References
- Abernethy, A. M., and G. R. Franke. 1996. The information content of advertising: A meta-analysis. Journal of Advertising 25 (2):1–17. doi:10.1080/00913367.1996.10673496.
- Albers‐miller, N. D., and M. R. Stafford. 1999. An international analysis of emotional and rational appeals in services vs goods advertising. Journal of Consumer Marketing 16 (1):42–57. doi:10.1108/07363769910250769.
- Al-Jundi, S. A., A. Shuhaiber, R. Augustine, L. T. Wright, and L. T. Wright. 2019. Effect of consumer innovativeness on new product purchase intentions through learning process and perceived value. Cogent Business & Management 6 (1):1–21. doi:10.1080/23311975.2019.1698849.
- Alpert, F., and M. K. Saxton. 2015. Can multiple new-product messages attract different consumer segments? Journal of Advertising Research 55 (3):307–21. doi:10.2501/JAR-2015-011.
- The AMA. 2017. Marketing dictionary: The American marketing association. https://www.ama.org/resources/pages/dictionary.aspx?dLetter=B.
- Areni, C. S. 2003. The effects of structural and grammatical variables on persuasion: An elaboration likelihood model perspective. Psychology & Marketing 20 (4):349–75. doi:10.1002/mar.10077.
- Boush, D. M. 1993. How advertising slogans can prime evaluations of brand extensions. Psychology & Marketing 10 (1):67–78. doi:10.1002/mar.4220100106.
- Briggs, E., and N. Janakiraman. 2017. Slogan recall effects on marketplace behaviors: The roles of external search and brand assessment. Journal of Business Research 80:98–105. doi:10.1016/j.jbusres.2017.07.010.
- Bruce, N. I., B. P. S. Murthi, and R. C. Rao. 2017. A dynamic model for digital advertising: The effects of creative format, message content, and targeting on engagement. Journal of Marketing Research 54 (2):202–18. doi:10.1509/jmr.14.0117.
- Chan, F. F. Y., and B. Lowe. 2021. Placing products in humorous scenes: Its impact on brand perceptions. European Journal of Marketing 55 (3):649–70. doi:10.1108/EJM-10-2018-0701.
- Dass, M., C. Kohli, P. Kumar, and S. Thomas. 2014. A study of the antecedents of slogan liking. Journal of Business Research 67 (12):2504–11. doi:10.1016/j.jbusres.2014.05.004.
- Dowling, G. R., and B. Kabanoff. 1996. Computer-aided content analysis: What do 240 advertising slogans have in common? Marketing Letters 7 (1):63–75. doi:10.1007/BF00557312.
- Ducoffe, R. H. 1995. How consumers assess the value of advertising. Journal of Current Issues & Research in Advertising 17 (1):1–18. doi:10.1080/10641734.1995.10505022.
- Etgar, M., and S. A. Goodwin. 1982. One-sided versus two-sided comparative message appeals for new brand introductions. The Journal of Consumer Research 8 (4):460–65. doi:10.1086/208888.
- Feurer, S., S. Hoeffler, M. Zhao, and M. Herzenstein. 2021. Consumers’ response to really new products: A cohesive synthesis of current research and future research directions. International Journal of Innovation Management 25 (08):2150092. doi:10.1142/S1363919621500924.
- Frazer, C. 1983. Creative strategy: A management perspective. Journal of Advertising 12 (4):36–41. doi:10.1080/00913367.1983.10672861.
- Galí, N., R. Camprubí, and J. A. Donaire. 2017. Analyzing tourism slogans in top tourism destinations. Journal of Destination Marketing & Management 6 (3):243–51. doi:10.1016/j.jdmm.2016.04.004.
- Gelb, B. D., J. W. Hong, and G. M. Zinkhan. 1985. Communications effects of specific advertising elements: An update. Current Issues and Research in Advertising 8 (1):75–98. doi:10.1080/01633392.1985.10505384.
- Gong, Z., and R. G. Cummins. 2020. Redefining rational and emotional advertising appeals as available processing resources: Toward an information processing perspective. Journal of Promotion Management 26 (2):277–99. doi:10.1080/10496491.2019.1699631.
- Good, V., and R. J. Calantone. 2019. When to outsource the sales force for new products. Industrial Marketing Management 82:106–16. doi:10.1016/j.indmarman.2019.02.010.
- Guitart, I. A., J. Gonzalez, and S. Stremersch. 2018. Advertising non-premium products as if they were premium: The impact of advertising up on advertising elasticity and brand equity. International Journal of Research in Marketing 35 (3):471–89. doi:10.1016/j.ijresmar.2018.03.004.
- Hoeffler, S. 2003. Measuring preferences for really new products. Journal of Marketing Research 40 (4):406–20. doi:10.1509/jmkr.40.4.406.19394.
- Holbrook, M. B. 1978. Beyond attitude structure: Toward the informational determinants of attitude. Journal of Marketing Research 15 (4):545–56. doi:10.1177/002224377801500404.
- Jang, J. M., and S. Shin. 2019. Content order in advertising and thinking styles: A cross-cultural study of the United States and South Korea. Journal of Advertising 48 (5):457–72. doi:10.1080/00913367.2019.1663319.
- Kim, N., and S. Min. 2012. Impact of industry incumbency and product newness on pioneer leadtime. Journal of Management 38 (2):695–718. doi:10.1177/0149206310375466.
- Kohli, C., L. Leuthesser, and R. Suri. 2007. Got slogan? Guidelines for creating effective slogans. Business Horizons 50 (5):415–22. doi:10.1016/j.bushor.2007.05.002.
- Kohli, C., S. Thomas, and R. Suri. 2013. Are you in good hands?: Slogan recall: What really matters. Journal of Advertising Research 53 (1):31–42. doi:10.2501/JAR-53-1-031-042.
- Kotler, P., and G. Armstrong. 1991. Principles of marketing, englewood. NJ: Prentice-Hall.
- Kusumasondjaja, S. 2018. The roles of message appeals and orientation on social media brand communication effectiveness: An evidence from Indonesia. Asia Pacific Journal of Marketing & Logistics 30 (4):1135–58. doi:10.1108/APJML-10-2017-0267.
- Laskey, H. A., E. Day, and M. R. Crask. 1989. Typology of main message strategies for television commercials. Journal of Advertising 18 (1):36–41. doi:10.1080/00913367.1989.10673141.
- Lee, D., K. Hosanagar, and H. S. Nair. 2018. Advertising content and consumer engagement on social media: Evidence from facebook. Management Science 64 (11):5105–31. doi:10.1287/mnsc.2017.2902.
- Leonidou, L., and C. Leonidou. 2009. Rational versus emotional appeals in newspaper advertising: Copy, art, and layout differences. Journal of Promotion Management 15 (4):522–46. doi:10.1080/10496490903281353.
- Liebermann, Y., and A. Flint-Goor. 1996. Message strategy by product-class type: A matching model. International Journal of Research in Marketing 13 (3):237–49. doi:10.1016/0167-8116(96)00005-5.
- Lim, W. M., P. -L. Teh, and P. K. Ahmed. 2018. It is not about what you read, but how you read it: The effects of sequencing rational and emotional messages on corporate and product brand attitudes. Journal of Strategic Marketing 26 (4):339–55. doi:10.1080/0965254X.2016.1240216.
- Malaviya, P. 2007. The moderating influence of advertising context on ad repetition effects: The role of amount and type of elaboration. The Journal of Consumer Research 34 (1):32–40. doi:10.1086/513044.
- Manrai, L. A., V. C. Broach, and A. K. Manrai. 1992. Advertising appeal and tone: Implications for creative strategy in television commercials. Journal of Business Research 25 (1):43–58. doi:10.1016/0148-2963(92)90004-U.
- Min, S., M. U. Kalwani, and W. T. Robinson. 2006. Market pioneer and early follower survival risks: A contingency analysis of really new versus incrementally new product-markets. Journal of Marketing 70 (1):15–33. doi:10.1509/jmkg.70.1.015.qx.
- Mueller, B. 1996. International advertising: Communicating across cultures. Belmont: Thomson Wadsworth Publishing Company.
- Niu, Y., Z. Feng, and Y. Niu. 2023. More is not necessarily better: An inverted U-shaped relationship between positively framed attributes and advertising effectiveness. Journal of Research in Interactive Marketing 17 (3):453–69. doi:10.1108/JRIM-03-2022-0109.
- Niu, Y., C. L. Wang, S. Yin, and Y. Niu. 2016. How do destination management organization-led postings facilitate word-of-mouth communications in online tourist communities? Journal of Travel & Tourism Marketing 33 (7):929–48. doi:10.1080/10548408.2015.1075455.
- Oppenheimer, D. M. 2008. The secret life of fluency. Trends in Cognitive Sciences 12 (6):237–41. doi:10.1016/j.tics.2008.02.014.
- Pan, S. 2019. Tourism slogans: Towards a conceptual framework. Tourism Management 72:180–91. doi:10.1016/j.tourman.2018.11.023.
- Perreault, W. D., Jr, and L. E. Leigh. 1989. Reliability of nominal data based on qualitative judgments. Journal of Marketing Research 26 (2):135–48. doi:10.1177/002224378902600201.
- Pike, S., and S. J. Page. 2014. Destination marketing organizations and destination marketing: A narrative analysis of the literature. Tourism Management 41:202–27. doi:10.1016/j.tourman.2013.09.009.
- Putte, B. V. D. 2009. What matters most in advertising campaigns? The relative effect of media expenditure and message content strategy. International Journal of Advertising 28 (4):669–90. doi:10.2501/S0265048709200813.
- Qu, Y., L. Cao, and F. Xu. 2021. Design of an attention-grabbing destination slogan using the attenuation model. Journal of Destination Marketing & Management 19:1–9. doi:10.1016/j.jdmm.2020.100415.
- Ram, S., and J. N. Sheth. 1989. Consumer resistance to innovations: The marketing problem and its solutions. Journal of Consumer Marketing 6 (2):5–14. doi:10.1108/EUM0000000002542.
- Reece, B. B., B. G. V. D. Bergh, and H. Li. 1994. What makes a slogan memorable and who remembers it. Journal of Current Issues & Research in Advertising 16 (2):41–57. doi:10.1080/10641734.1994.10505018.
- Resnik, A., and B. L. Stern. 1977. An analysis of information content in television advertising. Journal of Marketing 41 (1):50–53. doi:10.1177/002224297704100107.
- Robertson, J., S. L. Ferguson, T. Eriksson, and A. Näppä. 2019. The brand personality dimensions of business-to-business firms: A content analysis of employer reviews on social media. Journal of Business-To-Business Marketing 26 (2):109–24. doi:10.1080/1051712X.2019.1603354.
- Scott, L. M., and P. Vargas. 2007. Writing with pictures: Toward a unifying theory of consumer response to images. The Journal of Consumer Research 34 (3):341–56. doi:10.1086/519145.
- Shaikh, N. I., M. Hada, and N. Shrestha. 2019. Allocating spending on digital-video advertising: A longitudinal analysis across digital and television. Journal of Advertising Research 59 (1):14–26. doi:10.2501/JAR-2018-038.
- Simon, J. L. 1971. The management of advertising. Englewood Cliffs: Prentice-Hall.
- Song, X. M., and M. M. Montoya-Weiss. 1998. Critical development activities for really new versus incremental products. Journal of Product Innovation Management 15 (2):124–35. doi:10.1111/1540-5885.1520124.
- Swani, K., B. P. Brown, and S. M. Mudambi. 2020. The untapped potential of B2B advertising: A literature review and future agenda. Industrial Marketing Management 89:581–93. doi:10.1016/j.indmarman.2019.05.010.
- Swani, K., and G. R. Milne. 2017. Evaluating Facebook brand content popularity for service versus goods offerings. Journal of Business Research 79:123–33. doi:10.1016/j.jbusres.2017.06.003.
- Swani, K., G. R. Milne, B. P. Brown, A. G. Assaf, and N. Donthu. 2017. What messages to post? Evaluating the popularity of social media communications in business versus consumer markets. Industrial Marketing Management 62:77–87. doi:10.1016/j.indmarman.2016.07.006.
- Swasy, J. L., and A. J. Rethans. 1986. Knowledge effects on curiosity and new product advertising. Journal of Advertising 15 (4):28–34. doi:10.1080/00913367.1986.10673035.
- Taylor, R. E. 1999. A six-segment message strategy wheel. Journal of Advertising Research 39 (6):7–17.
- Whitelock, J., and D. Chung. 1989. Cross-cultural advertising: An empirical study. International Journal of Advertising 8 (3):291–310. doi:10.1080/02650487.1989.11107112.
- Xiang, D., L. Zhang, Q. Tao, Y. Wang, and S. Ma. 2019. Informational or emotional appeals in crowdfunding message strategy: An empirical investigation of backers’ support decisions. Journal of the Academy of Marketing Science 47 (6):1046–63. doi:10.1007/s11747-019-00638-w.
- Zandpour, F., C. Chang, and J. Catalano. 1992. Stories, symbols, and straight talk: A comparative analysis of French, Taiwanese, and U.S. TV commercials. Journal of Advertising Research 32 (1):25–38.