Living in the Buckle: Promoting LGBT Outreach Services in Conservative Urban/Rural Centers

References

• Buying power of gay men and lesbians . ( 2008 ). Out Gay Life . Retrieved from http://outgaylife.com/gay-business/brands-branding/buying-power-gay-men-lesbians/
   Google Scholar
• Cheney , G. ( 1983 ). The rhetoric of identification and the study of organizational communication . Quarterly Journal of Speech , 69 , 143 – 158 .
   Web of Science ®Google Scholar
• Cheney , G. ( 1991 ). Rhetoric in an organizational society: Managing multiple identities . Columbia , SC : University of South Carolina Press .
   Google Scholar
• Cheney , G. , & Christensen , L. T. ( 2001 ). Organizational identity: Linkages between internal and external communication . In L. L. Putnam & F. M. Jablin (Eds.), The new handbook of organizational communication: Advances in theory, research, and methods (pp. 231 – 269 ). Thousand Oaks , CA : Sage .
   Google Scholar
• Creswell , J. W. ( 2007 ). Qualitative inquiry & research design: Choosing among five approaches , (2nd ed.) . Thousand Oaks , CA : Sage .
   Google Scholar
• Crowley , S. ( 2007 ). Tolerance and the Christian right . Communication and Critical/Cultural Studies , 4 , 102 – 105 .
   Google Scholar
• Freeman , B. M. ( 2006 ). From no go to no logo: Lesbian lives and rights in Chatelaine . Canadian Journal of Communication , 31 , 815 – 841 .
   Google Scholar
• Gross , L. ( 1991 ). The contested closet: The ethics and politics of outing . Critical Studies in Mass Communication , 8 , 352 – 388 .
   Web of Science ®Google Scholar
• Gross , L. ( 2005 ). The past and future of gay, lesbian, bisexual, and transgender studies . Journal of Communication , 55 , 508 – 528 .
   Web of Science ®Google Scholar
• Haider-Markel , D. P. , & Joslyn , M. R. ( 2008 ). Beliefs about the origins of homosexuality and support for gay rights: An empirical test of attribution theory . Public Opinion Quarterly , 72 , 291 – 310 .
   Web of Science ®Google Scholar
• Hall , J. A. , & La France , B. H. ( 2007 ). Attitudes and communication of homophobia in fraternities: Separating the impact of social adjustment function from hetero-identity concern . Communication Quarterly , 55 , 39 – 60 .
   Google Scholar
• Lindlof , T. R. ( 1995 ). Qualitative communication research methods . Thousand Oaks , CA : Sage .
   Google Scholar
• Meyer , M. D. E. ( 2004 ). “We're too afraid of these imaginary tensions”: Student organizing in lesbian, gay, bisexual and transgender campus communities . Communication Studies , 55 , 499 – 514 .
   Google Scholar
• Oakenfull , G. K. , & Greenlee , T. B. ( 2005 ). Queer eye for a gay guy: Using market-specific symbols in advertising to attract gay consumers without alienating the mainstream . Psychology & Marketing , 22 , 421 – 439 .
   Web of Science ®Google Scholar
• Oakenfull , G. K. , McCarthy , M. S. , & Greenlee , T. B. ( 2008 ). Targeting a minority without alienating the majority: Advertising to gays and lesbians in mainstream media . Journal of Advertising Research , 48 , 191 – 198 .
   Web of Science ®Google Scholar
• Seeger , M. W. ( 1997 ). Ethics and organizational communication . Cresskill , NJ : Hampton Press .
   Google Scholar