References
- Achadinha, N. M. J., Jama, L., & Nel, P. (2014). The drivers of consumers’ intention to redeem a push mobile coupon. Behaviour & Information Technology, 33(12), 1306–1316. https://doi.org/https://doi.org/10.1080/0144929X.2014.883641
- Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. In Action control (pp. 11–39). Berlin, Heidelberg: Springer.
- Ajzen, I., & Madden, T. J. (1986). Prediction of goal-directed behavior: Attitudes, intentions, and perceived behavioral control. Journal of Experimental Social Psychology, 22(5), 453–474. https://doi.org/https://doi.org/10.1016/0022-1031(86)90045-4
- Arnold, A. (2017). “Convenience vs. experience: Millennials love streaming but aren't ready to dump cinema just yet”. Retrieved November 11, 2019, from www.forbes.com.
- Ashworth, L., Darke, P. R., & Schaller, M. (2005). No one wants to look cheap: Trade‐offs between social disincentives and the economic and psychological incentives to redeem coupons. Journal of Consumer Psychology, 15(4), 295–306. https://doi.org/https://doi.org/10.1207/s15327663jcp1504_4
- Babakus, E., Tat, P., & Cunningham, W. (1988). Coupon redemption: A motivational perspective. Journal of Consumer Marketing, 5(2), 37–43. https://doi.org/https://doi.org/10.1108/eb008224
- Becker, L., & Jaakkola, E. (2020). Customer experience: fundamental premises and implications for research. Journal of the Academy of Marketing Science, 48(4), 630–648. https://doi.org/https://doi.org/10.1007/s11747-019-00718-x
- Berger, I. E., & Kanetkar, V. (1995). Increasing environmental sensitivity via workplace experiences. Journal of Public Policy & Marketing, 14(2), 205–215. https://doi.org/https://doi.org/10.1177/074391569501400203
- Blattberg, R. C., & Neslin, S. (1990). Sales promotion? Prentice Hall.
- Budding, T., & Cools, M. (2008). Using computer software to analyze qualitative data: Accounting versus other disciplines. Available at SSRN https://papers.ssrn.com/sol3/papers.cfm?abstract_id=1194703.
- Chakraborty, U., & Bhat, S. (2018). The effects of credible online reviews on brand equity dimensions and its consequence on consumer behavior. Journal of Promotion Management, 24(1), 57–82. https://doi.org/https://doi.org/10.1080/10496491.2017.1346541
- Charmaz, K. (2006). Constructing grounded theory: A practical guide through qualitative analysis. Sage.
- Chen, M. F., & Lu, T. Y. (2011). Modeling e-coupon proneness as a mediator in the extended TPB model to predict consumers' usage intentions. Internet Research, 21(5), 508–526. https://doi.org/https://doi.org/10.1108/10662241111176344
- Chiou-Wei, S. Z., & Inman, J. J. (2008). Do shoppers like electronic coupons? A panel data analysis. Journal of Retailing, 84(3), 297–307. https://doi.org/https://doi.org/10.1016/j.jretai.2008.07.003
- Clark, R. A., Zboja, J. J., & Goldsmith, R. E. (2013). Antecedents of coupon proneness: A key mediator of coupon redemption. Journal of Promotion Management, 19(2), 188–210. https://doi.org/https://doi.org/10.1080/10496491.2013.769475
- Corbin, J. M., & Strauss, A. (1990). Grounded theory research: Procedures, canons, and evaluative criteria. Qualitative Sociology, 13(1), 3–21. https://doi.org/https://doi.org/10.1007/BF00988593
- Cresswell, J. W. (1998). Qualitative inquiry and research design: Choosing among five traditions. Thousand Oaks, CA: Sage.
- Danaher, P. J., Smith, M. S., Ranasinghe, K., & Danaher, T. S. (2015). Where, when, and how long: Factors that influence the redemption of mobile phone coupons. Journal of Marketing Research, 52(5), 710–725. https://doi.org/https://doi.org/10.1509/jmr.13.0341
- Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319–340. https://doi.org/https://doi.org/10.2307/249008
- Dickinger, A., & Kleijnen, M. (2008). Coupons going wireless: Determinants of consumer intentions to redeem mobile coupons. Journal of Interactive Marketing, 22(3), 23–39. https://doi.org/https://doi.org/10.1002/dir.20115
- Erdoğmus, I. E., & Çiçek, M. (2011). Online group buying: What is there for the consumers? Procedia - Social and Behavioral Sciences, 24, 308–316. https://doi.org/https://doi.org/10.1016/j.sbspro.2011.09.138
- Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention, and behavior: An introduction to theory and re-search. Addison-Wesley.
- Fogel, S. O. C., & Thornton, C. G. (2008). What a hassle! Consumer perceptions of costs associated with sales promotions. Journal of Promotion Management, 14(1–2), 31–44. https://doi.org/https://doi.org/10.1080/10496490802508674
- Fortin, D. R. (2000). Clipping coupons in cyberspace: A proposed model of behavior for deal‐prone consumers. Psychology and Marketing, 17(6), 515–534. https://doi.org/https://doi.org/10.1002/(SICI)1520-6793(200006)17:6<515::AID-MAR5>3.0.CO;2-B
- Gambetti, R. C., Graffigna, G., & Biraghi, S. (2012). The grounded theory approach to consumer-brand engagement: The practitioner's standpoint. International Journal of Market Research, 54(5), 659–687. https://doi.org/https://doi.org/10.2501/IJMR-54-5-659-687
- Garver, M. S., Divine, R. L., & Spralls, S. A. (2014). Choice-based conjoint analysis of the local coupon preferences of millennials. Journal of Promotion Management, 20(2), 240–249. https://doi.org/https://doi.org/10.1080/10496491.2014.894956
- Glaser, B. G., & Strauss, A. L. (2017). Discovery of grounded theory: Strategies for qualitative research. Routledge.
- Global digital population as of July. (2020). Retrieved October 1, 2020, from https://www.statista.com/statistics/617136/digital-population-worldwide/.
- Globalwebindex Millennials Report. (2018). Retrieved September 29, 2020, from https://cdn2.hubspot.net/hubfs/304927/Downloads/Millennials-Report-2018.pdf.
- Gottschalk, L. A., & Bechtel, R. (1995). Computerized measurement of the content analysis of natural language for use in biomedical and neuropsychiatric research. Computer Methods and Programs in Biomedicine, 47(2), 123–130.
- Goulding, C. (2005). Grounded theory, ethnography and phenomenology. European Journal of Marketing, 39(3/4), 294–308. https://doi.org/https://doi.org/10.1108/03090560510581782
- Ha, Y., & Im, H. (2014). Determinants of mobile coupon service adoption: Assessment of gender difference. International Journal of Retail & Distribution Management, 42(5), 441–459. https://doi.org/https://doi.org/10.1108/IJRDM-08-2012-0074
- Hanley, M., & Boostrom, R. E. Jr, (2011). How the smartphone is changing college student mobile content usage and advertising acceptance: An IMC perspective. International Journal of Integrated Marketing Communications, 3(2), 49–64.
- Ieva, M., De Canio, F., & Ziliani, C. (2018). Daily deal shoppers: What drives social couponing? Journal of Retailing and Consumer Services, 40, 299–303. https://doi.org/https://doi.org/10.1016/j.jretconser.2017.03.005
- Im, H., & Ha, Y. (2012). Who are the users of mobile coupons? A profile of US consumers. Journal of Research in Interactive Marketing, 6(3), 215–232. https://doi.org/https://doi.org/10.1108/17505931211274688
- Im, H., & Ha, Y. (2013). Enablers and inhibitors of permission-based marketing: A case of mobile coupons. Journal of Retailing and Consumer Services, 20(5), 495–503. https://doi.org/https://doi.org/10.1016/j.jretconser.2013.05.002
- Im, H., & Ha, Y. (2015). Is this mobile coupon worth my private information? Consumer evaluation of acquisition and transaction utility in a mobile coupon shopping context. Journal of Research in Interactive Marketing, 9(2), 92–109. https://doi.org/https://doi.org/10.1108/JRIM-04-2014-0021
- Jayasingh, S., & Eze, U. C. (2009). An empirical analysis of consumer behavioural intention towards mobile coupons in Malaysia. International Journal of Business and Information, 4(2), 221–242.
- Kang, H., Hahn, M., Fortin, D. R., Hyun, Y. J., & Eom, Y. (2006). Effects of perceived behavioral control on the consumer usage intention of e‐coupons. Psychology and Marketing, 23(10), 841–864. https://doi.org/https://doi.org/10.1002/mar.20136
- Kim, N., Lee, M., & Kim, H. R. (2008). The effect of service coupons on the consumer trade-offs between price and perceived quality. Journal of Promotion Management, 14(1–2), 59–76. https://doi.org/https://doi.org/10.1080/10496490802508716
- Kopalle, P. K., Kumar, V., & Subramaniam, M. (2020). How legacy firms can embrace the digital ecosystem via digital customer orientation. Journal of the Academy of Marketing Science, 48(1), 114–131. https://doi.org/https://doi.org/10.1007/s11747-019-00694-2
- Lester, D. H., Forman, A. M., & Loyd, D. (2005). Internet shopping and buying behavior of college students. Services Marketing Quarterly, 27(2), 123–138. https://doi.org/https://doi.org/10.1300/J396v27n02_08
- Lichtenstein, D. R., Netemeyer, R. G., & Burton, S. (1995). Assessing the domain specificity of deal proneness: a field study. Journal of Consumer Research, 22(3), 314–326. https://doi.org/https://doi.org/10.1086/209453
- Lissitsa, S., & Kol, O. (2016). Generation X vs. Generation Y–A decade of online shopping. Journal of Retailing and Consumer Services, 31, 304–312. https://doi.org/https://doi.org/10.1016/j.jretconser.2016.04.015
- Liu, F., Zhao, X., Chau, P. Y., & Tang, Q. (2015). Roles of perceived value and individual differences in the acceptance of mobile coupon applications. Internet Research, 25(3), 471–495. https://doi.org/https://doi.org/10.1108/IntR-02-2014-0053
- Logsdon, B. (2016). “Surprise! Millennials Say Discounts Matter More Than Brands”. Retrieved November 14, 2019, from https://www.cmo.com/opinion/articles/2015/12/23/surprise-millennials-say-discounts-matter-more-than-brands-.html#gs.t7kccf.
- Mahnke, R., Benlian, A., & Hess, T. (2015). A grounded theory of online shopping flow. International Journal of Electronic Commerce, 19(3), 54–89. https://doi.org/https://doi.org/10.1080/10864415.2015.1000222
- Matrix, S. (2014). The Netflix effect: Teens, binge watching, and on-demand digital media trends. Jeunesse: Young People, Texts, Cultures, 6(1), 119–138. https://doi.org/https://doi.org/10.1353/jeu.2014.0002
- Meyer, A. D. (1991). Visual data in organizational research. Organization Science, 2(2), 218–236. https://doi.org/https://doi.org/10.1287/orsc.2.2.218
- Mittal, M., & Sethi, P. (2011). The effectiveness of sales promotion tools among Indian consumers: An empirical study. Journal of Promotion Management, 17(2), 165–182. https://doi.org/https://doi.org/10.1080/10496491.2011.580693
- Mohr, L. A., Webb, D. J., & Harris, K. E. (2001). Do consumers expect companies to be socially responsible? The impact of corporate social responsibility on buying behavior. Journal of Consumer Affairs, 35(1), 45–72. https://doi.org/https://doi.org/10.1111/j.1745-6606.2001.tb00102.x
- Morse, J. M., Stern, P. N., Corbin, J., Bowers, B., Charmaz, K., & Clarke, A. E. (2016). Developing grounded theory: The second generation. Routledge.
- Murphy, C., Klotz, A. C., & Kreiner, G. E. (2017). Blue skies and black boxes: The promise (and practice) of grounded theory in human resource management research. Human Resource Management Review, 27(2), 291–305. https://doi.org/https://doi.org/10.1016/j.hrmr.2016.08.006
- Nayal, P., & Pandey, N. (2020a). Redemption intention of coupons: A meta-analytical review and future directions. Journal of Promotion Management, 26(3), 372–395. https://doi.org/https://doi.org/10.1080/10496491.2019.1699628
- Nayal, P., & Pandey, N. (2020b). Digital coupon redemption: Conceptualization, scale development and validation. Australasian Journal of Information Systems, 24, 1–23. https://doi.org/https://doi.org/10.3127/ajis.v24i0.2469
- Nayal, P., & Pandey, N. (2020c). Framework for measuring usage intention of digital coupons: a SPADM approach. Journal of Strategic Marketing, 1(2), 1–21. https://doi.org/https://doi.org/10.1080/0965254X.2020.1777460
- Nayal, P., & Pandey, N. (2021). Role of social media in hospital branding: Insights for marketing practitioners. In New techniques for brand management in the healthcare sector (pp. 1–16). IGI Global. https://doi.org/https://doi.org/10.4018/978-1-7998-3034-4.ch001
- Nayal, P., Pandey, N., & Paul, J. (2021). Examining m-coupon redemption intention among consumers: A moderated moderated-mediation and conditional model. International Journal of Information Management, 57, 102288. https://doi.org/https://doi.org/10.1016/j.ijinfomgt.2020.102288
- Pandey, N., & Gudipudi, B. (2019). Understanding ‘what is privacy’for millennials on Facebook in India. Journal of Data Protection & Privacy, 2(3), 224–233.
- Pandey, N., Jha, S., & Singh, G. (2020). Promotion of green products on Facebook: insights from millennials. International Journal of Management Practice, 13(3), 275–294. https://doi.org/https://doi.org/10.1504/IJMP.2020.106935
- Pandey, N., & Kaushik, S. (2012). Factors affecting consumer’s green product purchase decisions: an empirical approach. International Journal of Business Competition and Growth, 2(4), 341–356. https://doi.org/https://doi.org/10.1504/IJBCG.2012.049791
- Pandey, N., & Maheshwari, V. (2017). Four decades of coupon research in pricing: Evolution, development, and practice. Journal of Revenue and Pricing Management, 16(4), 397–416. https://doi.org/https://doi.org/10.1057/s41272-016-0076-7
- Pandey, N., & Singh, G. (2012). Marketing issues in SMEs: cases from India. Pearson Education India.
- Park, E., Baek, S., Ohm, J., & Chang, H. J. (2014). Determinants of player acceptance of mobile social network games: An application of extended technology acceptance model. Telematics and Informatics, 31(1), 3–15. https://doi.org/https://doi.org/10.1016/j.tele.2013.07.001
- Persaud, A., & Azhar, I. (2012). Innovative mobile marketing via smartphones. Marketing Intelligence & Planning, 30(4), 418–443. https://doi.org/https://doi.org/10.1108/02634501211231883
- Purani, K., Kumar, D. S., & Sahadev, S. (2019). e-Loyalty among millennials: Personal characteristics and social influences. Journal of Retailing and Consumer Services, 48, 215–223. https://doi.org/https://doi.org/10.1016/j.jretconser.2019.02.006
- Seock, Y. K., & Bailey, L. R. (2008). The influence of college students' shopping orientations and gender differences on online information searches and purchase behaviours. International Journal of Consumer Studies, 32(2), 113–121. https://doi.org/https://doi.org/10.1111/j.1470-6431.2007.00647.x
- Shah, S. K., & Corley, K. G. (2006). Building better theory by bridging the quantitative–qualitative divide. Journal of Management Studies, 43(8), 1821–1835. https://doi.org/https://doi.org/10.1111/j.1467-6486.2006.00662.x
- Sheth, J. N. (2011). Impact of emerging markets on marketing: Rethinking existing perspectives and practices. Journal of Marketing, 75(4), 166–182. https://doi.org/https://doi.org/10.1509/jmkg.75.4.166
- Singh, G., & Pandey, N. (2015). Revisiting three decades of price premium research in marketing: a literature review. International Journal of Revenue Management, 8(3/4), 219–240. https://doi.org/https://doi.org/10.1504/IJRM.2015.073817
- Smith, K. T. (2012). Longitudinal study of digital marketing strategies targeting Millennials. Journal of Consumer Marketing, 29(2), 86–92.
- Spiekermann, S., Rothensee, M., & Klafft, M. (2011). Street marketing: how proximity and context drive coupon redemption. Journal of Consumer Marketing, 28(4), 280–289. https://doi.org/https://doi.org/10.1108/07363761111143178
- Spralls, S. A., III, Divine, R. L., & Garver, M. S. (2016). Have the mobile coupon preferences of millennials changed? Journal of Promotion Management, 22(6), 792–809. https://doi.org/https://doi.org/10.1080/10496491.2016.1214204
- Tamaddoni, A., Stakhovych, S., & Ewing, M. (2017). The impact of personalised incentives on the profitability of customer retention campaigns. Journal of Marketing Management, 33(5–6), 327–347.
- Tang, Q., Zhao, X., & Liu, S. (2016). The effect of intrinsic and extrinsic motivations on mobile coupon sharing in social network sites. Internet Research, 26(1), 101–119. https://doi.org/https://doi.org/10.1108/IntR-05-2014-0136
- Tat, P. K. (1996). A motivation-based model of coupon usage. Journal of Promotion Management, 3(1–2), 1–14. https://doi.org/https://doi.org/10.1300/J057v03n01_01
- Tat, P. K., & Lee, M. (1993). Motivational aspects of rebate redemption. Journal of Marketing Theory and Practice, 52–63.
- The Youth Barometer: A CBRE & CREDAI Report. (XXXX). Retrieved March 29, 2020, from https://credai.org/assets/upload/report_releases/gallery/youthcon-millennial-report-2018.pdf
- Trend-setting Millennials Report. (2018). Trend-setting millennials: Redefining the consumer story. Retrieved March 29, 2020, from https://rls.net.in/wp-content/uploads/2018/02/Trendsetting-Millenials_RAI-Deloitte.pdf
- Trifts, V., & Aghakhani, H. (2019). Enhancing digital entertainment through personalization: The evolving role of product placements. Journal of Marketing Communications, 25(6), 607–625. https://doi.org/https://doi.org/10.1080/13527266.2018.1452046
- Valor, C. (2007). The influence of information about labour abuses on consumer choice of clothes: a grounded theory approach. Journal of Marketing Management, 23(7–8), 675–695. https://doi.org/https://doi.org/10.1362/026725707X229993
- Wagner, S. A. (2003). Understanding green consumer behaviour: A qualitative cognitive approach. Psychology Press.