Culture, Perceived Value, and Advertising Acceptance: A Cross-Cultural Study on Mobile Advertising

References

• Albers-Miller, N., & Gelb, B. (1996). Business advertising appeals as a mirror of cultural dimensions: A study of eleven countries. Journal of Advertising, 25 (4), 50–70. doi: 10.1080/00913367.1996.10673512
   Google Scholar
• Arora, A. S. , & Arora, A . (2017). Consumer responses to slice-of-life versus slice-of-death advertising appeals: Exploring the role of polysemy, branding, and culture. Journal of Promotion Management , 23 (1), 123–162. doi: 10.1080/10496491.2016.1251529
   Google Scholar
• Ashill, N. J. , & Yavas, U . (2005). Importance of information sources and media evaluations: A cross-national study. Cross Cultural Management: An International Journal , 12 (4), 51–64. doi: 10.1108/13527600510798132
   Google Scholar
• Bart, Y. , Stephen, A. T. , & Sarvary, M . (2014). Which products are best suited to mobile advertising? A field study of mobile display advertising effects on consumer attitudes and Intentions. Journal of Marketing Research , 51 (3), 270–285. doi: 10.1509/jmr.13.0503
   Web of Science ®Google Scholar
• Bauer, H. H. , Barnes, S. J. , Reichardt, T. , & Neumann, M. M . (2005). Driving consumer cceptance of mobile marketing: A theoretical framework and empirical study. Journal of Electronic Commerce Research , 6 (3), 181–192.
   Google Scholar
• Bleier, A. , & Eisenbeiss, M . (2015). Personalized online advertising effectiveness: The interplay of what, when, and where. Marketing Science , 34 (5), 669–688. doi: 10.1287/mksc.2015.0930
   Web of Science ®Google Scholar
• Bruner, G. , & Kumar, A . (2005). Explaining consumer acceptance of handheld internet devices. Journal of Business Research , 58 (5), 553–558. doi: 10.1016/j.jbusres.2003.08.002
   Web of Science ®Google Scholar
• Bulander, R. , Decker, M. , Scheifer, G. , & Kolmel, B . (2005). Comparisons of different approaches for mobile advertising. The 2nd IEEE International Workshop on Mobile Commerce and Services, Munich, Germany, Technische Universität München, July 18–19.
   Google Scholar
• Chaffey, D . (2018). Mobile marketing Stastics Comilation. Retrieved from https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics
   Google Scholar
• Cheng, J. M. S. , Wang, E. S. T. , Lin, J. Y. C. , & Vivek, S. D . (2009). Why do customers utilize the internet as a retailing platform? A view from consumer perceived value. Asia Pacific Journal of Marketing and Logistics , 21 (1), 144–160. doi: 10.1108/13555850910926290
   Google Scholar
• Cheong, Y., Kim, K. & Zheng, L. (2010). Advertising appeals as a reflection of culture: A cross-cultural analysis of food advertising appeals in China and the US. Asian Journal of Communication, 20 (1), 1–16. doi: 10.1080/01292980903440848
   Google Scholar
• China Internet Watch. (2013). 16 Charts to tell you about China mobile consumers. Retrieved from http://www.chinainternetwatch.com/2587/china-mobile-consumer-report-2013
   Google Scholar
• Choi, Y. K. , Hwang, J. C. , & McMillan, S. J . (2008). Gearing up for mobile advertising: A cross-cultural examination of key factors that drive mobile messages home to consumers. Psychology and Marketing , 25 (8), 756–768. doi: 10.1002/mar.20237
   Web of Science ®Google Scholar
• Christensen, N . (2016). Mobile advertising in Australia. Retrieved from https://mumbrella.com.au/mobile-advertising-australia-passes-500m-mark-outstripping-us-uk-369351.
   Google Scholar
• Datacomm. (2006). Mobile advertising: Opportunities and illusions. Retrieved from http://www.adverblog.com/archives/cat_mobile_advertising.htm
   Google Scholar
• de Mooij, M. , & Hofstede, G . (2002). Convergence and divergence in consumer behavior: Implications for international retailing. Journal of Retailing , 78 (1), 61–69. doi: 10.1016/S0022-4359(01)00067-7
   Web of Science ®Google Scholar
• de Mooij, M. , & Hofstede, G . (2010). Cross-cultural behaviour: A review of research findings. Journal of International Consumer Marketing , 23 (1), 181–192.
   Google Scholar
• Derbaix, C. , & Pecheux, C . (2003). A new scale to assess children's attitude toward TV advertising. Journal of Advertising Research , 43 (4), 390–398. doi: 10.2501/JAR-43-4-390-399
   Web of Science ®Google Scholar
• Desmarais, F . (2007). Issues in cross-cultural studies of advertising audiovisual material. Prism , 4 (3), 1–15. Retrieved from http://praxis.massey.ac.nz/prism_on-line_journ.html
   Google Scholar
• Dholakia, R. R. , & Dholakia, N . (2004). Mobility and markets: Emerging outlines of m-commerce. Journal of Business Research , 57 (12), 1391–1396. doi: 10.1016/S0148-2963(02)00427-7
   Web of Science ®Google Scholar
• Diaz, A. C. P . (2000). Consumers less likely to trust web ads: Mpa. Advertising Age Midwest Edition , 71 (12), 34–35.
   Google Scholar
• Dickinger, A. , Haghirian, P. , Murphy, J. , & Scharl, A . (2004). An investigation and conceptual model of SMS marketing. The 37th Hawaii International Conference on System Sciences, Honolulu, Hawaii, University of Hawaii at Manoa, January 5–8.
   Google Scholar
• Drossos, D. , & Giaglis, G. M . (2009). Reviewing mobile marketing research to date: Towards ubiquitous marketing. In P. Key (Ed.), Handbook of research on mobile marketing management (pp. 10–36). Hershey: IGI Publishing.
   Google Scholar
• Drossos, D. , Giaglis, G. M. , Lekakos, G. , Kokkinaki, F. , & Stavraki, M. G . (2007). Determinants of effective SMS advertising: An experimental study. Journal of Interactive Marketing , 7 (2), 16–27. doi: 10.1080/15252019.2007.10722128
   Google Scholar
• DBCDE (Department of Broadband, Communication, and Digital Economy) . (2008). Online statitics. Retrieved from http://www.archive.dbcde.gov.au/2008/01/
   Google Scholar
• Ducoffe, R. H . (1995). How consumers accessing the values of advertising. Journal of Current Issues & Research in Advertising , 17 (1), 1–18. doi: 10.1080/10641734.1995.10505022
   Google Scholar
• eMarketer. (2013). The mobile ad boom reaches China. Retrieved from http://www.emarketer.com/Article/Mobile-Ad-Boom-Reaches-China/1010293
   Google Scholar
• Engel, J. F. , Blackwell, R. D. , & Miniard, P. W . (1990). Consumer behavior and marketing strategy (6th ed.). Chicago, IL: Dryden Press.
   Google Scholar
• Farh, J. L. , Hackett, R. D. , & Liang, J . (2007). Individual-level cultural values as moderators of perceived organizational support: Employee outcome relationships in China: Comparing the effects of power distance and traditionality. Academy of Management Journal , 50 (3), 715–729. doi: 10.5465/amj.2007.25530866
   Web of Science ®Google Scholar
• Fornell, C. , & Larcker, D . (1981). Structural equation models with unobservable variables and measurement error. Journal of Marketing Research , 18 (1), 39–50. doi: 10.1177/002224378101800104
   Web of Science ®Google Scholar
• Gallagher, K. , Foster, K. D. , & Parsons, J . (2001). The medium is not the message: Advertising effectiveness and content evaluation in print and on the web. Journal of Advertising Research , 41 (4), 57–70. doi: 10.2501/JAR-41-4-57-70
   Web of Science ®Google Scholar
• Gao, S. , & Zang, Z . (2016). An empirical examination of users’ adoption of mobile advertising in China. Information Development , 32 (2), 203–215. doi: 10.1177/0266666914550113
   Web of Science ®Google Scholar
• Goldfarb, A. , & Tucker, C. E . (2015). Standardization and the effectiveness of online advertising. Management Science , 61 (11), 2707–2719. doi: 10.1287/mnsc.2014.2016
   Web of Science ®Google Scholar
• Goh, K. Y. , Chu, J. , & Wu, J . (2015). Mobile advertising: An empirical study of temporal and spatial differences in search behavior and advertising response. Journal of Interactive Marketing , 30 (2015), 34–45.
   Google Scholar
• Ha, Y. W. , Park, M. C. , & Lee, E . (2014). A framework for mobile SNS advertising effectiveness: User perceptions and behaviour perspective. Behaviour & Information Technology , 33 (12), 1333–1346. doi: 10.1080/0144929X.2014.928906
   Web of Science ®Google Scholar
• Hair, J. F. , Black, W. C. , Babin, B. J. , & Anderson, R. E . (2010). Multivariate data analysis: A global perspective (7th ed.). New Jersey: Pearson Education.
   Google Scholar
• Hall, E. T . (1976). Beyond culture. New York: Doubleday & Company. doi: 10.1086/ahr/45.1.107
   Google Scholar
• Hanley, M. , & Becker, M . (2009). A multi-year analysis of college student cell phone usage and advertising acceptance. The American Academy of Advertising Conference, Cincinnati, Ohio, March 26–29.
   Google Scholar
• Harris, P. , Rettie, R. , & Kwan, C. C . (2005). Adoption and usage of M-commerce: A cross-cultural comparison of Hong Kong and the United Kingdom. Journal of Electronic Commerce Research , 6 (3), 210–224.
   Google Scholar
• Hofstede, G. H . (1984). Culture's consequences: International differences in work-related values . Thousand Oaks, CA: Sage.
   Google Scholar
• Hofstede, G . (2001). Culture's consequences: Comparing values, behaviours, institutions and organizations across nations (2nd ed.). Thousand Oaks, CA: Sage.
   Google Scholar
• Hofstede, G. , & Bond, M. H . (1988). The Confucius connection: From cultural roots to economic growth. Organizational Dynamics , 16 (4), 5–21. doi: 10.1016/0090-2616(88)90009-5
   Web of Science ®Google Scholar
• Homer, P. M . (2006). Relationships among ad-induced affect, beliefs, and attitudes: Another look. Journal of Advertising , 35 (1), 35–52. doi: 10.2753/JOA0091-3367350103
   Web of Science ®Google Scholar
• Hsieh, M. H. , Pan, S. L. , & Setiono, R . (2004). Product-, corporate-, and country-image dimensions and purchase behavior: A multicountry analysis. Journal of the Academy of Marketing Science , 32 (3), 251–270. doi: 10.1177/0092070304264262
   Web of Science ®Google Scholar
• Huizingh, E. K. R. E. , & Hoekstra, J. C . (2003). Why do consumers like websites? Journal of Targeting, Measurement and Analysis for Marketing , 11 (4), 350–361. doi: 10.1057/palgrave.jt.5740090
   Google Scholar
• Hwang, Y. , & Lee, K. C . (2012). Investigating the moderating role of uncertainty avoidance cultural values on multidimensional online trust. Information Management , 49 (3–4), 171–176. doi: 10.1016/j.im.2012.02.003
   Google Scholar
• IAB. (2013). Young Adults Revealed: The lives and motivations of 21st century youth. Retrieved from https://www.iabaustralia.com.au/uploads/uploads/2013-10/1382482800_c2c193f455812b00f573e82911cbf963.pdf
   Google Scholar
• IDC. (2013). Worldwide mobile phone market forecast. Retrieved from http://www.idc.com/getdoc.jsp?containerId=prUS24302813
   Google Scholar
• iResearch. (2004). Mobile online advertising report. Retrieved from http://www.iresearch.com.cn/html/online_advertising/detail_report_id_12041
   Google Scholar
• JSADS. (2006). The global mobile advertising revenue reached 11.3 Billion US Dollars. Retrieved from http://www.czgg.net/wonsun_html/1_2006_9_26_145150
   Google Scholar
• Kacen, J. J. , & Lee, J. A . (2002). The influence of culture on consumer impulsive buying behavior. Journal of Consumer Psychology , 12 (2), 15–20.
   Web of Science ®Google Scholar
• Kanso, A. , & Nelson, R. A . (2002). Advertising localization overshadows standardization. Journal of Advertising Research , 42 (1), 79–89. doi: 10.2501/JAR-42-1-79-89
   Web of Science ®Google Scholar
• Keillor, B. T. , Hult, G. T. , & Kandemir, D . (2004). A study of service encounter in eight countries. Journal of International Marketing , 12 (1), 9–35. doi: 10.1509/jimk.12.1.9.25649
   Web of Science ®Google Scholar
• Kim, D. J. , & Huang, Y . (2006). Understanding of mobile internet usage from utilitarian and hedonic user tendency perspective. Proceedings of the 12th Americas Conference on Information Systems.
   Google Scholar
• Komulainen, H. , Mainela, H. , Tähtinen, J. , & Ulkuniemi, P . (2007). Retailers' different value perceptions of mobile advertising service. International Journal of Service Industry Management , 18 (4), 368–393. doi: 10.1108/09564230710778146
   Google Scholar
• Kucuk, S. U. , & Arslan, M . (2001). A Cross-cultural comparison of consumers acceptance of web marketing facilities. Journal of Euro-Marketing , 9 (3), 27–34. doi: 10.1300/J037v09n03_02
   Google Scholar
• Kulviwat, S. , Brunner, G. C. , Kumar, A. , Nasco, S. A. , & Clark, T . (2007). Toward a unified theory of consumer acceptance of technology. Psychology and Marketing , 24 (12), 1059–1084. doi: 10.1002/mar.20196
   Web of Science ®Google Scholar
• Lai, A. W . (1995). Consumer values, product benefits and customer values: A consumption behaviour approach. Advances in Consumer Research , 22 , 381–388.
   Google Scholar
• Lam, D. , Lee, A. , & Mizerski, R . (2009). The effects of cultural values in word-of-mouth communication. Journal of International Marketing , 17 (3), 55–70. doi: 10.1509/jimk.17.3.55
   Web of Science ®Google Scholar
• Lee, W. N. , & Yoo, Y. Y . (2012). Understanding the role of culture in advertising. In S. Okazaki (Ed.), Handbook of research on international advertising (pp. 20–40). Camberley: Edward Elgar Publishing.
   Google Scholar
• Li, J. , & Scaringella, F. L . (2014). Perception of Television advertising from China’s young Generation. Journal of Applied Business Research , 30 (4), 1031–1038. doi: 10.19030/jabr.v30i4.8652
   Google Scholar
• Lim, J . (2006). Ap users shun advanced mobile services. Retrieved from http://www.zdnetasia.com/news/communications/0,39044192,39315467,00.htm
   Google Scholar
• Liu, F. , Cheng, H. , & Li, J . (2009). Consumer responses to sex appeal advertising: A cross-cultural study. International Marketing Review , 26 (4/5), 501–520. doi: 10.1108/02651330910972002
   Web of Science ®Google Scholar
• Liu, C. L. , Sinkovics, R. R. , Pezderka, N. , & Haghirian, P . (2012). Determinants of consumer perceptions toward mobile advertising – A comparison between Japan and Austria. Journal of Interactive Marketing , 26 (1), 21–32. doi: 10.1016/j.intmar.2011.07.002
   Web of Science ®Google Scholar
• Liu, W. L . (2002). Advertising in China: Product branding and beyond. Corporate Communications: An International Journal , 7 (2), 117–125. doi: 10.1108/13563280210426188
   Google Scholar
• Limpf, N. , & Voorveld, H. A. M . (2015). Mobile location-based advertising: How information privacy, concerns influence consumers’ attitude and acceptance. Journal of Interactive Advertising , 15 (2), 111–123.
   Google Scholar
• Maddox, L. M. , & Gong, W . (2005). Effects of URLS in traditional media advertising in China. International Marketing Review , 22 (6), 673–692. doi: 10.1108/02651330510630285
   Web of Science ®Google Scholar
• Mangleburg, T. F. , & Bristol, T . (1998). Socialization and adolescents' skepticism toward advertising. Journal of Advertising , 27 (3), 11–22. doi: 10.1080/00913367.1998.10673559
   Web of Science ®Google Scholar
• Maslow, A. H . (1970). Motivation and personality (2nd ed.). New York: Harper & Row Publishers.
   Google Scholar
• Mbayong, N. A . (2016). Consumer acceptance of online shopping in Cameroon: Comparing different types of product. Journal of Accounting and Marking , 5 , 172.
   Google Scholar
• Macnamara, J. R . (2004). The crucial role of research in multicultural and cross-cultural communication. Journal of Communication Management , 8 (3), 322–334. doi: 10.1108/13632540410807727
   Google Scholar
• Meeuwesen, L. , van den Brink-Muinen, A. , & Hofstede, G . (2009). Can dimensions of national culture predict cross-national differences in medical communication? Patient Education and Counseling , 75 (1), 58–66. doi: 10.1016/j.pec.2008.09.015
   PubMed Web of Science ®Google Scholar
• Merisavo, M. , Kajalo, S. , Karjaluoto, H. , Virtanen, V. , Salmenkivi, D. , Raulas, M. , & Leppaniemi, M . (2007). An empirical study of the drivers of consumer acceptance of mobile advertising. Journal of Interactive Advertising , 7 (2), 1–17.
   Google Scholar
• Miller, C . (1995). Teens seen as the first truly global consumers. Marketing News , 29 (7), 9.
   Google Scholar
• Min, Q. F. , Ji, S. B. , & Qu, G . (2008). Mobile commerce user acceptance study in China: A revised UTAUT model. Tsinghua Science and Technology , 13 (3), 257–264. doi: 10.1016/S1007-0214(08)70042-7
   Google Scholar
• Mobile Marketing Association (MMA). (2009). MMA Updates definition of mobile marketing. Retrieved from https://www.mmaglobal.com/news/mma-updates-definition-mobile-marketing
   Google Scholar
• Mobithinking. (2013). Global mobile statistics 2013. Retrieved from http:///www.mobithinking.com/mobile-marketing-tools/latest-mobile-stats
   Google Scholar
• Moore, J. J. , & Rodgers, S. L . (2005). An examination of advertising credibility and skepticism in five different media using the Persuasion Knowledge Model. American Academy of Advertising Conference, Houston, Texas, March 31–April 3.
   Google Scholar
• Muk, A . (2007). Consumers’ intentions to opt in to SMS advertising: A cross-national study of young Americans and Koreans. International Journal of Advertising , 26 (2), 177–198. doi: 10.1080/10803548.2007.11073006
   Web of Science ®Google Scholar
• Muk, A. , & Chung, C . (2015). Applying the technology acceptance model in a two-country study of SMS advertising. Journal of Business Research , 68 (1), 1–6. doi: 10.1016/j.jbusres.2014.06.001
   Web of Science ®Google Scholar
• Mulhern, F . (2009). Integrated marketing communications: From media channels to digital connectivity. Journal of Marketing Communications , 15 (2–3), 85–101. doi: 10.1080/13527260902757506
   Google Scholar
• Muralidharan, S. , Ferle, C. L. , & Sung, Y. J . (2015). How culture influences the “social” in social media: Socializing and advertising on smartphones in India and the United States. Cyberpsychology, Behaviour, and Social Networking , 18 (6), 356–360. doi: 10.1089/cyber.2015.0008
   PubMed Web of Science ®Google Scholar
• Mutz, D. C . (2005). Social trust and e-commerce: Experimental evidence for the effects of social trust on individuals' economic behaviour. Public Opinion Quarterly , 69 (3), 393–417. doi: 10.1093/poq/nfi029
   Web of Science ®Google Scholar
• Newhagen, J. E . (2004). Interactivity, dynamic symbol processing, and the emergence of content in human communication. The Information Society , 20 (5), 395–400. doi: 10.1080/01972240490508108
   Web of Science ®Google Scholar
• Ngapo, T. M. , Martin, J. F. , & Dransfield, E . (2007). International preferences for pork appearance. Food Quality and Preference , 18 (1), 26–36. doi: 10.1016/j.foodqual.2005.07.001
   Web of Science ®Google Scholar
• Nysveen, H. , Pedersen, P. P. , & Thorbjorsen, H . (2005). Intentions to use mobile services: Antecedents and cross-service comparisons. Journal of the Academy of Marketing Science , 33 (3), 330–346. doi: 10.1177/0092070305276149
   Web of Science ®Google Scholar
• Obermiller, C. , Spangenberg, E. , & MacLachlan, D. L . (2005). AD SKEPTICISM: The consequences of disbelief. Ad skepticism. Journal of Advertising , 34 (3), 7–18. doi: 10.1080/00913367.2005.10639199
   Web of Science ®Google Scholar
• Pantano, E. , & Pietro, L. D . (2012). Understanding consumer's acceptance of technology-based innovations in retailing. Journal of Technology Management & Innovation , 7 (4), 1–3. doi: 10.4067/S0718-27242012000400001
   Google Scholar
• Park, R . (2004). Mobile marketing 2004. Retrieved from http://www.imediaconnection.com/content/4534.asp
   Google Scholar
• Peters, C. , Amato, C. H. , & Hollenbeck, C. R . (2007). An exploratory investigation of consumers' perceptions of wireless advertising. Journal of Advertising , 36 (4), 129–146. doi: 10.2753/JOA0091-3367360410
   Web of Science ®Google Scholar
• PEW. (2012). PEW internet mobile life project. Retrieved from http://pewinternet.org/Commentary/2012/February/Pew-Internet-Mobile.aspx
   Google Scholar
• Polegato, R. , & Bjerke, R . (2006). The link between cross-cultural value associations and liking: The case of Benetton and its advertising. Journal of Advertising Research , 46 (3), 263–273. doi: 10.2501/S0021849906060351
   Web of Science ®Google Scholar
• Rajagopal. (2011). Impact of radio advertisements on buying behavior of urban commuters. International Journal of Retail & Distribution Management , 39 (7), 480–503.
   Google Scholar
• Rettie, R. , Grandcolas, U. , & Deakins, B . (2005). Text message advertising: Response rates and branding effects. Journal of Targeting, Measurement and Analysis for Marketing , 13 (4), 304–312. doi: 10.1057/palgrave.jt.5740158
   Google Scholar
• Samiee, S. , & Jeong, I . (1994). Cross-cultural research in advertising: An assessment of methodologies. Journal of the Academy of Marketing Science , 22 (3), 205–217. doi: 10.1177/0092070394223002
   Google Scholar
• Schwartz, S. H . (1992). Universals in the contents and structure of values: Theory and empirical tests in the 20 countries. In M. Zanna (Ed.), Advances in experimental social psychology (pp. 1–65). New York: Academic Press.
   Google Scholar
• Schwartz, S. H . (2014). Rethinking the concept and measurement of societal culture in light of empirical findings. Journal of Cross-Cultural Psychology , 45 (1), 5–13. doi: 10.1177/0022022113490830
   Web of Science ®Google Scholar
• SERI Quarterly. (2013). New trends among young Chinese consumers. Retrieved from http://www.seriquarterly.com/03/qt_Section_list.html
   Google Scholar
• Shavitt, S. , Vargas, P. , & Lowrey, P . (2004). Exploring the role of memory for self-selected ad experiences: Are some advertising media better liked than others? Psychology and Marketing , 21 (12), 1011–1032. doi: 10.1002/mar.20035
   Web of Science ®Google Scholar
• Shen, X. , & Chen, H . (2008). An empirical study of what drives consumers to use mobile advertising in China. International Conference on the Grid and Pervasive Computing, Kunming, China, May 25–28.
   Google Scholar
• Shimp, T. A. , & Andrews, T . (2013). Advertising, promotion and supplemental aspects of integrated marketing communications (9th ed.). Mason, OH: Thomson South-Western.
   Google Scholar
• Siau, K. , & Shen, Z . (2003). Building customer trust in mobile commerce. Communications of the ACM , 46 (4), 91–94. doi: 10.1145/641205.641211
   Web of Science ®Google Scholar
• Silberer, G. , & Wohlfahrt, J . (2001). Akzeptanz und wirkungen des mobile banking. In A. Nicolar & T. Petersmann (Eds.), Strategien im M-commerce (pp. 161–176). Stuffgart: Schaffer-Poeschel.
   Google Scholar
• Simmons, J. F . (2002). Exploring the dimensions of culture: Global negotiation and public relations in Mexico. Journal of Promotion Management , 8 (2), 97–122.
   Google Scholar
• Singh, N., Zhao, H., & Hu, X. (2005). Analyzing the cultural content of web sites: A cross-national comparision of China, India, Japan, and US. International Marketing Review, 22(2), 129–146. doi: 10.1108/02651330510593241
   Google Scholar
• Smith, B . (2001). Wireless ads drawing mixed opinions. Wireless Week , 7 (12), 40–43.
   Google Scholar
• Sohn, D. , & Lee, B . (2005). Dimensions of interactivity: Differential effects of social and psychological factors. Journal of Computer-Mediated Communication , 10 (3), 1–10. doi: 10.1111/j.1083-6101.2005.tb00254.x
   Web of Science ®Google Scholar
• Solomon, M. R . (1983). The role of products as social stimuli: A symbolic interactionism perspective. Journal of Consumer Research , 10 (3), 319–329. doi: 10.1086/208971
   Web of Science ®Google Scholar
• Stains, R . (2014). Consumers have accepted advertising online, but targeted mobile ads? Not so much. NewStatesmanAmerica, February 4. Retrieved from https://www.newstatesman.com/business/2014/02/consumers-have-accepted-advertising-online-targeted-mobile-ads-not-so-much
   Google Scholar
• Statista. (2018). China’s mobile subscriptions. Retrieved from https://www.statista.com/statistics/278204/china-mobile-users-by-month
   Google Scholar
• Tanaka, Y. , Kitayama, M. , Arai, S. , & Matsushima, Y . (2015). Major psychological factors affecting consumer’s acceptance of food additives: Validity of a new psychological model. British Food Journal , 117 (11), 2788–2800. doi: 10.1108/BFJ-02-2015-0062
   Web of Science ®Google Scholar
• Taylor, C. R. , Miracle, G. E. , & Wilson, R. D ., (1997). The impact of information level on the effectiveness of US and Korean television commercials. Journal of Advertising , 26 (1), 1–18. doi: 10.1080/00913367.1997.10673514
   Web of Science ®Google Scholar
• Tian, K. , & Borges, L . (2011). Cross-cultural issues in marketing communications: An anthropological perspective of international business. International Journal of China Marketing , 2 (1), 110–116.
   Google Scholar
• Triandis, H. C . (1990). Cross-cultural studies of individualism and collectives. In J. Berman (Ed.), Nebraska symposium on motivation (Vol. 38). Omaha, Nebraska: University of Nebraska Press.
   Google Scholar
• Turel, O. , Serenko, A. , & Bontis, N . (2005). User acceptance of wireless short messaging services: Deconstructing perceived value. Information & Management , 44 (2007), 63–73. doi: 10.1016/j.im.2006.10.005
   Google Scholar
• Venkatesh, V. , Thong, J. Y. L. , & Xu, X . (2012). Consumer acceptance and use of information technology: Extending the unified theory of acceptance and use of technology. MIS Quarterly , 36 (1), 157–178.
   Web of Science ®Google Scholar
• Wang, D. , & Foo, F . (2009). The fruit of emerging markets. Retrieved from http://www.huawei.com/publications/view.do?id=2910&cid=5307&pid=61
   Google Scholar
• Weekes, P . (2009). 2.5bn Phones Counted. Retrieved from http://www.theage.com.au/news/business/25bn-mobiles-and-counting/2006/07/08
   Google Scholar
• Wentz, L. , & Madden, N . (2006). China's ad World: A new crisis every day. Advertising Age Midwest Edition , 77 (50), 6.
   Google Scholar
• Wong, C. H. , Tan, G. W. H. , Tan, B. I. , & Ooi, K. B . (2015). Mobile advertising: The changing landscape of the advertising industry. Telematics and Informatics , 32 (4), 720–734. doi: 10.1016/j.tele.2015.03.003
   Web of Science ®Google Scholar
• Wu, L. W . (2016). Understanding the impact of media engagement on the perceived value and acceptance of advertising within mobile social networks. Journal of Interactive Advertising , 16 (1), 59–73. doi: 10.1080/15252019.2016.1160331
   Google Scholar
• Xiang, T . (2012). How big/small is China’s mobile ad market? Retrieved from http://technode.com/2012/11/24.html
   Google Scholar
• Hsiao, W. H. , & Chang, T. S . (2014). Understanding consumers’ continuance intention towards mobile advertising: A theoretical framework and empirical study. Behaviour & Information Technology , 33 (7), 730–742. doi: 10.1080/0144929X.2013.789081
   Web of Science ®Google Scholar
• Yang, H. W. , Zhou, L. N. , & Liu, H . (2010). A comparative study of American and Chinese young consumers’ acceptance of mobile advertising: A structural equation modelling approach. International Journal of Mobile Marketing , 5 (1), 60–76.
   Google Scholar
• Yang, H., Zhou, L., & Liu, H. (2012). Predicting young American and Chinese consumers' mobile viral attitudes, intents, and behavior. Journal of International Consumer Marketing, 24 (1–2), 24–42. doi: 10.1080/08961530.2012.650137
   Google Scholar
• Zakour, A. B . (2004). Cultural differences and information technology acceptance. The 7th Annual Conference of the Southern Association for Information Systems, Savannah, Georgia, February 27–28.
   Google Scholar
• Zandpour, F. , Campos, V. , Catalano, J. , & Chang, C . (1994). Global reach and local touch: Achieving cultural fitness in TV advertising. Journal of Advertising Research , 34 (5), 35–63.
   Web of Science ®Google Scholar
• Zarantonello, L. , Jedidi, K. , & Schmitt, B. H . (2013). Functional and experiential routes to persuasion: An analysis of advertising in emerging versus developed markets. International Journal of Research in Marketing , 30 (1), 46–56. doi: 10.1016/j.ijresmar.2012.09.001
   Web of Science ®Google Scholar
• Zhang, J. , & Mao, E . (2008). Understanding the acceptance of mobile SMS advertising among young Chinese consumers. Psychology and Marketing , 25 (8), 787–805. doi: 10.1002/mar.20239
   Web of Science ®Google Scholar
• Zoller, E. , & Oliver, M . (2011). Marketers’ perceptions of mobile advertising. Retrieved from http://www.iab.net/media/file/Marketer-Perceptions-of-Mobile-Advertising-Ovum-Report_Final.pdf
   Google Scholar