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Original Articles

How voters process political campaign communication: A qualitative study of a panel of voters during campaign 1976

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Pages 258-271 | Published online: 22 May 2009

  • O'Keefe , Garrett J. 1975 . “Political Campaigns and Mass Communication Reseaich,” . In Political Communication: Issues and Strategies for Research , Edited by: Chaffee , Steven H. 147 Beverly Hills : Sage Publications .
  • 1969 . The Responsible Electorate, Rationality in Presidential Voting, 1936‐1960 , 7 – 8 . New York : Vintage Books .
  • Blumler , J. G. and McQuill , D. 1969 . Television in Politics: its Uses and Influence , Chicago : University of Chicago Press .
  • Nimmo , Dan . 1970 . The Political Persuaders , 22 Englewood, New Jersey : Prentice‐Hall, Inc. .
  • Polsby , Nelson and Wildavsky , Aaron . 1976 . Presidential Elections , 4th edition , New York : Charles Scribner's Sons .
  • Brody , Richard A. and Page , Benjamin . 1972 . “Policy Voting and the Electorial Process; “The Vietnam War Issue,” . American Political Science Review , 66 September : 979
  • Becker , Samuel , Pepper , Robert , Wenner , Lawrence and Kim , Jim . 1976 . “Voting Intention Shifts: Television Gratifications as Intervening Variables,” . Iowa City unpublished paper

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