Journal of Promotion Management, Volume 24, Issue 2 (2018)

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Journal of Promotion Management, Volume 24, Issue 2 (2018)

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Original Articles

Article
Does Celebrity Image Congruence Influences Brand Attitude and Purchase Intention?
Justin Paul & Shailja Bhakar
Pages: 153-177
Published online: 10 Oct 2017
AbstractforDoes Celebrity Image Congruence Influences Brand Attitude and Purchase Intention? | Full Text | References | PDF (564 KB)
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Article
Susceptibility to Advertising and Perceived Friend Norms: A Meta-Analysis of Materialism in Youths “Meta-Analysis of Materialism in Youths”
Fernando De Oliveira Santini PhD, Wagner Junior Ladeira, Claudio Hoffmann Sampaio & Professor Rodrigo Gutterres
Pages: 178-197
Published online: 21 Sep 2017
AbstractforSusceptibility to Advertising and Perceived Friend Norms: A Meta-Analysis of Materialism in Youths “Meta-Analysis of Materialism in Youths” | Full Text | References | PDF (446 KB)
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Article
Tell What You Want but Do Not Irritate Me: A Senior Perspective About Advertising
Sandra Maria Correia Loureiro
Pages: 198-214
Published online: 15 Sep 2017
AbstractforTell What You Want but Do Not Irritate Me: A Senior Perspective About Advertising | Full Text | References | PDF (440.9 KB)
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Article
Brand Lovemarks Scale of Sport Fans
Avichai Shuv-Ami, Demetris Vrontis & Alkis Thrassou
Pages: 215-232
Published online: 21 Sep 2017
AbstractforBrand Lovemarks Scale of Sport Fans | Full Text | References | PDF (604 KB)
  • 1199 Views
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Article
Are They Celebrity Followers? Examining the Third-Person Perception of Celebrity-Endorsed Advertising
Po-Lin Pan & Juan Meng
Pages: 233-250
Published online: 21 Sep 2017
AbstractforAre They Celebrity Followers? Examining the Third-Person Perception of Celebrity-Endorsed Advertising | Full Text | References | PDF (449.8 KB)
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Article
Brand and Country Influences on Purchase Intentions: A Theory-Of-Reasoned Action Approach
Glen Brodowsky, Kristin Stewart & Beverlee Anderson
Pages: 251-269
Published online: 21 Nov 2017
First Page PreviewforBrand and Country Influences on Purchase Intentions: A Theory-Of-Reasoned Action Approach | Full Text | References | PDF (448 KB)
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Article
Self-Regulation for Online Behavioral Advertising (OBA): Analysis of OBA Notices
Soontae An (Professor) Ph.D., Hannah Kang Ph.D., Postdoctoral Research Fellow & Hyun Seung Jin (Senior Lecturer) Ph.D.
Pages: 270-291
Published online: 20 Sep 2017
AbstractforSelf-Regulation for Online Behavioral Advertising (OBA): Analysis of OBA Notices | Full Text | References | PDF (1 MB)
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