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Journal of Business-to-Business Marketing Volume 26, 2019 - Issue 3-4
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Preface

Innovation in Business-to-Business Marketing

Nektarios TzempelikosLord Ashcroft International Business School, Anglia Ruskin University, Cambridge, UK;Faculty of Management, Executive Business Centre, Bournemouth University, Bournemouth, UK;Allen G. Aaronson Department of Marketing International Business, Zicklin School of Business – Baruch College, City University of New York, New York, NY, USAORCID Iconhttps://orcid.org/0000-0002-7909-5932
ORCID Icon,
Kaouther KooliLord Ashcroft International Business School, Anglia Ruskin University, Cambridge, UK;Faculty of Management, Executive Business Centre, Bournemouth University, Bournemouth, UK;Allen G. Aaronson Department of Marketing International Business, Zicklin School of Business – Baruch College, City University of New York, New York, NY, USA
&
J. David LichtenthalLord Ashcroft International Business School, Anglia Ruskin University, Cambridge, UK;Faculty of Management, Executive Business Centre, Bournemouth University, Bournemouth, UK;Allen G. Aaronson Department of Marketing International Business, Zicklin School of Business – Baruch College, City University of New York, New York, NY, USA
Pages 229-232 | Published online: 01 May 2019

References

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