Where is the Security Blanket? Developing Social Media Marketing Capability as a Shield from Perceived Cybersecurity Risk

References

• Ablon, L., Heaton, P., Lavery, D. C., & Romanosky, S. (2016). Consumer Attitudes Toward Data Breach Notifications and Loss of Personal Information. Santa Monica, CA: Rand Corporation. https://www.rand.org/pubs/research_reports/RR1187.html
   Google Scholar
• Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological bulletin, 103(3), 411. doi:10.1037/0033-2909.103.3.411
   Web of Science ®Google Scholar
• Anić, I.-D. (2015). The development of database marketing: Does consumer information privacy matter? Zbornik radova Ekonomskog fakulteta Sveučilišta u Mostaru, 21, 39–56.
   Google Scholar
• Arli, D., & Dietrich, T. (2017). Can Social Media Campaigns Backfire? Exploring Consumers' Attitudes and Word-of-Mouth Toward Four Social Media Campaigns and Its Implications on Consumer-Campaign Identification. Journal of Promotion Management, 23(6), 834–850. doi:10.1080/10496491.2017.1323259
   Google Scholar
• Arora, A., Arora, A. S., & Palvia, S. (2014). Social media index valuation: Impact of technological, social, economic, and ethical dimensions. Journal of Promotion Management, 20(3), 328–344. doi:10.1080/10496491.2014.908803
   Google Scholar
• Barwise, P., & Meehan, S. (2010). The one thing you must get right when building a brand. Harvard Business Review, 88(12), 80–84.
   Web of Science ®Google Scholar
• Becker, K., & Nobre, H. (2014). Social network reputation management: An international study. Journal of Promotion Management, 20(4), 436–451. doi:10.1080/10496491.2014.930282
   Google Scholar
• Berezina, K., Cobanoglu, C., Miller, B. L., & Kwansa, F. A. (2012). The impact of information security breach on hotel guest perception of service quality, satisfaction, revisit intentions and word-of-mouth. International journal of contemporary hospitality management, 24(7), 991–1010. doi:10.1108/09596111211258883
   Web of Science ®Google Scholar
• Boyd, D., & Ellison, N. (2010). Social network sites: Definition, history, and scholarship. IEEE Engineering Management Review, 3(38), 16–31. doi:10.1109/EMR.2010.5559139
   Google Scholar
• Campbell, M. C. (1999). Perceptions of price unfairness: Antecedents and consequences. Journal of marketing research, 36, 187–199. doi:10.2307/3152092
   Web of Science ®Google Scholar
• Cavelty, M. D. (2014). Breaking the cyber-security dilemma: Aligning security needs and removing vulnerabilities. Science and engineering ethics, 20(3), 701–715. doi:10.1007/s11948-014-9551-y
   PubMed Web of Science ®Google Scholar
• Cerrudo, C. (2017). Why Cybersecurity Should Be The Biggest Concern Of 2017. Forbes Retrieved from https://www.forbes.com/sites/forbestechcouncil/2017/01/17/why-cybersecurity-should-be-the-biggest-concern-of-2017/2/#4199e0ba274c
   Google Scholar
• Chaudhuri, A. (2002). How brand reputation affects the advertising-brand equity link. Journal of Advertising Research, 42(3), 33–43. doi:10.2501/JAR-42-3-33-43
   Web of Science ®Google Scholar
• Chen, Y., & Zahedi, F. M. (2016). Individuals' Internet Security Perceptions and Behaviors: Polycontextual Contrasts Between the United States and China. Mis Quarterly, 40(1), 205–222. doi:10.25300/MISQ/2016/40.1.09
   Web of Science ®Google Scholar
• Choong, P., Hutton, E., Richardson, P., & Rinaldo, V. (2016). Assessing the cost of security breach: a marketer's perspective. Paper presented at the Allied Academies International Conference. Academy of Marketing Studies. Proceedings.
   Google Scholar
• Chu, W., & Chu, W. (1994). Signaling quality by selling through a reputable retailer: An example of renting the reputation of another agent. Marketing Science, 13(2), 177–189. doi:10.1287/mksc.13.2.177
   Web of Science ®Google Scholar
• Cohen, P., Cohen, J., Teresi, J., Marchi, M., & Velez, C. N. (1990). Problems in the measurement of latent variables in structural equations causal models. Applied Psychological Measurement, 14(2), 183–196. doi:10.1177/014662169001400207
   Web of Science ®Google Scholar
• Cretu, A. E., & Brodie, R. J. (2007). The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective. Industrial Marketing Management, 36(2), 230–240. doi:10.1016/j.indmarman.2005.08.013
   Web of Science ®Google Scholar
• Crowne, D. P., & Marlowe, D. (1960). A new scale of social desirability independent of psychopathology. Journal of consulting psychology, 24(4), 349. doi:10.1037/h0047358
   PubMedGoogle Scholar
• Danaher, P. J., Lee, J., & Kerbache, L. (2010). Optimal internet media selection. Marketing Science, 29(2), 336–347. doi:10.1287/mksc.1090.0507
   Web of Science ®Google Scholar
• Davis, J. (2016). Big Data Goes Mainstream: What Now? Retrieved from http://www.informationweek.com/big-data/big-data-analytics/big-data-goes-mainstream-what-now/d/d-id/1323874
   Google Scholar
• Day, G. S. (2011). Closing the marketing capabilities gap. Journal of marketing, 75(4), 183–195. doi:10.1509/jmkg.75.4.183
   Web of Science ®Google Scholar
• Distaso, M. W., McCorkindale, T., & Agugliaro, A. (2015). America's most admired companies social media industry divide. Journal of Promotion Management, 21(2), 163–189. doi:10.1080/10496491.2014.996799
   Google Scholar
• Fiore, M., Vrontis, D., Silvestri, R., & Contò, F. (2016). Social media and societal marketing: A path for a better wine? Journal of Promotion Management, 22(2), 268–279. doi:10.1080/10496491.2016.1121755
   Google Scholar
• Gautam, V., & Sharma, V. (2017). The Mediating Role of Customer Relationship on the Social Media Marketing and Purchase Intention Relationship with Special Reference to Luxury Fashion Brands. Journal of Promotion Management, 23, 1–17.
   Google Scholar
• Gensler, S., Völckner, F., Liu-Thompkins, Y., & Wiertz, C. (2013). Managing brands in the social media environment. Journal of Interactive Marketing, 27(4), 242–256. doi:10.1016/j.intmar.2013.09.004
   Web of Science ®Google Scholar
• Giamanco, B., & Gregoire, K. (2012). Tweet me, friend me, make me buy. Harvard Business Review, 90(7), 89–93.
   Web of Science ®Google Scholar
• Greene, W. H. (2012). Econometric Analysis (7th). Ed., NJ: Upper Saddle River.
   Google Scholar
• Gribbon, L. (2013). Cyber-security threat characterisation. A rapid comparative analysis. Santa Monica, New Jersey: Rand
   Google Scholar
• Hair, J. F., Anderson, R. E., Babin, B. J., & Black, W. C. (2010). Multivariate data analysis: A global perspective (Vol. 7):, NJ: Pearson Upper Saddle River.
   Google Scholar
• Hanssens, D. M., Rust, R. T., & Srivastava, R. K. (2009). Marketing strategy and Wall Street: Nailing down marketing's impact. Journal of Marketing, 73(6), 115–118. doi:10.1509/jmkg.73.6.115
   Web of Science ®Google Scholar
• Jayachandran, S., Hewett, K., & Kaufman, P. (2004). Customer response capability in a sense-and-respond era: The role of customer knowledge process. Journal of the Academy of Marketing Science, 32(3), 219–233. doi:10.1177/0092070304263334
   Web of Science ®Google Scholar
• Joshi, A., & Giménez, E. (2014). Decision-driven marketing. Harvard business review, 92(7), 64–71.
   Web of Science ®Google Scholar
• Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business horizons, 53(1), 59–68. doi:10.1016/j.bushor.2009.09.003
   Web of Science ®Google Scholar
• Kim, D. J., Ferrin, D. L., & Rao, H. R. (2008). A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents. Decision support systems, 44(2), 544–564. doi:10.1016/j.dss.2007.07.001
   Web of Science ®Google Scholar
• Kim, H.-D., Jung, C., & Lee, J.-H. (2013). An Analysis of Stock Market Response to the IOC's Commercial Partnership: The Case of the TOP Partnership Program. Journal of Promotion Management, 19(3), 332–351. doi:10.1080/10496491.2013.787135
   Google Scholar
• Kohli, C., Suri, R., & Kapoor, A. (2015). Will social media kill branding? Business Horizons, 58(1), 35–44. doi:10.1016/j.bushor.2014.08.004
   Web of Science ®Google Scholar
• Krasnikov, A., & Jayachandran, S. (2008). The relative impact of marketing, research-and-development, and operations capabilities on firm performance. Journal of marketing, 72(4), 1–11. doi:10.1509/jmkg.72.4.1
   Web of Science ®Google Scholar
• Kumar, A., Bezawada, R., Rishika, R., Janakiraman, R., & Kannan, P. (2016). From social to sale: The effects of firm-generated content in social media on customer behavior. Journal of Marketing, 80(1), 7–25. doi:10.1509/jm.14.0249
   Web of Science ®Google Scholar
• Labrecque, L. I. (2014). Fostering consumer–brand relationships in social media environments: The role of parasocial interaction. Journal of Interactive Marketing, 28(2), 134–148. doi:10.1016/j.intmar.2013.12.003
   Web of Science ®Google Scholar
• Laroche, M., Habibi, M. R., Richard, M.-O., & Sankaranarayanan, R. (2012). The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty. Computers in Human Behavior, 28(5), 1755–1767. doi:10.1016/j.chb.2012.04.016
   Web of Science ®Google Scholar
• Lewis, J. A. (2013). The Economic Impact of Cybercrime and Cyber Espionage. Retrieved from https://www.mcafee.com/es/resources/reports/rp-economic-impact-cybercrime.pdf
   Google Scholar
• Luo, X. (2009). Quantifying the long-term impact of negative word of mouth on cash flows and stock prices. Marketing Science, 28(1), 148–165. doi:10.1287/mksc.1080.0389
   Web of Science ®Google Scholar
• Luo, X., & Bhattacharya, C. B. (2009). The debate over doing good: Corporate social performance, strategic marketing levers, and firm-idiosyncratic risk. Journal of Marketing, 73(6), 198–213. doi:10.1509/jmkg.73.6.198
   Web of Science ®Google Scholar
• Magdalenski, J. (2016). Operations Security or Cybersecurity? Retrieved from http://www.doncio.navy.mil/mobile/ContentView.aspx?ID=7377&TypeID=21
   Google Scholar
• Martin, K. D., Borah, A., & Palmatier, R. W. (2017). Data privacy: Effects on customer and firm performance. Journal of Marketing, 81(1), 36–58. doi:10.1509/jm.15.0497
   Web of Science ®Google Scholar
• McAfee, A., Brynjolfsson, E., Davenport, T. H., Patil, D., & Barton, D. (2012). Big data. The management revolution. Harvard Bus Rev, 90(10), 61–67.
   Web of Science ®Google Scholar
• Mitchell, V.-W. (1992). Understanding consumers' behaviour: Can perceived risk theory help? Management Decision, 30(3). doi:10.1108/00251749210013050.
   Google Scholar
• Miyazaki, A. D., & Fernandez, A. (2000). Internet privacy and security: An examination of online retailer disclosures. Journal of Public Policy & Marketing, 19(1), 54–61. doi:10.1509/jppm.19.1.54.16942
   Web of Science ®Google Scholar
• Morgan, S. (2016). Cyber Crime Costs Projected To Reach $2 Trillion by 2019. Forbes. Retrieved from https://www.forbes.com/sites/stevemorgan/2016/01/17/cyber-crime-costs-projected-to-reach-2-trillion-by-2019/#52c545c93a91
   Google Scholar
• Netemeyer, R. G., Boles, J. S., McKee, D. O., & McMurrian, R. (1997). An investigation into the antecedents of organizational citizenship behaviors in a personal selling context. The Journal of Marketing, 61, 85–98. doi:10.2307/1251791.
   Web of Science ®Google Scholar
• Obar, J. A., & Wildman, S. S. (2015). Social media definition and the governance challenge: An introduction to the special issue.
   Google Scholar
• Ott, H. K., Vafeiadis, M., Kumble, S., & Waddell, T. F. (2016). Effect of message interactivity on product attitudes and purchase intentions. Journal of Promotion Management, 22(1), 89–106. doi:10.1080/10496491.2015.1107011
   Google Scholar
• Oxley, A. (2011). A best practices guide for mitigating risk in the use of social media: IBM Center for the Business of Government.
   Google Scholar
• Papasolomou, I., & Melanthiou, Y. (2012). Social media: Marketing public relations' new best friend. Journal of Promotion Management, 18(3), 319–328. doi:10.1080/10496491.2012.696458
   Google Scholar
• Pfleeger, S. L., & Caputo, D. D. (2012). Leveraging behavioral science to mitigate cyber security risk. Computers & Security, 31(4), 597–611. doi:10.1016/j.cose.2011.12.010
   Web of Science ®Google Scholar
• Pindyck, R. S., & Rubinfeld, D. L. (1998). Econometric models and economic forecasts (Vol. 4): Irwin/McGraw-Hill: Boston.
   Google Scholar
• Podsakoff, P. M., MacKenzie, S. B., Lee, J.-Y., & Podsakoff, N. P. (2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of applied psychology, 88(5), 879. doi:10.1037/0021-9010.88.5.879
   PubMed Web of Science ®Google Scholar
• Ramanathan, U., Ramanathan, U., Subramanian, N., Subramanian, N., Parrott, G., & Parrott, G. (2017). Role of social media in retail network operations and marketing to enhance customer satisfaction. International Journal of Operations & Production Management, 37(1), 105–123. doi:10.1108/IJOPM-03-2015-0153
   Web of Science ®Google Scholar
• Ramaswamy, V., & Ozcan, K. (2016). Brand value co-creation in a digitalized world: An integrative framework and research implications. International Journal of Research in Marketing, 33(1), 93–106. doi:10.1016/j.ijresmar.2015.07.001
   Web of Science ®Google Scholar
• Rapp, A., Beitelspacher, L. S., Grewal, D., & Hughes, D. E. (2013). Understanding social media effects across seller, retailer, and consumer interactions. Journal of the Academy of Marketing Science, 41(5), 547–566. doi:10.1007/s11747-013-0326-9
   Web of Science ®Google Scholar
• Roberts, P. W., & Dowling, G. R. (2002). Corporate reputation and sustained superior financial performance. Strategic management journal, 23(12), 1077–1093. doi:10.1002/smj.274
   Web of Science ®Google Scholar
• Rydén, P., Ringberg, T., & Wilke, R. (2015). How Managers' Shared Mental Models of Business–Customer Interactions Create Different Sensemaking of Social Media. Journal of Interactive Marketing, 31, 1–16. doi:10.1016/j.intmar.2015.03.001
   Web of Science ®Google Scholar
• Shobeiri, S., Mazaheri, E., & Laroche, M. (2015). How Would the E-Retailer's Website Personality Impact Customers' Attitudes toward the Site? Journal of Marketing Theory and Practice, 23(4), 388–401. doi:10.1080/10696679.2015.1049682
   Web of Science ®Google Scholar
• Smith, J. (2014). US Census Bureau.
   Google Scholar
• Srinivasan, S., & Hanssens, D. M. (2009). Marketing and firm value: Metrics, methods, findings, and future directions. Journal of Marketing research, 46(3), 293–312. doi:10.1509/jmkr.46.3.293
   Web of Science ®Google Scholar
• Srivastava, R. K., Shervani, T. A., & Fahey, L. (1998). Market-based assets and shareholder value: A framework for analysis. the Journal of Marketing, 62, 2–18. doi:10.2307/1251799.
   Web of Science ®Google Scholar
• Stefan Biesdorf, D. C., & Willmott, Paul (2013). Big data: What's your plan? McKinsey Quarterly. Retrieved from http://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/big-data-whats-your-plan
   Google Scholar
• Tanyel, F., Stuart, E. W., & Griffin, J. (2013). Have “Millennials” Embraced Digital Advertising as They Have Embraced Digital Media? Journal of Promotion Management, 19(5), 652–673. doi:10.1080/10496491.2013.829161
   Google Scholar
• Teece, D. J. (2007). Explicating dynamic capabilities: The nature and microfoundations of (sustainable) enterprise performance. Strategic management journal, 28(13), 1319–1350. doi:10.1002/smj.640
   Web of Science ®Google Scholar
• Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic management journal, 18, 509–533. doi:10.1002/(SICI)1097-0266(199708)18:7<509::AID-SMJ882>3.0.CO;2-Z.
   Web of Science ®Google Scholar
• Tuli, K. R., & Bharadwaj, S. G. (2009). Customer satisfaction and stock returns risk. Journal of marketing, 73(6), 184–197. doi:10.1509/jmkg.73.6.184
   Web of Science ®Google Scholar
• Vinerean, S., Cetina, I., Dumitrescu, L., & Tichindelean, M. (2013). The effects of social media marketing on online consumer behavior. International Journal of Business and Management, 8(14), 66. doi:10.5539/ijbm.v8n14p66
   Google Scholar
• Wasserman, S., & Faust, K. (1994). Social network analysis: Methods and applications (Vol. 8), Cambridge, ENG/New York: Cambridge university press.
   Google Scholar
• Waters, R. D., Ghosh, P., Griggs, T. D., & Searson, E. M. (2014). The corporate side of the blogosphere: Examining the variations of design and engagement among fortune 500 blogs. Journal of Promotion Management, 20(5), 537–552. doi:10.1080/10496491.2014.946207
   Google Scholar
• Yoo, B., Donthu, N., & Lee, S. (2000). An examination of selected marketing mix elements and brand equity. Journal of the academy of marketing science, 28(2), 195–211. doi:10.1177/0092070300282002
   Web of Science ®Google Scholar
• You, Y., Vadakkepatt, G. G., & Joshi, A. M. (2015). A meta-analysis of electronic word-of-mouth elasticity. Journal of Marketing, 79(2), 19–39. doi:10.1509/jm.14.0169
   Web of Science ®Google Scholar
• Zellner, A. (1962). An efficient method of estimating seemingly unrelated regressions and tests for aggregation bias. Journal of the American statistical Association, 57(298), 348–368. doi:10.1080/01621459.1962.10480664
   Web of Science ®Google Scholar