3,836
Views
18
CrossRef citations to date
0
Altmetric
Original Articles

Neuromarketing Research Practices: Attitudes, Ethics, and Behavioral Intentions

&

REFERENCES

  • American Psychological Association. (2002). Ethical principles of psychologists and code of conduct. American Psychologist, 57, 1060–1073. doi:10.1037/0003-066X.57.12.1060
  • Ariely, D., & Berns, G. S. (2010). Neuromarketing: The hope and hype of neuroimaging in business. Nature Reviews Neuroscience, 11, 284–292. doi:10.1038/nrn2795
  • Berns, G. S., & Moore, S. E. (2012). A neural predictor of cultural popularity. Journal of Consumer Psychology, 22, 154–160. doi:10.1016/j.jcps.2011.05.001
  • Bhattacherjee, A., & Premkumar, G. (2004). Understanding changes in belief and attitude toward information technology usage: A theoretical model and longitudinal test. MIS Quarterly, 28, 229–254.
  • Bowman, L. L., & Waite, B. M. (2003). Volunteering in research: Student satisfaction and educational benefits. Teaching of Psychology, 30, 102–106. doi:10.1207/S15328023TOP3002_03
  • Brasel, S. A., & Gips, J. (2008). Breaking through fast-forwarding: Brand information and visual attention. Journal of Marketing, 72, 31–48. doi:10.1509/jmkg.72.6.31
  • Chartrand, T. L., Huber, J., Shiv, B., & Tanner, R. J. (2008). Non-conscious goals and consumer choice. Journal of Consumer Research, 35, 189–201. doi:10.1086/588685
  • Davis, M. A., Anderson, M. G., & Curtis, M. B. (2001). Measuring ethical ideology in business ethics: A critical analysis of the ethics position questionnaire. Journal of Business Ethics, 32, 35–53. doi:10.1023/A:1010701417165
  • Egrie, J., & Bietsch, S. (2014, April). Marketing research ethics: How consumers feel about neuromarketing. Paper presented at the Marketing Educators’ Association Conference, Silicon Valley, CA.
  • Eser, Z., Isin, F. B., & Tolon, M. (2011). Perceptions of marketing academics, neurologists, and marketing professionals about neuromarketing. Journal of Marketing Management, 27, 854–868. doi:10.1080/02672571003719070
  • European Federation of Psychologists Associations. (2005, July). Meta-code of ethics. Retrieved from http://ethics.efpa.eu/meta-code/
  • Ferrell, O. C., & Gresham, L. G. (1985). (1985), A contingency framework for understanding ethical decision making in marketing. Journal of Marketing, 49, 87–96. doi:10.2307/1251618
  • Fitzsimons, G. M., Chartrand, T. L., & Fitzsimons, G. J. (2008). Automatic effects of brand exposure on motivated behavior: How Apple makes you “think different.” Journal of Consumer Research, 35, 21–35. doi:10.1086/527269
  • Fleming, J. (2006, January 12). Is that a neuromarketer in your brain? Gallup Business Journal. Retrieved from http://businessjournal.gallup.com/content/20785/Neuromarketer-Your-Brain.aspx
  • Flores, J., Baruca, A., & Saldivar, R. (2014). Is neuromarketing ethical? Consumers say yes. Consumers say no. Journal of Legal, Ethical and Regulatory Issues, 17, 77–91.
  • Folkman, S. (2000). Privacy and confidentiality. In B. D. Sales & S. Folkmna (Eds.), Ethics in research with human participants (pp. 49–57). Washington, DC: American Psychological Association.
  • Forsyth, D. R. (1980). A taxonomy of ethical ideologies. Journal of Personality and Social Psychology, 39, 175–184. doi:10.1037/0022-3514.39.1.175
  • Francis, L. J., & Greer, J. E. (1999). Measuring attitude towards science among secondary school students: The affective domain. Research in Science & Technological Education, 17, 219–226. doi:10.1080/0263514990170207
  • Hamed, S., Dana, A., & Shojaei, V. (2013). Attitude measurement toward neuromarketing in sports. Journal of Psychology & Behavioral Studies, 1, 18–25.
  • Hamsher, J. H., & Reznikoff, M. (1967). Ethical standards in psychological research and graduate training: A study of attitudes within the profession. Proceedings of the 75th Annual Convention of the American Psychological Association, 2, 203–204.
  • Ho, F. N., Vitell, S., Barnes, J. H., & Desborde, R. (1997). Ethical correlates of role conflict and ambiguity in marketing: The mediating role of cognitive moral development. Journal of the Academy of Marketing Science, 25, 117–126. doi:10.1007/BF02894347
  • Hunt, S. D., & Vitell, S. J. (1993). The general theory of marketing ethics: A retrospective and revision. In N. C. Smith & J. A. Quelch (Eds.), Ethics in marketing (pp. 775–784). Homewood, IL: Irwin.
  • Karmarkar, U. R. (2011, September). Note on neuromarketing (Harvard Business School Background Note 512-031, September 2011).
  • Kellaris, J. J., Dahlstrom, R. F., & Boyle, B. A. (1996). Contextual bias in ethical judgment of marketing practices. Psychology & Marketing, 13, 677–694. doi:10.1002/(ISSN)1520-6793
  • Kenning, P. (2008). What advertisers can do and cannot do with neuroscience. International Journal of Advertising, 27, 472–473.
  • Kimmel, A. J. (1988). Ethics and values in applied social research. Newbury Park, CA: Sage.
  • Kimmel, A. J. (1991). Predictable biases in the ethical decision making of American psychologists. American Psychologist, 46, 786–788. doi:10.1037/0003-066X.46.7.786
  • Kimmel, A. J. (2007). Ethical issues in behavioral research: Basic and applied perspectives. Oxford, UK: Wiley/Blackwell.
  • Kimmel, A. J. (2013). Psychological foundations of marketing. East Sussex, UK: Routledge.
  • Kimmel, A. J. (2014). Connecting with consumers via live buzz marketing: Public perceptions and the role of ethical ideology. Business Ethics: A European Review, 24, 205–220. doi:10.1111/beer.12070
  • Kleiser, S. B., Sivadas, E., Kellaris, J. J., & Dahlstrom, R. F. (2003). Ethical ideologies: Efficient assessment and influence on ethical judgments of marketing practices. Psychology and Marketing, 20, 1–21. doi:10.1002/(ISSN)1520-6793
  • Leach, M. M., & Harbin, J. J. (1997). Psychological ethics codes: A comparison of twenty-four countries. International Journal of Psychology, 32, 181–192. doi:10.1080/002075997400854
  • Lee, N., Broderick, A. J., & Chamberlain, L. (2007). What is ‘neuromarketing’? A discussion and agenda for future research. International Journal of Psychophysiology, 63, 199–204. doi:10.1016/j.ijpsycho.2006.03.007
  • LeFleur, E. K., Reidenbach, R. E., Robin, D. P., & Forrest, P. (1996). An exploration of rule configuration effects on the ethical decision processes of advertising professionals. Journal of the Academy of Marketing Science, 24, 66–76. doi:10.1007/BF02893938
  • Lindsay, G. (2011). Transnational ethical guidance and the development of the EFPA meta-code of ethics. European Psychologist, 16, 121–131. doi:10.1027/1016-9040/a000090
  • Martin, K. D., & Smith, N. C. (2008). Commercializing social interaction: The ethics of stealth marketing. Journal of Public Policy & Marketing, 27, 45–56. doi:10.1509/jppm.27.1.45
  • McClure, S. M., Li, J., Tomlin, D., Cypert, K. S., Montague, L. M., & Montague, P. R. (2004). Neural correlates of behavioral preference for culturally familiar drinks. Neuron, 44, 379–387. doi:10.1016/j.neuron.2004.09.019
  • Mehta, P. H., Carney, D., Yap, A., & Mor, S. (2010, October). The biology of bargaining: Dynamic hormone changes during negotiation predict economic profit. Paper presented at the conference for the Social and Affective Neuroscience Society, Chicago, IL.
  • Moon, N. (1999). Opinion polls: History, theory and practice. Manchester, UK: Manchester University Press.
  • Murphy, E. R., Illes, J., & Reiner, P. B. (2008). Neuroethics of neuromarketing. Journal of Consumer Behaviour, 7, 293–302. doi:10.1002/cb.v7:4/5
  • Nobel, C. (2013, February 1). Neuromarketing: Tapping into the “pleasure center” of consumers. Forbes. Retrieved from http://www.forbes.com/sites/hbsworkingknowledge/2013/02/01/neuromarketing- tapping- into-the-pleasure-center-of-consumers/
  • Packard, V. (1957). The hidden persuaders. Harmondsworth, UK: Penguin.
  • Plassmann, H., Ramsoy, T. Z., & Milosavljevic, M. (2012). Branding the brain: A critical review and outlook. Journal of Consumer Psychology, 22, 18–36. doi:10.1016/j.jcps.2011.11.010
  • Pop, N. A., Dabija, D.-C., & Iorga, A. M. (2014). Ethical responsibility of neuromarketing companies in harnessing the market research – A global exploratory approach. Amfiteatru Economic, 16, 26–40.
  • Rosen, L. D., Whaling, K., Carrier, L. M., Cheever, N. A., & Rokkum, J. (2013). The media and technology usage and attitudes scale: An empirical investigation. Computers in Human Behavior, 29, 2501–2511. doi:10.1016/j.chb.2013.06.006
  • Rosenthal, R., & Rosnow, R. L. (1975). The volunteer subject. New York, NY: Wiley.
  • Rosenthal, R., & Rosnow, R. L. (1984). Applying Hamlet’s question to the ethical conduct of research: A conceptual addendum. American Psychologist, 39, 561–563. doi:10.1037/0003-066X.39.5.561
  • Rothwell, N. D. (1955). Motivation research revised. The Journal of Marketing, 20, 15–38. doi:10.2307/1247287
  • Schleim, S. (2014). Critical neuroscience—Or critical science? A perspective on the perceived normative significance of neuroscience. Frontiers in Human Neuroscience, 8. Retrieved from http://journal.frontiersin.org/article/10.3389/fnhum.2014.00336/full
  • Schlenker, B. R., & Forsyth, D. R. (1977). On the ethics of psychological research. Journal of Experimental Social Psychology, 13, 369–396. doi:10.1016/0022-1031(77)90006-3
  • Schumann, D. W., Haugtvedt, C. P., & Davidson, E. (2008). History of consumer psychology. In C. P. Haugtvedt, P. M. Herr, & F. R. Kardes (Eds.), Handbook of consumer psychology (pp. 3–28). New York, NY: Psychology Press.
  • Schwartz, S. J., Lilienfeld, S. O., Meca, A., & Sauvigné, K. C. (2016). The role of neuroscience within psychology: A call for inclusiveness over exclusiveness. American Psychologist, 71, 52–70. doi:10.1037/a0039678
  • Senior, C., Smyth, H., Cooke, R., Shaw, R. L., & Peel, E. (2007). Mapping the mind for the modern market researcher. Qualitative Market Research: an International Journal, 10, 153–167. doi:10.1108/13522750710740826
  • Singer, N. (2015, June 16). Consumer groups back out of U.S. talks on face recognition. The New York Times. Retrieved from http://bits.blogs.nytimes.com/2015/06/16/consumer-groups-back-out-of-federal-talks-on-face-recognition/?_r=0
  • Smidts, A. (2002, October 25). Kijken in het brein: Over de mogelijkheden van neuromarketing [Looking into the brain: On the potential of neuromarketing]. ERIM Inaugural Address Series Research in Management. Retrieved from http://hdl.handle.net/1765/308
  • Smidts, A., Hsu, M., Sanfey, A. G., & Boksem, M. A. S. E. A. (2014). Advancing consumer neuroscience. Marketing Letters, 25, 257–267. doi:10.1007/s11002-014-9306-1
  • Smith, N. C., Kimmel, A. J., & Klein, J. G. (2009). Social contract theory and the ethics of deception in consumer research. Journal of Consumer Psychology, 19, 486–496. doi:10.1016/j.jcps.2009.04.007
  • Story, L. (2007, July 3). Engaging at any speed? Commercials put to test. The New York Times. Retrieved from http://www.nytimes.com/2007/07/03/business/media/03adco.html?sq=janet%20gallant&st=cse&scp=1&pagewanted=print
  • Tolon, M., Özdoğan, F. B., & Eser, Z. (2008, September). Testing cognitive dissonance theory: Consumers’ attitudes and behaviors about neuromarketing. Paper presented at the 2008 Muhan Soysal Business Administration Conference, Middle East Technical University, Northern Cyprus.
  • Ulman, Y. I., Cakar, T., & Yildiz, G. (2014, August). Ethical issues in neuromarketing: “I consume, therefore I am!” Science and Engineering Ethics. Retrieved from https://www.academia.edu/8281206/Ethical_Issues_in_Neuromarketing_I_Consume_Therefore_I_am_
  • Vitell, S. J., Rallapalli, K. C., & Singhapakdi, A. (1993). Marketing norms: The influence of personal moral philosophies and organizational ethical culture. Journal of the Academy of Marketing Science, 21, 331–337. doi:10.1007/BF02894525
  • Westfall, R. L., Boyd, H. W., & Campbell, D. T. (1957). The use of structured techniques in motivation research. Journal of Marketing, 22, 134–139. doi:10.2307/1247209
  • Worcester, R. M. (1999). Public attitudes towards animal experimentation. Retrieved from https://www.ipsos-mori.com/Assets/Docs/Archive/Polls/ns990308.pdf
  • Yoon, C., Gutchess, A., Feinberg, F., & Polk, T. (2006). A functional magnetic resonance imaging study of neural dissociations between brand and person judgments. Journal of Consumer Research, 33, 31–40. doi:10.1086/jcr.2006.33.issue-1

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.