. (2009). Americans reject tailored advertising and three activities that enable it. Retrieved from https://doi.org/10.2139/ssrn.1478214.
- Ur, B., Leon, P. G., Cranor, L. F., Shay, R., & Wang, Y. (2012). Smart, useful, scary, creepy: Perceptions of online behavioral advertising. In Proceedings of the Eighth Symposium on Usable Privacy and Security, Washington D.C., U.S.A., ACM.